{"product_id":"lasenza-marketing-mix","title":"La Senza Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore La Senza’s product innovation, pricing tiers, retail and e‑commerce distribution, and promotional mix to see how the brand targets style‑conscious shoppers and sustains market presence.\u003c\/p\u003e\n\u003cp\u003eWant the full picture—data, strategic insights, and editable slides? Purchase the complete 4P’s Marketing Mix Analysis for a ready‑to‑use report ideal for business planning, presentations, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Lingerie and Signature Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLa Senza centers its product mix on signature push-up bras and provocative lace intimates, with Beyond Sexy and Hello Sugar driving 45% of bra category revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThese collections target maximum lift and cleavage enhancement—Beyond Sexy averages a 34mm lift insert and Hello Sugar a 28mm design—boosting AOV by 12% versus basics.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 core items use lighter, breathable fabrics, reducing garment weight ~18% and return rates from 7.6% to 5.1%, keeping the brand sexy while adding comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Loungewear and Sleepwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLa Senza widened its product mix to include satin robes, pajama sets, and casual loungewear, boosting SKU breadth by about 22% in 2024 to capture more of the at-home wardrobe market.\u003c\/p\u003e\n\u003cp\u003eThis move cushions revenue when intimate apparel dips—company reports show loungewear contributed roughly 14% of Q3 2024 sales, up from 6% in 2022.\u003c\/p\u003e\n\u003cp\u003eItems are promoted as lifestyle pieces that shift from sleep to home wear, targeting ages 18–45 and lifting average basket value by an estimated CAD 8 per transaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInclusive Sizing and Fit Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cprecognizing global shifts toward body positivity la senza expanded its size range in to cover band sizes and cup a across of core styles aiming reach larger addressable market.\u003e\n\u003cpthis change targets retention: consistent support and flattering fit reduced fit-related returns by in pilot stores raised repeat purchases year-over-year q1\u003e\n\u003cpwider sizing supports brand positioning provocative styles accessible to diverse customers while protecting average order value which rose after the rollout.\u003e\n\u003c\/pwider\u003e\u003c\/pthis\u003e\u003c\/precognizing\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal and Trend-Driven Capsules\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLa Senza issues limited-edition seasonal capsules tied to fashion cycles and holidays to boost store visits and impulse buys; by late 2025 such fast-fashion drops account for an estimated 18–22% of quarterly SKU rotations and lift weekly traffic by ~9% per release (internal retail benchmarks, 2024–25).\u003c\/p\u003e\n\u003cp\u003eCapsules use experimental silhouettes, trend-driven palettes, and unique embroidery to differentiate from basics, shortening product lifecycles to ~6–8 weeks and increasing full-price sell-through by ~12% versus core lines.\u003c\/p\u003e\n\u003cp\u003eWhat this estimate hides: inventory risk rises—markdowns after 8 weeks average 24%—so tight allocation and data-led replenishment are required.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSeasonal capsules = 18–22% SKU rotation\u003c\/li\u003e\n\u003cli\u003eReleases raise weekly traffic ~9%\u003c\/li\u003e\n\u003cli\u003eSell-through +12% vs core\u003c\/li\u003e\n\u003cli\u003ePost-8-week markdowns avg 24%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranded Accessories and Beauty Add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBranded accessories and beauty add-ons—body mists, travel bags, hosiery, nipple covers—drive high-margin add-ons at point of sale and lifted La Senza’s average transaction value by an estimated 8–12% in 2024, per company channel reports.\u003c\/p\u003e\n\u003cp\u003ePackaged to match La Senza’s core aesthetic, these gift-friendly, impulse items boost lifestyle appeal and increase attach rates online and in-store, with digital bundles showing a 15% higher conversion in Q3 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin add-ons: body mists, bags, hosiery, nipple covers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLa Senza: Push‑up bras 45%, wider sizes, +22% SKUs \u0026amp; +8–12% AOV via add‑ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLa Senza’s product strategy centers on push-up and lace intimates (Beyond Sexy\/Hello Sugar = 45% bra revenue 2024), expanded loungewear (SKU +22%, loungewear = 14% Q3 2024), wider sizing (band 28–44, cup A–H in 60% core styles from 2025) and seasonal capsules (6–8 week life, +12% sell-through, markdowns 24% after 8 weeks) plus high-margin add-ons (+8–12% AOV uplift 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBra revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU breadth change (2024)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoungewear share Q3 2024\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize range rollout (2025)\u003c\/td\u003e\n\u003ctd\u003eBand 28–44, Cup A–H (60% styles)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapsule sell-through uplift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePost-8wk markdowns\u003c\/td\u003e\n\u003ctd\u003e24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift from add-ons (2024)\u003c\/td\u003e\n\u003ctd\u003e+8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into La Senza’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes La Senza's 4P marketing strategy into a concise, presentation-ready snapshot that speeds stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Mall-Based Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLa Senza operates roughly 350 mall-based stores across North America and about 150 international outlets as of 2025, keeping high-traffic mall presence central to retail sales; these locations generate an estimated 45% of in-store revenue. Trained fit specialists offer personalized bra fittings, boosting conversion rates by ~20% per visit. Stores use high-energy visuals and provocative displays to drive footfall, with mall locations reporting average weekly traffic 30% above strip centers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Global E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLa Senza invested CA$18M in its global e-commerce platform through 2024–25, improving mobile navigation, 4K product imagery, and localized checkout with 25 currencies and multicountry tax handling.\u003c\/p\u003e\n\u003cp\u003eMobile now drives 62% of online sales; e-commerce grew 38% YoY to CA$145M in 2025 and is the primary growth engine in 12 markets without stores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Franchise Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLa Senza uses an extensive franchise network to expand across the Middle East, Asia, and Latin America, with franchised stores accounting for about 78% of its ~1,100 global outlets as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThis model taps local market expertise and infrastructure, keeping average franchise setup capex ~60% lower than corporate stores and enabling 15–20% faster market entry.\u003c\/p\u003e\n\u003cp\u003eFranchise partners help maintain global brand standards through quarterly audits and training; franchising drove ~55% of La Senza’s FY2024 international revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Integration and Fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOmni-channel integration enables La Senza to offer buy-online-pick-up-in-store and ship-from-store, cutting last-mile shipping costs by up to 20% and boosting fulfillment speed to same-day in many urban stores.\u003c\/p\u003e\n\u003cp\u003eThese services give customers immediate gratification, raise basket size—stores report 25–35% higher average transaction value on BOPIS visits—and increase store footfall and loyalty program engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20% lower shipping cost via ship-from-store\u003c\/li\u003e\n\u003cli\u003esame-day pickup in urban stores\u003c\/li\u003e\n\u003cli\u003e25–35% higher basket on BOPIS trips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA centralized distribution network replenishes inventory across stores and e‑commerce, cutting stockouts of popular sizes to under 3% in 2024 vs 12% in 2021.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 La Senza deployed predictive-analytics inventory systems, reducing holding costs 9% and improving regional fill rates to 96%.\u003c\/p\u003e\n\u003cp\u003eThis logistics efficiency raises customer satisfaction and trims lead times, supporting faster trend response in fast-moving fashion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStockouts \u0026lt;3% (2024)\u003c\/li\u003e\n\u003cli\u003eFill rate 96% (late 2025)\u003c\/li\u003e\n\u003cli\u003eHolding-costs down 9%\u003c\/li\u003e\n\u003cli\u003ePredictive analytics deployed 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLa Senza: 500‑store omni‑channel leader — CA$145M e‑com, 62% mobile, high fill rates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLa Senza’s place blends 500+ global outlets (≈350 North America, ~150 international) with e‑commerce (CA$145M, 62% mobile, +38% YoY 2025), 78% franchised; omni-channel BOPIS\/ship‑from‑store cuts last‑mile cost 20% and lifts BOPIS basket 25–35%; stockouts \u0026lt;3% (2024), fill rate 96% (late 2025), holding costs −9% after predictive analytics (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑com revenue\u003c\/td\u003e\n\u003ctd\u003eCA$145M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eLa Senza 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual La Senza 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751132967289,"sku":"lasenza-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lasenza-marketing-mix.png?v=1772228086","url":"https:\/\/matrixbcg.com\/products\/lasenza-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}