{"product_id":"kodak-swot-analysis","title":"Kodak SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete SWOT Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKodak's legacy in imaging and recent pivot to commercial print and film niches reveal resilient strengths but also expose gaps in digital competitiveness and scale; regulatory shifts and cyclical demand add risk while niche resurgence and IP monetization offer paths to growth. Discover the full SWOT analysis for a research-backed, editable report and Excel matrix to guide strategic decisions and investments—available instantly for purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Global Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kodak name is still a top global asset: brand awareness exceeded 90% in US\/UK surveys in 2024, giving immediate credibility as Kodak pivots into industrial chemicals and advanced materials.\u003c\/p\u003e\n\u003cp\u003eThat legacy trust helped secure a 2024 strategic supply agreement with a major packaging firm and shortens sales cycles in reliability-critical B2B deals.\u003c\/p\u003e\n\u003cp\u003eLower customer-acquisition costs follow: early 2025 bids show Kodak’s CAC in pilot industrial accounts ~30–40% below new entrants, easing market entry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Materials and Chemical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKodak’s decades-long expertise in chemical formulations and precision coatings, honed from film manufacturing, underpins its move into battery materials and light‑blocking textiles; in 2024 Kodak reported $58m revenue from specialty materials and signed a $12m battery R\u0026amp;D contract in Q3 2024, showing early commercial traction. This supply‑chain know‑how and proprietary coating processes raise rivals’ entry costs and support higher margin product mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in Motion Picture Film\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKodak remains the primary global supplier of motion picture film, supplying roughly 80% of theatrical film stock by volume in 2024, driven by a revival in analog use among top directors. This niche yields high-margin sales—estimated film segment gross margins ~45% in FY2024—providing steady revenue and preserving cultural relevance in Hollywood. Few competitors exist, letting Kodak keep near-monopolistic pricing power for film stock.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Intellectual Property Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpeastman kodak holds over active patents in digital imaging printing and chemical processes giving defensive offensive market leverage supporting million annual licensing revenue reported\u003e\n\u003cpthe portfolio funds r in commercial print underpins strategic partnerships and serves as collateral for joint ventures with tech pharma firms exploring imaging-based diagnostics materials science.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~4,000 active patents (2024)\u003c\/li\u003e\n\u003cli\u003e$60–80M licensing revenue (2024)\u003c\/li\u003e\n\u003cli\u003eDrives commercial print R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eEnables JV opportunities in tech\/pharma\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/peastman\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Global Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpeastman kodak company runs a global distribution network reaching countries and major manufacturing hubs in the us china eu serving packaging publishing visual-communications clients.\u003e\u003cpthis infrastructure supports recurring consumables sales plates inks drive steady revenue kodak reported in with a material slice.\u003e\u003cplocal manufacturing shortens lead times letting kodak pivot by region when demand shifts shipping cut weeks in key markets.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50+ countries served\u003c\/li\u003e\n\u003cli\u003e$1.1B revenue in 2024\u003c\/li\u003e\n\u003cli\u003eMajor hubs: US, China, EU\u003c\/li\u003e\n\u003cli\u003eConsumables drive recurring sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocal\u003e\u003c\/pthis\u003e\u003c\/peastman\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKodak: 90%+ awareness, 4,000 patents and $1.1B fueling film, materials \u0026amp; battery growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKodak’s 90%+ brand awareness (US\/UK, 2024) and 4,000 patents drive trust and pricing power; specialty materials revenue $58M and $12M battery R\u0026amp;D win (2024) signal early commercial traction. Kodak supplied ~80% of theatrical film (2024) with ~45% film gross margin, while $60–80M licensing and $1.1B company revenue (2024) fund R\u0026amp;D and ops across 50+ countries.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand awareness (US\/UK)\u003c\/td\u003e\n\u003ctd\u003e90%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive patents\u003c\/td\u003e\n\u003ctd\u003e~4,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty materials revenue\u003c\/td\u003e\n\u003ctd\u003e$58M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery R\u0026amp;D contract\u003c\/td\u003e\n\u003ctd\u003e$12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFilm market share (theatrical)\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFilm gross margin\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing revenue\u003c\/td\u003e\n\u003ctd\u003e$60–80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets served\u003c\/td\u003e\n\u003ctd\u003e50+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework for analyzing Kodak’s business strategy, highlighting its core strengths, internal weaknesses, external opportunities, and market threats shaping future performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear Kodak SWOT snapshot for rapid strategic alignment and stakeholder-ready summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Financial and Pension Obligations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkodak carries sizable legacy pension and post-retirement liabilities that tied up roughly million in funded status deficits as of dec constraining liquid cash flow.\u003e\n\u003cpthose historical burdens limit capital for r and acquisitions reported only million in free cash flow fy2024 versus expenditures needs imaging tech roadmaps.\u003e\n\u003cpmanaging pension costs forces cautious fiscal policy and may hinder competitive moves against lean debt-light startups that can spend faster on product development m\u003e\n\u003c\/pmanaging\u003e\u003c\/pthose\u003e\u003c\/pkodak\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Declining Traditional Print Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa substantial portion of kodak revenue million billion or roughly comes from traditional offset printing and consumables a market declining annually as digitalization cuts demand. firms move to digital-only workflows programmatic ad buys demand for physical plates chemicals faces persistent pressure shown by segment falling since this reliance leaves exposed faster shifts in advertiser budgets corporate print cuts.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Sensitivity to Commodity Price Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManufacturing printing plates and film ties Kodak to volatile raw-material costs like aluminum and silver; silver jumped 24% in 2024, raising input costs during Kodak’s fiscal 2024 when gross margin fell to 18.2% (FY2024). Sudden commodity spikes can squeeze margins if Kodak cannot pass costs to customers, creating quarterly earnings swings—FY2023–FY2024 EBITDA volatility increased 31%. That volatility deters conservative investors and complicates multi-year financial planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerception of Brand Obsolescence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKodak remains a well-known name, but surveys and media coverage still tie it to analog film; a 2024 Morning Consult brand tracker showed only 28% of Gen Z recognize Kodak as a tech company.\u003c\/p\u003e\n\u003cp\u003eThis legacy image hampers recruiting—LinkedIn data show 35% fewer applications to Kodak tech roles vs. comparable imaging firms—and can depress valuation: Kodak’s 2024 P\/E lagged peer median by ~40%.\u003c\/p\u003e\n\u003cp\u003eChanging perception needs sustained marketing spend and R\u0026amp;D proof points; Kodak spent $48M on advertising in 2023 and must scale innovation signals to shift investor sentiment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% Gen Z tech recognition (2024)\u003c\/li\u003e\n\u003cli\u003e35% fewer tech role applicants (LinkedIn)\u003c\/li\u003e\n\u003cli\u003eP\/E ~40% below peer median (2024)\u003c\/li\u003e\n\u003cli\u003e$48M advertising spend (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Scale Compared to Diversified Tech Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKodak lags large rivals like HP Inc. (2024 R\u0026amp;D: $1.23B), Canon ($3.2B) and Fujifilm ($1.1B) whose R\u0026amp;D and diversified profits let them cross-subsidize units; Kodak’s 2024 R\u0026amp;D was about $45M, so it cannot absorb prolonged losses or fund rapid innovation at the same scale.\u003c\/p\u003e\n\u003cp\u003eThis scale gap limits Kodak’s ability to sustain a technology lead in fast-moving areas like commercial print and advanced materials, raising product obsolescence and market-share risks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKodak 2024 R\u0026amp;D ≈ $45M vs HP $1.23B\u003c\/li\u003e\n\u003cli\u003eCanon 2024 R\u0026amp;D ≈ $3.2B; Fujifilm ≈ $1.1B\u003c\/li\u003e\n\u003cli\u003eLarge rivals cross-subsidize divisions; Kodak cannot\u003c\/li\u003e\n\u003cli\u003eHigher risk of tech obsolescence and lost market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKodak faces pension shortfall, weak FCF and underfunded R\u0026amp;D as print demand fades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkodak legacy pension deficit as of dec and low fy2024 free cash flow constrain r m leaving revenue tied to a shrinking print market annual decline commodity-driven margin swings in raised ebitda volatility yoy while lags hp canon risking obsolescence weaker talent appeal.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePension deficit (Dec 31, 2024)\u003c\/td\u003e\n\u003ctd\u003e$560M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 free cash flow\u003c\/td\u003e\n\u003ctd\u003e$130M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~$420M (38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003e$45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSilver price change (2024)\u003c\/td\u003e\n\u003ctd\u003e+24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pkodak\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eKodak SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the content shown is pulled from the final, editable file. You’re viewing a live preview of the real analysis; buy now to unlock the entire, detailed version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752488874361,"sku":"kodak-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kodak-swot-analysis.png?v=1772241699","url":"https:\/\/matrixbcg.com\/products\/kodak-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}