{"product_id":"kogas-marketing-mix","title":"Korea Gas Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Korea Gas aligns product offerings, pricing tiers, distribution networks, and promotional tactics to secure market leadership; this preview highlights key moves, but the full 4P’s Marketing Mix Analysis delivers detailed data, strategic insights, and editable slides to save research time and power presentations—purchase now for a plug-and-play resource ideal for professionals, consultants, and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquefied Natural Gas Wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKOGAS remains South Korea’s primary LNG wholesaler, supplying about 70% of national demand—roughly 40 million tonnes per year—for power and heating as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 KOGAS diversified procurement with long‑term contracts from North America, the Middle East, and Australia, reducing spot exposure and cutting import cost volatility by an estimated 12% year‑on‑year.\u003c\/p\u003e\n\u003cp\u003eThis core product underpins national energy security and supports Korea’s shift to lower‑carbon fuels, helping cut power‑sector CO2 intensity as gas replaces coal in baseload generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydrogen Energy Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKOGAS (Korea Gas Corporation) expanded into hydrogen under Korea’s 2019 Hydrogen Economy Roadmap, targeting 6.2 million tons H2 demand by 2040; KOGAS aims to repurpose pipelines and build extraction plants to supply 100,000 tonnes\/year by 2026 and cut distribution costs ~20% vs green imports. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOverseas Resource Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKorea Gas Corporation (KOGAS) pursues upstream projects in Southeast Asia and the Middle East to secure supply and diversify revenue, holding equity stakes in fields producing about 2.1 billion cubic meters (bcm) annually as of 2024. \u003c\/p\u003e\n\u003cp\u003eThese investments—covering exploration, development and production—aim to cut exposure to spot-price swings; management projects upstream will cover ~15–20% of KOGAS’s 2025 gas needs, reducing volatility risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Engineering Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkorea gas leverages years of lng expertise to offer engineering procurement and construction management for terminals globally generating service revenues estimated at million annually by from consulting epcm fees o contracts.\u003e\n\u003cpservices include pipeline safety audits integrity management and storage-tank maintenance protocols leak incidents by up to in client facilities based on kogas case studies.\u003e\n\u003cpthe segment monetizes technical ip via licensing and turnkey projects across asia africa europe with backlog worth about million as of dec\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ years LNG expertise\u003c\/li\u003e\n\u003cli\u003e$120–150M service revenue (2024)\u003c\/li\u003e\n\u003cli\u003e30% fewer leak incidents (case studies)\u003c\/li\u003e\n\u003cli\u003e$800M backlog (Dec 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pservices\u003e\u003c\/pkorea\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquefied Natural Gas Bunkering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkogas developed lng bunkering to fuel lng-powered vessels matching imo emission targets and cutting co2 vs marine diesel by late it runs dedicated ships terminals supporting green shipping demand.\u003e\n\u003cpthe product line advances maritime decarbonization serving korea export fleet and regional carriers contracts target bunkerings revenue estimates of krw billion annually by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated bunkering ships and terminals operational by late 2025\u003c\/li\u003e\n\u003cli\u003eTarget 300+ bunkerings\/year\u003c\/li\u003e\n\u003cli\u003eEstimated KRW 120–150 billion revenue by 2026\u003c\/li\u003e\n\u003cli\u003eReduces CO2\/NOx\/SO2 vs marine diesel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pkogas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKOGAS: 70% of Korea LNG, diversified contracts cut import volatility; hydrogen \u0026amp; services growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKOGAS supplies ~70% of Korea’s LNG (~40 Mtpa) and cut import cost volatility ~12% by 2025 via diversified long‑term contracts; upstream equity covers ~2.1 bcm\/yr (15–20% of 2025 needs). It targets 100 kt H2\/yr by 2026, runs EPCM services ($120–150M revenue 2024; $800M backlog Dec 2025) and LNG bunkering (300+ bunkerings; KRW 120–150B revenue by 2026).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of national LNG\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e~40 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream equity\u003c\/td\u003e\n\u003ctd\u003e2.1 bcm\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eH2 target\u003c\/td\u003e\n\u003ctd\u003e100 kt\/yr (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue 2024\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog Dec 2025\u003c\/td\u003e\n\u003ctd\u003e$800M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunkering revenue target 2026\u003c\/td\u003e\n\u003ctd\u003eKRW 120–150B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Korea Gas’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the company’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Korea Gas’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic LNG Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKOGAS operates major LNG terminals in Incheon, Pyeongtaek, Tongyeong, Samcheok, and Jeju that regasify imports for domestic distribution; combined send-out capacity exceeded 60 million tonnes per annum (Mtpa) by 2024. The Dangjin terminal, completed in 2025, added about 3.5 million cubic metres of storage and raised national peak-day send-out flexibility by roughly 12%, improving regional supply resilience and lowering spot procurement costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Pipeline Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKorea Gas 4P operates a high-pressure pipeline grid exceeding 5,000 km across South Korea, linking LNG receiving terminals to ~60 city gas firms and 12 major power plants; in 2025 it transported roughly 18 million tonnes of gas capacity equivalent, supporting ~25% of national gas demand. \u003c\/p\u003e\n\u003cp\u003eThe network uses a digital twin system since 2023 for real-time monitoring and predictive maintenance, cutting unplanned downtime by ~35% and reducing leak incident response time to under 20 minutes on average. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCity Gas Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKorea Gas Corporation (KOGAS) supplies wholesale gas to about 30 regional city gas firms that manage last-mile delivery, covering 100% of provinces and serving roughly 10 million households as of 2025. These hubs sit near residential, commercial, and industrial clusters to cut pipeline losses and support peak demand of ~18 million m3\/day. The tiered model lowered distribution OPEX by an estimated 6% in 2024 via network optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydrogen Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKOGAS has built hydrogen distribution hubs along existing gas pipeline corridors, lowering capital spend by reusing rights-of-way and cutting new corridor costs by an estimated 30% versus greenfield builds.\u003c\/p\u003e\n\u003cp\u003eHubs sit near Seoul, Busan and Daegu to shrink last-mile transport; average truck haul times fall under 60 minutes, trimming delivery costs ~18%.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these hubs will support refueling for hydrogen buses and taxis; KOGAS projects serving 1,200 public vehicles and handling ~6,500 tonnes H2\/year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUse existing pipelines → ~30% capex saving\u003c\/li\u003e\n\u003cli\u003eNear metros (Seoul, Busan, Daegu) → \u0026lt;60 min haul\u003c\/li\u003e\n\u003cli\u003eDelivery cost cut ~18%\u003c\/li\u003e\n\u003cli\u003e2025 capacity ~6,500 tonnes H2\/year\u003c\/li\u003e\n\u003cli\u003eTarget fleet served ~1,200 public vehicles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Upstream Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkogas international upstream sites span equity stakes and operated fields in qatar australia the u.s. giving direct access to bcm of lng-equivalent production\u003e\n\u003cpthis ownership enables vertical integration from extraction to domestic supply lowering spot-market exposure and cutting procurement cost volatility by an estimated vs. spot purchases internal estimate\u003e\n\u003cpglobal sites improve resilience to geopolitical supply shocks contracts reduced single-country risk under of total import capacity in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEquity\/ops in Qatar, Australia, U.S.\u003c\/li\u003e\n\u003cli\u003e~4.2 bcm\/year LNG-equivalent (2024)\u003c\/li\u003e\n\u003cli\u003eProcurement cost volatility down ~7% (2024)\u003c\/li\u003e\n\u003cli\u003eSingle-country supply risk \u0026lt;25% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pglobal\u003e\u003c\/pthis\u003e\u003c\/pkogas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKOGAS: 60+ Mtpa LNG, 5k km pipeline, 6.5k t H2\/yr — resilient supply \u0026amp; digital efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKOGAS’s Place: nationwide LNG terminals (Incheon, Pyeongtaek, Tongyeong, Samcheok, Jeju, Dangjin) \u0026gt;60 Mtpa send-out (2024); 5,000+ km pipeline linking ~60 city gas firms, 12 power plants; digital twin cut downtime ~35%; hydrogen hubs reuse corridors (−30% capex) serving ~1,200 vehicles (~6,500 tH2\/yr by 2025); upstream equity ~4.2 bcm\/year (2024), cutting procurement volatility ~7%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSend-out capacity\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60 Mtpa (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline length\u003c\/td\u003e\n\u003ctd\u003e5,000+ km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydrogen capacity\u003c\/td\u003e\n\u003ctd\u003e6,500 t\/yr (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream output\u003c\/td\u003e\n\u003ctd\u003e4.2 bcm\/yr (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eKorea Gas 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Korea Gas 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750790246777,"sku":"kogas-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kogas-marketing-mix.png?v=1772226383","url":"https:\/\/matrixbcg.com\/products\/kogas-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}