{"product_id":"licindia-bcg-matrix","title":"Life Insurance Corp. of India Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLIC of India occupies a unique position in the insurance landscape with flagship life products showing Cash Cow characteristics—high market share in a mature market—while newer unit-linked and digital offerings sit between Question Mark and Star as they chase growth. Our concise preview maps these dynamics and hints at portfolio reallocations and capital deployment priorities. Purchase the full BCG Matrix for a quadrant-by-quadrant breakdown, data-backed strategic moves, and downloadable Word + Excel deliverables to act with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Non-Participating Savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Individual Non-Participating Savings segment became LIC’s primary growth engine by late 2025, posting APE growth above 30% year-on-year and driving overall APE to roughly ₹120 billion in FY2025–26.\u003c\/p\u003e\n\u003cp\u003eThese non-par plans offer guaranteed returns near prevailing rates, letting LIC reclaim ~6–8 percentage points of market share from private rivals in 2024–25.\u003c\/p\u003e\n\u003cp\u003eShifting mix toward high-margin non-par products raised VNB margins to almost 20% in 2025, boosting projected first-year VNB to ~₹24 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnnuity and Pension Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLICs Annuity and Pension Solutions holds over 70% market share in India’s retirement segment (FY2024 premium inflows ~INR 48,000 crore), benefiting from an aging population (65+ projected to reach 9% by 2030) and rising financial literacy; this scale lets LIC offer lower-priced deferred and immediate annuities that smaller rivals can’t match.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup Insurance Schemes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Group Insurance Schemes unit is a star: LIC held a 72–75% market share in Indian group protection in 2025 and delivered double-digit new business premium (NBP) growth—about 12–15% y\/y—to reach roughly Rs 18,000–19,000 crore in group NBP for FY2025.\u003c\/p\u003e\n\u003cp\u003eIt leverages LIC’s decades‑long institutional reach across 200,000+ corporate and government clients, generating strong cash flows while still needing capital for large fund transitions and a planned Rs 1,200–1,500 crore tech upgrade through 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancassurance and Alternate Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBancassurance and alternate channels have posted growth up to 88% in recent fiscal quarters, outpacing agency in urban segments and reaching digital-first customers who prefer bank-led journeys over agent sales.\u003c\/p\u003e\n\u003cp\u003eLIC must invest in bank partnerships and digital onboarding to defend share versus bank-backed private insurers that historically capture high-margin urban demand; FY2024 bancassurance premiums rose ~60% YoY to about INR 12,000 crore.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e88% peak growth in recent quarters\u003c\/li\u003e\n\u003cli\u003eFY2024 bancassurance ~INR 12,000 crore, +60% YoY\u003c\/li\u003e\n\u003cli\u003eTargets urban, tech-savvy customers\u003c\/li\u003e\n\u003cli\u003eKey to defend share vs bank-backed private insurers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Margin Protection Riders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLIC’s strategy of attaching high-margin protection riders has created a 2025 star: rider premiums grew 28% YoY to ₹9,200 crore, lifting total APE and increasing per-policy value by ~16%.\u003c\/p\u003e\n\u003cp\u003eBy bundling critical illness, accidental death and disability riders into standard plans, LIC matched rising 2025 demand and captured a ~42% market share in the rider segment, driving incremental revenue with minimal acquisition cost.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRider premiums ₹9,200 crore (2025)\u003c\/li\u003e\n\u003cli\u003eYoY growth 28%\u003c\/li\u003e\n\u003cli\u003ePer-policy value +16%\u003c\/li\u003e\n\u003cli\u003eRider market share ~42%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIC drives growth via individual savings, riders \u0026amp; bancassurance—APE ₹120bn, VNB ₹24bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Individual non‑par savings, group insurance, bancassurance, and riders drive LIC’s growth—APE ~₹120bn (FY2025–26), VNB ~₹24bn, Rider premiums ₹9,200cr (2025), Group NBP ~₹18,500cr (FY2025); bancassurance ~₹12,000cr (FY2024, +60% YoY), market shares: group 72–75%, rider ~42%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPE\u003c\/td\u003e\n\u003ctd\u003e₹120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVNB\u003c\/td\u003e\n\u003ctd\u003e₹24bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRider\u003c\/td\u003e\n\u003ctd\u003e₹9,200cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup NBP\u003c\/td\u003e\n\u003ctd\u003e₹18,500cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003e₹12,000cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG analysis of LIC highlighting Stars, Cash Cows, Question Marks, and Dogs with strategic invest\/hold\/divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each Life Insurance Corp. of India business unit in a BCG quadrant for swift portfolio prioritization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParticipating Endowment Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParticipating endowment plans are Life Insurance Corporation of India’s cash cows, accounting for over 60% of total premium income in FY2024–25 (LIC reported 62% of premiums, FY ended Mar 31, 2025); they deliver stable, predictable inflows with high persistency rates near 85%. These mature products serve a massive, loyal book—millions of policies—requiring little front-line marketing or new infrastructure. High market share in this low-growth segment funds LIC’s push into unit-linked and rural micro-insurance lines, providing internal capital for riskier expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMoney Back Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMoney-back plans, a staple for the Indian middle class, deliver periodic payouts and accounted for roughly 18% of LICs individual renewal premiums in FY2024 (LIC reported total individual renewal premium ₹1.35 lakh crore), providing steady cash inflows.\u003c\/p\u003e\n\u003cp\u003eSold in a mature market where Life Insurance Corporation of India (LIC) held ~62% market share in new business APE in FY2024, these policies generate predictable margins and fund dividend payouts plus solvency and statutory reserves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewal Premium Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRenewal premium income at Life Insurance Corp. of India (LIC) generates a steady, low-cost cash stream from its vast in-force book, needing minimal active promotion to sustain.\u003c\/p\u003e\n\u003cp\u003eThis predictable cash flow underpins liquidity for LIC’s 57 trillion rupee asset base as of end-2025, funding investments and obligations with low financing stress.\u003c\/p\u003e\n\u003cp\u003eAs a classic cash cow, renewal premiums deliver high returns from LIC’s dominant market share in India’s mature life-insurance market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSingle Premium Investment Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSingle premium plans attract conservative investors seeking lump-sum safety; LIC held ~48% of single-premium individual life premium market in FY2024, collecting an estimated ₹24,000 crore in single-premium inflows that year.\u003c\/p\u003e\n\u003cp\u003eMarket is mature but LIC’s brand keeps share high, supplying immediate large-scale capital; around 60% of those inflows were invested into government securities and infrastructure in FY2024, reinforcing LIC’s role as a premier institutional investor.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 single-premium inflows ~₹24,000 crore\u003c\/li\u003e\n\u003cli\u003eLIC market share ~48% (single-premium IND)\u003c\/li\u003e\n\u003cli\u003e~60% of inflows to G-Secs and infra\u003c\/li\u003e\n\u003cli\u003eMature demand; high ticket sizes from conservative savers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Social Security Schemes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs the primary implementer of state-sponsored insurance, Life Insurance Corporation of India manages over 150 million policyholders under social security schemes, holding a near-monopoly in this niche and ensuring steady administrative fee income.\u003c\/p\u003e\n\u003cp\u003eThese programs are low-growth but high-volume, generating predictable investment float—LIC reported around INR 1.2 lakh crore in funds from social schemes in FY2024—supporting liquidity and yield on surplus assets.\u003c\/p\u003e\n\u003cp\u003eEstablished distribution and processing infrastructure yields high operating efficiency, keeping expense ratios low and funneling consistent cash into LICs reserves for reinvestment and solvency buffers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNear-monopoly: ~150M lives\u003c\/li\u003e\n\u003cli\u003eLow-growth, high-volume\u003c\/li\u003e\n\u003cli\u003eInvestment float: ~INR 1.2L crore (FY2024)\u003c\/li\u003e\n\u003cli\u003eHigh efficiency, low expense ratio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIC’s cash cows fuel ₹57T assets—62% premiums, ₹24kcr single-premium, ₹1.2Lcr float\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIC’s cash cows—participating endowments, money-back, single-premium, and social-scheme renewals—generated ~62% of premiums in FY2024–25, with renewals persistency ~85%, single-premium inflows ~₹24,000 crore (48% market share), and social-scheme float ~₹1.2 lakh crore, funding LIC’s ₹57 trillion asset base and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eParticipating share\u003c\/td\u003e\n\u003ctd\u003e2024–25\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersistency\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingle-premium inflows\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e₹24,000 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial-scheme float\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e₹1.2L cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset base\u003c\/td\u003e\n\u003ctd\u003eend-2025\u003c\/td\u003e\n\u003ctd\u003e₹57T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLife Insurance Corp. of India BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Life Insurance Corp. of India BCG Matrix report you'll receive after purchase—no watermarks, placeholders, or demo content—just a fully formatted, market-informed matrix ready for strategic use. This preview matches the exact downloadable document sent to your inbox, crafted for clarity and immediate editing, printing, or presentation. Buy once and unlock the analysis-ready file prepared by strategy professionals for seamless integration into planning and reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747892932985,"sku":"licindia-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/licindia-bcg-matrix.png?v=1772202645","url":"https:\/\/matrixbcg.com\/products\/licindia-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}