{"product_id":"lendingtree-swot-analysis","title":"LendingTree SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLendingTree’s marketplace advantage and data-driven lead generation fuel strong customer reach, but regulatory exposure and competitive pressure from fintechs pose material risks; our full SWOT unpacks these dynamics with financial context and strategic implications. Purchase the complete SWOT analysis to receive a professionally written, editable Word report and Excel matrix—ready for investment, strategy, or pitch use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Brand Recognition and Market Authority\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLendingTree remained a top brand in financial comparison by late 2025, ranking among the top 3 in branded search share for mortgages and personal loans; this visibility drove ~45% of web traffic organically in FY2024, cutting paid acquisition needs. \u003c\/p\u003e\n\u003cp\u003eThe brand’s association with loan transparency raised MyLendingTree repeat engagement—monthly active users grew ~12% YoY in 2024—and supported higher conversion rates versus newer entrants. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Revenue Streams Across Financial Verticals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLendingTree has moved beyond mortgage dependence into personal loans, credit cards, and insurance, with non-mortgage revenue rising to about 54% of total revenue by Q3 2025, reducing single-sector risk. This multi-vertical mix cushions cyclical shocks: when mortgage originations fell 28% YoY in 2024, personal-loan and card leads grew 22% and 18% respectively. That diversity keeps revenue steadier when high rates cut refinance demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light and Scalable Business Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLendingTree operates as a pure marketplace, not a lender, so it avoids loan origination and credit risk on its balance sheet and earned $1.03B revenue in 2024, driven by fees from 500+ partners.\u003c\/p\u003e\n\u003cp\u003eThis asset-light model boosts capital efficiency and scalability—adjusting product mix costs little—letting LendingTree expand into mortgages, personal loans, and small-business products without large regulatory capital demands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary MyLendingTree Consumer Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe MyLendingTree platform has evolved into a financial-wellness hub that tracks credit scores and nudges users to savings, driving engagement and repeat visits.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 it functions as a retention engine—LendingTree reports users with active profiles convert to repeat product shoppers at rates ~2.3x higher than one-time borrowers.\u003c\/p\u003e\n\u003cp\u003eData from the interface enables hyper-personalized marketing: targeted offers lift lender-partner conversion rates by an estimated 15–25% in 2025 pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTracks credit scores and savings alerts\u003c\/li\u003e\n\u003cli\u003e2.3x higher repeat usage by 2025\u003c\/li\u003e\n\u003cli\u003e15–25% lift in partner conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Network of Lender Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company connects to over 1,200 banks, credit unions, and alternative lenders across the US, giving consumers broad access to competitive rates and reinforcing LendingTree’s marketplace value.\u003c\/p\u003e\n\u003cp\u003eIn 2024 LendingTree delivered roughly 2.3 million funded leads and reported lender revenue of about $420 million, showing lenders view it as a key source of high-intent customers for digital distribution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200+ lender partners\u003c\/li\u003e\n\u003cli\u003e~2.3M funded leads (2024)\u003c\/li\u003e\n\u003cli\u003eLender revenue ≈ $420M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLendingTree’s asset‑light model drives $1.03B revenue, 54% non‑mortgage mix, 2.3x repeat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLendingTree’s strong brand drove ~45% organic web traffic in FY2024 and top‑3 branded search share for mortgages\/personal loans; non‑mortgage revenue rose to ~54% by Q3 2025, lowering concentration risk. The asset‑light marketplace model delivered $1.03B revenue in 2024 and ~2.3M funded leads; MyLendingTree boosts repeat conversion (2.3x) and partner conversion lifts of 15–25% in 2025 pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.03B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunded leads\u003c\/td\u003e\n\u003ctd\u003e~2.3M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑mortgage mix\u003c\/td\u003e\n\u003ctd\u003e~54% (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat conversion\u003c\/td\u003e\n\u003ctd\u003e2.3x (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner lift\u003c\/td\u003e\n\u003ctd\u003e15–25% (2025 pilots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT framework highlighting LendingTree’s core strengths, operational weaknesses, market opportunities, and competitive threats to assess its strategic positioning and growth prospects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise LendingTree SWOT matrix for rapid competitive insight and decision alignment, enabling executives to visualize strengths, weaknesses, opportunities, and threats at a glance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Dependency on Third-Party Marketing Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite strong brand equity, LendingTree still depends heavily on search engine marketing and paid ads to drive traffic; in 2024 paid customer acquisition accounted for about 62% of digital marketing spend, per company disclosures. \u003c\/p\u003e\n\u003cp\u003eAlgorithm shifts at Google or Bing or a rise in CPCs (cost-per-click)—which jumped ~18% year-over-year in Q3 2024—could cut traffic and lift CACs (customer acquisition costs). \u003c\/p\u003e\n\u003cp\u003eHigher CACs squeeze margins: LendingTree reported a 2024 adjusted EBITDA margin of ~12%, so a sustained ad-cost rise could materially depress profits during competitive periods. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Macroeconomic and Interest Rate Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core business remains highly sensitive to interest rates: mortgage originations and refinancings fell 28% year-over-year in Q3 2025, showing direct correlation with Fed policy shifts. Volatility in 2025 Fed guidance drove monthly revenue swings of roughly ±12%, amplifying cash-flow unpredictability. Diversification into personal loans and lead-gen softens impact, but sustained 5%+ mortgage rates would likely shrink LendingTree’s highest-margin segments for multiple quarters. What this estimate hides: slower customer acquisition raises CAC and churn risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Control Over the Final User Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a lead generator, LendingTree loses control once users transfer to lender partners, so poor partner closing experiences or clunky interfaces can taint LendingTree’s brand; a 2024 survey found 38% of comparison-site users abandoned applications after a bad partner UX. This lack of end-to-end control makes it hard to guarantee consistent quality across ~1,000 lending partners, risking higher churn and lower conversion rates for LendingTree.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Revenue Among Top Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA large share of LendingTree revenue comes from a few big lenders; in 2024 the top five partners accounted for about 42% of fee revenue, concentrating bargaining power and raising fee-compression risk.\u003c\/p\u003e\n\u003cp\u003eIf a major partner cuts marketing or brings acquisition in-house, quarterly revenue can swing materially — LendingTree warned of partner-dependence in its 10-Q for Q3 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop 5 partners ≈42% of fee revenue (2024)\u003c\/li\u003e\n\u003cli\u003eHigh bargaining power → fee compression\u003c\/li\u003e\n\u003cli\u003ePartner spend cuts can materially hit quarterly earnings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity in Integrating Legacy Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfollowing years of acquisitions lendingtree still runs disparate back-end systems that delay feature rollouts and enterprise analytics contributing to longer time-to-market higher maintenance costs.\u003e\n\u003cpthese legacy frictions forced lendingtree to spend an estimated million on tech and product capital expenditures in hiring senior engineers remains costly with average us software engineer comp around\u003e\n\u003cpstreamlining these systems is ongoing and requires both capex talent risking slower product parity versus fintech rivals unless integration accelerates.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMultiple legacy stacks delay deployments\u003c\/li\u003e\n\u003cli\u003e$85–95M tech capex in 2024\u003c\/li\u003e\n\u003cli\u003eSenior engineer pay ~$180k–$220k (US, 2025)\u003c\/li\u003e\n\u003cli\u003eIntegration risk vs faster fintech competitors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstreamlining\u003e\u003c\/pthese\u003e\u003c\/pfollowing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLendingTree under pressure: high ad spend, rising CPCs, rate sensitivity \u0026amp; partner risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLendingTree relies heavily on paid acquisition (62% of digital spend in 2024), faces ad-cost volatility (CPC +18% YoY Q3 2024) that pressures a 2024 adjusted EBITDA margin of ~12%, and is sensitive to rates (mortgage originations -28% YoY in Q3 2025). Partner concentration (top 5 ≈42% of fee revenue, 2024) and legacy tech ($85–95M capex in 2024) add execution and margin risks.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid spend (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPC change Q3 2024\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA margin (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage originations change Q3 2025\u003c\/td\u003e\n\u003ctd\u003e-28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-5 partner revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e≈42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech capex (2024)\u003c\/td\u003e\n\u003ctd\u003e$85–95M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLendingTree SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get; purchase unlocks the entire in-depth version.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing a live preview of the actual SWOT analysis file—once purchased, the complete, editable report is available immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752862560633,"sku":"lendingtree-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lendingtree-swot-analysis.png?v=1772246751","url":"https:\/\/matrixbcg.com\/products\/lendingtree-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}