{"product_id":"legalandgeneral-marketing-mix","title":"Legal \u0026 General Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Legal \u0026amp; General Group’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to deliver market-leading financial services—grab the full 4Ps Marketing Mix Analysis for a ready-made, editable report that saves hours of research and powers presentations, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePension Risk Transfer Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegal \u0026amp; General remains a global leader in Pension Risk Transfer (PRT) as of late 2025, writing over 2.5 billion pounds of bulk annuity premiums in 2024 and completing multiple deals totalling £10bn+ since 2022.\u003c\/p\u003e\n\u003cp\u003eIts bulk annuity contracts let sponsors transfer longevity and investment risk to the insurer, guaranteeing pension payouts and removing balance-sheet volatility for corporates.\u003c\/p\u003e\n\u003cp\u003eLGIM has expanded offerings to include smaller-scale buy-ins from £5m and full buyouts across multi-billion-pound transactions, broadening market reach and improving deal flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and LGIM Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Legal \u0026amp; General Investment Management (LGIM), the group offers index-tracking funds, active strategies, and ETFs to retail and institutional clients, managing £1.3 trillion AUM as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the suite expanded into private markets and thematic ESG investments, with private assets reaching £45bn and ESG-labelled strategies representing 28% of retail flows that year.\u003c\/p\u003e\n\u003cp\u003eThese products deliver diversified exposure across global equities, fixed income, and real assets, targeting risk-adjusted returns and sustainability goals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Retirement and Annuities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegal \u0026amp; Generals retail retirement line targets individuals with annuities, drawdown and fixed-term solutions, offering guaranteed lifetime income or flexible capital access to match retirement goals.\u003c\/p\u003e\n\u003cp\u003eProducts use proprietary longevity models and UK Office for National Statistics life-tables to price risk; in 2025 LGIM reported annuity book ~£30bn, helping manage interest-rate volatility and ensure sustainability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLife and Protection Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLegal \u0026amp; General’s Life and Protection suite offers life insurance, critical illness cover, and income protection for individuals and families, with £12.4bn in protection new business written in 2024 and 18% growth year-on-year.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 products are modular via digital interfaces, letting customers add\/remove cover elements; 62% of protection sales now originate online, improving speed and choice.\u003c\/p\u003e\n\u003cp\u003eTerms are focused on transparency and accessibility, with average claim payout turnaround reduced to 14 days and a 95% claims acceptance rate.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£12.4bn protection new business (2024)\u003c\/li\u003e\n\u003cli\u003e18% YoY growth in protection sales (2024)\u003c\/li\u003e\n\u003cli\u003e62% of sales digital by late 2025\u003c\/li\u003e\n\u003cli\u003e14-day average payout turnaround\u003c\/li\u003e\n\u003cli\u003e95% claims acceptance rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Assets and Urban Regeneration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLegal \u0026amp; General Capital builds institutional products in affordable housing, build-to-rent and clean energy, managing over 25bn GBP in real assets by 2025 and targeting inflation-linked income for pension and sovereign clients.\u003c\/p\u003e\n\u003cp\u003eThese offerings tie financial returns to urban regeneration—reducing housing shortfalls, creating rental supply, and funding 1.2GW of renewables—differentiating the group by delivering measurable social and physical impact.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25bn GBP assets under management (2025)\u003c\/li\u003e\n\u003cli\u003eAffordable housing \u0026amp; build-to-rent focus\u003c\/li\u003e\n\u003cli\u003eInflation-linked, long-term income\u003c\/li\u003e\n\u003cli\u003e1.2GW clean energy capacity backed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegal \u0026amp; General: £1.3tn LGIM, £25bn real assets, £2.5bn annuity premiums, digital-led growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegal \u0026amp; General’s product suite spans bulk annuities (£10bn+ deals since 2022; £2.5bn premiums in 2024), LGIM funds (£1.3tn AUM at Dec 31, 2025), protection new business £12.4bn (2024), and LGC real assets £25bn (2025), plus modular digital retail retirement and 62% online protection sales improving speed (14-day payouts, 95% acceptance).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBulk annuities\u003c\/td\u003e\n\u003ctd\u003ePremiums \/ deals\u003c\/td\u003e\n\u003ctd\u003e£2.5bn \/ £10bn+ since 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLGIM\u003c\/td\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e£1.3tn (Dec 31, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtection\u003c\/td\u003e\n\u003ctd\u003eNew business\u003c\/td\u003e\n\u003ctd\u003e£12.4bn (2024), 18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal assets (LGC)\u003c\/td\u003e\n\u003ctd\u003eAUM \/ impact\u003c\/td\u003e\n\u003ctd\u003e£25bn; 1.2GW renewables (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003eShare \/ claims\u003c\/td\u003e\n\u003ctd\u003e62% online; 14-day payouts; 95% acceptance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific analysis of Legal \u0026amp; General Group’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Legal \u0026amp; General Group's 4Ps into a concise, slide-ready snapshot that speeds leadership alignment and marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby year-end legal general optimized its proprietary portals so customers can manage pensions insurance and investments in one ecosystem supporting over million active users platform aua under administration this direct-to-consumer channel reduces friction with access to statements policy docs robo-advice modules cutting average service resolution time by the is a core distribution pillar targeting uplift retention improving ease of use lowering adviser dependency.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Financial Advisor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group leverages deep relationships with over 6,000 Independent Financial Advisors (IFAs) in the UK, making IFAs a primary channel for complex retirement and protection products, accounting for roughly 35% of intermediary-distributed sales in 2024. Dedicated account managers and digital toolkits—including an e-application that cut processing time by 40% in 2023—support seamless policy applications and client management. This channel is vital for HNW clients: IFAs delivered about 42% of new business value from clients with investable assets over 1 million GBP in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorkplace Pension Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegal and General dominates the UK workplace savings market, servicing over 9 million workplace pension members and managing about £300bn in retirement assets as of 2025, mainly via employer-sponsored schemes.\u003c\/p\u003e\n\u003cp\u003eThey embed products into payroll and HR systems, driving steady flows: automatic contributions added £9.5bn net inflows into workplace pensions in 2024 alone.\u003c\/p\u003e\n\u003cp\u003eThe B2B2C model yields scale pricing and lower unit costs, cutting annual fee drag vs retail peers by ~20 basis points on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Institutional Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpglobal institutional distribution hubs drive legal general group shift from uk concentration: by the operates across us europe and asia distributing of assets under management prt annuity capacity to clients.\u003e\n\u003cplocal teams in each hub manage regulatory fit and tailor solutions reducing execution time enabling cross-border prt deals that grew cagr\u003e\n\u003cpthis footprint diversifies revenue: international income rose to of group operating profit in down-risking uk concentration.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 hubs: US, Europe, Asia\u003c\/li\u003e\n\u003cli\u003e£250bn+ AUM and PRT capacity\u003c\/li\u003e\n\u003cli\u003e18% PRT deal CAGR 2020–2024\u003c\/li\u003e\n\u003cli\u003eInternational = ~28% operating profit (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/plocal\u003e\u003c\/pglobal\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Real Estate and Infrastructure Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegal \u0026amp; General places investments in UK science parks and residential schemes, partnering with local authorities and universities to create hubs that act as both assets and brand touchpoints; as of FY2024 they had c.£9.2bn in UK property development commitments supporting regional growth.\u003c\/p\u003e\n\u003cp\u003eThese partnerships boost visibility and influence by aligning projects with local economic plans—LGIM and L\u0026amp;G Capital deployed over 15 major mixed-use schemes since 2020, many delivering public benefits like affordable homes and innovation space.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£9.2bn UK property development commitments (FY2024)\u003c\/li\u003e\n\u003cli\u003e15+ major mixed-use schemes since 2020\u003c\/li\u003e\n\u003cli\u003eCollaborations with councils and universities to deliver affordable homes and innovation space\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegal \u0026amp; General: Integrated channels drive scale—£770bn+ AUM, 4.3m users, 28% intl profit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby legal general place mixes digital direct access users aua ifas intermediary sales dominant workplace pensions members retirement aum global hubs and uk property commitments retention lower unit costs international profit share\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect platform\u003c\/td\u003e\n\u003ctd\u003e4.3m users; £220bn AUA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIFAs\u003c\/td\u003e\n\u003ctd\u003e6,000+; 35% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkplace\u003c\/td\u003e\n\u003ctd\u003e9m members; £300bn AUM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal hubs\u003c\/td\u003e\n\u003ctd\u003e£250bn+ AUM\/PRT; 28% profit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty\u003c\/td\u003e\n\u003ctd\u003e£9.2bn commitments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLegal \u0026amp; General Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Legal \u0026amp; General Group 4P’s Marketing Mix Analysis is comprehensive, editable, and ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. You’re viewing the exact final version included with your order, so buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750115848569,"sku":"legalandgeneral-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/legalandgeneral-marketing-mix.png?v=1772222274","url":"https:\/\/matrixbcg.com\/products\/legalandgeneral-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}