{"product_id":"laurent-perrier-marketing-mix","title":"Laurent-Perrier Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Laurent-Perrier’s refined product portfolio, premium pricing, selective distribution, and elegant promotions combine to reinforce its luxury champagne positioning—this snapshot highlights strengths and tactical choices.\u003c\/p\u003e \u003cp\u003eGo beyond the preview—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply these insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-tier Portfolio Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLaurent-Perrier’s multi-tier portfolio in late 2025 spans entry luxury to ultra-premium, led by La Cuvée, the iconic Cuvée Rosé, and prestige Grand Siècle, which together accounted for roughly 68% of maison sales in 2024 (source: Pernod Ricard annual report 2025 for Laurent-Perrier segment breakdown). By tiering products, the house captures first-time luxury buyers—La Cuvée priced ~€35–€45—and connoisseurs buying Grand Siècle at ~€150–€250 per bottle, boosting average bottle revenue by an estimated 22% vs 2019. This segmentation supports 6–8% annual volume growth in key markets (UK, US, Japan) while enabling limited-release skus that drive high-margin repeat purchases from collectors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignature Chardonnay-Dominant Profiles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLaurent-Perrier emphasizes a Chardonnay-dominant style—fresh, elegant, pure—using roughly 40–60% Chardonnay in key cuvées, versus many rivals that lean Pinot Noir; this lighter aromatic profile drove a 6% volume growth in 2024 for the house, according to Maison sales notes, and lifted average retail price per bottle 3.5% year-over-year. Consistent non-vintage and vintage expressions keep repeat purchase rates high, with trade surveys showing 28% stronger loyalty versus Pinot-led peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Packaging and Aesthetic Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe physical presentation remains central to Laurent-Perrier’s value; the shield-shaped Cuvée Rosé bottle drives instant recognition and premium pricing, supporting a 2024 global average retail price ~€45 per bottle. By end-2025 the house continued limited-edition metal robes and gift sets, which lifted seasonal SKU sell-through by ~12% in key markets like UK and Japan. These design cues act as visual shorthand for luxury, improving visibility in retail and high-end hospitality and helping maintain Laurent-Perrier’s 2025 market share in prestige rosé segments near 18% in Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in Low-Dosage and Nature Cuvées\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLaurent-Perrier expanded low-dosage offerings—Ultra Brut and Blanc de Blancs Nature—to meet rising demand for lower-sugar, authentic wines; global low- and zero-dosage champagne searches rose ~28% in 2024, per industry trackers.\u003c\/p\u003e\n\u003cp\u003eThe lines showcase technical skill in fermenting and aging without added liqueur de dosage, preserving terroir expression and grape purity while targeting health-conscious consumers where sparkling wine growth hit 6.5% value in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUltra Brut: near 0 g\/L sugar, premium positioning\u003c\/li\u003e\n\u003cli\u003eBlanc de Blancs Nature: single-varietal Chardonnay focus\u003c\/li\u003e\n\u003cli\u003e2024: low-dosage segment up ~12% volume vs 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrestige Cuvée Grand Siècle Iterations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Grand Siècle stays Laurent-Perrier’s pinnacle, blended from three top vintage years (not a single vintage) to boost complexity and ageworthiness; by 2025 the house released named iterations highlighting 2008-2012-2013 and 2009-2011-2013 blends to target collectors and critics.\u003c\/p\u003e\n\u003cp\u003eThat strategy lifted prestige cuvée positioning: Grand Siècle averaged €220–€320\/bottle retail in 2024–25, earned consistent 95+ scores from major critics, and supported 8–12% annual secondary-market price gains vs 3–5% for non-prestige cuvées.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThree-vintage blend: signature differentiator\u003c\/li\u003e\n\u003cli\u003eNamed iterations: 2008-2012-2013, 2009-2011-2013\u003c\/li\u003e\n\u003cli\u003eRetail €220–€320\/bottle (2024–25)\u003c\/li\u003e\n\u003cli\u003eCritic scores 95+; secondary market +8–12%\/yr\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLaurent-Perrier: Chardonnay-led cuvées drive +6% volume, +3.5% price, Grand Siècle €220–€320\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLaurent-Perrier’s product mix (2024–25) spans entry luxury to ultra-premium, led by La Cuvée, Cuvée Rosé, and Grand Siècle (≈68% sales 2024), a Chardonnay-forward style (40–60% Chardonnay) and expanding low-dosage range drove ~6% volume and 3.5% price growth in 2024; Grand Siècle retail €220–€320 and prestige resale +8–12%\/yr.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of sales (top cuvées)\u003c\/td\u003e\n\u003ctd\u003e≈68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChardonnay mix\u003c\/td\u003e\n\u003ctd\u003e40–60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume growth\u003c\/td\u003e\n\u003ctd\u003e≈6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg price uplift\u003c\/td\u003e\n\u003ctd\u003e+3.5% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrand Siècle retail\u003c\/td\u003e\n\u003ctd\u003e€220–€320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow-dosage segment growth\u003c\/td\u003e\n\u003ctd\u003e+12% vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Laurent-Perrier’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for actionable benchmarking and strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Laurent-Perrier’s 4P insights into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelective Global Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLaurent-Perrier uses a highly selective distribution network across more than 160 countries to protect brand prestige, with 45% of international revenue in 2024 coming from Europe and 28% from Asia-Pacific.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the house expanded key-market reach via 12 wholly-owned subsidiaries and 34 exclusive distributors, raising direct-channel sales share to an estimated 62% of premium listings.\u003c\/p\u003e\n\u003cp\u003eThis controlled placement keeps product in luxury hotels, Michelin restaurants, and 1,200+ high-end retail points that meet the brand’s strict merchandising and pricing standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in High-End On-Trade Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of laurent-perrier distribution targets on-trade: michelin-starred restaurants five-star hotels and exclusive bars which in accounted for about its global on-trade placements helped drive premium cuv volume h2\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Subsidiary Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLaurent-Perrier runs subsidiaries in the United Kingdom, United States, and Germany to keep direct control of local distribution and customer relations, supporting about 40% of its export revenue handled via owned entities as of FY2024 (annual report 2024).\u003c\/p\u003e\n\u003cp\u003eThis setup lets the house tailor pricing, promotions, and assortments locally, which helped grow UK sales by 6.8% and US case volumes by 5.2% in 2024 versus 2023.\u003c\/p\u003e\n\u003cp\u003eDirect management improves inventory visibility—reducing stockouts and cutting lead times by an estimated 12%—and enforces consistent brand messaging across borders through centralized brand guidelines and local execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Retail and Boutique Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLaurent-Perrier targets luxury off-trade channels: high-end department stores, specialty wine boutiques, and luxury travel retail; by Q4 2025 it raised airport duty-free SKU share to 28%, focusing on affluent travelers who buy champagne as gifts.\u003c\/p\u003e\n\u003cp\u003eThis selective distribution keeps the brand out of mass-market discounting while remaining accessible to core buyers; global off-trade revenue from premium channels was ~€145M in 2024, up 6% YoY.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDuty-free SKU share 28% (Q4 2025)\u003c\/li\u003e\n\u003cli\u003ePremium off-trade revenue €145M (2024)\u003c\/li\u003e\n\u003cli\u003ePlacement: department stores, wine boutiques, travel retail\u003c\/li\u003e\n\u003cli\u003eStrategy: prevent mass-market dilution, target gift buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce and Digital Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLaurent-Perrier partnered with premium e-commerce platforms and luxury couriers, boosting online sales 22% in 2024 and reaching 35% of customers under 40, while maintaining boutique-level service via temperature-controlled shipping and signature packaging.\u003c\/p\u003e\n\u003cp\u003eDigital channels cut order-to-delivery time to 48 hours in major markets and lifted avg. online order value to €165 in 2024, proving convenience draws younger, quality-focused buyers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% online sales growth 2024\u003c\/li\u003e\n\u003cli\u003e35% buyers \u0026lt;40 years\u003c\/li\u003e\n\u003cli\u003e€165 average online order\u003c\/li\u003e\n\u003cli\u003e48-hour delivery in key markets\u003c\/li\u003e\n\u003cli\u003eTemperature-controlled shipping, premium packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLaurent-Perrier: Premium reach in 160+ countries with €145M off-trade and +22% online\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLaurent-Perrier uses selective distribution via 12 subsidiaries and 34 exclusive distributors across 160+ countries, keeping premium placements in 1,200+ luxury retail points and on-trade venues; direct channels handled ~62% of premium listings and ~40% of export revenue in FY2024, with premium off-trade revenue €145M (2024) and online sales +22% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e160+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsidiaries\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExclusive distributors\u003c\/td\u003e\n\u003ctd\u003e34\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium off-trade rev\u003c\/td\u003e\n\u003ctd\u003e€145M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales growth\u003c\/td\u003e\n\u003ctd\u003e22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLaurent-Perrier 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Laurent-Perrier 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751193751929,"sku":"laurent-perrier-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/laurent-perrier-marketing-mix.png?v=1772228704","url":"https:\/\/matrixbcg.com\/products\/laurent-perrier-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}