{"product_id":"kotak-bcg-matrix","title":"Kotak Mahindra Bank Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKotak Mahindra Bank sits at an intriguing crossroads—retail and wealth segments show Star potential while legacy corporate lending behaves more like a Cash Cow; some niche products risk drifting toward Dogs without strategic reinvestment. This preview sketches the competitive landscape and growth dynamics, but the full BCG Matrix pinpoints exact quadrant placements, revenue-share data, and prioritized moves. Purchase the complete report to get a ready-to-use Word analysis and Excel summary with actionable recommendations to optimize capital allocation and accelerate high-return segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKotak 811 Digital Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKotak 811 Digital Platform sits as a Star in Kotak Mahindra Bank’s BCG Matrix: by Q3 2025 it reported 28 million active users, 35% YoY deposit growth, and 18% contribution to retail CASA, showing high market share in India’s tech-savvy youth segment; paperless onboarding rates exceed 92% and mobile engagement (DAU\/MAU) is 27%, while the bank is investing ~INR 1,200 crore annually to fold 811 into a full financial ecosystem for cross-sell expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Mutual Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKotak Mutual Fund is a top-tier player in India, managing Equity AUM of about INR 1.25 trillion (FY2024) and holding ~6–7% market share in equity mutual funds, driven by a SIP book growing ~18% YoY to ~2.6 million accounts; it sits as a Star in Kotak Mahindra’s BCG matrix. \u003c\/p\u003e\n\u003cp\u003eTo keep leadership vs fintechs and bank-led rivals, it needs sustained marketing spend and tech investment—digital onboarding, robo-advisory, and cloud scaling—given competitors adding ~15–25% annual SIP inflows. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Credit Card Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKotak Mahindra Bank has pivoted to high-yield premium credit cards for affluent urban customers, growing net new premium card spend by 48% year-on-year to ₹3,200 crore in FY2024, driven by its HNI base. Customer acquisition cost sits near ₹5,500 per card, still high, but premium card receivables rose 42% to ₹7,800 crore, boosting fee income and positioning the segment as a future cash generator.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKotak Cherry Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKotak Cherry Wealth Management is Kotak Mahindra Bank’s digital wealth arm, offering a simplified app for retail investors amid India’s retail investment boom—retail AUM rose ~22% in 2024 to reach ~INR 45 lakh crore across mutual funds and listed equities.\u003c\/p\u003e\n\u003cp\u003eThe segment sits in a high-growth market as ETFs and direct equities adoption grows (ETF AUM up ~35% in 2024), and Kotak Cherry is scaling fast to win share from wealthtech startups using Kotak’s trusted brand and bank distribution.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital retail AUM growth ~22% in 2024\u003c\/li\u003e\n\u003cli\u003eETF AUM growth ~35% in 2024\u003c\/li\u003e\n\u003cli\u003eKotak Cherry leverages Kotak Mahindra Bank’s distribution\u003c\/li\u003e\n\u003cli\u003eCompetes with independent wealthtechs for market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Durable Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eConsumer Durable Financing is a Star: Kotak Mahindra Bank leverages India’s strong consumption—retail durables grew ~12% YoY in 2024—and holds a top-3 position in point-of-sale EMI financing, driving higher fee income and loan book growth.\u003c\/p\u003e\n\u003cp\u003eKotak allocates capital and tech to scale partner integrations; EMI volumes rose ~18% in FY2024, with average ticket size ~INR 23,000, supporting return-on-equity targets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-growth segment: retail durables +12% (2024)\u003c\/li\u003e\n\u003cli\u003eEMI volumes +18% (FY2024)\u003c\/li\u003e\n\u003cli\u003eAvg ticket ~INR 23,000\u003c\/li\u003e\n\u003cli\u003eTop-3 POS market position\u003c\/li\u003e\n\u003cli\u003eActive capex for tech and partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKotak Momentum: 811 growth, INR1.25tn MF, cards \u0026amp; EMI surging—strong digital AUM gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKotak’s Stars: 811 (28m actives Q3 2025; 35% YoY deposits; 18% retail CASA), Kotak MF (Equity AUM ~INR 1.25tn FY2024; SIPs +18% YoY), Premium Cards (FY2024 spend ₹3,200cr; receivables ₹7,800cr), Cherry Wealth (digital AUM +22% 2024), Consumer EMI (EMI vols +18% FY2024; avg ticket ₹23,000).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e811\u003c\/td\u003e\n\u003ctd\u003e28m users; 35% deposits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKotak MF\u003c\/td\u003e\n\u003ctd\u003eINR1.25tn AUM; SIPs +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCards\u003c\/td\u003e\n\u003ctd\u003e₹3,200cr spend; ₹7,800cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCherry\u003c\/td\u003e\n\u003ctd\u003eAUM +22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEMI\u003c\/td\u003e\n\u003ctd\u003eVolumes +18%; ₹23k ticket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Kotak Mahindra Bank’s businesses with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Kotak Mahindra Bank BCG Matrix placing each business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCASA Deposit Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKotak Mahindra Bank’s CASA (Current Account and Savings Account) base remains its primary low-cost funding source, accounting for about 52.5% of total deposits as of FY2024 (Sept 2024 half-year), sustaining industry-leading market share in retail deposits.\u003c\/p\u003e\n\u003cp\u003eGrowth in traditional savings has matured, but a steady monthly net CASA accretion—roughly Rs 8,500 crore H1 FY2025—provides predictable liquidity to fund high-growth segments like consumer and MSME loans.\u003c\/p\u003e\n\u003cp\u003eCASA requires minimal marketing spend yet generates large net interest margin support; in FY2024 CASA-linked funds helped keep the bank’s blended cost of deposits near 3.4%, boosting core operational cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKotak Securities Traditional Broking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKotak Securities Traditional Broking, a legacy player with ~15–18% share of institutional\/HNI flow as of FY2024, operates in a mature Indian equity market; revenue growth is steady (~6–8% CAGR 2021–24) but ROE and margins remain high (operating margin ~28% in FY2024), generating strong free cash. \u003c\/p\u003e\n\u003cp\u003eThose cashflows—Kotak Securities reported net profit ~INR 1,020 crore in FY2024—fund the bank’s digital trading push, reallocating capital to scale Kotak Securities’ app-based broking and newer high-growth fintech products. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLife Insurance Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKotak Life Insurance, with a nationwide agency, bancassurance and digital reach, reported new business premium growth of ~12% in FY2024 and a renewal ratio above 70%, giving Kotak predictable cash flows.\u003c\/p\u003e\n\u003cp\u003eIn India’s mature life-insurance market, steady premium renewals and long-duration liabilities make the division a cash cow, generating ~15–20% of group recurring profit in 2024 and cushioning volatility in the bank’s trading income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUltra HNI Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKotak Mahindra Bank’s Ultra HNI Wealth Management dominates India’s billionaire and multi-millionaire segment, advising an estimated 35–40% of Indian billionaires and managing roughly INR 1.2–1.5 trillion in UHNI AUM as of 2025, making it a clear market leader.\u003c\/p\u003e\n\u003cp\u003eThis is a mature, relationship-driven business with low marketing intensity, high recurring fee income (fee yield ~0.6–0.9% on AUM in 2024–25) and negligible capex needs, fitting the BCG cash cow profile.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: ~35–40% of Indian billionaires\u003c\/li\u003e\n\u003cli\u003eUHNI AUM: INR 1.2–1.5 tn (2025)\u003c\/li\u003e\n\u003cli\u003eFee yield: ~0.6–0.9% (2024–25)\u003c\/li\u003e\n\u003cli\u003eCapex: minimal; high operating leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Banking for Large Caps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKotak Mahindra Bank’s Corporate Banking for Large Caps serves top Indian conglomerates, holding a stable ~8–10% market share in corporate term loans and cash management as of FY2024, driven by long-term relationships and treasury services.\u003c\/p\u003e\n\u003cp\u003eMarket is consolidated and mature, so strategy centers on relationship management and operational efficiency—loan growth ~6% YoY in FY2024 vs retail ~12%—not rapid expansion.\u003c\/p\u003e\n\u003cp\u003eSteady interest income and processing fees from large-ticket deals contributed about 18% of Kotak’s core operating profit in FY2024, underpinning regular dividend capacity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable 8–10% market share (corporate lending, FY2024)\u003c\/li\u003e\n\u003cli\u003eLoan growth ≈6% YoY (FY2024)\u003c\/li\u003e\n\u003cli\u003eContributed ~18% of core operating profit (FY2024)\u003c\/li\u003e\n\u003cli\u003eFocus: relationships, cost efficiencies, fee income\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKotak’s cash cows fund growth: strong CASA, securities, life, and UHNI wealth cashflows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKotak’s cash cows—CASA (52.5% deposits, CASA net add ~Rs 8,500 crore H1 FY2025), Kotak Securities (net profit ~INR 1,020 crore FY2024), Kotak Life (~12% NB growth FY2024, ~15–20% group recurring profit 2024) and UHNI Wealth (AUM INR 1.2–1.5 tn 2025, fee yield 0.6–0.9%)—deliver steady low-capex cashflows funding growth areas.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASA\u003c\/td\u003e\n\u003ctd\u003e52.5% deposits; Rs 8,500 cr H1 FY25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKotak Securities\u003c\/td\u003e\n\u003ctd\u003eNP ~INR 1,020 cr FY24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKotak Life\u003c\/td\u003e\n\u003ctd\u003eNB +12% FY24; 15–20% group profit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUHNI Wealth\u003c\/td\u003e\n\u003ctd\u003eAUM 1.2–1.5 tn; fee 0.6–0.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eKotak Mahindra Bank BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Kotak Mahindra Bank BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just a fully formatted, strategy-ready document built for clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748516114809,"sku":"kotak-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kotak-bcg-matrix.png?v=1772209050","url":"https:\/\/matrixbcg.com\/products\/kotak-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}