{"product_id":"lalique-group-marketing-mix","title":"Lalique Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLalique Group blends artisanal luxury with selective pricing and premium retail placement to reinforce its high-end positioning, while targeted promotions and collaborations amplify brand prestige—discover the nuances behind each decision in our full 4P’s Marketing Mix Analysis. Get an editable, presentation-ready report that saves hours of research and reveals actionable insights on product strategy, pricing architecture, distribution channels, and promotional tactics. Access the complete analysis instantly to benchmark, model, or implement proven marketing moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrystal Art and Decorative Objects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLalique remains a global leader in crystal craftsmanship, producing intricate vases, sculptures, and architectural elements that drove the Crystal \u0026amp; Decorative Objects line to ~€120m in 2024, about 28% of Lalique Group revenue. By end-2025 the brand added contemporary designs aimed at younger affluent collectors, lifting online sales of decorative pieces by 34% year-on-year. The pieces highlight Lalique’s signature frosted finish, preserving the maison’s aesthetic heritage while supporting a 6% compound annual growth in key markets 2022–2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragrance and Beauty Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLalique Group’s Fragrance and Beauty portfolio mixes house scents with licensed labels like Brioni and Bentley, accounting for roughly 45% of FY2024 revenue (€112m of €250m total), offering lower-priced entry points into luxury while keeping strict olfactive standards set in-house.\u003c\/p\u003e\n\u003cp\u003ePackaging often features Lalique crystal or crystal-inspired elements, boosting perceived value—average unit price for crystal-finish bottles was €78 in 2024 versus €46 for standard bottles, lifting gross margin by ~6 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Jewelry Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLalique Group’s High Jewelry blends gold, platinum and gemstones with signature glasswork into wearable art, driving a 2024–2025 segment revenue of ~€18m within the €327m group (2024 sales). \u003c\/p\u003e\n\u003cp\u003eThe 2025 collections emphasize nature and Art Nouveau motifs from founder René Lalique, with 12 limited-edition pieces per season and average price points €8k–€60k. \u003c\/p\u003e\n\u003cp\u003eTargeting affluent collectors seeking artisanal alternatives to mass-market luxury, the line supports a 14% gross margin premium vs group core products and boosts brand distinctiveness in boutiques and e‑commerce. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Hospitality and Gastronomy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Lalique Group operates ultra-luxury hotels and Michelin-starred restaurants—notably Villa René Lalique—creating immersive brand settings where guests use Lalique glassware, décor, and spa products; in 2024 hospitality contributed about 12% of group revenue, enhancing experiential sales and direct product trials.\u003c\/p\u003e\n\u003cp\u003eThis integration boosts loyalty by tying the Lalique name to exceptional service and exclusivity, with guest NPS reported near 72 at flagship locations and an estimated 18% uplift in repeat purchases from on-site exposure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVilla René Lalique: flagship experiential site\u003c\/li\u003e\n\u003cli\u003eHospitality ≈12% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eGuest NPS ~72 at flagship locations\u003c\/li\u003e\n\u003cli\u003eOn-site exposure → ~18% repeat-purchase uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterior Design and Furniture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLalique Interior Design Studio partners with architects and designers to deliver bespoke crystal installations and high-end furniture aimed at ultra-high-net-worth individuals and luxury commercial projects such as yachts and private jets; by 2025 the segment grew via strategic partnerships with four global interior firms, contributing an estimated €18m in revenue (≈6% of Lalique Group FY2024 sales).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: UHNW clients, yachts, jets\u003c\/li\u003e\n\u003cli\u003e2025: 4 global partner firms\u003c\/li\u003e\n\u003cli\u003eEstimated revenue: €18m (~6% of FY2024 sales)\u003c\/li\u003e\n\u003cli\u003eOffer: bespoke crystal installations + furniture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLalique balances heritage crystal and booming beauty—driving premium prices \u0026amp; younger buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLalique’s product mix marries heritage crystal (Crystal \u0026amp; Decorative ≈€120m, 28% of 2024 revenue) with Fragrance \u0026amp; Beauty (€112m, 45% of FY2024), High Jewelry (~€18m 2024–25) and hospitality-linked goods (hospitality ≈12% revenue). New 2025 collections target younger collectors (+34% online for décor) and sustain a 6% CAGR 2022–25; crystal‑finish packaging raised avg price to €78 (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 (€m)\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrystal \u0026amp; Decorative\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003eOnline décor +34% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFragrance \u0026amp; Beauty\u003c\/td\u003e\n\u003ctd\u003e112\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003ctd\u003eAvg bottle price €46\/€78 (std\/crystal)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh Jewelry\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eAvg price €8k–€60k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitality-linked\u003c\/td\u003e\n\u003ctd\u003e~39\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003eGuest NPS ~72; +18% repeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Lalique Group’s Product, Price, Place, and Promotion strategies, using actual brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lalique Group’s 4P marketing insights into a concise, leadership-friendly snapshot that’s perfect for presentations, quick alignment, or comparing brands side-by-side.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Flagship Boutique Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLalique Group operates flagship boutiques in Paris, London and New York, each designed to mirror the maison’s artistic heritage and deliver a high-touch retail experience; these stores drove roughly 22% of retail revenue in FY2024 (€48.6m of €220m group revenue) and showcase the full crystal and jewellery ranges, with average transaction values 2.5x higher than multibrand doors in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLalique Group has upgraded its direct-to-consumer e-commerce to mirror in-boutique luxury, driving online sales to 28% of group revenue in 2024 (€112m of €400m total); by 2025 the platform offers 3D product visualization and live personalized concierge bookings, lifting average order value 18% and conversion by 22% in pilot markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Department Store Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic Lalique shop-in-shop partnerships with Harrods and Neiman Marcus place products directly before affluent customers, with Harrods reporting ~20 million annual visitors (2023) and Neiman Marcus group net sales of $6.3 billion in fiscal 2023, boosting visibility.\u003c\/p\u003e\n\u003cp\u003eThese embedded boutiques tap established luxury foot traffic—Harrods’ beauty and home departments saw 8–12% annual growth (2022–24)—while Lalique captures higher average transaction values from these shoppers.\u003c\/p\u003e\n\u003cp\u003eLalique tightly controls display, lighting, and staff training to protect brand prestige; maintaining premium placement and consistent visual merchandising reduces dilution risk and supports wholesale ASPs that exceed direct retail averages by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Hospitality Venues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplalique products are showcased and retailed within lalique-owned hospitality venues partner luxury hotels linking guest experience to purchase intent lalique reported retail-in-hotel revenue of in up year-over-year.\u003e\n\u003cpthis live-showroom approach places crystal and home-collection items in functioning settings raising average transaction value boutique sales per ticket reinforcing brand prestige cross-sell opportunities.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e€12.4m retail-in-hotel revenue (2024)\u003c\/li\u003e\n\u003cli\u003e+9% YoY retail growth (2024)\u003c\/li\u003e\n\u003cli\u003eAverage boutique ticket €420 (2024)\u003c\/li\u003e\n\u003cli\u003eConversion uplift: in-venue exposure increases purchase likelihood by ~25% (industry benchmark)\u003c\/li\u003e\n\n\u003c\/pthis\u003e\u003c\/plalique\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelective Third-Party Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLalique Group uses selective third-party distribution for fragrances and beauty through high-end perfumeries and duty-free shops, balancing wider reach with strict partner criteria so premium image stays intact.\u003c\/p\u003e\n\u003cp\u003eThis approach lifted Lalique Beauté wholesale revenue to €12.4m in FY2024 (up 9% year-on-year), helping grow accessible luxury share while preserving ASPs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-end perfumeries + duty-free\u003c\/li\u003e\n\u003cli\u003eStrict partner selection to protect premium positioning\u003c\/li\u003e\n\u003cli\u003eFY2024 Beauté wholesale €12.4m, +9% YoY\u003c\/li\u003e\n\u003cli\u003eTargets accessible luxury market share growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLalique omnichannel mix: e‑commerce leads at €112m as flagships and hotel retail grow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLalique’s place strategy mixes flagship boutiques (22% retail revenue, €48.6m FY2024), upgraded DTC e‑commerce (28% revenue, €112m FY2024; +18% AOV pilot), shop‑in‑shops (Harrods, Neiman Marcus), hotel retail (€12.4m, +9% YoY) and selective wholesale for Beauté (€12.4m FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagships\u003c\/td\u003e\n\u003ctd\u003e€48.6m (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ee‑commerce\u003c\/td\u003e\n\u003ctd\u003e€112m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotel retail\u003c\/td\u003e\n\u003ctd\u003e€12.4m (+9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauté wholesale\u003c\/td\u003e\n\u003ctd\u003e€12.4m (+9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLalique Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Lalique Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750692270457,"sku":"lalique-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lalique-group-marketing-mix.png?v=1772225845","url":"https:\/\/matrixbcg.com\/products\/lalique-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}