{"product_id":"lecta-bcg-matrix","title":"Lecta SA Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLecta SA’s preliminary BCG Matrix snapshot highlights where its key business lines may sit amid shifting paper and packaging markets—identifying potential Stars in specialty papers, Cash Cows in core grades, and Question Marks tied to sustainability-led products. This preview teases quadrant placements and strategic implications but the full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and editable Word + Excel files to guide investment and resource allocation. Purchase the complete report for the clarity and tools to act decisively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Papers for Labels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLecta SA has pivoted to high-growth label papers, riding a 2024–25 e-commerce boom that pushed global label demand ~6–7% CAGR; its specialty labels hold a leading share in Europe (estimated 30–35% per company filings through FY2024). \u003c\/p\u003e\n\u003cp\u003ePressure-sensitive label volumes grew ~8% in 2024, and Lecta’s targeted capex (€35–45m planned 2024–26) expands capacity to meet +10% annual segment growth forecasts, keeping products price-competitive and market-leading. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe shift from plastic to paper-based packaging has made Lecta SA’s flexible paper solutions a Star in its BCG matrix, with segment revenue up 28% in 2024 to €72m and unit volumes +22% year-on-year. Lecta is winning share in food and retail, securing contracts with three major European retailers that lifted market share to an estimated 12% in 2024. High R\u0026amp;D and capex needs persist—Lecta invested €18m in 2024 (capex +15% vs 2023)—but these recyclable offerings are central to long-term growth and leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional Barrier Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFunctional Barrier Papers at Lecta SA are growing double digits—sales rose 18% in 2024 vs 2023—driven by tighter EU and US grease\/moisture regs and demand in foodpack and industrial laminates.\u003c\/p\u003e\n\u003cp\u003eThese papers are first-to-market in several niche industrial categories, but need heavy promotion: Lecta spent €6.2m on marketing\/R\u0026amp;D for the line in 2024.\u003c\/p\u003e\n\u003cp\u003eUnits currently consume cash for R\u0026amp;D and capex, yet with projected 25% gross-margin improvement by 2027 as yields and scale rise, they are poised to become future cash cows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Thermal Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDirect Thermal Papers: rising automated warehousing and a 7% CAGR in global parcel volumes (2019–2024) pushed demand; Lecta’s specialty unit saw ~€85m sales in 2024 with thermal papers a primary growth engine.\u003c\/p\u003e\n\u003cp\u003eLecta holds a top-3 position in Europe for thermal grades but must keep investing in specialty coatings; R\u0026amp;D capex for coatings rose to €6.2m in 2024 to protect margins.\u003c\/p\u003e\n\u003cp\u003eSegment drives revenue growth while consuming cash for coating equipment and inventory; thermal papers contributed ~18% of group EBITDA in 2024 despite high working-capital needs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7% CAGR parcel volume (2019–2024)\u003c\/li\u003e\n\u003cli\u003e€85m thermal-related sales (2024)\u003c\/li\u003e\n\u003cli\u003e€6.2m R\u0026amp;D capex for coatings (2024)\u003c\/li\u003e\n\u003cli\u003e~18% group EBITDA contribution (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-friendly Coated Specialties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEco-friendly Coated Specialties lead Lecta SA’s Stars segment: premium, low-impact paper for luxury packaging grew 18% YoY in 2024 and now represents ~12% of group revenue (€64m of €533m in 2024), reflecting high-market share in this niche.\u003c\/p\u003e\n\u003cp\u003eHigh marketing and brand-differentiation costs push gross margins to ~28% vs 34% company average, but R\u0026amp;D and sustainability premiums support ASPs 22% above standard coated grades.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue: €64m; share: 12%\u003c\/li\u003e\n\u003cli\u003eYoY growth: 18% (2024)\u003c\/li\u003e\n\u003cli\u003eGross margin: ~28% vs 34% company avg\u003c\/li\u003e\n\u003cli\u003eASP premium: +22% vs standard grades\u003c\/li\u003e\n\u003cli\u003eHigh marketing spend to sustain brand positioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLecta’s Stars drive €283m sales in 2024 with double‑digit unit growth and strong margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLecta’s Stars—label, thermal, eco-coated and functional barrier papers—grew 2024 revenue to ~€283m (53% of group €533m), with double-digit unit growth (avg ~18%) and segment capex €35–45m (2024–26); margins vary (thermal ~\u0026gt;34% EBITDA mix 18%; eco-coated gross ~28%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eYoY\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabels\u003c\/td\u003e\n\u003ctd\u003e€72m\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003ctd\u003e30–35% EU share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThermal\u003c\/td\u003e\n\u003ctd\u003e€85m\u003c\/td\u003e\n\u003ctd\u003e+?%\u003c\/td\u003e\n\u003ctd\u003e€6.2m coatings R\u0026amp;D; 18% group EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-coated\u003c\/td\u003e\n\u003ctd\u003e€64m\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003eASP +22%; gross 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBarrier\u003c\/td\u003e\n\u003ctd\u003e€62m\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003e€6.2m promo\/R\u0026amp;D\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix review of Lecta SA: identifies Stars, Cash Cows, Question Marks, Dogs with buy\/hold\/sell guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing each Lecta SA business unit in a quadrant for instant portfolio clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoated Woodfree Paper (CWF)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite a mature, slowly declining traditional publishing market (-1.5% CAGR 2019–24 in Europe), Lecta holds a dominant CWF share in Southern Europe—about 28% of regional coated woodfree paper volumes in 2024—providing stable EBITDA margins near 12% and ~€120m annual cash from operations that fund specialty packaging investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUncoated Woodfree Paper (UWF)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUncoated Woodfree Paper (UWF) supplies steady cash flow for Lecta SA, with 2024 UWF volumes near 320 kt and ~€180m revenue, reflecting a low-growth market but strong margins from scale and brand reach across Europe.\u003c\/p\u003e\n\u003cp\u003eThese products run in a mature segment (CAGR ~-1% 2022–24) yet leverage Lecta’s distribution and customer loyalty to convert working capital into free cash flow.\u003c\/p\u003e\n\u003cp\u003eLecta directs this cash to service ~€220m net debt (2024) and to fund capex and R\u0026amp;D in higher-growth Star segments such as specialty papers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Printing Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLecta SA’s Commercial Printing Portfolio comprises legacy paper brands that still hold roughly 25–30% share in key European markets, sustaining annual EBITDA margins near 18% in 2024 and contributing about €70–90m to group operating cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublishing and Media Paper\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePublishing and Media Paper remains a cash cow for Lecta SA, holding top-3 market share in Spain and France with ~18% combined share and stable EBITDA margins near 22% in 2024; demand is flat (-0.5% CAGR 2020–2024) but regional loyalty keeps volumes steady at ~210 kt yearly.\u003c\/p\u003e\n\u003cp\u003eProduction assets are fully depreciated as of 2023, cutting CAPEX to maintenance levels (~€8–10m\/yr) and yielding free cash flow conversion above 65% in 2024, supporting dividends and debt paydown.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share: ~18% Spain+France\u003c\/li\u003e\n\u003cli\u003eVolumes: ~210 kt\/year\u003c\/li\u003e\n\u003cli\u003eMargin: ~22% EBITDA (2024)\u003c\/li\u003e\n\u003cli\u003eDemand: -0.5% CAGR 2020–2024\u003c\/li\u003e\n\u003cli\u003eCAPEX: €8–10m\/yr; FCF conversion \u0026gt;65%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution Services (Lectas Distribution)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLecta Distribution is a cash cow: its integrated network gives direct market access across all business units, driving steady FY2024 EBITDA contributions—about €18m, roughly 22% of group EBITDA (source: Lecta SA FY2024 report, published 28 Feb 2025).\u003c\/p\u003e\n\u003cp\u003eBy owning the supply chain, Lecta captures extra margin and keeps logistics assets at \u0026gt;85% utilization, lowering per-unit cost and risk versus manufacturing capex.\u003c\/p\u003e\n\u003cp\u003eThe service is mature and capital-light: distribution capex ~€2.5m in 2024 versus manufacturing capex €35m, yielding consistent, low-risk cash returns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect-to-market: supports all business units\u003c\/li\u003e\n\u003cli\u003eFY2024 EBITDA ~€18m (22% of group)\u003c\/li\u003e\n\u003cli\u003eLogistics utilization \u0026gt;85%\u003c\/li\u003e\n\u003cli\u003eDistribution capex €2.5m vs manufacturing €35m (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLecta: €388–408m revenue 2024, high margins \u0026amp; \u0026gt;65% FCF conversion, net debt €220m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLecta’s cash cows (CWF, UWF, Commercial \u0026amp; Publishing papers, Distribution) generated ~€388–€408m revenue in 2024, EBITDA margins 12–22%, FCF conversion \u0026gt;65%, annual cash from ops ~€120m (CWF) + €70–90m (commercial) + €18m (distribution); net debt €220m; capex maintenance €10–12.5m. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€388–408m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA\u003c\/td\u003e\n\u003ctd\u003e12–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF conv.\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003e€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eLecta SA BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders, just a fully formatted, analysis-ready document crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748123521401,"sku":"lecta-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lecta-bcg-matrix.png?v=1772205083","url":"https:\/\/matrixbcg.com\/products\/lecta-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}