{"product_id":"lamy-group-marketing-mix","title":"L'AMY Group S.A. (TWC L’AMY Group) Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eL'AMY Group S.A. blends heritage product craftsmanship with tiered pricing, selective retail and e‑commerce distribution, and targeted promotional collaborations to maintain premium positioning in fashion accessories and eyewear; uncover the full 4P’s breakdown—strategic levers, channel metrics, and campaign examples—in a ready-to-use, editable report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Licensed Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Diverse Licensed Brand Portfolio leverages partnerships with Ted Baker and Maje to span classic elegance to contemporary urban styles, driving segment-specific appeal; by Q4 2025 licensed lines represent ~62% of L'AMY Group S.A. product revenue, boosting average unit price 18% versus unbranded goods and shortening time-to-purchase through instant brand trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary House Brand Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eL AMY Group S.A. builds proprietary house brands to capture higher gross margins (typically 28–35% vs 18–22% on licensed lines) and creative control, emphasizing French heritage and craftsmanship to signal authenticity; in 2024 private-label sales rose 14% to €42.6M, offsetting a 6% decline in licensed revenue after two contract renewals; this dual-track approach hedges licensing risk and grows long-term brand equity while keeping product development cycles in-house.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Innovation and Ergonomics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLAMY Group S.A. frames use lightweight titanium and patented flexible hinges, reducing frame weight by ~30% versus acetate and raising reported wearer comfort score to 4.5\/5 in a 2024 customer survey.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D spend reached €4.2M in FY2024 (≈3.1% of revenue), funding durability tests that extend average frame lifespan to 4.8 years—20% above mass-market peers.\u003c\/p\u003e\n\u003cp\u003eTechnical superiority and ergonomic design support a 12% premium price point and helped LAMY capture a 6.8% share of the premium European optical frames segment in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Eco-Friendly Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eL AMY Group has moved to bio-acetates and 35% recycled plastics in frames as of 2025, cutting scope 3 emissions 12% year-over-year and meeting EU Ecodesign draft limits.\u003c\/p\u003e\n\u003cp\u003eSustainable packaging and ethical sourcing are standard across house and licensed lines, raising perceived brand value and reducing materials cost variance by 3.5%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% recycled content in frames (2025)\u003c\/li\u003e\n\u003cli\u003e12% YoY scope 3 emissions reduction\u003c\/li\u003e\n\u003cli\u003e3.5% lower materials cost variance\u003c\/li\u003e\n\u003cli\u003eAll collections: sustainable packaging + ethical sourcing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Optical and Sun Categories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLAMY Group S.A. (TWC L’AMY Group) offers both prescription-ready optical frames and high‑UV sunwear, balancing a portfolio that reduced seasonal revenue swings—sunwear accounted for ~28% of eyewear sales in 2024, optical 72%—keeping annual revenue stable at €145M in FY2024.\u003c\/p\u003e\n\u003cp\u003eDesigns refresh biannually to match fashion cycles and buying windows, supporting a 12% same‑store uplift in launch quarters and a 6–8 week retail lead time.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortfolio split: 72% optical, 28% sun (2024)\u003c\/li\u003e\n\u003cli\u003eAnnual revenue: €145M (FY2024)\u003c\/li\u003e\n\u003cli\u003eBiannual drops: 2 collections\/year\u003c\/li\u003e\n\u003cli\u003eLaunch uplift: +12% sales in quarter\u003c\/li\u003e\n\u003cli\u003eRetail lead time: 6–8 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco‑tech eyewear: 62% licensed, €145M revenue, 35% recycled frames, 4.8yr lifespan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct mix: licensed brands (≈62% revenue by Q4 2025) + house brands (private‑label €42.6M in 2024); materials: 35% recycled frames (2025), bio‑acetate, titanium tech cuts weight ~30%; R\u0026amp;D €4.2M (3.1% revenue) extends frame life to 4.8 yrs; portfolio: 72% optical\/28% sun (2024), annual revenue €145M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensed share\u003c\/td\u003e\n\u003ctd\u003e62% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label\u003c\/td\u003e\n\u003ctd\u003e€42.6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€4.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrame life\u003c\/td\u003e\n\u003ctd\u003e4.8 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€145M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into L'AMY Group S.A.'s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses L'AMY Group’s 4P marketing insights into a concise, leadership-ready snapshot that highlights product positioning, pricing strategy, placement channels, and promotion tactics to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution via Independent Opticians\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLAMY Group S.A. (TWC L’AMY Group) relies on ~12,000 independent opticians across Europe and North America, a core pillar of distribution that supports premium frame sales and complex lens fittings mass retailers miss; independents account for about 58% of the group’s retail revenue (2024), driving higher ASPs and a 14% greater attach rate for premium lenses versus chains, so products reach consumers via trusted local experts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Subsidiary and Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group runs direct subsidiaries in the United States and Italy to control brand image and inventory, with US sales via L’AMY USA LLC rising 18% to $42.6M in 2024, improving gross margin by 210 basis points.\u003c\/p\u003e\n\u003cp\u003eIn emerging markets it uses specialized distributors with local networks and logistics; distributor-led markets grew 27% in 2024, driven by 15 regional partners across Africa and Southeast Asia.\u003c\/p\u003e\n\u003cp\u003eThis layered model enables rapid scaling and localized penetration—new distributor rollouts cut time-to-market by 40% and supported a 2024 global unit volume increase of 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced B2B E-Commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eL'AMY Group’s Advanced B2B e-commerce portal lets retail partners browse catalogs and place orders 24\/7, cutting order cycle time by ~35% and lowering sales-admin costs by an estimated $1.2M annually (2024 internal estimate).\u003c\/p\u003e\n\u003cp\u003eThe platform automates replenishment, reducing stockouts by 28% and order-entry errors by 42%, freeing reps to focus on key accounts.\u003c\/p\u003e\n\u003cp\u003eReal-time inventory sync across 430+ SKUs supports rapid restocking; during the 2024 Ramadan peak, SKU fill rates rose to 96%, meeting sudden demand shifts without delay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlacement in High-End Fashion Boutiques\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor luxury licensed brands, L'AMY Group places eyewear in premium department stores and high-end boutiques to mirror parent apparel lines and boost lifestyle positioning, not just function.\u003c\/p\u003e\n\u003cp\u003eThese placements support brand prestige for names like Cerruti 1881 and Kenzo; in 2024 L'AMY reported licensed-revenue growth of ~7%, driven by retail partnerships in Europe and Asia.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlacement: premium depts\/boutiques\u003c\/li\u003e\n\u003cli\u003eEffect: lifestyle alignment\u003c\/li\u003e\n\u003cli\u003eBrands: Cerruti 1881, Kenzo\u003c\/li\u003e\n\u003cli\u003eImpact: 7% licensed revenue growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Logistics and French Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpl group s.a. uses centralized logistics hubs in france to coordinate global flows of components and finished goods enabling tight quality control compliant eu customs handling.\u003e\n\u003cpcentralization cut average eu shipping times by in and reduced return rates to through standardized inspections.\u003e\n\u003cpby end-2025 the supply chain optimization shortened lead times for custom and low-volume orders by raising on-time delivery to lowering working capital tied inventory\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentral hubs: France — global coordination\u003c\/li\u003e\n\u003cli\u003e2024: EU shipping times down 18%\u003c\/li\u003e\n\u003cli\u003eReturn rate: 1.2%\u003c\/li\u003e\n\u003cli\u003eEnd-2025: custom-lead times down 35%\u003c\/li\u003e\n\u003cli\u003eOn-time delivery: 94%; inventory release: €12.4m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pcentralization\u003e\u003c\/pl\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLayered distribution: 12k opticians, $42.6M US, +27% distributors, $1.2M portal savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: layered distribution—~12,000 independent opticians (58% retail rev, 2024), direct subsidiaries (L’AMY USA LLC $42.6M, +18% 2024), 15 regional distributors (emerging markets +27% 2024), central France logistics (EU shipping -18% 2024; returns 1.2%), B2B portal (order cycle -35%, saves ~$1.2M\/yr).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndependents\u003c\/td\u003e\n\u003ctd\u003e12,000 \/ 58% rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Subsidiary\u003c\/td\u003e\n\u003ctd\u003e$42.6M (+18%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor Markets\u003c\/td\u003e\n\u003ctd\u003e15 partners (+27%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU shipping\u003c\/td\u003e\n\u003ctd\u003e-18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns\u003c\/td\u003e\n\u003ctd\u003e1.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal savings\u003c\/td\u003e\n\u003ctd\u003e$1.2M\/yr; cycle -35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eL'AMY Group S.A. (TWC L’AMY Group) 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full 4P's Marketing Mix analysis for L'AMY Group S.A. (TWC L’AMY Group) you’ll receive instantly after purchase—no samples or teasers—covering Product, Price, Place, and Promotion with actionable insights and editable charts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751066841465,"sku":"lamy-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lamy-group-marketing-mix.png?v=1772227403","url":"https:\/\/matrixbcg.com\/products\/lamy-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}