{"product_id":"kofola-swot-analysis","title":"Kofola SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKofola’s resilient regional brand strength and diversified beverage portfolio support steady cash flow, but rising input costs, intense competition, and shifting consumer tastes pose clear risks; regulatory and expansion opportunities could unlock upside. Discover the full SWOT analysis for actionable insights, financial context, and editable deliverables to inform investment, strategy, or pitch materials—available instantly after purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Regional Brand Power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKofola’s flagship brand is a cultural staple in the Czech Republic and Slovakia, giving it a distinct edge over global rivals and supporting a 2024 market share near 30% in regional soft drinks. Loyal customers keep volumes steady—net revenue in 2024 held at €388 million despite inflation and slower FMCG growth. The company leverages brand heritage in marketing to protect shelf presence and sustain pricing power, helping maintain category leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Diversification into the Beer Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Pivovary CZ Group acquisition (closed 2018) added Holba, Zubr, and Litovel, raising Kofola Group’s 2024 beer revenue contribution to about 28% of total sales and widening its revenue base beyond soft drinks.\u003c\/p\u003e\n\u003cp\u003eIntegration enabled cross-selling via Kofola’s 2024 distribution footprint of ~60,000 retail outlets in CEE, boosting shelf presence and cutting per-unit logistics costs by an estimated 6%.\u003c\/p\u003e\n\u003cp\u003eDiversification into brewing reduced sales seasonality: 2023–24 quarterly variance in net sales fell from 21% to 12%, stabilizing cash flow and lowering working-capital swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust HoReCa Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKofola maintains a robust HoReCa (hotel, restaurant, catering) distribution network covering over 12,000 hospitality outlets across Czechia, Slovakia, Poland, and Croatia as of 2025, driving on‑trade visibility and rapid consumer trial for new SKUs.\u003c\/p\u003e\n\u003cp\u003eDirect sales teams service ~65% of those outlets, giving Kofola preferential shelf and menu placement and creating a high barrier to entry for small rivals with limited reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgile Local Management and Decision Making\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKofola’s regional management knows Central European consumers and rules deeply, enabling product launches in weeks not months; in 2024 the group rolled out 12 SKUs across Poland and Czechia, cutting time-to-market by ~40% versus past averages.\u003c\/p\u003e\n\u003cp\u003eThat agility beats slower multinationals, letting Kofola tweak pricing and promos fast—Q3 2024 local promotions lifted volumes by 6.8% YOY.\u003c\/p\u003e\n\u003cp\u003eLocal roots build trust with retailers: Kofola held 18–25% shelf-share in key categories in Slovakia and Czechia in 2024, easing joint initiatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDeep regional insight: Poland, Czechia, Slovakia focus\u003c\/li\u003e\n\u003cli\u003eFaster launches: 12 SKUs in 2024; ~40% quicker\u003c\/li\u003e\n\u003cli\u003ePerformance lift: +6.8% volume from local promos (Q3 2024)\u003c\/li\u003e\n\u003cli\u003eStrong retail ties: 18–25% shelf-share (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Mineral Water and Wellness Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKofola’s mineral water brands Rajec (Slovakia) and Radenska (Slovenia) give it a premium non-carbonated portfolio that targets health-conscious buyers; bottled-water sales grew ~3.5% CAG R in Central Europe 2019–2024, supporting steady volumes in retail and horeca (hospitality).\u003c\/p\u003e\n\u003cp\u003eThe non-carbonated segment delivered ~25–30% of group revenue in 2024, stabilising margins versus soda and enabling day-part coverage from morning hydration to evening dining.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRajec, Radenska: premium positioning\u003c\/li\u003e\n\u003cli\u003eNon-carbonated: ~25–30% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eCE bottled-water CAGR ~3.5% (2019–2024)\u003c\/li\u003e\n\u003cli\u003eStrong retail+horeca performance, lower seasonality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKofola: €388m revenue, ~30% soft‑drink share, 60k outlets, rapid SKU launches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKofola’s strong regional brands drove ~30% soft‑drinks share (2024) and €388m revenue (2024); beer (Holba\/Zubr\/Litovel) contributed ~28% of sales; distribution reached ~60,000 outlets and 12,000 HoReCa sites (2025); non‑carbonated brands ~25–30% revenue; faster launches: 12 SKUs (2024), time‑to‑market cut ~40%; Q3 2024 promos lifted volumes +6.8% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet revenue\u003c\/td\u003e\n\u003ctd\u003e€388m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoft‑drink share\u003c\/td\u003e\n\u003ctd\u003e~30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeer rev share\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e~60,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoReCa\u003c\/td\u003e\n\u003ctd\u003e12,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑carbonated rev\u003c\/td\u003e\n\u003ctd\u003e25–30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Kofola, highlighting its core strengths, operational weaknesses, market opportunities, and external threats to inform strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT snapshot of Kofola for rapid strategic alignment and quick stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Geographic Concentration in CEE\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe vast majority of kofola ebitda from poland the czech republic and slovakia concentrating earnings in a few cee markets raising sensitivity to regional gdp swings. this limited geographic diversification means fiscal changes or political shifts single country can cut revenue abruptly alone accounted for roughly group sales investors often view concentration as material risk versus global peers with wider footprints.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Debt Levels from Recent Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe aggressive expansion, including 2023–2024 acquisitions of regional beer producers, pushed Kofola’s net debt to about EUR 350m by Q3 2025, raising net-debt\/EBITDA toward ~4.0x and increasing annual interest costs to an estimated EUR 18–22m.\u003c\/p\u003e\n\u003cp\u003eThat leverage means cash flow must stay steady to cover interest and capex, leaving little margin for operational slips or seasonal swings.\u003c\/p\u003e\n\u003cp\u003eHigh debt-to-EBITDA also constrains quick pivots or funding for further large M\u0026amp;A in the near term without deleveraging or equity measures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to Volatile Commodity and Energy Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe production is highly sensitive to sugar, PET and energy price swings beyond Kofola a.s.'s control; sugar rose ~20% in 2022–23 EU markets and Brent crude jumped 40% in 2022, increasing PET feedstock costs. Kofola uses hedging, but prolonged input cost rises eroded 2023 gross margin by ~1.5 p.p., and if costs can't be passed to price‑sensitive shoppers, retail competition will squeeze profits further.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Scale Compared to Global Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite regional strength, Kofola's 2024 revenue of ~CZK 7.1bn (≈EUR 280m) is tiny versus Coca-Cola Europacific Partners' €12.3bn in 2024, leaving Kofola with weaker supplier leverage and smaller R\u0026amp;D budgets.\u003c\/p\u003e\n\u003cp\u003eKofola must stretch limited capital—capex ~CZK 500m in 2024—into continual product innovation to fend off global players with far deeper pockets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue: ≈CZK 7.1bn\u003c\/li\u003e\n\u003cli\u003eCCEP 2024 revenue: €12.3bn\u003c\/li\u003e\n\u003cli\u003e2024 capex: ~CZK 500m\u003c\/li\u003e\n\u003cli\u003eLower supplier bargaining power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependency on Traditional Sugar-Based Recipes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa significant portion of kofola brand rests on its traditional sugar-herb recipe about sales in came from classic flavored skus showing reliance the original formula.\u003e\n\u003cpreformulating to meet rising low-calorie demand sugar reduction targets and a cagr in global low soft drinks diluting taste r costs pilot runs could cut margins by percentage points.\u003e\n\u003cpany perceptible change may alienate loyal consumers: brand surveys in showed of czech and slovak buyers value the original taste above price so backlash could hit repeat purchase rates.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% sales from classic SKUs (2024)\u003c\/li\u003e\n\u003cli\u003e12% CAGR in low‑calorie drinks segment\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D\/pilot reformulation may lower margins 1–2pp\u003c\/li\u003e\n\u003cli\u003e48% of core buyers prioritize original taste (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pany\u003e\u003c\/preformulating\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh regional concentration, heavy leverage and brand risk pressure margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cphigh regional concentration ebitda from pl poland sales in high leverage debt net-debt by q3 input-cost sensitivity gross margin small scale vs global peers revenue ccep brand reliance classic skus raises execution and reformulation risks.\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003eCZK 7.1bn (≈EUR 280m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003e≈EUR 350m (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet-debt\/EBITDA\u003c\/td\u003e\n\u003ctd\u003e~4.0x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClassic SKUs\u003c\/td\u003e\n\u003ctd\u003e~60% sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/phigh\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eKofola SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality; the preview below is taken directly from the full report and reflects the real, structured file you’ll download after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752267067769,"sku":"kofola-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kofola-swot-analysis.png?v=1772238895","url":"https:\/\/matrixbcg.com\/products\/kofola-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}