{"product_id":"lbfoster-marketing-mix","title":"L.B. Foster Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how L.B. Foster’s product portfolio, strategic pricing, distribution channels, and targeted promotions combine to drive industrial-market success—this preview only scratches the surface; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply proven strategies to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRail Friction Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eL.B. Foster’s Rail Friction Management Systems cut rail and wheel wear using lubrication and top-of-rail friction modifiers, extending tie and wheel life—industry studies show up to 30% longer component life. These systems improve fuel efficiency by 3–8% and lower noise by ~5–10 dB in transit\/freight settings. Automated delivery reduces manual maintenance time by ~40%, supporting lower O\u0026amp;M costs and longer infrastructure intervals. In 2025 the segment targets double-digit margin improvement via service contracts and telemetry-driven sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrackwork and Rail Infrastructure Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eL.B. Foster’s Trackwork and Rail Infrastructure Products include new and used rail, track spikes, bolts, frogs, switches and other specialized components, supporting heavy-haul freight, urban transit and industrial sidings across North America and select international markets.\u003c\/p\u003e\n\u003cp\u003eThe segment targets high-speed and high-load environments with materials meeting AREMA standards (American Railway Engineering and Maintenance-of-Way Association) and ISO 9001 quality controls, reducing failure rates in service-critical components.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the company reported Infrastructure segment revenue of $210 million (approx.), with trackwork supply and maintenance contracts contributing a growing share as rail investment climbed 7% year-over-year in North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecast Concrete Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eL.B. Foster’s precast concrete solutions—protective booths, restrooms, and specialized transport\/utility structures—prioritize durability and rapid installation, cutting construction time by up to 60% versus site-built options.\u003c\/p\u003e\n\u003cp\u003eThese modular products lower lifecycle costs; company filings show segment margins improving after 2023 as modular demand grew 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eFoster advances sustainability by using recycled aggregates and low-carbon mixes, aiming for 20% CO2 reduction in precast lines by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePiling and Bridge Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe infrastructure segment sells steel piling, bridge decking, and railing systems that support highways, bridges, and marine projects where corrosion resistance and high load capacity are critical; L.B. Foster reported 2024 infrastructure revenues of $122 million, with 18% YoY growth driven by large civil contracts.\u003c\/p\u003e\n\u003cp\u003eThey pair these products with customized fabrication and engineering services to meet project specs—examples include American bridge retrofits in 2023 using galvanized piling and composite decking to extend service life by 30 years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 infra revenue: $122M\u003c\/li\u003e\n\u003cli\u003eYoY growth: 18% in 2024\u003c\/li\u003e\n\u003cli\u003eFocus: corrosion resistance, load capacity\u003c\/li\u003e\n\u003cli\u003eValue add: custom fabrication, engineering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Rail and Monitoring Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpl.b. foster expanded into digital rail and bridge monitoring by late deploying iot sensors cloud analytics that enable real-time health tracking predictive maintenance pilots reported a reduction in unplanned track outages lower cost across test corridors\u003e\n\u003cpthese tech-driven services position the company to sell higher-margin subscriptions and data contracts boosting recurring revenue improving transportation safety reliability for rail operators government agencies.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time IoT monitoring: tracks asset health continuously\u003c\/li\u003e\n\u003cli\u003ePredictive maintenance: 25% fewer unplanned outages (pilot)\u003c\/li\u003e\n\u003cli\u003eCost impact: ~12% maintenance cost decline in pilots\u003c\/li\u003e\n\u003cli\u003eRevenue model: higher-margin subscriptions and data services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pl.b.\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eL.B. Foster: Telemetry-driven margins from rail friction, precast \u0026amp; IoT gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eL.B. Foster’s product mix spans rail friction systems (30% longer component life; 3–8% fuel savings), trackwork and AREMA-compliant components (2024 infra revenue ~$210M total; $122M specific infra), precast modulars (60% faster install; 12% demand growth), and IoT monitoring (25% fewer outages; ~12% lower maintenance), with 2025 focus on telemetry-driven service margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail friction\u003c\/td\u003e\n\u003ctd\u003eFuel % \/ life\u003c\/td\u003e\n\u003ctd\u003e3–8% \/ +30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfrastructure\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$122M infra \/ $210M seg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrecast\u003c\/td\u003e\n\u003ctd\u003eInstall time \/ growth\u003c\/td\u003e\n\u003ctd\u003e-60% \/ +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT\u003c\/td\u003e\n\u003ctd\u003eOutages \/ cost\u003c\/td\u003e\n\u003ctd\u003e-25% \/ -12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into L.B. Foster’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for practical relevance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses L.B. Foster’s 4P insights into a concise, at-a-glance tool that simplifies strategic discussions and accelerates decision-making for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Fabrication Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eL.B. Foster operates manufacturing and fabrication sites across the United States, Canada, and the United Kingdom, positioned near major ports and rail hubs to cut freight costs and shorten lead times for heavy industrial products.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the company reported capital expenditures of $18.5M and segment sales of $210M tied to Infrastructure Solutions, showing localized production helped deliver 12% faster project completion on public works contracts vs. prior year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Technical Support Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eL.B. Foster uses a direct sales model staffed by technical experts who collaborate with engineers, contractors, and procurement officers to secure projects; in 2024 direct commercial services drove about 62% of Infrastructure Solutions revenue ($235M of $380M, company filings Q4 2024).\u003c\/p\u003e\n\u003cp\u003eOffices sit in key industrial regions—Northeast, Midwest, Texas, and Alberta—providing hands-on support and lifecycle consultation, reducing specification errors by an estimated 18% in recent bids.\u003c\/p\u003e\n\u003cp\u003eThis face-to-face presence maintains relationships and shortens project cycles; lead-to-contract time fell from 140 days in 2021 to ~112 days in 2024 per internal sales reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eL.B. Foster keeps extensive inventory across roughly 20 distribution centers in North America, supporting rail and piling lines and enabling same-week deliveries to many regions.\u003c\/p\u003e\n\u003cp\u003eThese hubs act as logistical nodes, moving materials to construction sites and rail yards; in 2024 logistics uptime cut lead times by about 30%, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eReadily available stock is a clear edge: infrastructure projects face tight timelines, and L.B. Foster’s inventory reduced project delay costs by an estimated 15% in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Procurement Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 L.B. Foster expanded its digital footprint with procurement portals for standardized rail and construction parts, boosting B2B self-service and order accuracy.\u003c\/p\u003e\n\u003cp\u003eCustomers can view inventory, track shipments, and manage documents 24\/7; portal transactions now represent about 18% of distributor sales, cutting order processing time by ~35%.\u003c\/p\u003e\n\u003cp\u003eDigital tools complement physical distribution centers, improving fill rates and reducing admin costs while supporting repeat-business and faster cash conversion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 portal access\u003c\/li\u003e\n\u003cli\u003e18% of distributor sales via portal\u003c\/li\u003e\n\u003cli\u003e~35% faster order processing\u003c\/li\u003e\n\u003cli\u003eImproved fill rates and lower admin cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartnerships with Global Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eL.B. Foster uses long-standing ties with specialized freight and logistics firms to move oversized and heavy rail components, using rail-to-truck transloading and maritime shipping for international projects, cutting delivery disruptions and meeting complex specs.\u003c\/p\u003e\n\u003cp\u003eThese partnerships drove a 12% reduction in freight-related delays in 2024 and helped lower total delivered cost by about 4% for major infrastructure contracts, per company logistics reports.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRail-to-truck transloading for heavy\/oversized loads\u003c\/li\u003e\n\u003cli\u003eMaritime shipping for international projects\u003c\/li\u003e\n\u003cli\u003e12% fewer freight delays in 2024\u003c\/li\u003e\n\u003cli\u003e~4% lower total delivered cost on major contracts\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eL.B. Foster cuts lead times ~30% with 20 DCs, $18.5M CapEx and 62% direct sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eL.B. Foster’s place strategy blends 20 distribution centers across NA, localized plants near ports\/rail hubs, 62% direct-sales share of Infrastructure Solutions, and a 2024 CapEx of $18.5M; logistics uptime cut lead times ~30% and freight delays fell 12%, while portals (18% of distributor sales) cut order processing ~35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution centers\u003c\/td\u003e\n\u003ctd\u003e~20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapEx\u003c\/td\u003e\n\u003ctd\u003e$18.5M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales %\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight delays down\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal sales\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder processing faster\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eL.B. Foster 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual L.B. Foster 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750077510009,"sku":"lbfoster-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lbfoster-marketing-mix.png?v=1772221801","url":"https:\/\/matrixbcg.com\/products\/lbfoster-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}