{"product_id":"lge-marketing-mix","title":"LG Electronics Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLG Electronics blends innovative product design, value-driven pricing, expansive distribution, and targeted promotions to sustain market leadership in home appliances and consumer electronics; discover the strategic interplay behind their success. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format—save hours of research with actionable insights, real-world data, and templates you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Integrated Home Appliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cplg has shifted to a smart life solution company by embedding generative ai into its thinq ecosystem with users surpassing million devices globally dec up yoy.\u003e\n\u003cpthese ai-integrated appliances learn user patterns to cut energy use reports up lower consumption in smart-refrigerator test households deliver personalized maintenance and recipe recommendations.\u003e\n\u003cpsoftware-defined appliances let lg extend hardware life via ota updates in booked a rise services revenue from digital features underscoring recurring value.\u003e\n\u003c\/psoftware-defined\u003e\u003c\/pthese\u003e\u003c\/plg\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOLED Television Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLG Electronics remains the global OLED leader, shipping 3.1 million OLED panels in 2024 and holding ~55% market share in premium OLED TVs, thanks to transparent, wireless, and rollable models that sustain tech leadership.\u003c\/p\u003e\n\u003cp\u003eThese OLEDs target the ultra-premium segment, priced typically $3,000+, attracting buyers seeking top picture quality and design that blends with home decor.\u003c\/p\u003e\n\u003cp\u003eFocusing on high-margin premium displays (FY2024 display operating margin ~9.2%) helps LG offset LED commoditization and protects profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVehicle Component Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLG Electronics Vehicle Component Solutions (VS) now drives group growth, supplying infotainment and EV powertrains to global automakers; VS revenue hit KRW 12.4 trillion in 2024, up ~23% y\/y, representing about 18% of LGE total sales.\u003c\/p\u003e\n\u003cp\u003eThe shift shows strategic diversification into automotive electronics as cars go digital; global automotive semiconductor content per vehicle rose to ~$1,200 in 2024, boosting demand for LG’s systems.\u003c\/p\u003e\n\u003cp\u003eLG applies consumer-electronics UX expertise to deliver seamless EV interfaces and integrated cockpits, supporting partnerships with OEMs including Hyundai Motor and Stellantis and securing multiyear supply contracts through 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Circular Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLG Electronics designs products with eco-friendly materials and modular components to ease repair and recycling, cutting end-of-life waste and aligning with EU and U.S. ESG rules.\u003c\/p\u003e\n\u003cp\u003eIn 2024 LG reported a 12% reduction in manufacturing CO2 per unit versus 2019 and aims for net-zero operations by 2050, boosting appeal to ESG-focused investors after ESG funds grew 28% globally in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModular design lowers repair costs and extends product life\u003c\/li\u003e\n\u003cli\u003e12% CO2\/unit reduction vs 2019\u003c\/li\u003e\n\u003cli\u003eNet-zero target: 2050\u003c\/li\u003e\n\u003cli\u003eSupports compliance with EU Ecodesign and global ESG mandates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B and Commercial Digital Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLG Electronics expanded into EV charging, medical displays, and hospitality\/retail digital signage, targeting high-margin B2B markets that reduce exposure to consumer cycles.\u003c\/p\u003e\n\u003cp\u003eThese segments boosted LG's B2B revenue; in 2024 LG reported smart business solutions growth of ~12% YoY and EV charging pilot contracts worth $120M, adding stable cashflows.\u003c\/p\u003e\n\u003cp\u003eCloud-based management software creates recurring service revenue—subscription ARPU rising an estimated 8% in 2024—strengthening lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin B2B reduces consumer cyclicality\u003c\/li\u003e\n\u003cli\u003e2024 smart-business growth ~12% YoY\u003c\/li\u003e\n\u003cli\u003e$120M EV charging pilot contracts (2024)\u003c\/li\u003e\n\u003cli\u003eSubscription ARPU +8% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLG embeds AI in 20M ThinQ devices—cuts energy 22%, boosts services +12% and margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplg embeds generative ai across thinq devices dec to cut energy in tests drive services revenue and extend hardware life via ota updates oled leadership panels premium share vs unit growth yoy shift mix toward high-margin b2b subscriptions.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThinQ devices\u003c\/td\u003e\n\u003ctd\u003e20M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy reduction (tests)\u003c\/td\u003e\n\u003ctd\u003eup to 22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices revenue growth\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOLED panels shipped\u003c\/td\u003e\n\u003ctd\u003e3.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOLED premium share\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVS revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 12.4T (+23%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/plg\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into LG Electronics’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of LG’s marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses LG Electronics' 4P marketing insights into a concise, leadership-ready snapshot that speeds alignment and decision-making for product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Omnichannel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLG maintains a massive global retail footprint with over 140,000 retail touchpoints and showroom partnerships as of 2025, letting customers test OLED displays and smart kitchen suites in person.\u003c\/p\u003e\n\u003cp\u003ePhysical stores drive higher conversion for premium lines; LG reports retail-demo locations lift unit sales by ~28% for OLED TVs and 22% for smart appliances in 2024.\u003c\/p\u003e\n\u003cp\u003eStrategic ties with retailers like Best Buy, Currys, and Tesco secure prominent placement in high-traffic malls and big-box chains, supporting the brand’s omnichannel reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLG Electronics has poured over $200M into its online brand stores through 2024, boosting direct sales that raised DTC gross margins by ~4 percentage points in 2023 versus channel sales.\u003c\/p\u003e\n\u003cp\u003eOwning the storefront captures first-party data for personalized campaigns: email click-throughs rose 18% and conversion from targeted offers climbed 22% in 2024.\u003c\/p\u003e\n\u003cp\u003eExclusive configs—custom OLED packages and smart-home bundles—now account for ~9% of online revenue, helping lifetime value and repeat purchase rates.\u003c\/p\u003e\n\u003cp\u003eEnd-to-end control lets LG scale premium service and loyalty: Net Promoter Score improved 6 points and membership retention hit 68% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Global Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLG Electronics uses a global logistics network and 35+ regional warehouses and 12 localized manufacturing hubs (2024) to cut lead times and inventory carrying costs by an estimated 18% versus 2019, helping keep on-shelf availability above 95% during peak holiday quarters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Marketplace Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLG sells via its own site plus major marketplaces like Amazon and Alibaba, extending reach to hundreds of millions of users; Amazon had 300m+ active users in 2024 and Alibaba reported 1.3b annual active consumers in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel digital strategy boosts visibility during product research and drives sales—marketplace channels accounted for an estimated 18% of LG's global small-appliance online sales in 2024.\u003c\/p\u003e\n\u003cp\u003ePlatform integration enables faster fulfillment (same\/next-day in key markets) and taps large review ecosystems—products with 4+ stars showed 26% higher conversion on Amazon in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: Amazon 300m+, Alibaba 1.3b (2024)\u003c\/li\u003e\n\u003cli\u003eChannel share: ~18% of LG small-appliance online sales (2024)\u003c\/li\u003e\n\u003cli\u003eFulfillment: same\/next-day in major markets\u003c\/li\u003e\n\u003cli\u003eReviews: 4+ stars → +26% conversion on Amazon (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLG Electronics uses direct sales teams plus specialized industrial distributors for vehicle components and commercial solutions, matching lengthy sales cycles and complex specs of corporate and government clients.\u003c\/p\u003e\n\u003cp\u003eIn 2024 LG Vehicle Component Solutions reported KRW 7.2 trillion revenue, and dedicated channel management helped secure multi-year contracts averaging KRW 45–120 billion each.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales for high-touch deals\u003c\/li\u003e\n\u003cli\u003eSpecialized distributors for regulatory\/installation needs\u003c\/li\u003e\n\u003cli\u003eChannels support multi-year contracts (KRW 45–120B)\u003c\/li\u003e\n\u003cli\u003e2024 VCS revenue: KRW 7.2T\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLG’s 140K+ touchpoints, $200M DTC \u0026amp; marketplaces fuel \u0026gt;95% availability, +28% OLED uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLG combines 140,000+ retail touchpoints (2025), 35+ regional warehouses, 12 local hubs (2024), and strong retailer ties (Best Buy, Currys, Tesco) with DTC online stores (\u0026gt;$200M invested to 2024) and marketplaces (Amazon 300M+, Alibaba 1.3B users, 2024) to keep availability \u0026gt;95%, same\/next-day fulfillment in key markets, and lift premium conversions (OLED +28%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail touchpoints\u003c\/td\u003e\n\u003ctd\u003e140,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\/hubs\u003c\/td\u003e\n\u003ctd\u003e35+\/12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC investment\u003c\/td\u003e\n\u003ctd\u003e$200M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces users\u003c\/td\u003e\n\u003ctd\u003eAmazon 300M+, Alibaba 1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLG Electronics 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual LG Electronics 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the full, editable analysis ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750791950713,"sku":"lge-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lge-marketing-mix.png?v=1772226408","url":"https:\/\/matrixbcg.com\/products\/lge-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}