{"product_id":"lifewaykefir-bcg-matrix","title":"Lifeway Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLifeway’s BCG Matrix preview highlights where key product lines likely sit among Stars, Cash Cows, Question Marks, and Dogs, offering a succinct look at growth potential and cash generation—essential for portfolio and resource decisions. This sneak peek shows trends and competitive pressures but the full BCG Matrix delivers quadrant-by-quadrant placements, actionable recommendations, and downloadable Word and Excel deliverables to implement strategy immediately. Purchase the complete report for data-backed clarity and a ready-to-use strategic tool.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifeway Farmer Cheese\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLifeway Farmer Cheese is a Stars product in the BCG matrix: dollar sales surged 77% in late 2025 and unit sales rose 63% in measured channels, making it the company’s fastest-growing line.\u003c\/p\u003e\n\u003cp\u003eIt sits at the nexus of high-protein diets and the viral anti-bloating trend, driving expansion from niche to mainstream as Lifeway scales distribution into HEB and Hy-Vee. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProBugs Kids Kefir Line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProBugs Kids Kefir is a Star: Lifeway grew kids segment revenue ~28% YoY in 2024, and new whole-milk pouches plus Creamy Orange and Goo-Berry target the $2.4B US kids healthy snack market. \u003c\/p\u003e\n\u003cp\u003e2025 lactose-free and whole-milk SKUs tap the premium dairy comeback—Gen Z parents boosted premium yogurt spend 15% in 2024—helping Lifeway seize share despite high marketing spend. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrganic and Lactose-Free Flavor Fusions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLaunched to meet Gen Z and Millennial tastes, Lifeway’s 8-ounce organic, lactose-free single-serve bottles (flavors like Passion Fruit Lychee, Pink Dragonfruit) are Stars in the BCG matrix due to 28% CAGR in the lactose-free dairy segment (2020–2025) and strong on-the-go demand.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Lifeway secured placements in 61 Amazon Fresh stores plus specialty retailers, driving trial among younger consumers; heavy R\u0026amp;D and celebrity marketing raise cash burn but are expanding a high-value cohort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion (EMEA and APAC)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLifeway’s EMEA and APAC units are in a Star phase, targeting 25% annual sales growth in France, Ireland, and the UAE, backed by distributor deals closed in early 2025 that boost volume where probiotic use is high but Lifeway’s brand is nascent.\u003c\/p\u003e\n\u003cp\u003eThe company funds expansion with strong U.S. operating cash flow—net cash from operations was $42.3M in FY2024—aiming for first-mover edges in emerging functional dairy markets and long-term revenue diversification from its mature U.S. base.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25% target CAGR in key markets\u003c\/li\u003e\n\u003cli\u003eNew 2025 distributor partnerships\u003c\/li\u003e\n\u003cli\u003e$42.3M U.S. operating cash flow (FY2024)\u003c\/li\u003e\n\u003cli\u003eStrategy: first-mover, brand build, diversify revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProbiotic Smoothies with Collagen\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProbiotic Smoothies with Collagen act as a Star by bridging Lifeway’s cultured-dairy base with the $7.6B global collagen market (2024) and 9–10% CAGR, tapping beauty-from-within demand and driving premium pricing and higher margins.\u003c\/p\u003e\n\u003cp\u003eThese multi-functional beverages have strong resonance with wellness consumers; Lifeway promoted them at Expo West 2025 to secure retail listings and target 15–25% annual sales growth in the category.\u003c\/p\u003e\n\u003cp\u003eThe collagen category’s high growth makes this line a priority for investment, marketing, and shelf-space expansion to sustain share gains versus larger dairy competitors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 collagen market: $7.6B\u003c\/li\u003e\n\u003cli\u003eCategory CAGR: ~9–10%\u003c\/li\u003e\n\u003cli\u003eTarget annual sales growth: 15–25%\u003c\/li\u003e\n\u003cli\u003eExpo West 2025 promotion to drive listings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifeway Stars: $42.3M Cash Fuels 15–28% SKU Growth, Amazon Fresh \u0026amp; EMEA\/APAC Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLifeway Stars: fast-growing SKUs (Farmer Cheese + Kids Kefir + lactose-free bottles + collagen smoothies) target 15–28% annual growth, backed by $42.3M operating cash flow (FY2024), 61 Amazon Fresh placements (2025), and distributor deals in EMEA\/APAC (early 2025) to scale premium, Gen Z\/Millennial demand.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSKU\u003c\/th\u003e\n\u003cth\u003eTarget CAGR\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Stats\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarmer Cheese\u003c\/td\u003e\n\u003ctd\u003e25–28%\u003c\/td\u003e\n\u003ctd\u003e+77% dollar sales (late 2025), +63% units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKids Kefir\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003ctd\u003e+28% kids rev (2024), $2.4B market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLactose-free bottles\u003c\/td\u003e\n\u003ctd\u003e28% CAGR (2020–25)\u003c\/td\u003e\n\u003ctd\u003e61 Amazon Fresh stores (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollagen smoothies\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003ctd\u003e$7.6B collagen market (2024), 9–10% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Lifeway’s units with strategic actions—invest, hold, or divest—plus risks and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Lifeway BCG Matrix placing each business unit in a quadrant for clear strategic decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship 32oz Drinkable Kefir\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlagship 32oz Drinkable Kefir is Lifeway’s cash cow, holding over 90% U.S. kefir market share as of end-2025 and generating roughly $120–140M annual retail revenue, funding R\u0026amp;D and acquisitions.\u003c\/p\u003e\n\u003cp\u003eMarket maturity limits growth, but low incremental R\u0026amp;D and presence in nearly all major grocers—including 2024–25 rollouts at CVS and Winn-Dixie—keeps margins stable around 18–22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConventional Whole Milk Kefir\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs consumers shift back to full-fat dairy, Lifeway’s Conventional Whole Milk Kefir is a high-volume cash cow, generating about $42M in annual net sales (2025 est.) and ~28% gross margin. The completed Waukesha plant expansion in Dec 2025 raised capacity 18% and cut COGS by ~3%, boosting operating leverage. It holds a large refrigerated-case footprint with low promotional spend versus niche lines, supplying steady cash for debt service and $6M R\u0026amp;D.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label and Co-Packing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLifeway leverages excess capacity to produce private-label cultured dairy for retailers, generating low-overhead revenue that covered roughly $18.5M in gross margin in FY2024.\u003c\/p\u003e\n\u003cp\u003eAfter the 2025 Wisconsin expansion added about 30% more capacity, Lifeway can serve as a primary industry supplier, increasing B2B output and stabilizing quarterly cash flow.\u003c\/p\u003e\n\u003cp\u003eThis unit sits in a mature, low-growth B2B segment but reliably absorbs fixed costs; it produced ~12% of consolidated EBITDA in 2024, acting as a classic cash cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifeway Kefir Cups (Spoonable)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLifeway Kefir Cups (spoonable) sit in Cash Cows: they trade in a mature yogurt-like market but keep a loyal customer base; US retail yogurt category sales were about $12.6B in 2024 and spoonable kefir holds a steady low-single-digit share for Lifeway.\u003c\/p\u003e\n\u003cp\u003eProduction assets are fully depreciated and marketing is bundled with Lifeway’s flagship drinkable kefir, yielding margins ~15–20% and low incremental CAPEX, so they generate consistent cash flow.\u003c\/p\u003e\n\u003cp\u003eThey anchor the dairy aisle against Lifeway’s volatile Stars, providing predictable volume and SKU-level profitability despite category crowding and modest growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEstablished niche: loyal customers in mature $12.6B US yogurt market\u003c\/li\u003e\n\u003cli\u003eLow investment: depreciated assets, bundled marketing\u003c\/li\u003e\n\u003cli\u003eHealthy margins: ~15–20% EBITDA contribution\u003c\/li\u003e\n\u003cli\u003eStrategic role: stable cash flow next to high-growth drinkable kefir\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBulk Cream Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBulk Cream Sales: a byproduct of kefir-making sold to food processors, delivering low-cost revenue with near-zero marketing. With Lifeway processing over 100 million pounds of milk in 2025, bulk cream volumes rose proportionally, adding roughly $3–4 million in incremental annual EBITDA and aiding gross-margin expansion.\u003c\/p\u003e\n\u003cp\u003eIt’s a pure cash cow: converts waste to profit, needs only efficient logistics and B2B sales, and carries minimal capex or strategic focus.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcessed milk: \u0026gt;100M lbs (2025)\u003c\/li\u003e\n\u003cli\u003eEstimated incremental EBITDA: $3–4M\u003c\/li\u003e\n\u003cli\u003eMarketing spend: ~0%\u003c\/li\u003e\n\u003cli\u003eMain needs: logistics, B2B contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifeway’s cash cows: 32oz kefir dominance, $193M+ revenue mix \u0026amp; high-margin cores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLifeway’s cash cows: 32oz drinkable kefir (90% US kefir share, $130M rev, 20% margin), Conventional whole-milk kefir ($42M, 28% gross), spoonable kefir (~15–20% margin), private-label \u0026amp; bulk cream (\u0026gt;$18.5M gross margin FY2024; $3–4M EBITDA from bulk; processed \u0026gt;100M lbs milk 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2025 Rev\/Impact\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e32oz drinkable\u003c\/td\u003e\n\u003ctd\u003e$130M\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhole-milk\u003c\/td\u003e\n\u003ctd\u003e$42M\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoonable\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label\/bulk\u003c\/td\u003e\n\u003ctd\u003e$18.5M gross; $3–4M EBITDA\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eLifeway BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Lifeway BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just a fully formatted, analysis-ready document crafted for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747960271225,"sku":"lifewaykefir-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lifewaykefir-bcg-matrix.png?v=1772203316","url":"https:\/\/matrixbcg.com\/products\/lifewaykefir-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}