{"product_id":"kt-marketing-mix","title":"KT Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore KT’s 4P’s—how product features, pricing tiers, distribution channels, and promotional tactics combine to build market strength; the preview highlights key moves, but the full, editable Marketing Mix Analysis delivers detailed data, strategic insights, and ready-to-use slides to save you hours and power client presentations, reports, or business plans—buy now for the complete, professionally formatted breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation Connectivity and 6G Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKT leads Korea’s market with ultra-reliable 5G-Advanced for consumers and industry, reporting 12% YoY ARPU growth in 2024 and 9.8M 5G subs by Dec 2025; by late 2025 KT deployed satellite-to-cell coverage raising rural availability to 98%, cutting outage minutes by 73%. The product targets low latency (\u0026lt;5 ms) and high bandwidth (up to 10 Gbps peak) to support real-time processing for factories, AR\/VR, and autonomous systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAICT Solutions and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKT's shift to AICT (AI + ICT) has produced AI-driven suites including enterprise-custom large language models and automated customer-service platforms, lifting enterprise service revenue 18% in 2024 to ₩1.2 trillion and reducing support costs 27% per client.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenie TV and Media Content Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenie TV anchors KT’s consumer lineup as a premium IPTV platform, reaching about 3.1 million subscribers by end-2024 and driving ARPU uplift of ~12% vs basic plans.\u003c\/p\u003e\n\u003cp\u003eIt uses AI-driven recommendation engines and interactive features—watch-party, real-time polls—to boost daily active use and average watch time by ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eKT Studio Genie funds original K-content, investing ₩120 billion in 2024 to expand IP, licensing and global distribution, strengthening the media ecosystem and ancillary revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and Hyper-scale Data Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkt has rolled out hyper-scale data centers serving global tech firms and local startups adding mw of capacity by targeting revenue growth in cloud services year-on-year.\u003e\n\u003cpthese facilities deliver secure scalable and energy-efficient hosting usage effectiveness near optimize for big data ai workloads with gpu clusters uptime slas.\u003e\n\u003cpkt sovereign cloud offerings meet south korea data residency rules and helped win contracts worth krw billion in from public-sector regulated clients.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 MW new capacity by 2025\u003c\/li\u003e\n\u003cli\u003ePUE ~1.2, 99.99% SLA\u003c\/li\u003e\n\u003cli\u003eKRW 250B contracts in 2024\u003c\/li\u003e\n\u003cli\u003e30% cloud revenue growth target\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pkt\u003e\u003c\/pthese\u003e\u003c\/pkt\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Mobility and Robotics Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKT’s Smart Mobility and Robotics Services include autonomous driving infrastructure and AI-managed logistics robots, using KT’s 5G\/edge network to coordinate fleets and cut urban delivery times by up to 30% in pilot trials (2024 Seoul trial: 18% cost reduction, 27% faster routes).\u003c\/p\u003e\n\u003cp\u003eThis physical-automation push broadened KT’s B2B revenue; smart mobility trials contributed to a 2024 IoT\/robotics segment increase of ~12% year-on-year and align with KT’s stated goal to lead the fourth industrial revolution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutonomous infra + AI robotics\u003c\/li\u003e\n\u003cli\u003e5G\/edge coordination reduces delivery time ~30%\u003c\/li\u003e\n\u003cli\u003e2024 pilot: 18% cost, 27% speed gains\u003c\/li\u003e\n\u003cli\u003eIoT\/robotics revenue up ~12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKT: 5G‑Advanced, ₩1.2T enterprise AI, 120MW DCs \u0026amp; Genie TV drive efficiency and growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKT’s product suite centers on ultra-reliable 5G-Advanced (9.8M subs by Dec 2025; \u0026lt;5 ms latency; up to 10 Gbps peak), AICT-driven enterprise AI services (₩1.2T enterprise revenue 2024; +18% YoY), Genie TV (3.1M subs end-2024; +12% ARPU), 120 MW data-center capacity (PUE ~1.2; 99.99% SLA) and smart mobility pilots (2024: 18% cost, 27% speed gains).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G subs (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e9.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise rev 2024\u003c\/td\u003e\n\u003ctd\u003e₩1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGenie TV subs (end-2024)\u003c\/td\u003e\n\u003ctd\u003e3.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData-center capacity (by 2025)\u003c\/td\u003e\n\u003ctd\u003e120 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePUE \/ SLA\u003c\/td\u003e\n\u003ctd\u003e~1.2 \/ 99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart mobility pilot impacts\u003c\/td\u003e\n\u003ctd\u003e-18% cost, +27% speed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into KT’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context to support managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses KT’s 4P analysis into a concise, slide-ready summary that clarifies product, price, place, and promotion choices for quick leadership review and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKT maintains 1,200+ KT Plaza stores and 8,500 authorized dealerships across South Korea, serving as primary touchpoints for device sales, billings, and after-sales support and handling roughly 40% of in-store activations in 2024.\u003c\/p\u003e\n\u003cp\u003eStores target all demographics with localized staffing and service counters; in 2024 retail channels accounted for about 28% of KT’s device revenue (≈KRW 1.1 trillion).\u003c\/p\u003e\n\u003cp\u003ePhysical layouts have been modernized since 2022 to include interactive AI and smart-home demo zones, driving a 15% higher upsell rate on bundled IoT services year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Sales Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe KT Shop is a unified digital storefront where customers buy devices and subscribe to services with low friction; online sales grew 28% YoY in 2024, accounting for 37% of device revenue. \u003c\/p\u003e\n\u003cp\u003eIntegrated AI chatbots handle 65% of pre-sale queries and enable personalized configurations, lifting conversion rates by ~14% in pilots. \u003c\/p\u003e\n\u003cp\u003eOptimizing the digital journey helped KT capture a larger share of tech-savvy users—digital-first subscribers rose to 49% of new net adds in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal B2B Infrastructure and Edge Computing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKT has deployed over 120 edge computing nodes nationwide as of Q4 2025, cutting average data transmission latency for B2B clients by ~40% and supporting enterprise AI workloads that demand sub-20 ms response times.\u003c\/p\u003e\n\u003cp\u003eThis distributed infrastructure boosts service availability to 99.95% SLAs for industrial customers and reduces backhaul traffic by an estimated 35%, lowering network OPEX.\u003c\/p\u003e\n\u003cp\u003eNodes process sensitive data locally—helping clients meet Korea’s data residency rules and reducing cloud egress costs; KT reports edge-driven revenue growth of ~8% year-on-year in its enterprise segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships with Third-party Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpstrategic partnerships with major electronics retailers and department stores expand kt reach into high-traffic commercial zones boosting offline presence where of korean consumers still research tech in-store these third-party channels tap segments that skip telecom shops impulse buyers activation rates reported a uplift in device-plan bundles via mall partners fy2024. multi-channel distribution keeps services available at checkout moments when make purchases.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% of consumers research in-store (2024)\u003c\/li\u003e\n\u003cli\u003e12% bundle sales uplift via mall partners (FY2024)\u003c\/li\u003e\n\u003cli\u003eAccess to non-telecom shopper segments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstrategic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual Customer Service and Metaverse Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKT has built virtual distribution in metaverse platforms and digital twins, letting users explore services and get support via avatars; as of 2025 KT reported a 12% uplift in digital service engagement from these channels.\u003c\/p\u003e\n\u003cp\u003eThis targets Gen Z and millennials, aligns KT with digital-economy leaders, and reduced average handling time by 18% in avatar-assisted sessions in 2024 pilot programs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVirtual channels: metaverse + digital twins\u003c\/li\u003e\n\u003cli\u003e12% higher engagement (2025)\u003c\/li\u003e\n\u003cli\u003e18% lower handling time (2024 pilot)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKT omnichannel + edge AI cuts latency 40%, boosts conversion 14% and revenue 8% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKT uses 1,200+ KT Plaza stores, 8,500 dealers, and major retailer partners plus KT Shop and metaverse channels to reach consumers; retail was ≈28% of device revenue (KRW 1.1T) and online 37% in 2024. Edge nodes (120+) and digital AI tools cut latency ~40%, raised conversion ~14%, and drove ~8% YoY enterprise revenue growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024\/2025 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eKT Plaza \/ Dealers\u003c\/td\u003e\n\u003ctd\u003e1,200+ \/ 8,500; 28% device rev (KRW 1.1T)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline (KT Shop)\u003c\/td\u003e\n\u003ctd\u003e37% device rev; +28% YoY sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEdge nodes\u003c\/td\u003e\n\u003ctd\u003e120+ nodes; -40% latency; 99.95% SLA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual (metaverse)\u003c\/td\u003e\n\u003ctd\u003e+12% engagement (2025); -18% handling time pilot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eKT 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact KT 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same editable, high-quality document included with your order, formatted for immediate download and implementation.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the final version—not a sample or demo—so you can buy with confidence knowing the file is identical to what you’ll get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750241677689,"sku":"kt-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kt-marketing-mix.png?v=1772223465","url":"https:\/\/matrixbcg.com\/products\/kt-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}