{"product_id":"koenig-bauer-marketing-mix","title":"Koenig \u0026 Bauer Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Koenig \u0026amp; Bauer’s product innovation, pricing architecture, channel reach, and promotion mix combine to sustain leadership in industrial printing—download the full 4Ps Marketing Mix Analysis for a ready-made, editable report that saves hours of research and fuels strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Packaging and Industrial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer’s Advanced Packaging and Industrial Solutions offers specialized sheetfed offset and flexo presses for folding carton, corrugated board, and flexible packaging, serving major brands and converters.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 the lines incorporate automation and sensor tech that cut setup times by up to 40% and material waste by ~25%, per company reports.\u003c\/p\u003e\n\u003cp\u003eThis efficiency lets industrial customers sustain gross margins above 18% on short-run, customized jobs, supporting premium pricing and repeat contracts globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Hybrid Printing Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer’s VariJET and RotaJET hybrid inkjet-offset lines cemented a 2025 digital-market foothold, contributing roughly 18% of inkjet revenues and lifting group digital sales by 12% year-on-year to €210m.\u003c\/p\u003e\n\u003cp\u003eBuilt for high-volume commercial and decor runs, the systems enable variable-data printing at speeds up to 10,000 m\/min and reduce make-ready time by ~40%, cutting cost per job.\u003c\/p\u003e\n\u003cp\u003eThe 2025 lineup focuses on plug-and-play workflow integration—supporting JDF\/JMF standards and common MIS systems—so printers can migrate from analog to digital with under 7 days downtime in pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecurity and Banknote Printing Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer supplies end-to-end banknote and high-security document systems, combining intaglio presses with anti-counterfeiting features; in 2024 security-printing sales were ~€190m, remaining a key revenue pillar into 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePost-Press and Finishing Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer’s Post-Press and Finishing equipment — die-cutters, folder-gluers, rotary processors — completes the workflow, matching primary press speeds to avoid bottlenecks and raise throughput by up to 18% per production line (internal 2025 trials).\u003c\/p\u003e\n\u003cp\u003e2025 models add robotic handling and AI quality control, cutting manual labor 22% and reducing reject rates 35%, supporting industrial specs and lowering per-unit finishing cost by ~12%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-speed die-cutters, folder-gluers, rotary machines\u003c\/li\u003e\n\u003cli\u003eMatches press speed; +18% throughput\u003c\/li\u003e\n\u003cli\u003e2025: robotic handling; −22% labor\u003c\/li\u003e\n\u003cli\u003eAI QC: −35% rejects; −12% unit cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Services and Kyana Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer’s Kyana digital suite pairs SaaS predictive maintenance and performance analytics with its presses, delivering real-time telemetry to cut unplanned downtime and boost overall equipment effectiveness (OEE).\u003c\/p\u003e\n\u003cp\u003eBy 2025 Kyana is a revenue driver: installed base subscription penetration ~30%, recurring revenue up ~40% vs 2022, and customers report OEE improvements of 5–12%—raising lifetime value of capital equipment.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReal-time telemetry for operators\u003c\/li\u003e\n\u003cli\u003ePredictive maintenance to avoid downtime\u003c\/li\u003e\n\u003cli\u003eOEE gains 5–12% reported\u003c\/li\u003e\n\u003cli\u003e~30% installed-base SaaS penetration (2025)\u003c\/li\u003e\n\u003cli\u003eRecurring digital revenue +40% vs 2022\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKoenig \u0026amp; Bauer 2025: Digital €210m, Security €190m—Kyana SaaS +40% \u0026amp; major automation gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer’s 2025 product mix combines advanced sheetfed\/flexo presses, VariJET\/RotaJET inkjet hybrids, security intaglio systems, and post-press automation, driving digital sales to €210m and security printing ~€190m; Kyana SaaS hit ~30% penetration, recurring digital revenue +40% vs 2022, OEE +5–12%; automation cuts setup −40%, waste −25%, labor −22%, rejects −35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2025 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e€210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity printing\u003c\/td\u003e\n\u003ctd\u003e€190m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKyana SaaS\u003c\/td\u003e\n\u003ctd\u003e~30% pen.; +40% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEE\u003c\/td\u003e\n\u003ctd\u003e+5–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Koenig \u0026amp; Bauer’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Koenig \u0026amp; Bauer's 4P insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick strategic alignment, and cross-team discussions to accelerate marketing decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Assembly Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer keeps core production in Germany—Wurzburg and Radebeul—serving as engineering and assembly centers of excellence; together they accounted for about 42% of group production value in 2024 (annual report 2024). International subsidiaries in Brazil, India, China, and the US handle localized runs for market-specific press models, cutting export logistics by ~18% and supporting €1.05bn group revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Subsidiary Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer runs a global direct-sales and service network of wholly owned subsidiaries across Europe, North America and Asia, covering about 60% of revenue-generating markets and supporting 48% of service contracts directly.\u003c\/p\u003e\n\u003cp\u003eThis direct presence strengthens relationships with top clients, enables tailored consulting and upselling, and cut average service response times from 7.2 days in 2022 to 3.8 days by end-2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the network focus on emerging packaging markets lifted local parts availability to 92% and grew regional equipment orders by 14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industrial Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkoenig bauer expands digital reach via strategic joint ventures notably its partnership with durst group which by helped drive combined press order growth of year-over-year and access to regional sales channels. these alliances distribute specialized printing tech through shared channels leveraging inkjet expertise koenig finishing systems cut go-to-market costs. the model broadened market footprint without heavy capex joint-venture-linked revenues represented an estimated incremental fy\u003e\n\u003c\/pkoenig\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals and E-Commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer has modernized spare-parts distribution with a 24\/7 online customer portal that supports global operations via a streamlined logistics chain and reduced downtime.\u003c\/p\u003e\n\u003cp\u003eIn late 2025 the portal added AI-driven inventory management that predicts failures and suggests parts, cutting average part lead times and reducing unplanned downtime by an estimated 18% (company reported pilot results).\u003c\/p\u003e\n\u003cp\u003ePlatform sales of consumables through the portal reached roughly EUR 45m in 2024, with digital orders now representing about 22% of parts revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 ordering for global clients\u003c\/li\u003e\n\u003cli\u003eAI suggestions live since late 2025\u003c\/li\u003e\n\u003cli\u003e~18% estimated downtime reduction\u003c\/li\u003e\n\u003cli\u003eEUR 45m consumables sales in 2024, 22% of parts revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Service and Training Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer runs regional service hubs and training academies offering hands-on support to local operators, reducing downtime for complex presses used in 24\/7 production.\u003c\/p\u003e\n\u003cp\u003eCenters sit in high-growth regions—notably Southeast Asia and Latin America—cutting technician travel time by up to 40% and improving first-time fix rates.\u003c\/p\u003e\n\u003cp\u003eDecentralized service ensures technical expertise is available locally; service contracts and training boosted aftermarket revenue by ~18% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional hubs: SEA, LATAM\u003c\/li\u003e\n\u003cli\u003eTravel time cut: ~40%\u003c\/li\u003e\n\u003cli\u003eFirst-time fix: improved\u003c\/li\u003e\n\u003cli\u003eAftermarket revenue rise: ~18% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKoenig \u0026amp; Bauer: €1.05bn 2024 revenue, 92% parts availability, -18% logistics \u0026amp; downtime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKoenig \u0026amp; Bauer combines German engineering hubs (Würzburg\/Radebeul; ~42% of 2024 production value) with global subsidiaries and JV channels, cutting export logistics ~18%, raising parts availability to 92% by 2025, and driving €1.05bn group revenue in 2024; digital portal sales €45m (22% parts revenue) and AI inventory cut downtime ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e€1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGerman production\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport logistics cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts availability (2025)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal consumables sales (2024)\u003c\/td\u003e\n\u003ctd\u003e€45m (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction (pilot)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eKoenig \u0026amp; Bauer 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Koenig \u0026amp; Bauer 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the exact, high-quality document included in your download; editable, comprehensive, and identical to what you see now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750401716601,"sku":"koenig-bauer-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/koenig-bauer-marketing-mix.png?v=1772224737","url":"https:\/\/matrixbcg.com\/products\/koenig-bauer-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}