{"product_id":"kuo-business-model-canvas","title":"Grupo Kuo Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Kuo Business Model Canvas: Strategic Blueprint for Investors and Builders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Grupo Kuo’s business model—this concise Business Model Canvas maps customer segments, value propositions, key partners, and revenue mechanics to show how the company creates and captures value; ideal for investors, consultants, and entrepreneurs seeking actionable insights. Download the complete Word\/Excel canvas to benchmark strategy, inform due diligence, or adapt proven tactics for your own business growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Venture with Repsol\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Dynasol joint venture with Repsol keeps Grupo Kuo top-3 globally in synthetic rubber by capacity, combining Kuo’s Mexican production scale with Repsol’s Spanish energy and R\u0026amp;D: Dynasol reported €420m revenue in 2024 and raised specialty elastomer output 12% y\/y, sharing tech and distribution to cut feedstock-cost exposure and diversify markets, which lowered raw-material volatility impact on EBITDA by ~4 percentage points in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaboration with Grupo Herdez\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Herdez Del Fuerte JV anchors Grupo Kuo’s consumer arm by combining Herdez’s nationwide retail distribution—reaching 90%+ of Mexican grocery chains as of 2024—with Kuo’s efficient food manufacturing, producing ~120k tonnes\/year; together they drive leadership in salsas and canned vegetables across Mexico and US Hispanic channels, share marketing and R\u0026amp;D spend (joint capex ~MXN 250m in 2023), and cut perishable logistics costs via an integrated supply chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Automotive OEM Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuo’s TREMEC brand holds multi-year supply agreements with major global OEMs, supporting ~45% of TREMEC’s 2024 revenues (MXN 4.1bn of MXN 9.1bn) via co-engineered high-performance transmissions and driveline modules. Engineers engage in 24–48 month development cycles to meet international safety and performance standards, locking in long-term orders and reducing revenue volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Farming and Producer Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKekén’s pork division uses a network of ~1,200 local producers and long‑term grain suppliers to feed its vertically integrated chain, supplying ~220,000 sows and producing ~120,000 tonnes of pork annually (2024). Technical assistance and guaranteed purchase contracts cover ~85% of supplier output, cutting input volatility and supporting Yucatán agribusiness development.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 local producers\u003c\/li\u003e\n\u003cli\u003e~220,000 sows in system\u003c\/li\u003e\n\u003cli\u003e~120,000 tonnes pork\/year (2024)\u003c\/li\u003e\n\u003cli\u003e~85% output under guaranteed purchase\u003c\/li\u003e\n\u003cli\u003eRegional jobs and grain demand stabilised\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKuo partners with universities and research centers to commercialize sustainable polymers; collaborations accelerated a 2024 pilot that cut polymer carbon intensity by ~22% and aims to launch a biodegradable resin by H2 2026.\u003c\/p\u003e\n\u003cp\u003eThese ties speed tech transfer into manufacturing, supporting compliance with Mexico’s extended producer responsibility rules and meeting a 35% rise in green-product demand (2023–25).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 pilot: −22% carbon intensity\u003c\/li\u003e\n\u003cli\u003eTarget: biodegradable resin H2 2026\u003c\/li\u003e\n\u003cli\u003eRegulatory: EPR compliance focus\u003c\/li\u003e\n\u003cli\u003eMarket: +35% green demand (2023–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Kuo JVs fuel scale, stable margins \u0026amp; sustainability targets into 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Kuo’s key JVs and supplier networks secure scale and margin stability: Dynasol (Repsol) €420m revenue 2024, +12% specialty output; Herdez Del Fuerte national reach 90%+ chains, joint capex MXN 250m (2023); TREMEC OEMs 45% revenue lock (MXN 4.1bn of MXN 9.1bn 2024); Kekén 1,200 suppliers, 120k t pork (2024); sustainability pilot −22% carbon, biodegradable resin target H2 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDynasol (Repsol)\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ specialty output\u003c\/td\u003e\n\u003ctd\u003e€420m \/ +12% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHerdez Del Fuerte\u003c\/td\u003e\n\u003ctd\u003eRetail reach \/ joint capex\u003c\/td\u003e\n\u003ctd\u003e90%+ \/ MXN 250m (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTREMEC\u003c\/td\u003e\n\u003ctd\u003eOEM revenue share\u003c\/td\u003e\n\u003ctd\u003e45% (MXN 4.1bn of 9.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKekén\u003c\/td\u003e\n\u003ctd\u003eSuppliers \/ pork output\u003c\/td\u003e\n\u003ctd\u003e1,200 \/ 120,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUniversities\/R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eCarbon cut \/ product target\u003c\/td\u003e\n\u003ctd\u003e−22% \/ biodegradable H2 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Grupo Kuo detailing customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure, and stakeholder relationships—reflecting real-world operations and strategic initiatives for presentations, investor discussions, and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level one-page snapshot of Grupo Kuo’s business model with editable fields, helping teams quickly pinpoint core value drivers and operational efficiencies while saving hours on formatting for boardrooms or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Tech Manufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpgrupo kuo runs high-tech manufacturing and assembly in mexico the us china producing automotive parts specialty chemicals with revenue facilities meet iso iatf standards pass\u003e99% quality conformance rates. The firm invests ~USD 60M+ annually in automation and Industry 4.0 (robotics, IIoT), cutting unit labor costs ~12% and improving OEE by ~8% year-over-year.\n\u003c\/pgrupo\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Food Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuo runs full-lifecycle pork operations—genetic selection, on-site feed mills, farms, slaughterhouses and processing—yielding end-to-end traceability and HACCP-level safety that support exports to Japan and South Korea; in 2024 the agri-food segment reported MXN 8.2 billion revenue, with pork exports growing 14% year-on-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development for Performance Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpgrupo kuo devotes roughly of r spend to formulating synthetic rubbers and polymers for footwear construction tire clients testing chemical properties hit targets durability flexibility weather resistance.\u003e\n\u003cpr now channels of projects toward circular-economy tech and low-carbon routes aiming to cut scope emissions from materials by\u003e\n\u003c\/pr\u003e\u003c\/pgrupo\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Marketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Kuo invests in brand equity for Kekén and Del Fuerte via quarterly market research, targeted advertising, and cross-cultural PR to sustain premium pricing and loyalty; in 2024 Kekén’s marketing spend rose 8% to MXN 420m while retail price premium averaged 12% vs private labels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ4 2024: Kekén ad spend MXN 120m\u003c\/li\u003e\n\u003cli\u003eBrand premium ~12% over private labels\u003c\/li\u003e\n\u003cli\u003eCustomer repurchase rate \u0026gt;65%\u003c\/li\u003e\n\u003cli\u003eMarket research cadence: quarterly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain and Logistics Coordination\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Kuo coordinates exports to 70+ countries, managing shipping, warehousing, and customs to deliver heavy industrial parts and perishable foods on time and intact; logistics spend was ~MXN 4.2 billion in 2024, supporting a 9% YoY export revenue share.\u003c\/p\u003e\n\u003cp\u003eAdvanced analytics optimize routes and inventory across international hubs, cutting lead times by ~14% and reducing spoilage for perishables by ~22% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e70+ export markets\u003c\/li\u003e\n\u003cli\u003eMXN 4.2B logistics spend (2024)\u003c\/li\u003e\n\u003cli\u003e14% lower lead times\u003c\/li\u003e\n\u003cli\u003e22% less spoilage\u003c\/li\u003e\n\u003cli\u003eCross-border customs compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Kuo: USD 1.6B in 2024 — Automation, R\u0026amp;D \u0026amp; 70+ country exports drive growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpgrupo kuo runs advanced manufacturing agri-food and r revenue mxn to synthetics capex logistics exports countries quality\u003e99%; OEE +8% YoY; pork exports +14%.\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal rev\u003c\/td\u003e\n\u003ctd\u003eUSD 1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgri-food rev\u003c\/td\u003e\n\u003ctd\u003eMXN 8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eMXN 3.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation spend\u003c\/td\u003e\n\u003ctd\u003eUSD 60M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eMXN 4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport markets\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pgrupo\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Grupo Kuo Business Model Canvas shown here is the actual document you'll receive after purchase, not a mockup or sample; it’s a direct excerpt from the final file. \u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this same professionally structured canvas—fully editable and formatted in the delivered file with all sections included, ready for immediate use. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749544505721,"sku":"kuo-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kuo-business-model-canvas.png?v=1772215025","url":"https:\/\/matrixbcg.com\/products\/kuo-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}