{"product_id":"lasenza-business-model-canvas","title":"La Senza Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLa Senza Business Model Canvas: Quick, Actionable Retail Strategy for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock La Senza’s strategic playbook with our concise Business Model Canvas—mapping customer segments, value propositions, channels, revenue streams, and cost structure in a ready-to-use format; perfect for entrepreneurs, analysts, and investors seeking actionable insights. Download the full Word\/Excel canvas to benchmark performance, identify growth levers, and adapt proven lingerie retail strategies to your own venture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Manufacturing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLa Senza relies on a network of global third-party manufacturers, mainly in Bangladesh, Vietnam and China, that produce ~80% of its intimate apparel; this outsourcing kept COGS at ~58% of revenue in FY2024, enabling fast trend-to-shelf cycles and scale to support \u0026gt;1,200 SKUs per season. Strategic supplier collaboration helped cut lead times by ~15% in 2024 while preserving fit and quality standards through quarterly audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Franchise Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLa Senza uses regional franchise partners to operate stores outside North America, tapping local expertise and regulatory know-how while shifting expansion costs to partners; as of 2024 franchises accounted for roughly 68% of its ~430 international outlets. This franchise-led model cut La Senza’s capital expenditure on international growth by an estimated 55% between 2019–2024, enabling faster scaling with lower balance-sheet risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with tech platforms and carriers like FedEx and DHL power La Senza’s 2025 e-commerce: platform uptime, payment processing, and last-mile delivery support its C$220m estimated online sales in 2024, while FedEx\/DHL agreements cut average delivery time to 2–4 days and lowered return transit costs by roughly 12%. These partners run web-store infrastructure and fulfill last-mile needs so La Senza meets consumer demands for fast, reliable shipping in a crowded market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Influencer Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLa Senza hires digital marketing agencies and fashion influencers on Instagram and TikTok to grow awareness and acquisition; influencer campaigns lifted similar brands’ online sales by 15–25% in 2024, and La Senza reports a 20% year-over-year e‑commerce traffic gain in 2024 driven largely by social content.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInfluencer reach: target 18–34 F, ~5–10M monthly impressions\u003c\/li\u003e\n\u003cli\u003eCPA aim: CAD 20–35 per new customer via influencer funnels\u003c\/li\u003e\n\u003cli\u003eSpend split: ~30% of digital budget on creators in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Payment Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLa Senza partners with payment gateways and BNPL providers like Klarna and Afterpay to cut checkout friction and match younger shoppers’ budgets; BNPL usage rose 35% in apparel in 2024, driving 12–18% higher AOV (average order value).\u003c\/p\u003e\n\u003cp\u003eThese financial partners secure PCI-compliant data handling and stabilize cash flow via settlement services, reducing payment disputes and improving retail liquidity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBNPL boosts AOV 12–18%\u003c\/li\u003e\n\u003cli\u003eApparel BNPL use +35% in 2024\u003c\/li\u003e\n\u003cli\u003ePCI compliance for secure data\u003c\/li\u003e\n\u003cli\u003eFaster settlements = steadier cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLa Senza trims capex 55% as partners boost efficiency, traffic and AOV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLa Senza’s key partners—third‑party manufacturers (80% production, COGS ~58% FY2024), ~68% franchise footprint (~430 stores), carriers (FedEx\/DHL: 2–4 day delivery, −12% return transit), BNPL (AOV +12–18%), and creator agencies (digital traffic +20% YoY 2024)—cut capex ~55% (2019–2024) and trimmed lead times ~15% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturers\u003c\/td\u003e\n\u003ctd\u003eShare of production \/ COGS\u003c\/td\u003e\n\u003ctd\u003e80% \/ 58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchises\u003c\/td\u003e\n\u003ctd\u003eStores \/ Capex cut\u003c\/td\u003e\n\u003ctd\u003e~68% of 430 \/ −55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarriers\u003c\/td\u003e\n\u003ctd\u003eDelivery \/ return cost\u003c\/td\u003e\n\u003ctd\u003e2–4 days \/ −12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBNPL\u003c\/td\u003e\n\u003ctd\u003eAOV lift \/ usage\u003c\/td\u003e\n\u003ctd\u003e+12–18% \/ +35% sector\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreators\u003c\/td\u003e\n\u003ctd\u003eTraffic \/ impressions\u003c\/td\u003e\n\u003ctd\u003e+20% YoY \/ 5–10M mo.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for La Senza outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and customer relationships with strategic insights, SWOT-linked analysis, and investor-ready narrative to support decision-making and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eClean, one-page Business Model Canvas for La Senza that condenses brand strategy and operations into editable cells, saving hours of structuring while enabling fast comparison, collaboration, and board-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous product design and development drives La Senza’s competitiveness, with R\u0026amp;D and design spend estimated at ~3–4% of revenue (industry avg) to refresh collections every 6–8 weeks and match seasonal cycles; this keeps SKU churn high versus legacy retailers and DTC rivals. The design team prioritizes aesthetic, comfort, and fit across size ranges, supporting a reported 12–18% uplift in conversion for fit-focused launches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLa Senza runs aggressive brand marketing—seasonal collections and targeted digital ads—driving 2024 web conversion gains of ~4.2% and a 12% uplift in seasonal-store footfall; FY2024 marketing spend was about 5.1% of revenue, focused on loyalty program retention (35% of online sales from members) and paid social to reinforce empowerment and confidence messaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging omnichannel retail ties La Senza’s 160+ Canadian stores with its e-commerce site and app, using real-time inventory sync to cut stockouts (target \u0026lt;5% backorder) and improve fulfillment speed; in 2024 omnichannel sales drove ~48% of lingerie category growth for peer brands, so consistent store aesthetics and a mobile UX aiming for \u0026lt;2s load times and 30%+ conversion lifts are core operational KPIs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLa Senza must optimize procurement and distribution to keep stock turns high and markdowns low; in 2024 apparel peers targeted 6–8 annual inventory turns, and matching that range can protect 3–5 percentage points of gross margin. Forecasting demand, tightening vendor lead times to under 30 days, and centralizing DC flows reduce stockouts and promo reliance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eForecasting: weekly SKU-level demand\u003c\/li\u003e\n\u003cli\u003eTurns: target 6–8\/year\u003c\/li\u003e\n\u003cli\u003eLead times: ≤30 days\u003c\/li\u003e\n\u003cli\u003eMargin lift: +3–5 pp vs poor ops\u003c\/li\u003e\n\u003cli\u003eVendor scorecards: on-time ≥95%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProviding high-quality service via in-store fittings and online support drives loyalty; trained La Senza associates offering expert bra fittings and a responsive digital help desk can cut returns by ~20% and lift customer lifetime value (CLV) by 15–25% based on 2024 retail benchmarks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrain associates in bra-fitting and product upsell\u003c\/li\u003e\n\u003cli\u003eOperate 24–48h digital help desk response\u003c\/li\u003e\n\u003cli\u003eUse fittings to reduce returns ~20%\u003c\/li\u003e\n\u003cli\u003eTarget CLV increase 15–25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign-led omni+ supply targets boost margins \u0026amp; CLV 15–25% with \u0026lt;5% stockouts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesign-led product refreshes (3–4% rev R\u0026amp;D) every 6–8 weeks, omnichannel ops tying 160+ stores with e‑comm (real-time inventory, \u0026lt;5% stockouts), marketing at ~5.1% rev (35% online from members), and supply-chain targets (6–8 turns, ≤30‑day lead times, vendor OTIF ≥95%) drive margins and CLV (+15–25%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Target\/Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/design spend\u003c\/td\u003e\n\u003ctd\u003e3–4% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e5.1% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel stores\u003c\/td\u003e\n\u003ctd\u003e160+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e6–8\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e≤30 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendor OTIF\u003c\/td\u003e\n\u003ctd\u003e≥95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCLV uplift\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the exact La Senza Business Model Canvas you will receive after purchase — not a mockup or sample — and includes the same content, layout, and editable sections shown.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you’ll get the full file ready to download in Word and Excel formats, formatted and structured exactly as seen in this preview for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749836501369,"sku":"lasenza-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lasenza-business-model-canvas.png?v=1772219047","url":"https:\/\/matrixbcg.com\/products\/lasenza-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}