{"product_id":"kordsa-marketing-mix","title":"Kordsa Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kordsa’s product innovations, strategic pricing, global distribution, and targeted promotions combine to reinforce its leadership in advanced reinforcement solutions; the preview highlights key themes, but the full 4P’s Marketing Mix Analysis gives you a ready-to-use, editable deep dive with data, examples, and slide-ready content to accelerate strategy, reporting, or coursework—get instant access to save time and apply these insights directly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Tenacity Tire Reinforcement Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKordsa leads globally in high-tenacity nylon and polyester yarns, cord fabric, and single end cords, supplying over 35% of the tire reinforcement market by volume in 2025 and supporting OEMs and aftermarket channels. These materials boost tire durability, safety, and fuel efficiency—tests show a 12–18% improvement in tread life and up to 3.5% lower rolling resistance versus conventional reinforcements. By end-2025 Kordsa added EV-focused reinforcements for high torque and lower rolling noise, now 8% of product mix and targeting $60M in incremental revenue in 2026. The portfolio supports passenger and commercial tires, reducing warranty claims by ~22% in pilot programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Composite Material Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKordsa offers prepregs, resins, and fabrics for aerospace, automotive, and marine sectors, with 2024 sales from advanced composites up 12% YoY to $145 million, serving OEMs focused on weight reduction and emissions cuts.\u003c\/p\u003e\n\u003cp\u003eThese lightweight, high-strength materials reduce vehicle and aircraft carbon footprints by 8–15% in typical applications and boost part strength by 20–40%, lowering lifecycle costs.\u003c\/p\u003e\n\u003cp\u003eKordsa innovates in thermoset and thermoplastic tech, delivering customized solutions meeting AS9100 and IATF 16949 certifications and achieving repeatable batch tensile strengths above 1,200 MPa for select composites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKraTos Synthetic Fiber Reinforcement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkratos synthetic fiber reinforcement targets construction offering macro and micro fibers that cut concrete cracking boost structural performance replacing steel mesh or rebar in uses like industrial floors tunnel linings.\u003e\n\u003cpas of kratos includes enhanced fibers for extreme environments lab data shows up to faster crack control and lower lifecycle cost versus rebar in industrial slabs.\u003e\n\u003cpthe product supports sustainability: fibers reduce co2 intensity of a typical slab by and lower installation time saving average project costs per m2.\u003e\n\u003c\/pthe\u003e\u003c\/pas\u003e\u003c\/pkratos\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-based Reinforcements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKordsa has invested over USD 50 million since 2020 in green chemistry and now offers bio-based chemicals and recycled yarns that address a 25% annual rise in demand for circular solutions in tires and textiles (2024 data).\u003c\/p\u003e\n\u003cp\u003eThese reinforcements use sustainable feedstocks to cut cradle-to-gate CO2 by up to 30% versus virgin inputs while keeping tensile and fatigue performance on par with standard materials.\u003c\/p\u003e\n\u003cp\u003eHelping global customers meet ESG targets, Kordsa reports bio-based\/recycled sales reached 12% of revenue in 2024, targeting 25% by 2028.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUSD 50M invested since 2020\u003c\/li\u003e\n\u003cli\u003e25% annual demand growth (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 30% CO2 reduction cradle-to-gate\u003c\/li\u003e\n\u003cli\u003e12% revenue from sustainable products (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart and Functional Textile Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkordsa moves beyond reinforcement with smart fabrics and functionalized yarns that add sensing thermal-control features targeting high-tech industrial uses specialized apparel these lines contributed about of sales per company reports grew yoy.\u003e\n\u003cpnanotechnology integration yields fibers up to thinner and stronger in lab tensile tests enabling lighter more durable assemblies for sensors heat-resistant garments used aerospace ppe.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e12% of 2024 revenue from smart\/functional textiles\u003c\/li\u003e\u003cli\u003e22% year-over-year growth (2024)\u003c\/li\u003e\u003cli\u003e30% thinner, 25% stronger (lab data)\u003c\/li\u003e\u003cli\u003eUse cases: aerospace sensors, thermal PPE, industrial monitoring\u003c\/li\u003e\n\u003c\/pnanotechnology\u003e\u003c\/pkordsa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKordsa: 35% tire share, $145M composites, 25% sustainable target, \u0026gt;1,200 MPa strengths\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKordsa’s product mix (2025): tire reinforcements 35% market share, EV reinforcements 8% of mix ($60M target 2026), advanced composites $145M (2024), smart textiles 12% revenue (2024), sustainable products 12% revenue (2024) targeting 25% by 2028; CO2 reductions up to 30% cradle-to-gate; tensile strengths \u0026gt;1,200 MPa in select composites.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTire market share (2025)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV reinforcement (% mix)\u003c\/td\u003e\n\u003ctd\u003e8% ($60M target 2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvanced composites sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$145M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart textiles (2024)\u003c\/td\u003e\n\u003ctd\u003e12% rev, +22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable sales (2024)\u003c\/td\u003e\n\u003ctd\u003e12% rev; target 25% by 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax CO2 cut (cradle-to-gate)\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak tensile (select)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1,200 MPa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kordsa’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Kordsa’s 4P marketing strategy into a concise, presentation-ready snapshot that helps leadership and cross-functional teams quickly align on product, price, place, and promotion decisions to accelerate go-to-market execution and reduce strategic friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Operational Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKordsa operates production facilities across four continents—notably Turkey, the United States, Brazil, Thailand, and Indonesia—serving 120+ OEM and tire customers and placing 65% of capacity within 1,000 km of major automotive or aerospace hubs. This proximity cut average lead times by 18% and reduced logistics costs by about $22 million in 2024. By end-2025 Kordsa completed network optimizations, adding two resilient cross-regional supply nodes and lifting on‑time delivery to 97%. These moves lower regional disruption risk and support a 4% rise in gross margin to 23% in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComposite Technologies Center of Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Composite Technologies Center of Excellence (CTCE) is Kordsa’s central hub for innovation and specialized production, sited in an industrial cluster near Sabancı University to boost university‑industry R\u0026amp;D; the center supported 45 joint projects and €12.4M in grant-backed R\u0026amp;D in 2024.\u003c\/p\u003e\n\u003cp\u003eCTCE integrates design, R\u0026amp;D, and manufacturing under one roof, enabling rapid prototyping—reducing prototype cycle time by 60% to under 8 weeks for thermoplastic composite parts in 2024.\u003c\/p\u003e\n\u003cp\u003eIt serves as a primary distribution and consultation point for aerospace and defense clients, generating €18M in bespoke orders in 2024 and supporting AS9100-aligned qualification and small-batch supply chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKordsa uses a sophisticated B2B distribution model, partnering with 120+ local distributors and agents to reach emerging markets in Asia and Latin America; these partners drove 38% of regional sales in 2024. Partners are chosen for technical expertise and local end-user support in construction and tire sectors, enabling product availability where Kordsa lacks manufacturing—about 27 countries served without direct plants, sustaining regional revenue growth of 12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Manufacturer Supply Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor major global accounts such as tier-one tire manufacturers and aerospace giants kordsa uses direct sales with just-in-time delivery integrating into customers production-planning systems to cut inventory waste. deep supply-chain integration supports long-term technical partnerships secures steady volumes of reinforcement materials in reported million volume oems jit reducing customer by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales + JIT to tier‑one OEMs\u003c\/li\u003e\n\u003cli\u003eSystems-integrated planning cuts inventory 15–25%\u003c\/li\u003e\n\u003cli\u003eLong-term technical partnerships ensure high-volume contracts\u003c\/li\u003e\n\u003cli\u003e2024 revenue ~USD 700M; ~60% OEM volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Technical Support Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025, Kordsa expanded digital sales and technical support platforms so customers can track orders, access technical docs, and request custom specs, boosting small-client procurement efficiency.\u003c\/p\u003e\n\u003cp\u003eThe platforms host material safety data sheets and compliance certificates, support 24\/7 product info and logistics tracking, and link to distributors to complement physical channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025: platform adoption \u0026gt;40% of SME orders; order-tracking uptime 99.8%\u003c\/li\u003e\n\u003cli\u003eDocs library \u0026gt;12,000 items; MSDS and certifications for 95% SKUs\u003c\/li\u003e\n\u003cli\u003eReduced small-client order lead time ~18% vs 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKordsa cuts costs $22M, speeds delivery to 97% and boosts SME digital adoption 40%+\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKordsa places production near demand hubs (65% within 1,000 km), cutting lead times 18% and logistics costs $22M in 2024; network tweaks raised on‑time delivery to 97% by end‑2025. CTCE in Turkey sped prototyping 60% and drove €18M bespoke aerospace orders in 2024. Digital B2B platform \u0026gt;40% SME adoption in 2025, cutting small‑client lead time 18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e~USD 700M\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e$22M\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eKordsa 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Kordsa 4P’s Marketing Mix analysis you’ll receive instantly after purchase—no samples or mockups. This ready-made document is comprehensive, editable, and ready for immediate use in presentations or strategy work. Buy with confidence knowing the file you see is the final version included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750436155769,"sku":"kordsa-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kordsa-marketing-mix.png?v=1772224951","url":"https:\/\/matrixbcg.com\/products\/kordsa-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}