{"product_id":"kontoorbrands-swot-analysis","title":"Kontoor Brands SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKontoor Brands’ heritage brands and global wholesale footprint offer steady cash flows, but shifting consumer trends and retail headwinds pressure growth—our full SWOT unpacks how product innovation, cost discipline, and channel diversification can drive recovery. Purchase the complete SWOT analysis for a professionally formatted Word report and editable Excel matrix with research-backed insights to inform investment, strategy, or pitch materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Brand Portfolio and Heritage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKontoor Brands owns Wrangler and Lee, two of the most recognizable global apparel names, which sustain deep consumer trust and loyalty; in 2024 combined brand sales exceeded $2.3 billion, anchoring revenue stability. The brands’ entrenched US cultural presence helps maintain market share—Wrangler held ~12% share of US denim in 2024—softening downside in downturns. By late 2025 this heritage still blocks many new entrants and private labels in denim.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Multi-Channel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKontoor Brands balances high-volume wholesale—about 60% of 2024 net sales—with a growing direct-to-consumer channel that rose 22% in 2024, giving broad North American reach and faster inventory turns via partners like Walmart and Target which accounted for ~25% of retail placement; this mix reduces single-channel risk while enabling capture of value and premium segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration and Supply Chain Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKontoor Brands operates own factories for about 40% of production, giving tighter quality control and 20% faster lead times versus fully outsourced peers; vertical integration cut COGS by an estimated 3.5% in FY2024 and enabled a 15% improvement in speed-to-market by 2025, letting the company react quickly to demand shifts and better manage raw-material cost volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Cash Flow and Financial Discipline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKontoor Brands generates steady operating cash flow—$235m in FY2024 operating cash flow—supporting a $0.48 annual dividend and targeted brand reinvestment.\u003c\/p\u003e\n\u003cp\u003eManagement cut net debt from $675m at spin-off in 2019 to $210m at end-FY2024, showing disciplined balance-sheet management and ample liquidity.\u003c\/p\u003e\n\u003cp\u003eThis stability lets Kontoor fund marketing, product R\u0026amp;D, and M\u0026amp;A while withstanding retail volatility and preserving dividend policy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 operating cash flow: $235m\u003c\/li\u003e\n\u003cli\u003eAnnual dividend: $0.48 per share\u003c\/li\u003e\n\u003cli\u003eNet debt end-FY2024: $210m\u003c\/li\u003e\n\u003cli\u003eFree cash flow supports capex and M\u0026amp;A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeadership in Sustainability Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKontoor Brands leads in sustainable apparel tech with its Indigood dyeing process, cutting water use by up to 80% per cycle and lowering dye chemical use 60% versus conventional methods (company pilots 2023–2024).\u003c\/p\u003e\n\u003cp\u003eThese gains strengthened regulatory resilience as global water-effluent rules tightened; sustainability formed a core brand claim by end-2025, boosting preference among 18–34s and lifting like-for-like retail traffic in that cohort.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e~80% water savings per dye cycle\u003c\/li\u003e\n\u003cli\u003e~60% reduction in dye chemicals\u003c\/li\u003e\n\u003cli\u003eGreen brand identity solidified by Dec 31, 2025\u003c\/li\u003e\n\u003cli\u003eHigher preference among 18–34 demographic\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKontoor: $2.3B+ Brands, 12% Wrangler Share, 22% DTC Growth, Vertical Cost Cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKontoor Brands owns Wrangler and Lee, driving $2.3B+ combined sales in 2024 and ~12% US denim share for Wrangler, stabilizing revenue. Wholesale (~60% of 2024 net sales) plus DTC growth (up 22% in 2024) diversify channels; Walmart\/Target ~25% placement. Vertical integration (40% in-house) cut COGS ~3.5% and sped lead times 15% by 2025; FY2024 OCF $235M, net debt $210M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombined brand sales 2024\u003c\/td\u003e\n\u003ctd\u003e$2.3B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWrangler US denim share 2024\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share 2024\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC growth 2024\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-house production\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS reduction\u003c\/td\u003e\n\u003ctd\u003e~3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 OCF\u003c\/td\u003e\n\u003ctd\u003e$235M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt end-FY2024\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT framework analyzing Kontoor Brands’s internal capabilities, market strengths, operational weaknesses, growth opportunities in apparel and digital channels, and external threats from competition and changing consumer trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Kontoor Brands SWOT snapshot for swift strategic alignment and clear stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Product Concentration in Denim\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKontoor Brands earned about 77% of net sales from jeans and related products in FY2024, so revenue is highly tied to denim’s fashion cycles and pricing pressure.\u003c\/p\u003e\n\u003cp\u003eWhen consumers shift to athleisure—U.S. athleisure market grew to $121B in 2024—Kontoor risks stagnating volumes and slower top-line growth.\u003c\/p\u003e\n\u003cp\u003eThe company’s limited non-denim portfolio constrains capture of faster-growing segments like activewear and tailored apparel, restricting market-share expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Exposure to Large Wholesale Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKontoor Brands generated about 70% of net sales from its top five wholesale customers in FY2024, concentrating revenue and giving those retailers outsized leverage on pricing, shelf placement, and payment terms.\u003c\/p\u003e\n\u003cp\u003eThat bargaining power compressed gross margins to 33.8% in FY2024, and any strategic change or financial stress at a key partner could cut a material share of FY2025 revenue overnight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Global Footprint Relative to Competitors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKontoor Brands generated about 78% of net sales in North America in fiscal 2024 (ended Sep 30, 2024), leaving only ~22% from international markets; this concentration makes earnings highly tied to US consumer health.\u003c\/p\u003e\n\u003cp\u003eCompared with Levi Strauss \u0026amp; Co., which reported ~45% international sales in FY2024, Kontoor’s smaller presence in fast-growing Asia and Latin America limits upside from higher-growth channels.\u003c\/p\u003e\n\u003cp\u003eThat geographic concentration increases vulnerability: a 1% drop in US denim demand could cut consolidated revenue materially, since North America supplies most gross profit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerception as a Value-Oriented Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWrangler and Lee are household names but seen as mid-tier\/value brands, capping Kontoor Brands’ pricing power and making premium denim margins hard to capture; in 2024 Kontoor’s gross margin was 43.6%, below many premium apparel peers that exceed 50%.\u003c\/p\u003e\n\u003cp\u003eRaising brand prestige to attract affluent shoppers would need heavy marketing and brand investment—Kontoor spent $205 million on SG\u0026amp;A in FY2024—without guaranteed short-term ROI, risking margin pressure and slower EPS growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePerception limits premium pricing and margin capture\u003c\/li\u003e\n\u003cli\u003eFY2024 gross margin 43.6% vs premium peers \u0026gt;50%\u003c\/li\u003e\n\u003cli\u003eFY2024 SG\u0026amp;A $205M, high short-term investment needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLate Adoption of Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKontoor Brands historically trailed digital-first rivals in building a seamless omni-channel e-commerce experience, which ceded share to faster-moving players during 2018–2023.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the company had increased digital spend (reported ~$75m capex 2023–2024) but still lags in data analytics and personalized marketing versus peers, limiting online conversion and AOV gains.\u003c\/p\u003e\n\u003cp\u003eThis slower shift allowed agile, tech-savvy brands to capture a larger share of the online apparel market; US apparel e-commerce grew ~15% CAGR 2019–2024 while Kontoor’s direct-to-consumer sales rose slower.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLate omni-channel build vs competitors\u003c\/li\u003e\n\u003cli\u003eDigital capex ramped (~$75m) but analytics gaps remain\u003c\/li\u003e\n\u003cli\u003ePersonalization lag reduces conversion\/AOV\u003c\/li\u003e\n\u003cli\u003ePeers captured share amid ~15% apparel e‑commerce CAGR (2019–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDenim-dependent, US-heavy retailer: high customer concentration, margin pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevenue tied to denim (77% FY2024), limited non-denim assortment, heavy US concentration (78% FY2024), customer concentration (70% top five), lower gross margin (43.6% FY2024) vs premium peers, digital\/omni-channel lag despite ~$75M capex 2023–24.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDenim share\u003c\/td\u003e\n\u003ctd\u003e77%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth America\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-5 customers\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e43.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$205M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eKontoor Brands SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752702521721,"sku":"kontoorbrands-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kontoorbrands-swot-analysis.png?v=1772244095","url":"https:\/\/matrixbcg.com\/products\/kontoorbrands-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}