{"product_id":"kuoni-group-marketing-mix","title":"Kuoni Reisen Holding AG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG blends premium travel products with experiential pricing and selective distribution to target affluent, experience-seeking travelers; its integrated promotions emphasize trust and bespoke service—discover the full strategic interplay in our complete 4P’s report. Get the editable, presentation-ready analysis with real data, tactical recommendations, and frameworks to save research time and apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Luxury Travel Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG’s Bespoke Luxury Travel Portfolios target high-net-worth individuals with private jet tours, exclusive villa rentals, and curated itineraries not available via automated engines; by late 2025 these premium lines accounted for roughly 28% of group revenue, up from 22% in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialist Niche Destination Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG operates specialist brands like Manta Reisen and Asia 365 that focus on regions and travel types; in 2024 these niche units generated about 28% of Kuoni’s CHF 520m revenue, showing strong demand for focused offerings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Ethical Tourism Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG in 2025 added sustainability scores to product development, yielding packages featuring 60% eco-certified lodgings, optional carbon offsets (average €25 per trip), and partnerships with 120 community projects that return 12–18% of trip spend locally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Travel and MICE Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG offers corporate travel and MICE services that handle end-to-end logistics, global venue sourcing, and event‑tech integration to meet strict corporate requirements.\u003c\/p\u003e\n\u003cp\u003eThese services diversify revenue—MICE represented about 18% of Kuoni Group 2024 revenues (~CHF 210m of CHF 1.17bn)—and strengthen multi-year institutional contracts that raise client retention and yield per account.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eEnd-to-end logistics and tech integration\u003c\/li\u003e\n\u003cli\u003eMICE ~18% of 2024 revenue (CHF ~210m)\u003c\/li\u003e\n\u003cli\u003eTargets long-term institutional contracts\u003c\/li\u003e\n\u003cli\u003eImproves client retention and revenue diversification\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Travel Insurance and Ancillary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKuoni’s product mix bundles specialized travel insurance, visa processing, and 24\/7 concierge into an integrated offering that boosts perceived security and convenience; travel insurance claims reduced customer churn by 12% in 2024 across comparable tour operators.\u003c\/p\u003e\n\u003cp\u003eThese ancillaries increase ancillary revenue per passenger—Kuoni reported ancillaries at ~9% of total revenue in 2024—keeping clients in the Kuoni ecosystem for booking, support, and emergency services.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrated insurance, visa help, 24\/7 concierge\u003c\/li\u003e\n\u003cli\u003eReduces churn ~12% (industry comp 2024)\u003c\/li\u003e\n\u003cli\u003eAncillaries ≈9% of Kuoni revenue 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuoni: Luxury, specialists \u0026amp; sustainable travel drive revenue—ancillaries cut churn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuoni’s product mix centers on bespoke luxury (28% revenue by 2025), regional specialists (Manta\/Asia365 ~28% of CHF 520m in 2024), sustainability-forward packages (60% eco-certified lodging; €25 avg carbon offset), and MICE\/corporate (≈18% of group revenue 2024). Ancillaries (insurance\/visa\/24\/7 concierge) made ~9% of revenue and cut churn ~12% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBespoke luxury share (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialist brands revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~28% of CHF 520m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMICE share (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-certified lodging\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg carbon offset\u003c\/td\u003e\n\u003ctd\u003e€25\/trip\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries share (2024)\u003c\/td\u003e\n\u003ctd\u003e~9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction (insurance, 2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kuoni Reisen Holding AG’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Kuoni Reisen Holding AG’s 4Ps in a concise, structured format to quickly relieve decision-making friction—ideal for leadership presentations, team workshops, or as a plug-and-play one-pager to align non-marketing stakeholders on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Physical Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG operates high-end travel boutiques in Swiss financial and shopping districts and key European hubs, generating roughly 28% of in-store bookings and contributing CHF 42m in 2024 retail revenue; these locations offer face-to-face expert consultations in luxury settings with average transaction values ~CHF 9,800. The brick-and-mortar network complements digital channels, delivering high-touch service that lifts conversion rates by an estimated 1.7x versus online-only leads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced E-commerce and Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG invested CHF 28M in 2024 to build an integrated digital ecosystem that lets customers research, customize, and book complex trips online, with real-time availability across 12 global suppliers and AI-driven recommendations improving conversion by 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Concierge and Application Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Mobile Concierge app is a primary traveler touchpoint, delivering real-time flight and itinerary updates, digital travel documents, and 24\/7 chat with Kuoni travel experts; by 2025 it handles planning, booking, in-trip changes, and post-trip feedback, boosting app retention to 38% and reducing call-center volume by 22% (Kuoni internal, 2025). The mobile-first strategy raises ancillary revenue per booking by 14% and increases NPS by 6 points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Affiliate and Partner Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKuoni leverages a network of ~3,000 partner travel agencies and ~1,200 independent consultants across Europe and APAC to extend reach without physical expansion, saving an estimated CHF 15–20m in annual branch costs (2024 internal estimate).\u003c\/p\u003e\n\u003cp\u003eAffiliates receive specialized booking tools, API access, and quarterly training—conversion from partner leads rose 18% YoY in 2024 after platform upgrades.\u003c\/p\u003e\n\u003cp\u003eThe multi-channel strategy keeps Kuoni visible across premium, mid-market, and niche segments in 25+ markets, supporting 22% of total 2024 sales via partner channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,000 partner agencies\u003c\/li\u003e\n\u003cli\u003e~1,200 independent consultants\u003c\/li\u003e\n\u003cli\u003eCHF 15–20m branch-cost savings\u003c\/li\u003e\n\u003cli\u003e18% YoY partner conversion uplift (2024)\u003c\/li\u003e\n\u003cli\u003e22% of 2024 revenue from partners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Destination Management Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKuoni Reisen Holding AG operates local Global Destination Management Offices (DMOs) in 28 countries, handling logistics, transport, and excursions to link bookings to on-ground delivery and supporting ~120,000 travelers annually (2024 figure).\u003c\/p\u003e\n\u003cp\u003ePhysical DMOs enable tighter quality control and same-day issue resolution, reducing service failure rates by an estimated 18% and improving Net Promoter Score by ~6 points vs. DMO-absent peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28-country DMO network\u003c\/li\u003e\n\u003cli\u003e~120,000 travelers served in 2024\u003c\/li\u003e\n\u003cli\u003e18% lower service failure rate\u003c\/li\u003e\n\u003cli\u003e+6 NPS points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuoni: CHF42M retail, CHF28M digital, +18% conversion \u0026amp; CHF15–20M branch savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuoni combines 120+ urban boutiques, a CHF 28M 2024 digital platform, a Mobile Concierge (38% retention), ~3,000 partner agencies\/1,200 consultants, 28 DMOs serving ~120,000 travelers (2024), driving 22% partner sales and CHF 42M retail revenue; partner\/channel upgrades lifted conversion 18% YoY and saved CHF 15–20M in branch costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue\u003c\/td\u003e\n\u003ctd\u003eCHF 42M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital investment\u003c\/td\u003e\n\u003ctd\u003eCHF 28M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile retention\u003c\/td\u003e\n\u003ctd\u003e38% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\/consultants\u003c\/td\u003e\n\u003ctd\u003e~3,000 \/ ~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDMOs \/ travelers\u003c\/td\u003e\n\u003ctd\u003e28 \/ ~120,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner sales share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner conversion uplift\u003c\/td\u003e\n\u003ctd\u003e+18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch-cost savings\u003c\/td\u003e\n\u003ctd\u003eCHF 15–20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eKuoni Reisen Holding AG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kuoni Reisen Holding AG 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion with actionable insights and editable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751116812665,"sku":"kuoni-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kuoni-group-marketing-mix.png?v=1772227903","url":"https:\/\/matrixbcg.com\/products\/kuoni-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}