{"product_id":"kuraray-marketing-mix","title":"Kuraray Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKuraray’s product innovation, targeted pricing, global distribution footprint, and technical promotion strategies form a cohesive marketing mix that drives B2B and specialty-market leadership; this snapshot teases strategic patterns and competitive moves. Unlock the full 4Ps Marketing Mix Analysis for editable, data-driven insights, practical examples, and presentation-ready slides to save research time and apply Kuraray’s playbook to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Vinyl Acetate Derivatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuraray holds global leadership in Poval (polyvinyl alcohol) and EVAL (ethylene vinyl alcohol) resins, supplying ~30% of high-barrier packaging demand in 2024 and serving food, pharma, and industrial sectors.\u003c\/p\u003e\n\u003cp\u003eThese resins deliver oxygen transmission rates as low as 0.1 cc\/m2\/day and strong chemical resistance, extending shelf life by up to 50% versus standard PET in trials.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Kuraray has introduced bio-based content in key grades, targeting 25% bio-carbon in the line and aiming for 40% by 2030 to support circular-economy goals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Isoprene and Elastomer Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuraray’s Advanced Isoprene and Elastomer Solutions, including Septon and Hybrar, deliver high damping and elasticity used in automotive, electronics, and consumer goods; these segments accounted for ~62% of elastomer volume in 2024. Recent grades cut lifecycle CO2 by up to 18% versus predecessors and boost recycled-content use to 25% in select SKUs, supporting Kuraray’s 2025 sustainability targets and higher-margin specialty sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Carbon Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Calgon Carbon, Kuraray supplies activated carbon for water and air filtration, addressing PFAS removal and industrial emission limits; in 2024 Calgon reported about $450m revenue, with activated carbon sales up ~6% YoY driven by regulatory demand in North America and EU.\u003c\/p\u003e\n\u003cp\u003eProduct range covers granular and powdered carbon, tailored media for PFAS and VOC capture, plus reactivation services that cut lifecycle CO2eq by ~40% versus virgin disposal, supporting circularity and CAPEX-light client upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedical and Dental Innovation Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkuraray medical and dental innovation systems delivers katana panavia restorative materials adhesives acclaimed for aesthetic quality bonding strength driving a segment revenue of approx. billion cagr since\u003e\n\u003cpthey use advanced polymer chemistry for reliable minimally invasive procedures clinical studies show panavia bond strength\u003e20 MPa in enamel\/dentin tests, improving restoration longevity.\n\u003cpby digital dentistry integration compatibility and workflow support for of new product roadmaps shortening chairside time by in trials.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥45B dental revenue (2024)\u003c\/li\u003e\n\u003cli\u003e6% CAGR 2021–2024\u003c\/li\u003e\n\u003cli\u003ePanavia bond \u0026gt;20 MPa\u003c\/li\u003e\n\u003cli\u003e30% product focus on digital workflows (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthey\u003e\u003c\/pkuraray\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Strength Industrial Fibers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkuraray produces kuralon alcohol fibers and vectran crystal polymer used in aerospace telecom heavy industry offering better strength-to-weight versus steel aluminum higher heat resistance.\u003e\n\u003cpthe firm reported specialty fiber sales of in fy2024 consolidated and it targets ev renewable demand growth cagr through by light-weighting components.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2–5x strength-to-weight vs metal\u003c\/li\u003e\n\u003cli\u003e¥38.7bn specialty-fiber sales FY2024\u003c\/li\u003e\n\u003cli\u003e8–12% CAGR EV\/renewables demand to 2028\u003c\/li\u003e\n\u003cli\u003eHigh thermal and chemical resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pkuraray\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuraray: High-barrier resins, elastomer dominance, $450M carbon, strong sustainable targets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuraray’s product mix centers on Poval\/EVAL resins (~30% share of high-barrier packaging 2024), elastomers (62% of elastomer volume 2024), Calgon Carbon activated carbon ($450M revenue 2024), medical materials (¥45B dental revenue 2024), and specialty fibers (¥38.7B FY2024); sustainability targets: 25% bio-carbon (2025), 40% by 2030, and CO2 reductions up to 18% per new grades.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/2025 KPI\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoval\/EVAL\u003c\/td\u003e\n\u003ctd\u003e~30% high-barrier share (2024)\u003c\/td\u003e\n\u003ctd\u003eO2 TR 0.1 cc\/m2\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElastomers\u003c\/td\u003e\n\u003ctd\u003e62% volume share (2024)\u003c\/td\u003e\n\u003ctd\u003eCO2 −18% new grades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActivated carbon\u003c\/td\u003e\n\u003ctd\u003e$450M revenue (2024)\u003c\/td\u003e\n\u003ctd\u003ePFAS\/VOC focus, reactivation −40% CO2eq\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDental\u003c\/td\u003e\n\u003ctd\u003e¥45B revenue (2024)\u003c\/td\u003e\n\u003ctd\u003ePanavia \u0026gt;20 MPa; 30% digital roadmap (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFibers\u003c\/td\u003e\n\u003ctd\u003e¥38.7B sales (FY2024)\u003c\/td\u003e\n\u003ctd\u003e2–5x strength-to-weight; 8–12% EV CAGR to 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kuraray’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kuraray's 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobalized Production and Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuraray runs manufacturing sites across Japan, North America, Europe and Asia, placing plants near key industrial hubs to cut lead times and logistics costs; this network helped lower average shipment time by ~18% from 2019–2024. By 2025 Kuraray boosted regional capacity for EVAL (ethylene vinyl alcohol) resins—adding roughly 12–15% global output—to serve local supply chains and reduce long-distance freight emissions, supporting a reported 7% decline in transport CO2 intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Technical Sales and Engineering Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuraray uses a direct sales model for high‑specification chemicals, deploying ~200 technical sales and application engineers worldwide to give deep product expertise and on‑site support; direct sales drove ~68% of FY2024 specialty resin revenues (¥145bn). Sales offices sit in major centers—Tokyo, Shanghai, Houston, Frankfurt—to enable face‑to‑face consultation and co‑development, so complex specs are accurately translated into customers’ production processes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuraray uses specialized chemical distributors to reach smaller industrial buyers and niche markets, relying on partners vetted for hazardous-material handling and local inventory control. In 2024 Kuraray reported sales of ¥510 billion (approx $3.5bn); distributors helped sustain penetration in \u0026gt;30 countries while keeping logistics capex down. This hybrid model supports high market coverage without expanding Kuraray’s own transport fleet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs of 2025, Kuraray has rolled out digital platforms that give global B2B clients real-time tracking of orders and inventory, cutting order-to-delivery variance by about 22% and lowering stockouts by 15% year-over-year.\u003c\/p\u003e\n\u003cp\u003eClients use delivery-accurate timelines to tighten production schedules, improving on-time manufacturing starts by ~12%; the portal also hosts technical docs and regulatory data for cross-border compliance, reducing customs delays by an estimated 8%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReal-time tracking: global orders \u0026amp; inventory\u003c\/li\u003e\n\u003cli\u003e22% lower delivery variance\u003c\/li\u003e\n\u003cli\u003e15% fewer stockouts\u003c\/li\u003e\n\u003cli\u003e12% improved on-time production starts\u003c\/li\u003e\n\u003cli\u003eCompliance docs cut customs delays ~8%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Research and Development Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKuraray runs regional R\u0026amp;D centers near major plants and customer clusters to enable rapid prototyping and product localization, cutting lead times by about 30% and lowering development costs per SKU by an estimated 18% (internal 2024 figures).\u003c\/p\u003e\n\u003cp\u003eThis placement ties innovation to real market demand, helps meet regional standards and preferences, and supported a 2024 regional product launch rate up 22% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster prototyping\u003c\/li\u003e\n\u003cli\u003e18% lower dev cost per SKU\u003c\/li\u003e\n\u003cli\u003e22% higher regional launch rate (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuraray: ¥510bn sales, faster shipments (-18%), +12–15% EVAL capacity, fewer stockouts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuraray’s place strategy mixes regional plants, direct sales (≈200 engineers), vetted distributors in 30+ countries, and digital B2B tools—result: 18% faster shipments (2019–2024), 12–15% EVAL capacity added by 2025, 22% lower delivery variance, 15% fewer stockouts, ¥510bn sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 sales\u003c\/td\u003e\n\u003ctd\u003e¥510bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipment time change (2019–24)\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEVAL capacity add (by 2025)\u003c\/td\u003e\n\u003ctd\u003e+12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery variance\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e-15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eKuraray 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kuraray 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the same comprehensive, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751102591353,"sku":"kuraray-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kuraray-marketing-mix.png?v=1772227711","url":"https:\/\/matrixbcg.com\/products\/kuraray-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}