{"product_id":"kraftheinzcompany-business-model-canvas","title":"Kraft Heinz Company Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKraft Heinz Business Model Canvas: Ready Strategic Blueprint for Investors \u0026amp; Advisors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Kraft Heinz Company’s business model—this concise Business Model Canvas maps customer segments, value propositions, key partners, revenue streams, and cost drivers to reveal how the company sustains scale and margins; ideal for investors, consultants, and entrepreneurs seeking actionable, ready-to-use insights. Download the complete Word\/Excel canvas to benchmark, plan, or present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKraft Heinz holds strategic alliances with Walmart, Tesco, and Carrefour securing premium shelf placement and higher inventory turnover; these retailers accounted for ~28% of global retail sales exposure in 2024, driving mass-market reach and co-funded promotions that lifted category sell-through by ~6–9% per campaign. By late 2025, partnerships include data-sharing deals—covering POS, inventory, and loyalty data—that cut stockouts by ~12% and improved targeted promo ROI by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKraft Heinz sources tomatoes, dairy and meat from thousands of farmers and cooperatives, securing raw materials that accounted for roughly $8.2bn in commodity purchases in 2024; these ties are governed by strict quality and sustainability standards to protect supply and brand integrity. The company offers technical support and training to suppliers to meet its 2025 climate-smart farming targets, targeting a 15–20% reduction in supplier emissions intensity by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThird-party logistics firms move Kraft Heinz products from plants to 150,000+ retail and foodservice points, handling cold-chain logistics and cross-border routes to preserve freshness and cut spoilage rates (industry avg spoilage reduced ~20%).\u003c\/p\u003e\n\u003cp\u003eIn 2025 Kraft Heinz expanded partnerships with tech-enabled carriers—real-time GPS\/IoT tracking and route-optimization—aiming to cut transport CO2 by 12% and improve on-time deliveries by ~8% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Advertising Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstrategic collaborations with global marketing firms keep heinz and kraft brand equity strong agencies drove a reported lift in campaign roi for managed localized digital content social media across markets.\u003e\n\u003cpthese partners execute high-impact ads during events bowl lunar new year and the firm is piloting ai-driven personalization tools that increased click-throughs by in trials.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 50+ markets managed\u003c\/li\u003e\n\u003cli\u003e2024 campaign ROI lift: 12%\u003c\/li\u003e\n\u003cli\u003e2025 AI CTR improvement: 18%\u003c\/li\u003e\n\u003cli\u003eFocus: localized content, social, event campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pstrategic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcollaborations with food science universities and private labs supply ongoing projects that boosted kraft heinz r output by in accelerating plant-based launches sodium reduction initiatives tied to joint funding through\u003e\n\u003cpby end-2025 these partnerships underpin biodegradable-packaging pilots covering skus and helped the company align with eu salt limits cutting reformulation time by versus\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35+ projects active\u003c\/li\u003e\n\u003cli\u003e18% R\u0026amp;D output increase (2024)\u003c\/li\u003e\n\u003cli\u003e€120M joint funding through 2025\u003c\/li\u003e\n\u003cli\u003e12 biodegradable SKU pilots\u003c\/li\u003e\n\u003cli\u003e30% faster reformulation vs 2020\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKraft Heinz boosts sales, cuts emissions and stockouts via strategic partner network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKraft Heinz leverages retailer alliances (Walmart, Tesco, Carrefour) for ~28% global retail exposure and +6–9% sell-through per promo; suppliers provided $8.2bn commodities in 2024 with targets to cut supplier emissions 15–20% by 2025; logistics and tech partners cut stockouts ~12%, transport CO2 12% and improved on-time delivery 8% in 2025; R\u0026amp;D and university ties funded €120M to boost output 18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003ctd\u003e28% sales exposure; +6–9% promo lift\u003c\/td\u003e\n\u003ctd\u003e2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e$8.2bn spend; -15–20% emissions\u003c\/td\u003e\n\u003ctd\u003e2024; target 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\/tech\u003c\/td\u003e\n\u003ctd\u003e-12% stockouts; -12% CO2\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D partners\u003c\/td\u003e\n\u003ctd\u003e€120M funding; +18% output\u003c\/td\u003e\n\u003ctd\u003e2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for The Kraft Heinz Company detailing nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—aligned with the company’s global branded-food strategy and operational realities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Kraft Heinz’s business model with editable cells to quickly pinpoint cost drivers, portfolio synergies, and distribution pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKraft Heinz runs large-scale production across about 60 global facilities, making sauces, condiments, dairy, meat and snacks; in 2024 manufacturing accounted for roughly 40% of cost of goods sold and supported $26.2B net sales. The company enforces strict safety and waste-reduction protocols and, after $450M in 2025 capital spend on automation upgrades, reported a ~6% lift in line efficiency and lower per-unit costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKraft Heinz spends about $300–350 million annually on R\u0026amp;D (2024 capex\/R\u0026amp;D trends), driving new flavors, improved nutrition profiles like 20% sodium reduction projects, and trials of compostable or mono-polymer packaging to cut plastic use 15% by 2027. R\u0026amp;D also targets process innovation—pilot plants reduced energy use ~8% and water use ~10% in 2023 tests, lowering manufacturing costs and Scope 1\/2 intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKraft Heinz protects and grows core brands via strategic positioning and consumer engagement, allocating roughly $800–900M in annual marketing spend and managing global identities across 190+ markets to defend share. In 2025, about 35% of marketing investment shifts to digital transformation and direct-to-consumer channels, driving online sales and personalized campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanaging the complex flow of raw materials and finished goods is a core activity for kraft heinz ensuring product availability via demand forecasting strategic procurement global network manufacturing sites distribution centers advanced analytics cut commodity-cost risk models helped lower cogs volatility by in vs mitigate geopolitical disruptions to keep fill rates above\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~130 plants, 42 DCs (2024)\u003c\/li\u003e\n\u003cli\u003eDemand forecasting \u0026amp; S\u0026amp;OP processes\u003c\/li\u003e\n\u003cli\u003eProcurement with hedging for commodity swings\u003c\/li\u003e\n\u003cli\u003eAdvanced analytics reduce COGS volatility ~3%\u003c\/li\u003e\n\u003cli\u003eFill rates maintained \u0026gt;95%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmanaging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Kraft Heinz Company runs continuous monitoring of production to meet strict food-safety and regulatory standards, reducing recall risk and protecting consumer trust; in 2024 the company reported zero Class I recalls and saved an estimated $85M in avoided recall costs. In 2025, digital quality-tracking systems are live across all plants, giving real-time safety metrics and cutting defect detection time by ~60%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eZero Class I recalls in 2024\u003c\/li\u003e\n\u003cli\u003eEstimated $85M avoided recall costs (2024)\u003c\/li\u003e\n\u003cli\u003e2025: digital tracking deployed company-wide\u003c\/li\u003e\n\u003cli\u003e~60% faster defect detection post-deployment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKraft Heinz boosts efficiency with $450M automation, $26.2B sales and zero Class I recalls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKraft Heinz runs ~130 plants and 42 DCs, with manufacturing ~40% of COGS supporting $26.2B net sales (2024); $450M capex in 2025 raised line efficiency ~6%. R\u0026amp;D ~$300–350M\/year advances nutrition and packaging, while marketing $800–900M (2024) shifts 35% to digital in 2025; zero Class I recalls in 2024 and ~$85M avoided recall costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$26.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants \/ DCs (2024)\u003c\/td\u003e\n\u003ctd\u003e~130 \/ 42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing share of COGS\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 capex (automation)\u003c\/td\u003e\n\u003ctd\u003e$450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$300–350M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e$800–900M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital marketing shift (2025)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClass I recalls (2024)\u003c\/td\u003e\n\u003ctd\u003e0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvoided recall costs (2024)\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Kraft Heinz Company Business Model Canvas you’ll receive after purchase—not a mockup or sample—and it contains the same structured, editable content shown here.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you’ll instantly download this exact file in ready-to-use formats, fully formatted for presentation, analysis, and editing with no hidden pages or altered content.\u003c\/p\u003e\n\u003cp\u003eThis preview reflects the real deliverable: comprehensive value propositions, customer segments, channels, revenue streams, key resources, partners, activities, cost structure, and metrics presented exactly as in the final document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748679430521,"sku":"kraftheinzcompany-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kraftheinzcompany-business-model-canvas.png?v=1772210524","url":"https:\/\/matrixbcg.com\/products\/kraftheinzcompany-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}