{"product_id":"kt-bcg-matrix","title":"KT Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe KT BCG Matrix preview highlights how the company’s offerings map to market growth and relative share—spotting Stars worth scaling, Cash Cows funding growth, Question Marks needing decisions, and Dogs to divest. This snapshot reveals strategic tensions and immediate allocation priorities. Purchase the full BCG Matrix for quadrant-level placements, data-backed recommendations, and ready-to-use Word and Excel files to guide investment and product strategy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Cloud and IDC Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKT has cemented leadership in South Korea’s cloud market by adding AI-optimized infrastructure to its data centers, capturing ~35% share of AI-ready sovereign cloud demand by Q4 2025, per industry reports.\u003c\/p\u003e\n\u003cp\u003eSurging local demand—estimated CAGR ~28% 2023–2025 for AI-ready cloud—let KT win large enterprise contracts, driving the unit to generate roughly KRW 1.2 trillion in 2025 revenue.\u003c\/p\u003e\n\u003cp\u003eThe unit needs heavy capex—KT invested ~KRW 450 billion in 2024–2025 for GPUs, networking, and cooling to keep parity with hyperscalers and meet regulatory data-sovereignty rules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise 5G and Private Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnterprise 5G and Private Networks: KT has pivoted from consumer 5G to B2B, supplying smart factories and autonomous logistics hubs and holding about 45% share of South Korea’s dedicated private network market as of 2025.\u003c\/p\u003e\n\u003cp\u003eDemand is high—IDC forecasts 5G private network spend in Korea to grow ~22% CAGR 2024–2027—so KT’s continuous capex in network slicing and edge computing (≈KRW 300bn planned 2025) is critical to defend leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production via Studio Genie\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKT Studio Genie produces premium Korean content that feeds KT’s ecosystem; in 2025 it reported content revenues of KRW 410 billion, up 28% YoY, and licensed titles earned KRW 95 billion abroad through 120 deals across 35 countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAICT Digital Transformation Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAICT Digital Transformation Consulting is a Star in KT’s BCG matrix, driving double-digit revenue growth as public-sector AI spend surged 38% in 2024 to $2.9B in South Korea; KT’s tailored generative-AI solutions capture an estimated 32% market share in government digital projects.\u003c\/p\u003e\n\u003cp\u003eKT’s long-standing government contracts create a durable moat, supporting high market share and 20–25% EBITDA margins in 2024 for the unit, while private-sector uptake lifts total addressable market forecasts to $6.5B by 2027.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 public AI spend +38% to $2.9B\u003c\/li\u003e\n\u003cli\u003eKT market share ~32% in gov projects\u003c\/li\u003e\n\u003cli\u003eUnit EBITDA margin 20–25% (2024)\u003c\/li\u003e\n\u003cli\u003eTAM projected $6.5B by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKT’s Next-Generation Financial Services is a Star: owning BC Card and K-Bank, KT combines telco data with banking to launch fintech products—K-Bank had ~5.2 million customers by end-2024 and BC Card processed ~120 trillion KRW in 2024 transactions, driving high growth.\u003c\/p\u003e\n\u003cp\u003eDigital banking adoption among Koreans aged 20–39 was ~78% in 2024, boosting market growth; KT cross-sells to its ~22 million mobile subscribers, securing high market share and strong competitive positioning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eK-Bank customers ~5.2M (2024)\u003c\/li\u003e\n\u003cli\u003eBC Card volume ~120T KRW (2024)\u003c\/li\u003e\n\u003cli\u003eMobile subs ~22M (KT, 2024)\u003c\/li\u003e\n\u003cli\u003eDigital banking usage 78% (age 20–39, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKT’s Growth Engines: AI Cloud, Private 5G, Studio Genie, AICT \u0026amp; Fintech Powerhouses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKT’s Stars: AI-ready cloud (~35% sovereign share, KRW 1.2T rev 2025), Private 5G (~45% private network share, KRW 300bn capex 2025), Studio Genie (KRW 410bn content rev 2025), AICT consulting (32% gov share, 20–25% EBITDA 2024), Next‑Gen finance (K‑Bank 5.2M, BC Card KRW 120T vol 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Cloud\u003c\/td\u003e\n\u003ctd\u003e35% share; KRW 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate 5G\u003c\/td\u003e\n\u003ctd\u003e45% share; KRW 300bn capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudio Genie\u003c\/td\u003e\n\u003ctd\u003eKRW 410bn rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAICT\u003c\/td\u003e\n\u003ctd\u003e32% gov; 20–25% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech\u003c\/td\u003e\n\u003ctd\u003eK‑Bank 5.2M; BC 120T KRW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive KT BCG Matrix review: quadrant strategies, investment\/exit guidance, competitive threats, and trend-driven portfolio actions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page KT BCG Matrix mapping units to quadrants for instant strategic clarity and resource prioritization\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireless Mobile Communications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKT's wireless mobile segment sits as a classic Cash Cow: South Korea's mobile market is mature, yet KT held about 31% share of 2024 wireless subscribers (~15.6 million lines) delivering stable EBITDA margins near 32% in FY2024.\u003c\/p\u003e\n\u003cp\u003eWith 5G penetration at ~95% nationwide by end-2025, subscriber churn falls and marketing spend declines, lifting unit margins and free cash flow.\u003c\/p\u003e\n\u003cp\u003eThat steady cash stream funded KT's 2024–25 capex and R\u0026amp;D push into AI and cloud, contributing roughly KRW 600 billion freed cash used for cloud expansion and AI platform investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGiga Internet and Broadband\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKT remains the undisputed leader in South Korea’s high‑speed internet, operating about 220,000 km of fiber—roughly 35% more than its nearest rival as of 2025—making Giga Internet a cash cow with low market growth due to near‑saturation. \u003c\/p\u003e\n\u003cp\u003eHigh barriers to entry—capital‑intensive fiber rollout and nationwide access agreements—protect margins; stable ARPU (about KRW 28,000\/month in 2024) from 8.7 million broadband subscribers supplies predictable cash for dividends and group investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIPTV and Genie TV Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe IPTV segment is mature; KT held about 45% market share in South Korea IPTV subscriptions in 2024, delivering stable monthly recurring revenue of roughly KRW 1.2 trillion annually from pay-TV services.\u003c\/p\u003e\n\u003cp\u003eDespite global OTT growth, Genie TV remained a domestic hub with reported churn near 2.5% in 2024, keeping ARPU steady at ~KRW 18,000 per user.\u003c\/p\u003e\n\u003cp\u003eKT now targets minor UX and content bundling upgrades rather than heavy capex; operating margins for the unit stayed high at ~28% in FY2024, maximizing cash yield.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed-line Voice Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFixed-line voice services are a declining market, but KT (Korea Telecom) leverages legacy copper and fiber assets to retain ~2.1 million fixed voice subscribers as of FY2024, requiring almost no new capex and generating steady EBITDA margins \u0026gt;50%—making it a low-growth, high-cash segment.\u003c\/p\u003e\n\u003cp\u003eGrowth is flat-to-negative (-3% CAGR 2021–24), operating costs are minimal, and net cash contribution helped KT fund broadband and 5G investments in 2024, so this aging tech remains a defensive cash cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~2.1M subscribers (FY2024)\u003c\/li\u003e\n\u003cli\u003e-3% voice revenue CAGR 2021–24\u003c\/li\u003e\n\u003cli\u003eEBITDA margin \u0026gt;50% on segment\u003c\/li\u003e\n\u003cli\u003eMinimal capex; funding other growth units\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKT Estate leverages KT’s historic land and building portfolio across South Korea to generate stable rental income, contributing roughly KRW 120–150 billion annual EBITDA (2024 estimate) from converted telephone offices into residential and commercial units.\u003c\/p\u003e\n\u003cp\u003eThe conversions yield high margins—operating margins near 35%—and low annual capex (\u0026lt;5% of revenue), offering a hedge against telecom cyclicality and lower volatility versus KT’s high-tech units.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable cash flow: KRW 200–250B revenue (2024 est.)\u003c\/li\u003e\n\u003cli\u003eHigh margin: ~35% operating margin\u003c\/li\u003e\n\u003cli\u003eLow maintenance: capex \u0026lt;5% revenue\u003c\/li\u003e\n\u003cli\u003eLow growth: single-digit CAGR expected\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKT’s Core Cash Cows: Mobile, Broadband, IPTV, Fixed Voice \u0026amp; Estate Driving Profits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKT's Cash Cows: mobile (31% share, ~15.6M lines, 32% EBITDA FY2024), broadband (8.7M subs, KRW 28,000 ARPU, 220,000 km fiber), IPTV (45% share, KRW 1.2T revenue, ~28% margin), fixed voice (2.1M subs, \u0026gt;50% EBITDA, -3% CAGR 2021–24), KT Estate (KRW 200–250B revenue, ~35% margin).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e15.6M lines; 32% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadband\u003c\/td\u003e\n\u003ctd\u003e8.7M subs; KRW28,000 ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIPTV\u003c\/td\u003e\n\u003ctd\u003e45% share; KRW1.2T rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed voice\u003c\/td\u003e\n\u003ctd\u003e2.1M subs; \u0026gt;50% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstate\u003c\/td\u003e\n\u003ctd\u003eKRW200–250B rev; 35% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eKT BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact KT BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—fully formatted and analysis-ready for strategic planning or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748088000889,"sku":"kt-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kt-bcg-matrix.png?v=1772204592","url":"https:\/\/matrixbcg.com\/products\/kt-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}