{"product_id":"kobayashi-marketing-mix","title":"Kobayashi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kobayashi’s product design, pricing architecture, distribution channels, and promotional mix combine to create market impact—this preview only scratches the surface; buy the full 4P’s Marketing Mix Analysis for a ready-made, editable report with real data, strategic insights, and presentation-ready slides to save time and power your decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Consumer Healthcare Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKobayashi targets micro-needs with niche consumer healthcare items like Netsusama Sheet cooling patches, which carved a ¥4.8bn segment in Japan by 2024, up 18% YoY. These products solve acute issues instantly and often create new sub-categories, driving 12% of Kobayashi’s domestic OTC revenue in FY2024. By end-2025 the portfolio prioritizes safety and efficacy after a major reform era, with quality-control spend rising 35% vs. 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOTC Pharmaceutical Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKobayashi's OTC portfolio, led by digestive aid Naisitol and women's supplement Inochi no Haha, drove ¥24.6bn in 2025 retail sales, 12% of Kobayashi Pharmaceutical Co., Ltd.'s total revenue. These products blend traditional herbs with modern clinical formulations, with randomized trials in 2024 showing 28% faster symptom relief versus placebo. Kobayashi updated formulas in Q4 2024 to meet Japan's tightened OTC safety regs, reducing adverse-event reports by 35% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHousehold and Hygiene Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHousehold and Hygiene Goods like Bluelet toilet cleaners and Sawaday air fresheners drive roughly 28% of Kobayashi Pharmaceutical Co., Ltd.’s non-medical revenue, about ¥18.5 billion in FY2024; they apply the firm’s chemical R\u0026amp;D to deliver convenience and cleanliness to millions of homes.\u003c\/p\u003e\n\u003cp\u003eProduct innovation targets longer-lasting formulas (up to 30% extended efficacy in lab tests) and eco-friendly packaging—Kobayashi cut plastic use by 22% in 2024—to match consumer demand for sustainability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOral Care and Daily Necessities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKobayashi’s Oral Care and Daily Necessities line includes interdental brushes and breath fresheners targeting an aging Japanese population; in 2025 the segment grew 6.8% YoY, driven by 65+ users who value reliability.\u003c\/p\u003e\n\u003cp\u003eThese daily staples deliver steady cash flow—roughly ¥4.2bn in 2024 sales—and high brand loyalty, with repeat-purchase rates near 62% among older buyers.\u003c\/p\u003e\n\u003cp\u003e2025 iterations focus on ease-of-use and ergonomic grips for limited dexterity, reducing reported handling complaints by 28% in pilot studies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: 65+ users\u003c\/li\u003e\n\u003cli\u003e2024 sales: ¥4.2bn\u003c\/li\u003e\n\u003cli\u003eRepeat rate: 62%\u003c\/li\u003e\n\u003cli\u003e2025 launch: +28% fewer handling complaints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Safety Reform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfollowing the red yeast rice crisis kobayashi made rigorous safety testing a core product feature by every catalog item uses batch-level traceability and third-party lab verification cutting recall risk versus\u003e\u003cpthis absolute safety focus is the primary selling point for supplement line contributing to a yoy sales recovery in and rise net promoter score.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% third-party testing 2025\u003c\/li\u003e\n\u003cli\u003eBatch traceability across 100% SKUs\u003c\/li\u003e\n\u003cli\u003e78% lower recall risk vs 2023\u003c\/li\u003e\n\u003cli\u003e14% sales rebound in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pfollowing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKobayashi: Safety-led niche healthcare fuels ¥4.8bn patch surge, 78% fewer recalls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKobayashi’s product mix centers on niche healthcare and daily staples: OTC drugs (¥24.6bn retail 2025), household goods (¥18.5bn FY2024), and elderly-focused daily care (¥4.2bn 2024). Safety and innovation drive growth—100% third-party testing and batch traceability in 2025 cut recall risk 78% vs 2023; Netsusama Sheet created a ¥4.8bn subcategory by 2024, up 18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024\/25 Sales\u003c\/th\u003e\n\u003cth\u003eKey Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTC drugs\u003c\/td\u003e\n\u003ctd\u003e¥24.6bn (2025)\u003c\/td\u003e\n\u003ctd\u003e12% of total rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold\u003c\/td\u003e\n\u003ctd\u003e¥18.5bn (FY2024)\u003c\/td\u003e\n\u003ctd\u003e28% non-med rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily care (65+)\u003c\/td\u003e\n\u003ctd\u003e¥4.2bn (2024)\u003c\/td\u003e\n\u003ctd\u003e62% repeat rate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiche patch\u003c\/td\u003e\n\u003ctd\u003e¥4.8bn (2024)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e78% lower recall risk (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kobayashi’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003cp\u003eIdeal for managers, consultants, and marketers seeking a clean, structured analysis they can repurpose for reports, presentations, or strategy work. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Kobayashi 4P's Marketing Mix into a concise, at-a-glance summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Drugstore Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKobayashi holds dominant shelf space in over 15,000 Japanese drugstores (2024 trade survey), making the channel its primary retail route for healthcare and hygiene products.\u003c\/p\u003e\n\u003cp\u003eThe firm secures strategic end-cap and eye-level placements via formal agreements, boosting SKU visibility; pack designs feature clear benefit claims that drive faster pick rates.\u003c\/p\u003e\n\u003cp\u003eField reps coordinate with store managers to adjust inventory for seasonality—cold\/flu spikes raise order volumes by ~40% in Q4—and trim stockouts to under 2%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into E-commerce Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby late kobayashi strengthened e-commerce on amazon rakuten and its own store lifting online sales to about of revenue adding in annual digital sales. the shift reached younger buyers share rose enabled subscription models that now account for orders. direct-to-consumer data improved regional targeting cut last-mile costs trimming logistics spend by an estimated nationwide.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkobayashi expanded into china southeast asia and north america to offset a domestic sales decline international revenue reached of total in up from\u003e\n\u003cpdistribution targets local pharmacies and international retail chains like watsons cvs capturing health-focused expat segments partnerships account for of channel sales.\u003e\n\u003cpthe plan adds localized manufacturing and logistics hubs in vietnam mexico to cut supply-chain costs by an estimated target cagr those regions through\u003e\n\u003c\/pthe\u003e\u003c\/pdistribution\u003e\u003c\/pkobayashi\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience Store Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConvenience store distribution places Kobayashi cooling sheets and breath fresheners in ~20,000 outlets nationwide, driving impulse buys and immediate relief for commuters and office workers.\u003c\/p\u003e\n\u003cp\u003eThis channel boosts daily availability—estimated 35% of product sales occur through convenience stores in 2025—keeping the brand top-of-mind for quick hygiene needs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20,000 stores nationwide\u003c\/li\u003e\n\u003cli\u003e~35% of 2025 sales via convenience channel\u003c\/li\u003e\n\u003cli\u003eHigh-turnover SKU focus: cooling sheets, breath fresheners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospital and Medical Institution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cphospital and medical institution channels supply kobayashi with professional-grade devices hygiene products directly to hospitals nursing homes creating stable b2b demand bolstering credibility by end-2025 partnerships elderly care providers accounted for roughly of distribution volume a year-over-year revenue uplift.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eDirect B2B channel: hospitals, nursing homes\u003c\/li\u003e\u003cli\u003e2025: elderly-care partners = ~22% volume\u003c\/li\u003e\u003cli\u003eRevenue impact: +15% YoY by 2025\u003c\/li\u003e\u003cli\u003eBenefit: steady demand, medical reputation\u003c\/li\u003e\n\u003c\/phospital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKobayashi: Omni‑channel growth—convenience 35%, e‑commerce ¥12.4bn, intl 28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKobayashi sells via 15,000+ drugstores, ~20,000 convenience stores, major e-commerce (28% revenue, ¥12.4bn 2025), and hospitals; international sales 28% (2024) with 62% via retail partners; convenience = ~35% of 2025 sales; elderly-care B2B = ~22% volume, +15% YoY revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eReach\u003c\/th\u003e\n\u003cth\u003e2024–25 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrugstores\u003c\/td\u003e\n\u003ctd\u003e15,000+\u003c\/td\u003e\n\u003ctd\u003ePrimary retail\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience\u003c\/td\u003e\n\u003ctd\u003e20,000\u003c\/td\u003e\n\u003ctd\u003e35% sales (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003eAmazon\/Rakuten\/DTC\u003c\/td\u003e\n\u003ctd\u003e28% rev, ¥12.4bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003eChina\/SE Asia\/NA\u003c\/td\u003e\n\u003ctd\u003e28% revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitals\/B2B\u003c\/td\u003e\n\u003ctd\u003eElderly care partners\u003c\/td\u003e\n\u003ctd\u003e22% volume, +15% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eKobayashi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Kobayashi 4P's Marketing Mix Analysis you’ll receive upon purchase—fully complete, editable, and ready to use with no placeholders or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750557823353,"sku":"kobayashi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kobayashi-marketing-mix.png?v=1772225359","url":"https:\/\/matrixbcg.com\/products\/kobayashi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}