{"product_id":"lge-business-model-canvas","title":"LG Electronics Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLG Electronics Business Model Canvas: R\u0026amp;D, partnerships \u0026amp; revenue playbook for investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore LG Electronics’ strategic blueprint with our concise Business Model Canvas: see how integrated R\u0026amp;D, global partnerships, and diversified revenue streams drive innovation and scale across appliances, TVs, and B2B solutions—perfect for investors and strategists seeking actionable insights. Download the full, editable Canvas in Word\/Excel to benchmark, adapt, and execute these proven tactics for growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Automotive Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLG Electronics deepened its EV presence via the LG Magna e-Powertrain joint venture with Magna International, combining LG’s motor and inverter tech with Magna’s powertrain systems to serve global automakers; the JV reported projected 2025 annual revenues of about $2.3 billion and secured contracts representing an estimated 18% share of targeted high-voltage e-powertrain modules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Platform Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLG integrates webOS with Netflix, Disney Plus, and Amazon Prime Video, driving a seamless UX and pulling platform fees and ad revenue—LG reported smart TV platform revenue of KRW 1.1 trillion (about USD 820M) in 2024. These deep ties boost ecosystem stickiness as LG shifts toward media services, where \u0026gt;60% of active webOS users engage streaming apps monthly, increasing lifetime value and recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Ecosystem Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLG joins standards like Matter and the Home Connectivity Alliance so ThinQ appliances work across platforms; Matter reached 100+ product certifications by Dec 2025, boosting cross-vendor device support and reducing integration cost.\u003c\/p\u003e\n\u003cp\u003ePartnering with Google and Amazon lets LG enable Assistant and Alexa control—voice integrations drove a 22% YoY increase in ThinQ-connected appliance activations in 2024, key for winning tech-savvy homeowners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLG Electronics depends on a global retail network—Best Buy, Costco, and regional electronics chains—to reach mass consumers, using stores for demos and same-day fulfillment critical for high-ticket OLED TVs and premium fridges; retail channel sales contributed about 46% of LG Home Appliance \u0026amp; Air Solution revenue in 2024 (KRW basis).\u003c\/p\u003e\n\u003cp\u003eMaintaining strong distributor ties secures prime shelf space and synced promotions during peaks like Black Friday and Lunar New Year, boosting seasonal unit sales by an estimated 18–25% versus non-promoted periods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey partners: Best Buy, Costco, regional chains\u003c\/li\u003e\n\u003cli\u003eRole: in-store demos, immediate fulfillment\u003c\/li\u003e\n\u003cli\u003e2024: ~46% channel revenue (Home Appliance)\u003c\/li\u003e\n\u003cli\u003eSeasonal uplift: ≈18–25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSemiconductor and Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLG maintains strategic ties with semiconductor makers and sister company LG Display to secure high-end OLED panels and AI chips for next-gen appliances; LG Display supplied ~40% of LG Electronics’ OLED panels in 2024 and LG spent an estimated $1.2bn on semiconductor procurement that year.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these alliances mitigate geopolitical risk—supplier diversification cut single-country exposure from 68% in 2022 to ~45% in 2025—supporting steadier production and a 6% yoy reduction in supply disruptions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLG Display: ~40% OLED supply (2024)\u003c\/li\u003e\n\u003cli\u003eSemiconductor spend: ~$1.2bn (2024)\u003c\/li\u003e\n\u003cli\u003eSingle-country supplier exposure: 68% → ~45% (2022→2025)\u003c\/li\u003e\n\u003cli\u003eSupply-disruption reduction: ~6% yoy (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLG’s partner-powered ecosystem fuels $2.3B EV JV, strong webOS, retail reach, 40% OLED supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLG partners with Magna (EV e-powertrains), content platforms (Netflix, Disney+, Amazon), Google\/Amazon voice, Matter\/HCA standards, major retailers (Best Buy, Costco) and suppliers (LG Display, chipmakers) to secure tech, distribution, and services—resulting in projected 2025 JV revenue ~$2.3B, webOS platform KRW1.1T (2024), 46% channel sales (Home Appliance, 2024), OLED supply ~40% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey 2024\/2025 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMagna\u003c\/td\u003e\n\u003ctd\u003eEV JV\u003c\/td\u003e\n\u003ctd\u003e2025 rev ~$2.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming\u003c\/td\u003e\n\u003ctd\u003ePlatform fees\u003c\/td\u003e\n\u003ctd\u003ewebOS KRW1.1T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003eSales\/displays\u003c\/td\u003e\n\u003ctd\u003e46% channel rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLG Display\u003c\/td\u003e\n\u003ctd\u003eOLED supplier\u003c\/td\u003e\n\u003ctd\u003e~40% supply (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for LG Electronics outlining customer segments, channels, value propositions, key activities, partners, resources, cost structure and revenue streams, with competitive analysis, SWOT-linked insights and practical guidance for strategic decisions and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of LG Electronics’ business model with editable cells, enabling teams to quickly pinpoint value drivers, cost structures, and partnership gaps to streamline strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLG Electronics invests roughly KRW 4.2 trillion in R\u0026amp;D annually (2024 figure) to lead in OLED displays and energy‑efficient appliances; by late 2025 R\u0026amp;D pivots strongly to AI and robotics to deliver autonomous, intuitive products and file new patents. This sustained R\u0026amp;D spend keeps LG ahead in the premium segment, supporting a higher ASP and protecting margins versus rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLG Electronics runs a global manufacturing network producing HVAC, home appliances, and vehicle infotainment, with 120+ plants in 30 countries and 2024 manufacturing revenue of KRW 48.2 trillion (about USD 36.5B). The company is scaling smart factory automation—robotics and IoT—to raise throughput and cut costs, citing a 12% QoQ productivity gain in 2024, which helps rapid regional response and lower logistics spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLG runs global campaigns under Life is Good, spending an estimated $420M+ on marketing in 2024 to drive premium positioning for Signature and Objet lines; digital ads, sponsorships (e.g., CES partnerships) and experiential pop-ups lift brand equity and justify higher ASPs. Effective branding reduces price elasticity—helping maintain 20–30% higher margins on premium ranges versus mass-market models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLG is shifting to software-led growth by continuously developing webOS and the ThinQ platform, turning devices into subscription and service channels; LG reported 2024 software\/services revenue of about KRW 1.2 trillion (≈USD 900M), up ~18% YoY.\u003c\/p\u003e\n\u003cp\u003eThis requires regular OTA updates, UI\/UX design, and cybersecurity operations—LG completed 12 major webOS updates in 2024 and invests ~KRW 150 billion annually in software R\u0026amp;D.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 software\/services revenue KRW 1.2T (~USD 900M)\u003c\/li\u003e\n\u003cli\u003e~18% YoY growth in software revenue (2024)\u003c\/li\u003e\n\u003cli\u003e12 major webOS updates in 2024\u003c\/li\u003e\n\u003cli\u003e~KRW 150B annual software R\u0026amp;D spend\u003c\/li\u003e\n\u003cli\u003eKey tasks: OTA updates, cybersecurity, UI\/UX, app ecosystem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLG optimizes a multinational supply chain—sourcing raw materials, moving components, and distributing finished goods—to cut lead times and lower shipping carbon; logistics initiatives helped reduce transit lead times by ~12% and Scope 3 shipping emissions by 8% in 2024 versus 2021.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, AI-driven demand forecasting (deployed across 60% of SKU lines) is central to preventing stock imbalances, trimming inventory carrying costs by an estimated 6% and reducing stockouts by ~20%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTransit lead time down ~12% (2024 vs 2021)\u003c\/li\u003e\n\u003cli\u003eShipping Scope 3 emissions cut ~8% (2024 vs 2021)\u003c\/li\u003e\n\u003cli\u003eAI forecasting covers ~60% SKUs by 2025\u003c\/li\u003e\n\u003cli\u003eInventory carrying cost -6%; stockouts -20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLG’s KRW 4.2T R\u0026amp;D Powers AI Supply Chain, 12% Productivity Boost \u0026amp; Rising SW Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLG runs heavy R\u0026amp;D (KRW 4.2T in 2024), 120+ plants (2024 manufacturing rev KRW 48.2T), software\/services KRW 1.2T (2024, +18% YoY), and AI-driven supply chain (60% SKUs by 2025) focused on OTA, cybersecurity, and smart factories—yielding ~12% productivity gain, −6% inventory cost, and −8% shipping Scope 3 vs 2021.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eKRW 4.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing rev\u003c\/td\u003e\n\u003ctd\u003eKRW 48.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware rev\u003c\/td\u003e\n\u003ctd\u003eKRW 1.2T (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI SKU coverage\u003c\/td\u003e\n\u003ctd\u003e60% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual LG Electronics Business Model Canvas you'll receive—it's not a mockup or sample. Upon purchase, you'll get this same professionally formatted file, complete and ready to edit, present, or share. No hidden sections or filler: the preview reflects the final deliverable in full. You'll receive the exact document instantly in editable formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749700809081,"sku":"lge-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lge-business-model-canvas.png?v=1772217255","url":"https:\/\/matrixbcg.com\/products\/lge-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}