{"product_id":"knauf-marketing-mix","title":"Knauf Gips KG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Knauf Gips KG’s product innovation, pricing architecture, distribution network, and promotional mix combine to secure market leadership—this preview highlights key tactics, but the full 4Ps Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, strategic recommendations, and practical templates to save research time and power your next report or pitch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Gypsum Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKnauf Gips KG’s Advanced Gypsum Solutions include high-performance fire-rated, acoustic, and moisture-resistant boards; sales of specialty boards grew 8.4% in 2024, reaching €420m in revenue within the drylining segment. These boards meet Euroclass A1-A2 fire standards and deliver up to 55 dB RW sound insulation for commercial builds. Knauf iterates core drylining systems annually, cutting installation time by ~12% and reducing CO2 per m2 by 9% versus 2020. Products target sustainable architecture and regulatory compliance across EU and MENA markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Insulation Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnder the Knauf Insulation brand, Knauf Gips KG offers glass and rock mineral wool with ECOSE Technology, a bio-based binder introduced in 2008 that cuts CO2 emissions in production by up to 70% versus phenol-formaldehyde binders.\u003c\/p\u003e\n\u003cp\u003eThese insulation products improve building U-values—typical reductions of 0.2–0.5 W\/m2K—helping lower heating demand and supporting EU building-decabonization targets to cut emissions 55% by 2030.\u003c\/p\u003e\n\u003cp\u003eThe line serves residential retrofits and industrial thermal management, with Knauf Insulation reporting €1.6 billion revenue in 2024 and growing demand for sustainable materials across retrofit programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Flooring and Screed Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKnauf Gips KG’s Integrated Flooring and Screed Systems include flowing screeds and specialized floor systems offering rapid installation (install times cut by up to 40%) and high thermal conductivity (conductivity up to 2.0 W\/mK) for efficient underfloor heating, supporting faster commissioning in commercial projects.\u003c\/p\u003e\n\u003cp\u003eThese systems integrate with Knauf insulation and gypsum products to deliver level, durable surfaces with compressive strengths to 50 MPa, targeting commercial builds where time-efficiency and load-bearing capacity drive project ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExterior Facade and Render Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKnauf Gips KG 4P’s exterior facade and render systems deliver ETICS and high-performance renders that shield building envelopes from storms and UV, cutting heating needs by up to 30% in retrofit projects; Knauf reported a 2024 facade segment revenue share near 22% in Europe.\u003c\/p\u003e\n\u003cp\u003eDesigned for long-term durability and low maintenance, systems offer diverse textures and finishes to match regional styles, with lab-tested salt and freeze resistance and warranty spans of 10–20 years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eETICS reduce heating demand ~20–30%\u003c\/li\u003e\n\u003cli\u003eFacade segment ~22% of 2024 EU revenue\u003c\/li\u003e\n\u003cli\u003eWarranties: 10–20 years\u003c\/li\u003e\n\u003cli\u003eTextures: smooth, scraped, mineral, silicone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Construction Tools and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKnauf offers BIM objects and digital planning tools that let architects and engineers drop exact product specs into 3D models, improving first-time accuracy and reducing RFI (requests for information).\u003c\/p\u003e\n\u003cp\u003eThese tools check technical compliance during design, cutting on-site clashes and change orders; Knauf reported over 120,000 BIM downloads in 2024 across Europe.\u003c\/p\u003e\n\u003cp\u003eThe digital service simplifies specification for complex projects, raising project bid win rates and shortening design cycles—clients report up to 15% faster specification times.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ BIM downloads in 2024\u003c\/li\u003e\n\u003cli\u003eUp to 15% faster specification\u003c\/li\u003e\n\u003cli\u003eFewer RFIs and change orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKnauf 2024: €2.62bn revenue — insulation €1.6bn, specialty boards €420m, BIM 120k+ downloads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKnauf Gips KG’s product range—gypsum boards, Knauf Insulation, screeds, facades, and BIM tools—generated €2.62bn in 2024, with specialty boards €420m (drylining), insulation €1.6bn, and facades ~22% EU share; specialty boards meet Euroclass A1-A2, 55 dB RW, and reduced CO2\/m2 by 9% since 2020; BIM tools had 120,000+ downloads and cut specification time up to 15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 revenue\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty boards\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003ctd\u003eEuroclass A1-A2; 55 dB RW; CO2 −9% vs 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsulation\u003c\/td\u003e\n\u003ctd\u003e€1.6bn\u003c\/td\u003e\n\u003ctd\u003eECOSE binder; CO2 −70% vs PF; U-value −0.2–0.5 W\/m2K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacades\u003c\/td\u003e\n\u003ctd\u003e~22% EU share\u003c\/td\u003e\n\u003ctd\u003eHeating ↓20–30%; warranties 10–20 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM tools\u003c\/td\u003e\n\u003ctd\u003en\/a\u003c\/td\u003e\n\u003ctd\u003e120,000+ downloads; spec time −15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Knauf Gips KG’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and market context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Knauf Gips KG's 4P marketing insights into a concise, at-a-glance summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKnauf Gips KG runs over 250 production sites worldwide, sited near gypsum quarries to cut transport costs and raw-material lead times by roughly 20–30%. By keeping factories across Europe, Asia and the Americas, Knauf maintained product availability through 2024, supporting regional sales that made up about 85% of group revenue in FY2023. Localized production lets Knauf scale quickly during regional construction booms—reducing logistics CO2 by an estimated 15% versus centralized models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Tiered Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKnauf Gips KG uses a multi-tiered distribution network of authorized building merchants and specialist wholesalers, covering \u0026gt;1,200 urban outlets and expanding into rural markets since 2023 to lift market reach by ~18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Project Specification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKnauf Gips KG sells directly to large developers and construction firms for major infrastructure and commercial projects, capturing roughly 28% of its 2024 European revenues from institutional and industrial contracts (Knauf Group 2024 report).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKnauf Specialized Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKnauf Specialized Centers within Knauf Gips KG operate in 45+ key markets as hands-on training centers and showrooms, hosting over 120,000 professionals annually (2024 data) to demonstrate complex system installs and new products.\u003c\/p\u003e\n\u003cp\u003eThey function as educational hubs where certified contractor courses lift correct-install rates—Knauf reports a 22% reduction in warranty claims after center-led training introduced in 2022—boosting brand loyalty and sustaining product performance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45+ markets; 120,000 professionals trained (2024)\u003c\/li\u003e\n\u003cli\u003e22% drop in warranty claims post-training (since 2022)\u003c\/li\u003e\n\u003cli\u003eShowrooms + live demos improve proper-install rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced E-Commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpknauf gips kg has rolled out b2b digital ordering for wholesalers cutting average lead times by about and lowering order admin costs supplier reports show orders grew to roughly of volume\u003e\n\u003cpthese platforms show real-time inventory and automated delivery tracking supporting large-scale projects reducing stockouts internal metrics cite a drop in late deliveries\u003e\n\u003cpthe digital place strategy shifts procurement from physical paperwork to streamlined online fulfillment improving cash conversion and logistics efficiency for bulk shipments.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~45% of orders digital (2024)\u003c\/li\u003e\n\u003cli\u003e20% average lead-time reduction\u003c\/li\u003e\n\u003cli\u003e15% fewer late deliveries (2023)\u003c\/li\u003e\n\u003cli\u003eReal-time inventory + automated tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pknauf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKnauf’s local-first network cuts lead times 20–30%, boosts reach \u0026amp; digital sales to 45%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKnauf places production near gypsum quarries with 250+ sites, cutting raw-material lead times 20–30% and logistics CO2 ~15%; regional plants supported 85% of group revenue in FY2023. A multi-tier network reaches \u0026gt;1,200 outlets and rural expansions lifted market reach ~18% in 2023; direct sales to developers drove ~28% of 2024 European revenue. Digital B2B orders hit ~45% (2024), trimming lead times 20% and late deliveries 15% (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction sites\u003c\/td\u003e\n\u003ctd\u003e250+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue from regional sales (FY2023)\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket reach expansion (2023)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales share (2024 Europe)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital order share (2024)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time reduction\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLate deliveries drop (2023)\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKnauf Gips KG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Knauf Gips KG 4P's Marketing Mix Analysis you’ll receive instantly after purchase—complete, accurate, and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is the same editable, high-quality document included with your order; no samples, no mockups, no surprises.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file you see is the final version you'll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750374388089,"sku":"knauf-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/knauf-marketing-mix.png?v=1772224538","url":"https:\/\/matrixbcg.com\/products\/knauf-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}