{"product_id":"kprmilllimited-marketing-mix","title":"KPR Mill Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how KPR Mill’s product mix, pricing architecture, distribution network, and promotion tactics combine to secure market share and margins—this concise preview hints at strategic strengths and gaps. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply practical insights for benchmarking, client work, or coursework. Purchase the complete report for data-driven recommendations and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Textile Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKPR Mill runs a vertically integrated textile suite covering spinning, knitting, processing and garments, supplying yarn, knitted fabrics and ready-made garments; FY2024 revenue from textiles was ₹3,210 crore (about 47% of group sales) and capacity includes 350,000 spindles and 30,000MT knitting annualized. By owning the full value chain the firm keeps quality consistent and cuts lead times, enabling fabric specs customization for global brands and supporting export orders worth ~US$220 million in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Apparel and FASO Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKPR Mill’s product mix spans knitted garments for men, women, and children, with over 30% of cotton volumes in FY2024–25 sourced as sustainable or organic, targeting eco-aware buyers.\u003c\/p\u003e\n\u003cp\u003eUnder the domestic FASO brand, the firm sells premium innerwear, athleisure, and sportswear made from 100% superfine combed cotton, contributing to a 12% revenue share in FY2024–25.\u003c\/p\u003e\n\u003cp\u003eProducts prioritize comfort, breathability, and skin-friendly low-impact dyes, aligning with rising demand—Indian sustainable apparel market grew ~14% CAGR to 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Specialized Yarns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKPR Mill produces compact, melange, carded and combed yarns used in high-end fashion and industrial textiles; in FY2024 the textile segment reported revenue of INR 3,120 crore, with specialty yarns contributing ~28% of yarn sales. These engineered yarns offer higher durability and finish, attracting export orders—exports grew 12% YoY in 2024—while ongoing R\u0026amp;D (R\u0026amp;D spend ~1.1% of net sales in 2024) drives value-added blends that match global trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSugar and Allied Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKPR Mill diversifies beyond textiles with a large sugar mill producing refined sugar for industrial and retail markets; FY2024 sugar sales contributed about 12% of consolidated revenue (~INR 680 crore), adding steady cash flow.\u003c\/p\u003e\n\u003cp\u003eMolasses by-product feeds the company distillery, generating ethanol and boosting margins; distillery output raised 2024 EBITDA by an estimated INR 45 crore, stabilizing seasonal volatility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% revenue share (~INR 680cr, FY2024)\u003c\/li\u003e\n\u003cli\u003eDistillery EBITDA uplift ~INR 45cr (2024)\u003c\/li\u003e\n\u003cli\u003eRefined sugar + molasses vertical integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Energy and Ethanol Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkpr mill produces ethanol for fuel blending and runs wind co-generation plants supplying renewable power to its units selling excess the grid oil marketing companies in fy2024 group reported million liters capacity sold gwh grid. this green-energy push reduces costs secures energy supply bolsters brand as environmentally responsible.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 ML ethanol capacity (FY2024)\u003c\/li\u003e\n\u003cli\u003e~130 GWh renewable power sold (FY2024)\u003c\/li\u003e\n\u003cli\u003eRevenue diversification: energy sales to grid and OMCs\u003c\/li\u003e\n\u003cli\u003eSupports circular economy: bagasse-to-power co-gen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pkpr\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKPR Mill: Vertically Integrated Textiles + Sugar, Ethanol \u0026amp; 130GWh Renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKPR Mill offers vertically integrated textiles (spinning→knit→garments) plus sugar, ethanol and power; FY2024 textile revenue ₹3,210cr (47%); sugar ₹680cr (12%); ethanol capacity ~120 ML; renewable power sold ~130 GWh. Product mix: knitted garments, specialty yarns (28% of yarn sales), FASO premium innerwear (12% revenue). R\u0026amp;D ~1.1% net sales; exports ~US$220m (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTextile rev\u003c\/td\u003e\n\u003ctd\u003e₹3,210cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSugar rev\u003c\/td\u003e\n\u003ctd\u003e₹680cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003eUS$220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEthanol cap\u003c\/td\u003e\n\u003ctd\u003e120 ML\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable power\u003c\/td\u003e\n\u003ctd\u003e130 GWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty yarn share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into KPR Mill’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the firm’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses KPR Mill’s 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership briefings and quick alignment, while being easily customizable for presentations, workshops, or side-by-side brand comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKPR Mill exports textiles and garments to retailers in Europe, North America and Australia, accounting for about 28% of consolidated revenue in FY2024 (₹2,840 crore export sales of ₹10,150 crore total). The company uses a mix of international agents and direct contracts with global fashion groups, covering 35+ countries and key accounts in H\u0026amp;M, C\u0026amp;A and US specialty chains. Exports comply with WRAP\/SA8000 and EU REACH standards, audited annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Retail and FASO Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKPR Mill distributes its FASO brand across 5,000+ multi-brand outlets and 1,200 specialized retail partners in India, concentrating on 18 high-growth urban centers where premium innerwear and athleisure demand grew ~12% CAGR (2020–2024).\u003c\/p\u003e\n\u003cp\u003eThis domestic push raised domestic sales share to ~42% of FASO revenue in FY2024, cutting export dependence and aligning with India’s organized apparel market expanding to $65bn in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs in Tamil Nadu\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkpr mill main plants cluster around coimbatore and tirupur tamil nadu reducing lead time to raw cotton suppliers cutting inbound logistics costs by an estimated versus pan-india setups internal report\u003e\n\u003cpthis region supplies a skilled textile workforce district employed in textiles high-capacity spinning and knitting lines with\u003e85% utilization.\n\u003cpclose proximity enables rapid intra-facility transfers across spinning weaving dyeing and garmenting trimming wip days by improving cash conversion.\u003e\n\u003c\/pclose\u003e\u003c\/pthis\u003e\u003c\/pkpr\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and E-commerce Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKPR Mill has placed FASO on major e-commerce platforms and its own store, boosting direct-to-consumer sales and cutting out some retail margins; online channels contributed an estimated 8–12% of branded revenues in FY2024–25 (company disclosures, 2025).\u003c\/p\u003e\n\u003cp\u003eDigital sales let KPR collect granular purchase and preference data, improve assortment, and run targeted promos; 24\/7 availability expands reach across India and export markets, reducing lead times and improving SKU-level visibility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8–12% of FASO revenue via e-commerce in FY2024–25\u003c\/li\u003e\n\u003cli\u003eOwn store plus Amazon, Flipkart, and niche sites\u003c\/li\u003e\n\u003cli\u003e24\/7 access across time zones\u003c\/li\u003e\n\u003cli\u003eFirst-party data for assortment and promotions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Industrial Client Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor its yarn fabric and sugar segments kpr mill sells directly to industrial buyers food processors under multi-year contracts supplying bulk volumes of segment sales in fy2024 tailored supply-chain slas secure timely delivery.\u003e\n\u003cpthe company uses a mixed logistics model: owned fleet plus third-party carriers supporting average monthly dispatches of tonnes for yarn and sugar in peak season.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eB2B focus: long-term contracts, customized SLAs\u003c\/li\u003e\n\u003cli\u003eCoverage: ~60–70% FY2024 segment sales\u003c\/li\u003e\n\u003cli\u003eLogistics: 120 owned trucks + 3PL partners\u003c\/li\u003e\n\u003cli\u003eThroughput: ~8,000 t\/month yarn\/fabric, ~15,000 t\/month sugar peak\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKPR Mills: Export-led growth, strong FASO retail \u0026amp; e‑commerce fueling high utilisation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKPR Mill’s place strategy mixes exports (28% of FY2024 revenue; ₹2,840cr), domestic FASO retail (5,000+ multi-brand, 1,200 specialty stores; FASO domestic ~42% FY2024) and e‑commerce (8–12% branded revenue FY2024–25). Plants in Coimbatore\/Tirupur cut inbound logistics 10–15% and WIP days ~20%, supporting \u0026gt;85% capacity utilization; B2B segments supply 60–70% via long-term SLAs. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e28% (₹2,840cr)\u003c\/td\u003e\n\u003ctd\u003e35+ countries; H\u0026amp;M, C\u0026amp;A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic FASO\u003c\/td\u003e\n\u003ctd\u003e42% of FASO rev\u003c\/td\u003e\n\u003ctd\u003e5,000+ MBOs; 1,200 partners\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003ctd\u003eOwn site, Amazon, Flipkart\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B (yarn\/fabric\/sugar)\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003ctd\u003e120 trucks; 8k\/15k t\/mo throughput\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKPR Mill 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual KPR Mill 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750374420857,"sku":"kprmilllimited-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kprmilllimited-marketing-mix.png?v=1772224539","url":"https:\/\/matrixbcg.com\/products\/kprmilllimited-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}