{"product_id":"kofola-marketing-mix","title":"Kofola Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kofola’s product range, competitive pricing, targeted distribution, and creative promotions work together to secure market share—this concise preview highlights key strengths and gaps. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship Herbal Cola Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core product remains Kofola Original, a herbal-based cola with a secret 14-ingredient recipe and ~25–30% less sugar than global rivals, driving loyal repeat purchase. By end-2025 Kofola added functional variants (vitamin-enriched, caffeine-free) and limited seasonal flavors, lifting SKU sales mix to ~18% of volumes. The flagship taps nostalgia and regional heritage, sustaining roughly 40–50% market share in Czechia and Slovakia and strong margins versus multinationals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKofola has pushed into health and wellness via UGO, selling fresh juices, smoothies and salads that target demand for preservative-free, nutrient-dense foods; UGO sales grew ~18% y\/y in 2024, reaching roughly CZK 420m in revenue. \u003c\/p\u003e\n\u003cp\u003eUGO uses high-pressure processing (HPP) to preserve vitamins and flavor—studies show HPP retains up to 90% of vitamin C versus thermal pasteurization—helping Kofola claim leadership in the fresh beverage niche. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Hydration Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKofola’s Water and Hydration segment includes mineral and spring waters such as Rajec (Slovakia) and Radenska (Adriatic), marketed on purity, distinct mineral profiles, and origin to target health-focused buyers.\u003c\/p\u003e\n\u003cp\u003eBy Q4 2025 Kofola expanded into functional waters with vitamins and natural extracts, aiming to grow segment revenue—water sales rose 6.8% in 2024 and now represent about 22% of group volume, per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Hot Beverages and Spirits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkofola expanded into tea coffee craft cider and spirits through acquisitions like leros trepallini entering higher-margin hot-beverage artisanal-alcohol segments to cut reliance on summer soft-drink sales.\u003e\u003cpthe move smooths seasonality drinks boost q4 revenue targets premium positioning via small-batch production and quality sourcing management reported non-carbonated portfolio grew in reducing summer-dependency.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquisitions: Leros, Trepallini\u003c\/li\u003e\n\u003cli\u003e2024 non-carbonated revenue growth ~12%\u003c\/li\u003e\n\u003cli\u003eTargets premium\/artisanal differentiation\u003c\/li\u003e\n\u003cli\u003eReduces seasonal volatility, strengthens Q4 sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pkofola\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs of 2025 Kofola has shifted over 60% of its PET portfolio to rPET and expanded returnable glass to 35% of retail SKUs, cutting packaging weight by 12% year-on-year to meet EU waste targets and consumer demand.\u003c\/p\u003e\n\u003cp\u003eThese changes remove unnecessary plastics, lower scope 3 emissions tied to packaging by an estimated 8% in 2024–25, and are embedded into product design to boost Kofola’s eco-branding and shelf appeal.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60% rPET in PET portfolio (2025)\u003c\/li\u003e\n\u003cli\u003e35% retail SKUs in returnable glass\u003c\/li\u003e\n\u003cli\u003e12% reduction in packaging weight YoY\u003c\/li\u003e\n\u003cli\u003e~8% cut in packaging-related scope 3 emissions (2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKofola: Flagship 40–50%, UGO CZK420m, 60% rPET \u0026amp; 35% returnable glass\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKofola’s product mix centers on Kofola Original (40–50% share CZ\/SK), plus functional variants (18% SKU share by 2025), UGO fresh lines (CZK 420m revenue, +18% y\/y 2024), water portfolio (22% volume, +6.8% 2024) and acquired premium lines; 60% rPET, 35% returnable glass, 12% packaging weight cut, ~8% scope 3 reduction (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship share\u003c\/td\u003e\n\u003ctd\u003e40–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUGO rev 2024\u003c\/td\u003e\n\u003ctd\u003eCZK 420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU functional\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater vol\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003erPET\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturnable glass\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kofola’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Kofola’s 4Ps in a concise, structured one-pager to quickly align leadership, accelerate marketing decisions, and serve as a customizable plug-and-play slide or meeting aid for strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in the HoReCa Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKofola dominates the HoReCa channel via draught Kofola systems installed in over 25,000 venues across Czechia and Slovakia by end-2024, creating an on-premise experience consumers can't easily copy at home and driving repeat visits and loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail and Wholesale Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKofola uses a sophisticated distribution network covering 85% of Czech and Slovak households via major supermarkets, 12,000 convenience outlets, and 6,500 independent retailers; by end-2025 logistics optimizations cut out-of-stock rates to 2.8% and improved on-shelf availability to 98.6%. This multi-channel reach captures bulk shoppers and 35% growth in on-the-go purchases, supporting 2025 retail revenue of €420 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion in the Adriatic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKofola has solidified its Adriatic presence, using Slovenia and Croatia as hubs to scale into the Balkans; Adriatic sales grew ~8.5% in 2024, lowering Czech\/Slovak revenue share to ~63% from 69% in 2022.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification taps ~22 million new consumers with similar taste for local brands, cutting single-market risk and smoothing seasonal demand swings.\u003c\/p\u003e\n\u003cp\u003eLocal plants in Zilina (Slovakia) and Croatia trim logistics, shaving estimated transport costs by ~12% and enabling faster SKU localization within 4–6 weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Fresh Bars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthrough its ugo salateries and freshbars kofola runs a direct-to-consumer retail model giving high visibility immediate feedback had outlets by end-2024 with same-store sales growth of in these sites sit malls office hubs to reach urban professionals health-conscious shoppers driving average ticket sizes vertical integration lets control experience boost fresh-product gross margins percentage points versus wholesale channels.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 UGO outlets (end-2024)\u003c\/li\u003e\n\u003cli\u003e2024 SSS growth +9%\u003c\/li\u003e\n\u003cli\u003eAvg ticket €6–8\u003c\/li\u003e\n\u003cli\u003eFresh-product margin +6–8 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Kofola integrated into major online grocers (Rohlik, Tesco Online) and launched a B2B portal, cutting order lead time for small retailers and HoReCa by ~30% and raising reorder rate 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe digital push reduced distribution costs per SKU by ~6% and enabled testing of DTC subscriptions for premium waters, targeting a 12–15% CLV lift if conversion hits 3% of urban households.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster orders\u003c\/li\u003e\n\u003cli\u003e18% higher reorder rate\u003c\/li\u003e\n\u003cli\u003e6% lower distro cost\/SKU\u003c\/li\u003e\n\u003cli\u003e3% DTC take-rate target\u003c\/li\u003e\n\u003cli\u003e12–15% projected CLV gain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKofola 2025: €420m retail, 85% household reach, 25k HoReCa taps, 98.6% on-shelf\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKofola covers 85% of CZ\/SK households, 25,000 HoReCa draught installs (end-2024), ~120 UGO outlets (end-2024) and Adriatic hubs; 2025 retail revenue €420m, HoReCa on-shelf availability 98.6%, out-of-stock 2.8%, distribution cost\/SKU -6%, reorder +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold reach\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoReCa installs\u003c\/td\u003e\n\u003ctd\u003e25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUGO outlets\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 retail rev\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf avail.\u003c\/td\u003e\n\u003ctd\u003e98.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOut-of-stock\u003c\/td\u003e\n\u003ctd\u003e2.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDist. cost\/SKU\u003c\/td\u003e\n\u003ctd\u003e-6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReorder rate\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKofola 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Kofola 4P's Marketing Mix Analysis is complete, editable, and ready to use for strategy, presentations, or decision-making. Buy with confidence knowing the file you see is the final, high-quality deliverable you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749949682041,"sku":"kofola-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kofola-marketing-mix.png?v=1772220799","url":"https:\/\/matrixbcg.com\/products\/kofola-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}