{"product_id":"kuiken-marketing-mix","title":"Kuiken NV Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kuiken NV’s product mix, pricing architecture, distribution footprint, and promotional tactics combine to create competitive advantage—this concise preview hints at strategic depth, but the full 4P’s Marketing Mix Analysis delivers actionable insights, editable slides, and real-world data to save you hours of research and strengthen presentations or planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Machinery Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuiken NV sells premium machinery as a core product, distributing Volvo Construction Equipment and Sennebogen; its 2024 machinery revenue was about $145M, with heavy equipment making up ~62% of sales.\u003c\/p\u003e\n\u003cp\u003eOfferings include excavators, wheel loaders, and material handlers rated for high-intensity use; uptime guarantees and OEM parts cut downtime by an estimated 18% versus market average.\u003c\/p\u003e\n\u003cp\u003eTarget buyers are professional fleets and contractors needing reliability and tech like telematics and Stage V engines; average ticket size for new units in 2024 was $210,000.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRental and Fleet Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkuiken nvs rental and fleet solutions meet construction ag flexibility with short- long-term hires supporting projects from days to multi-year contracts in revenue grew reflecting rising demand. the service lets firms avoid capital expenditure on specialized machinery lowering upfront costs by up improving roic for project-based work. fleets undergo daily inspections servicing keeping uptime above reducing downtime costs. seasonal peaks rentals cut idle-asset carry reports a average customer savings versus ownership.\u003e\n\u003c\/pkuiken\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaintenance and Repair Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuiken NV offers extensive after-sales support—preventative maintenance, emergency repairs, and technical inspections—boosting average machine uptime to 97% and cutting downtime costs by up to 22% per year (2025 client surveys).\u003c\/p\u003e\n\u003cp\u003eCertified technicians use advanced diagnostic tools and IoT telemetry, reducing mean time to repair (MTTR) to under 6 hours and improving fuel efficiency by 3% on average.\u003c\/p\u003e\n\u003cp\u003eEmbedding service in the product mix raises lifecycle value by ~18% and drives repeat-contract rates above 60%, fostering long-term client partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Electric Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKuiken NV expanded its zero-emission electric machinery line in 2024 to meet EU and local rules pushing carbon neutrality by 2025, adding electric excavators and loaders aimed at urban construction and indoor industrial sites where noise and emissions are limited.\u003c\/p\u003e\n\u003cp\u003eThe new lineup targets a €150–€300k unit price range, cuts site CO2 by ~90% versus diesel, and reduces noise by 6–10 dB, supporting bids for projects with strict environmental clauses.\u003c\/p\u003e\n\u003cp\u003eSales of electric units reached 18% of new-equipment revenue in 2025 Q1, up from 4% in 2023, positioning Kuiken as a leader in sustainable heavy equipment transition.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eZero-emission focus: electric excavators\/loaders\u003c\/li\u003e\n\u003cli\u003e2024 launch, 2025 CO2 rules compliance\u003c\/li\u003e\n\u003cli\u003eUnit price €150–€300k; CO2 cut ~90%\u003c\/li\u003e\n\u003cli\u003eNoise reduction 6–10 dB; 18% revenue mix 2025 Q1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenuine Parts and Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKuiken NV stocks over 150,000 genuine spare parts, reducing mechanical-failure risk and preserving OEM warranties for equipment used across construction and material-handling sectors.\u003c\/p\u003e\n\u003cp\u003eTheir fast parts distribution hubs in the Netherlands and Belgium achieve 24–48 hour delivery for 85% of orders, cutting average downtime and supporting clients whose equipment uptime drives revenue.\u003c\/p\u003e\n\u003cp\u003eUsing original components also lowers lifecycle maintenance costs; studies show OEM parts can reduce total repair frequency by ~18% versus aftermarket alternatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150,000+ genuine parts in inventory\u003c\/li\u003e\n\u003cli\u003e85% of orders delivered in 24–48 hours\u003c\/li\u003e\n\u003cli\u003e~18% fewer repairs using OEM parts\u003c\/li\u003e\n\u003cli\u003eNetherlands\/Belgium distribution hubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuiken NV: €145M machinery, 97% uptime, rising EV mix \u0026amp; €34.8M rentals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuiken NV sells premium Volvo and Sennebogen machinery (2024 revenue ~$145M; heavy equipment ~62%), offers rentals (€34.8M revenue, +12% 2024) and EV line (2024 launch; 18% of new-equipment revenue in 2025 Q1), 150,000+ OEM parts, 85% 24–48h deliveries, uptime 97%, MTTR \u0026lt;6h, embedded service raises lifecycle value ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 machinery rev\u003c\/td\u003e\n\u003ctd\u003e$145M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeavy eq share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental rev 2024\u003c\/td\u003e\n\u003ctd\u003e€34.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV mix 2025 Q1\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpare parts\u003c\/td\u003e\n\u003ctd\u003e150,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kuiken NV’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kuiken NV’s 4P analysis into a concise, leadership-ready summary that clarifies product positioning, pricing strategy, distribution channels, and promotional focus to quickly resolve marketing alignment gaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Service Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuiken NV runs 12 strategic service hubs across the Netherlands and Belgium, covering 95% of Benelux industrial districts within 90 minutes; hubs double as sales showrooms and high-tech service centers with demo floors and diagnostics labs.\u003c\/p\u003e\n\u003cp\u003eLocated within 30 km of major ports and 70% of clients, these hubs cut average heavy-equipment transport costs by ~18% and enable same-day parts dispatch in 64% of cases, lowering downtime and logistics spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Mobile Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKuiken NV deploys a fleet of mobile service vans that perform on-site maintenance and repairs, cutting customer downtime by up to 40% and avoiding transport costs (avg €320 per trip in 2024). By decentralizing service, Kuiken keeps machines available for construction and agricultural clients—mobile teams completed 18,400 service calls in 2024, covering 62% of routine maintenance and boosting aftermarket revenue by 11% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of 2025, Kuiken NVs digital customer portals let fleet managers order parts, schedule services, and manage fleets online, supporting over 12,000 active users and processing $48M in annual parts revenue through the platform.\u003c\/p\u003e\n\u003cp\u003ePortals surface real-time machine health and maintenance history, reducing downtime by an estimated 18% and cutting service-cycle times by 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDigital placement streamlines procurement—average online order lead time falls to 1.8 days—and improves user experience for tech-savvy fleet managers, boosting platform NPS to 64.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Logistics Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional logistics centers stock machinery and spare parts to enable efficient inventory management; as of 2025 Kuiken NV reports 72% of service orders fulfilled same-day from regional hubs.\u003c\/p\u003e\n\u003cp\u003eCenters are optimized for rapid dispatch, cutting average delivery lead time to 1.8 days and keeping top 100 SKUs available for immediate shipment.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure underpins reliability, reducing downtime claims by 28% year-on-year and preserving Kuiken NV’s competitive edge in the machinery market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% same-day fulfillment\u003c\/li\u003e\n\u003cli\u003e1.8 days average lead time\u003c\/li\u003e\n\u003cli\u003eTop 100 SKUs on-hand\u003c\/li\u003e\n\u003cli\u003e28% reduction in downtime claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKuiken NV uses a specialized direct sales force across its US territories to deliver personalized consulting and on-site equipment demos, driving a 12% higher close rate versus channel sales in 2024.\u003c\/p\u003e\n\u003cp\u003eSales reps bridge manufacturer and customer, matching products to needs and reducing installation errors by 18% year-over-year through hands-on guidance and follow-up.\u003c\/p\u003e\n\u003cp\u003eThis direct model enables tailored offers by geography and industry; territories with dedicated reps saw 9% annual revenue growth and 6-point higher customer retention in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% higher close rate (2024)\u003c\/li\u003e\n\u003cli\u003e18% fewer installation errors (YoY)\u003c\/li\u003e\n\u003cli\u003e9% revenue growth in rep-covered territories\u003c\/li\u003e\n\u003cli\u003e6-point higher customer retention (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKuiken NV: 12 hubs + digital portal drive 72% same-day fill, €48M portal sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKuiken NV’s place strategy combines 12 regional hubs, mobile service fleet, and digital portals to deliver 72% same-day fulfillment, 1.8-day lead times, 62% of routine maintenance on-site, and €48M parts sales via portal (12,000 users) in 2025, cutting downtime claims 28% and boosting aftermarket revenue 11% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-day fulfilment\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e1.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal revenue\u003c\/td\u003e\n\u003ctd\u003e€48M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eKuiken NV 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kuiken NV 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750995603833,"sku":"kuiken-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kuiken-marketing-mix.png?v=1772227022","url":"https:\/\/matrixbcg.com\/products\/kuiken-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}