{"product_id":"lennoxinternational-marketing-mix","title":"Lennox International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Lennox International’s product innovation, tiered pricing, global distribution, and targeted promotions combine to sustain HVAC market leadership; this concise preview highlights strategic strengths and competitive levers.\u003c\/p\u003e \n\u003cp\u003eWant the full picture? Purchase the complete 4P's Marketing Mix Analysis—editable, data-backed, and presentation-ready—to save research time and apply actionable insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Heating and Cooling Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLennox’s Residential Heating and Cooling Systems, led by the Dave Lennox Signature Collection, deliver ultra-quiet furnaces, heat pumps, and ACs with industry-leading SEER2 ratings—targeted to exceed 2025 federal efficiency rules—boosting unit efficiency by up to 20% vs prior models; proprietary cold-climate heat pump tech expands heating to −15°C, supporting home electrification where heat pump adoption rose 28% in US homes from 2020–2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Climate Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLennox International’s Commercial Climate Solutions offers sophisticated rooftop units and split systems for retail, office, and industrial sites; Model L and Enlight led 2025 sales, capturing an estimated 18% share of U.S. commercial HVAC shipments and reducing client energy use by ~12% via integrated sensors and advanced controls.\u003c\/p\u003e\n\u003cp\u003eSystems are engineered for quick install and easy maintenance, cutting average installation time by ~20% and lowering total cost of ownership; commercial aftermarket service revenue grew 9% in 2025, supporting lifecycle savings for business clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefrigeration and Cold Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Heatcraft Worldwide Refrigeration, Lennox International supplies commercial refrigeration for food service, supermarkets, and pharma cold storage; the 2025 lineup emphasizes low-GWP refrigerants (R-454B, R-513A) and high-efficiency compressors, targeting a 15–20% energy reduction versus 2019 models and aligning with EU F-Gas and EPA SNAP rules; these units support cold-chain resilience as global heat anomalies rose 0.9°C from 2010–2024, reducing spoilage risk and protecting temperature-sensitive inventory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Controls and Digital Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLennox’s iComfort smart thermostats and LennoxPros platform enable remote diagnostics and predictive maintenance, letting homeowners and technicians monitor HVAC health via mobile apps and cloud dashboards.\u003c\/p\u003e\n\u003cp\u003eAI-driven updates rolled out through 2025 improved fault detection accuracy to ~88% and cut emergency service calls by an estimated 22%, lowering average repair cost per incident by about $140.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eiComfort + LennoxPros: remote monitoring, predictive alerts\u003c\/li\u003e\n\u003cli\u003eAI fault-detection ~88% (2025)\u003c\/li\u003e\n\u003cli\u003eEmergency service calls down ~22%\u003c\/li\u003e\n\u003cli\u003eAvg repair cost reduction ~$140\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndoor Air Quality and Filtration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe PureAir and PureAir S systems make up a sizeable share of Lennox International’s residential accessories, aimed at health-conscious buyers; Lennox reported HVAC accessory revenue growth of ~8% in 2024, with IAQ products a key driver.\u003c\/p\u003e\n\u003cp\u003eThey combine hospital-grade HEPA-grade filtration and UVA light to reduce ozone, odors, VOCs and particles down to 0.3 microns, claiming up to 99.9% removal of certain pathogens in lab tests.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these systems are frequently bundled with new Lennox installs—dealer bundle rates exceed 35% in some markets—helping raise average order value by an estimated $300–$600 per installation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: health-conscious homeowners\u003c\/li\u003e\n\u003cli\u003eTech: HEPA-grade + UVA light; 99.9% lab pathogen reduction\u003c\/li\u003e\n\u003cli\u003e2024 impact: accessories revenue +8%\u003c\/li\u003e\n\u003cli\u003e2025 bundle rate: \u0026gt;35%; AOV lift $300–$600\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLennox 2025: SEER2-leading efficiency, AI fault cuts, commercial share and energy wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLennox products span residential HVAC, commercial climate, refrigeration, IAQ, and controls—2025 highlights: SEER2-leading Dave Lennox line (+~20% vs prior), commercial share ~18% US shipments, Heatcraft low-GWP units cut energy 15–20% vs 2019, AI fault detection ~88% reducing emergency calls ~22%, accessories revenue +8% (2024), dealer bundle rates \u0026gt;35% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential HVAC\u003c\/td\u003e\n\u003ctd\u003e+20% efficiency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial HVAC\u003c\/td\u003e\n\u003ctd\u003e~18% US share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefrigeration\u003c\/td\u003e\n\u003ctd\u003e15–20% energy ↓\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eControls\/IAQ\u003c\/td\u003e\n\u003ctd\u003eAI fault 88%, bundles \u0026gt;35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Lennox International’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lennox International's 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel tactics, and promotional priorities for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Dealer Distribution Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLennox uses a direct-to-dealer model in North America, bypassing third-party wholesalers to keep tighter ties with ~7,000 certified dealers and local installers as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis approach boosts control over customer experience and reduced warranty claim rates—Lennox reported a 12% lower field-failure rate versus industry average in 2024.\u003c\/p\u003e\n\u003cp\u003eDealers get manufacturer-led training and spare-parts priority, improving first-time fix rates to ~88% and cutting service callbacks.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 this network remains a measurable competitive edge for installation quality and after-sales revenue retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLennox PartsPlus Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLennox International operates an extensive network of over 150 company-owned Lennox PartsPlus stores across North America, giving contractors immediate access to replacement parts and supplies to cut service downtime. These brick-and-mortar hubs reduce emergency repair times—Lennox reports a 20% faster median service response where PartsPlus access exists. In 2025 the stores double as online order pick-up points, supporting a 35% year-over-year rise in BOPIS (buy-online-pick-up-in-store) transactions. PartsPlus sales and service support helped sustain Lennox aftermarket revenue, which reached roughly $1.1 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLennox maintains major manufacturing hubs in the United States, Mexico, and Europe, supporting regional demand and after-sales networks; in 2024 these plants helped deliver $4.1B in HVAC product revenue. \u003c\/p\u003e\n\u003cp\u003eSaltillo, Mexico expansion through 2025 increased capacity ~18% and lowered production cost per unit by an estimated 7%, while staying close to North American customers. \u003c\/p\u003e\n\u003cp\u003eGeographic spread reduced single-source exposure: inventory fill rates to global distributors averaged 92% in 2024, helping stabilize lead times during 2023–24 supply disruptions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLennoxPros E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe LennoxPros digital portal is a B2B marketplace where professional partners order equipment, track shipments, and access technical manuals, handling over $350M in annual channel sales as of 2024.\u003c\/p\u003e\n\u003cp\u003eThe platform streamlines procurement for high-volume contractors and commercial developers, cutting average order-to-delivery time by about 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the portal includes enhanced inventory transparency and personalized pricing across dealer tiers, with tiered discounts up to 12% for top dealers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles $350M+ channel sales (2024)\u003c\/li\u003e\n\u003cli\u003e18% faster order-to-delivery (2024)\u003c\/li\u003e\n\u003cli\u003eTiered discounts up to 12% (late 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Account Direct Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNational Account Direct Sales at Lennox International deploys a dedicated direct-sales team for enterprise clients like national retailers and multi-family developers, handling complex projects and ensuring uniform equipment specs across regions.\u003c\/p\u003e\n\u003cp\u003eThis channel offers tailored logistics and project management for high-volume installs; in 2024 Lennox reported \u0026gt;$1.2B in commercial HVAC sales, with national accounts driving a significant share of multi-site deployments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated sales reps for enterprise accounts\u003c\/li\u003e\n\u003cli\u003eCustomized logistics and regional coordination\u003c\/li\u003e\n\u003cli\u003eConsistency in equipment specs and service levels\u003c\/li\u003e\n\u003cli\u003eSupports multi-site installs contributing to \u0026gt;$1.2B commercial revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLennox: D2D scale—7,000 dealers, $1.1B aftermarket, 18% faster delivery, 7% unit-cost cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLennox uses a direct-to-dealer model with ~7,000 certified dealers (2025), 150+ PartsPlus stores, $1.1B aftermarket revenue (2024), $350M via LennoxPros (2024), 18% faster order-to-delivery, 12% lower field-failure rate (2024) and \u0026gt;$1.2B commercial sales (2024); Saltillo expansion cut unit cost ~7% and raised capacity 18% by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers (2025)\u003c\/td\u003e\n\u003ctd\u003e~7,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartsPlus\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket Rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLennoxPros Sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$350M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField-failure gap (2024)\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eLennox International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Lennox International 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis ready for immediate use, not a sample or demo.\u003c\/p\u003e\n\u003cp\u003eThe file is identical to the downloadable version included with your order, editable and high-quality for presentations or planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750082425209,"sku":"lennoxinternational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lennoxinternational-marketing-mix.png?v=1772221869","url":"https:\/\/matrixbcg.com\/products\/lennoxinternational-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}