{"product_id":"komaxgroup-marketing-mix","title":"Komax Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Komax aligns product innovation, strategic pricing, targeted distribution, and persuasive promotion to maintain market leadership—this concise preview highlights key strengths and opportunities, but the full 4P’s Marketing Mix Analysis delivers actionable insights, ready-to-use slides, and real-world data to accelerate your strategy or coursework; get the complete, editable report to save research time and apply Komax’s tactics directly to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Cutting and Stripping Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkomax automated cutting and stripping systems deliver high-precision wire prep reducing scrap rates to under on average material waste by versus benchmarks. these machines handle cross sections from mm with accuracy standard cycle times of s per cut. late integrated sensors enable real-time quality monitoring lifting first-pass yield lowering rework costs an estimated sales units contributed roughly chf in fy2024 reflecting segment growth year-over-year.\u003e\n\u003c\/pkomax\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFully Integrated Production Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKomax 4P offers fully automated production lines handling wire feeding to final assembly, cutting cycle times by up to 35% and raising throughput to 6,000 connectors\/day per line (2025 pilot data). Modular cells let OEMs reconfigure in under 8 hours, reducing changeover costs ~22%. Integrated robotics deliver consistent 0.3% defect rates across multi-shift ops, improving yield and lowering warranty exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Factory and Software Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKomax Digital Factory and Software Solutions, led by Komax MES, networks the production floor to boost data transparency and cut downtime—customers report up to 20% fewer unscheduled stops and 15% higher machine utilization after deployment. The MES enables predictive maintenance via analytics, reducing maintenance costs ~12% annually. By end-2025 Komax prioritizes seamless ERP integration (SAP, Oracle) to shorten order-to-delivery lead time by ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Testing Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized testing equipment ensures every processed wire meets aerospace and automotive safety standards, reducing field failures by up to 70% in certified plants (Komax internal 2024 quality reports).\u003c\/p\u003e\n\u003cp\u003eSystems measure crimp force, pull strength, and electrical connectivity; typical failure detection rises from 0.05% to 0.5% without these checks, saving €1.2M annually per large line in warranty costs (2025 estimate).\u003c\/p\u003e\n\u003cp\u003eHigh-speed testing modules integrate into production, adding 2–5% cycle time but cutting rework by 60%, supporting throughput of 1,200 cables\/hour on advanced Komax lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMeasures: crimp force, pull strength, continuity\u003c\/li\u003e\n\u003cli\u003eFailure reduction: up to 70%\u003c\/li\u003e\n\u003cli\u003eWarranty savings: ~€1.2M\/year\/line\u003c\/li\u003e\n\u003cli\u003eThroughput: ~1,200 cables\/hour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifecycle Services and Spare Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkomax lifecycle services and spare parts cover installation training remote diagnostics scheduled performance audits ongoing technical support reducing average customer downtime by up to boosting service renewal rates in\u003e\n\u003cpkomax keeps a global spare-parts supply chain with same dispatch capability from regional depots cutting mean time to repair by and protecting recurring revenue streams.\u003e\n\u003cpservice packages are customized with remote-monitoring clients showing higher oee equipment effectiveness and a lower total cost of ownership over five years.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% fewer downtime incidents (typical)\u003c\/li\u003e\n\u003cli\u003e78% service renewal rate (2024)\u003c\/li\u003e\n\u003cli\u003e95% same‑day dispatch from 12 depots\u003c\/li\u003e\n\u003cli\u003e24% MTTR reduction\u003c\/li\u003e\n\u003cli\u003e12% higher OEE with remote monitoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pservice\u003e\u003c\/pkomax\u003e\u003c\/pkomax\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKomax 4P: 99.2% FPY, \u0026lt;0.8% scrap, CHF48m sales—6,000 conn\/day, 78% service renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkomax products cut scrap to and raise first-pass yield serving mm with accuracy s cuts fy2024 sales modular lines hit connectors pilot shorter cycle times defect rates. mes downtime maintenance costs service renewal\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Sales\u003c\/td\u003e\n\u003ctd\u003eCHF 48m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScrap Rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFPY\u003c\/td\u003e\n\u003ctd\u003e~99.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput (line)\u003c\/td\u003e\n\u003ctd\u003e6,000 conn\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService Renewal\u003c\/td\u003e\n\u003ctd\u003e78% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pkomax\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific analysis of Komax’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Komax’s 4P marketing insights into a concise, leadership-ready summary that clarifies product, price, place, and promotion as actionable pain-point solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKomax runs production sites in Switzerland, Germany, Hungary, China, Mexico, and the US to remain near key industrial clusters; this decentralized footprint reduced average lead times by 22% from 2021–2024 and cut logistics costs per unit by 11% in 2024. The strategy lowered supply-disruption incidents 35% versus centralized peers, and by 2025 regional centers are tailored for EV markets—allocating 40% of capex to EV-specific tooling and boosting local EV component output by 50% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Service Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKomax operates direct sales offices and authorized reps in over 60 countries, covering 95% of target markets; this network delivered ~68% of 2024 orders, per Komax annual report 2024. Local teams provide language support and regional compliance know-how, lowering implementation time by ~22%. Field sales engineers collaborate with customers on-site to design tailored machines that fit specific factory layouts, driving an average deal size 1.4x above channel sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic service hubs in Mexico, China, and Germany hold buffer inventory covering ~45 days of critical Komax components and deploy rapid-response teams averaging 24-hour onsite arrival, cutting downtime by 60% versus centralized support.\u003c\/p\u003e\n\u003cp\u003eThese hubs support JIT (just-in-time) assembly lines for ~120 OEM customers; in 2025 they enabled a 98.5% parts-available rate and avoided estimated $8.7M in client production losses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Komax digital platform lets customers order parts and manage service requests in one interface, streamlining procurement for standardized components and consumables and reducing order lead time by up to 30% based on Komax service reports (2024).\u003c\/p\u003e\n\u003cp\u003eIts e-commerce capability supports SKU-level ordering and recurring orders, lowering transaction costs and increasing aftermarket revenue—Komax reported a 12% increase in spare-parts sales in 2024.\u003c\/p\u003e\n\u003cp\u003eCustomers get 24-hour access to technical documentation and machine manuals, improving uptime and first-time-fix rates; field data shows a 15% reduction in service calls after portal adoption.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized orders and service requests\u003c\/li\u003e\n\u003cli\u003e30% faster lead times (Komax 2024)\u003c\/li\u003e\n\u003cli\u003e12% spare-parts sales growth (2024)\u003c\/li\u003e\n\u003cli\u003e24\/7 manuals, 15% fewer service calls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Client Production Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKomax systems are built for direct integration into large-scale plant infrastructure; in 2025 Komax reports 82% of new installations used existing power and network lines, cutting retrofit time by 28% versus full reworks.\u003c\/p\u003e\n\u003cp\u003eKomax technicians handle on-site physical placement and digital commissioning, reducing first-pass yield loss by 12% and accelerating production ramp-up by an average 9 days.\u003c\/p\u003e\n\u003cp\u003eThe hands-on setup optimizes cell layout so machine placement improves floor throughput—clients typically see a 6–10% increase in line efficiency within 90 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e82% use existing infrastructure\u003c\/li\u003e\n\u003cli\u003e28% shorter retrofit time\u003c\/li\u003e\n\u003cli\u003e12% fewer first-pass defects\u003c\/li\u003e\n\u003cli\u003e+9 days faster ramp-up\u003c\/li\u003e\n\u003cli\u003e6–10% throughput gain in 90 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKomax cuts lead times 22%, boosts EV output 50% YoY and saves $8.7M for clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKomax’s decentralized manufacturing and service footprint across 6 countries cut lead times 22% (2021–24) and logistics\/unit by 11% (2024); regional EV capex (40%) raised local EV output 50% YoY to 2025. Direct sales in 60+ countries drove ~68% of 2024 orders; digital ordering cut part lead times 30% and lifted spare-parts sales 12% (2024). Service hubs (45 days stock) enable 24‑hr responses, 98.5% parts-available rate and $8.7M avoided client losses (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/unit\u003c\/td\u003e\n\u003ctd\u003e−11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV capex share\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV output growth\u003c\/td\u003e\n\u003ctd\u003e+50% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders via direct network\u003c\/td\u003e\n\u003ctd\u003e68% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpare-parts sales growth\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts available rate\u003c\/td\u003e\n\u003ctd\u003e98.5% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvoided client losses\u003c\/td\u003e\n\u003ctd\u003e$8.7M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eKomax 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Komax 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750441791865,"sku":"komaxgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/komaxgroup-marketing-mix.png?v=1772224981","url":"https:\/\/matrixbcg.com\/products\/komaxgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}