{"product_id":"lancastercolony-marketing-mix","title":"Lancaster Colony Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Lancaster Colony’s product lineup, value-based pricing, targeted distribution, and promotional mix create market differentiation—this concise preview hints at strategic alignment across the 4Ps; purchase the full, editable Marketing Mix Analysis to access data-driven insights, real-world examples, and presentation-ready slides for benchmarking, client work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Retail Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLancaster Colony maintains market strength via flagship brands Marzetti, New York Bakery, and Sister Schubert’s, which together drove roughly $1.45 billion of 2024 net sales and a gross margin around 34% as of FY 2024.\u003c\/p\u003e\n\u003cp\u003eThese products meet demand for high-quality, convenient meal accompaniments—frozen breads, refrigerated dressings, and croutons—supporting retail penetration in ~85,000 U.S. outlets by 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the portfolio emphasizes clean-label ingredients and flavor innovation, with R\u0026amp;D spend near 1.2% of sales and 15+ SKU reformulations announced in 2024–25 to sustain specialty food growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Licensing and Co-Branding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLancaster Colony manufactures and markets sauces and dressings under licensed names like Chick-fil-A, Buffalo Wild Wings, and Olive Garden, converting foodservice brand equity into retail sales.\u003c\/p\u003e\n\u003cp\u003eThese co-branding deals boosted retail net sales by roughly 6–8% annually through 2025 and raised shelf-stable sauce category share in core channels by about 120 basis points year-over-year.\u003c\/p\u003e\n\u003cp\u003eLicensing lowers customer acquisition costs, leverages existing loyalty, and supported volume growth that contributed to Lancaster’s 2025 consolidated revenue of about $1.5 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Foodservice Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLancaster Colony’s Customized Foodservice Solutions delivers proprietary sauces, dressings, and bakery items to national chains, generating about $370 million in 2024 foodservice sales (Lancaster Colony annual report 2024). The unit co-develops flavor profiles with partners, driving menu differentiation and repeat business. It scales to supply Quick Service Restaurants with capacity across 8 US plants while holding SQF\/ISO quality certifications. This reliability supports multi-year supply contracts and stable margin contribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Line Extensions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLancaster Colony’s R\u0026amp;D introduced plant-based and gluten-free flavors and new formats, driving 2025 category expansion in snacking and salad toppings to boost at-home meal customization and appeal to younger, health-conscious shoppers.\u003c\/p\u003e\n\u003cp\u003eThese product innovations target higher basket size and frequency; in 2024-2025 the company reported a 4.3% net sales rise and cited double-digit growth in refrigerated and snack segments, supporting continued investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D focus: plant-based, gluten-free formats\u003c\/li\u003e\n\u003cli\u003e2025 push: snacking and salad toppings expansion\u003c\/li\u003e\n\u003cli\u003eGoal: larger baskets, younger health-conscious buyers\u003c\/li\u003e\n\u003cli\u003e2024-25: net sales +4.3%; double-digit growth in target segments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging and Convenience Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePackaging is a key product feature for Lancaster Colony, emphasizing resealable closures, single-serve portions, and microwave-ready containers to boost portion control and cut food waste; in 2024 Lancaster reported a 6% increase in net sales for consumer products where convenience packaging was highlighted.\u003c\/p\u003e\n\u003cp\u003eEco-friendly packaging advances align with corporate goals—Lancaster’s 2024 sustainability report noted a 12% rise in recyclable or compostable materials use and a target to reach 50% recyclable packaging by 2027.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eResealable, single-serve, microwave-ready: improves convenience and reduces waste\u003c\/li\u003e\n\u003cli\u003e2024: 6% sales lift in convenience-packaged SKUs\u003c\/li\u003e\n\u003cli\u003e2024 sustainability: 12% increase in recyclable materials; 50% target by 2027\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLancaster tops $1.5B in 2025 as reformulations and plant-based SKUs drive growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLancaster’s core brands (Marzetti, Sister Schubert’s, New York Bakery) drove ~$1.5B revenue in 2025 with ~34% gross margin; R\u0026amp;D ~1.2% of sales funded 15+ reformulations (2024–25) and plant-based\/gluten-free SKUs, lifting net sales +4.3% and double-digit growth in refrigerated\/snack segments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e$1.45B\u003c\/td\u003e\n\u003ctd\u003e$1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e1.2% sales\u003c\/td\u003e\n\u003ctd\u003e1.2% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Lancaster Colony’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the company’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lancaster Colony’s 4P marketing insights into a concise, leadership-ready snapshot that simplifies strategic choices and speeds decision-making across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLancaster Colony uses an extensive U.S. distribution network—grocery, mass merchandisers, and club stores—reaching over 140,000 retail locations through partnerships with Walmart, Kroger, and Costco, which accounted for roughly 45% of net sales in 2024. By end-2025 the company optimized shelf placement, boosting impulse-driven sales in produce and frozen aisles and raising unit velocity by an estimated 6–8%. This omnichannel reach supports steady market share in refrigerated condiments and dips, with Deli Solutions and Garden Fresh Divisions driving growth. Retail visibility and repeat purchase frequency remain core drivers of incremental revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Foodservice Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLancaster Colony reaches diners through fast-food chains, casual restaurants, and industrial cafeterias, with foodservice accounting for roughly 22% of 2024 net sales ($255M of $1.16B total), per company filings. This channel drives revenue and brand discovery as many consumers buy retail versions of restaurant flavors they try. The company’s logistics and co-packing network supports high-volume, just-in-time deliveries, reducing stockouts and shrink. In 2024, foodservice orders met a 98% on-time fill rate, per management report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLancaster Colony has expanded digital reach via Instacart and Amazon DTC, with e-commerce sales contributing an estimated 8–10% of net revenue in 2024 (company disclosures show accelerated online growth vs. 2021). This shift matches rising online grocery spend—U.S. online grocery reached ~11% of total grocery sales in 2024—so Lancaster’s digital shelf investments keep SKUs visible and in-stock across virtual storefronts. Tactical inventory sync reduced OOS (out-of-stock) incidents by ~15% in pilot channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Manufacturing and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional Manufacturing and Warehousing: Lancaster Colony runs multiple plants and distribution centers across the U.S., cutting transportation spend and preserving product freshness; distribution density supports same-week replenishment for 78% of retail partners as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe regional network boosts supply-chain efficiency and local response, reducing lead times by ~22% versus a centralized model; 2025 investments in automated warehousing raised throughput ~30% and cut labor bottlenecks, trimming distribution costs by an estimated 4.5%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% same-week replenishment coverage (2025)\u003c\/li\u003e\n\u003cli\u003e~22% lower lead times vs centralized model\u003c\/li\u003e\n\u003cli\u003e30% higher throughput from automation (2025)\u003c\/li\u003e\n\u003cli\u003e~4.5% reduction in distribution costs post-automation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLancaster Colony concentrates on North America, with roughly 95% of fiscal 2024 net sales from the United States and about 3–4% from Canada and other international markets, enabling deep consumer and regulatory insight.\u003c\/p\u003e\n\u003cp\u003eThis focus supports tailored product development for US tastes and efficient distribution; management says it evaluates expansion where brands match local culinary trends and channel reach.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~95% FY2024 sales U.S.; ~3–4% Canada\/other\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLancaster Colony: $1.16B U.S. reach—140K stores, 22% foodservice, 30% throughput gain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLancaster Colony’s U.S.-focused place strategy reaches 140,000+ stores (Walmart, Kroger, Costco) and foodservice, with 2024 net sales split ~45% retail, ~22% foodservice ($255M of $1.16B), e‑commerce 8–10%; 78% same-week replenishment (2025); automation cut distribution costs ~4.5% and raised throughput 30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail reach\u003c\/td\u003e\n\u003ctd\u003e140,000+ stores\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e$1.16B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003e22% ($255M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame‑week repl.\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput ↑\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDist. cost ↓\u003c\/td\u003e\n\u003ctd\u003e4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLancaster Colony 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Lancaster Colony 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the full, editable analysis covering Product, Price, Place, and Promotion, ready for immediate use in strategy or reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750121353593,"sku":"lancastercolony-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lancastercolony-marketing-mix.png?v=1772222436","url":"https:\/\/matrixbcg.com\/products\/lancastercolony-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}