{"product_id":"kk-yamashina-marketing-mix","title":"Yamashina Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Yamashina’s product design, pricing architecture, distribution channels, and promotion tactics align to create market impact—this concise preview highlights key strengths and opportunities, but the full 4P’s Marketing Mix Analysis delivers the granular insights, data, and editable presentation-ready slides you need to apply these strategies immediately and confidently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Fastening Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYamashina’s Specialized Fastening Solutions makes high-precision screws and bolts for automotive and industrial equipment, supplying over 1,200 SKUs used by 18 OEMs and tier-1 suppliers as of 2025.\u003c\/p\u003e\n\u003cp\u003eProducts meet ISO 898-1 (strength) and IATF 16949 (quality) standards; 2024 revenue from fasteners was ¥8.6 billion, 42% of total sales.\u003c\/p\u003e\n\u003cp\u003eFocused engineering reduced defect rates to 12 ppm in 2024, making these fasteners critical nodes in complex vehicle and heavy-machinery supply chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectrical Wire and Cable Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWise Holdings produces industrial and building-grade electrical wires and cables that deliver reliable power transmission and data connectivity in harsh settings, supporting 2025 sales of ¥12.4 billion and a 9.8% segment margin year-to-date through Dec 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemical Material Processing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYamashina’s Chemical Material Processing Services apply specialized surface treatments and coatings to industrial components, boosting corrosion resistance and extending metal part life by up to 3x in lab salt-spray tests; these services represented 18% of Yamashina Group revenue in FY2024 (¥14.4 billion), and drove a 12% gross-margin premium versus core machining alone. They package R\u0026amp;D-backed material science solutions—thermal spray, PVD, and conversion coatings—into bundled offerings that raise customer retention and reduce total lifecycle costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Leasing and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYamashina operates a real estate division leasing commercial and industrial properties, generating roughly JPY 3.8 billion in rental revenue in FY2024, about 12% of consolidated sales, which cushions manufacturing cyclicality.\u003c\/p\u003e\n\u003cp\u003eAsset management targets 95% occupancy and a 6.2% net operating income (NOI) yield in 2024 through lease renewals, tenant mix optimization, and capex-light refurbishments to deliver steady stakeholder returns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRental revenue FY2024: JPY 3.8B\u003c\/li\u003e\n\u003cli\u003eShare of consolidated sales: 12%\u003c\/li\u003e\n\u003cli\u003eTarget occupancy: 95%\u003c\/li\u003e\n\u003cli\u003eNOI yield 2024: 6.2%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Engineering and R\u0026amp;D Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe firm develops custom engineering components via dedicated R\u0026amp;D to solve client-specific challenges, delivering products priced 30–70% above commodity fasteners and contributing ~22% of Yamashina’s 2025 revenue.\u003c\/p\u003e\n\u003cp\u003eThese bespoke items arise from collaborative design with long-term partners in technology and infrastructure, shortening time-to-market by 18% versus standard procurement.\u003c\/p\u003e\n\u003cp\u003eCapability differentiates Yamashina by offering high-margin, technical solutions that raised gross margin 310 bps in FY2025 versus peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue share: ~22% (2025)\u003c\/li\u003e\n\u003cli\u003ePrice premium: 30–70% over commodities\u003c\/li\u003e\n\u003cli\u003eTime-to-market reduction: 18%\u003c\/li\u003e\n\u003cli\u003eGross margin uplift: +310 basis points (FY2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYamashina: Diversified margins — bespoke +30–70%, coatings +12% GM, steady real estate NOI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYamashina sells precision fasteners (1,200 SKUs) and bespoke components (22% revenue 2025), fasteners: ¥8.6B (42% sales 2024), bespoke price premium 30–70% and 18% faster time-to-market, chemical coatings: ¥14.4B (18% revenue FY2024) with +12% gross-margin premium, real estate rent: ¥3.8B (12% sales FY2024), asset NOI 6.2% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eFY\/2025\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFasteners\u003c\/td\u003e\n\u003ctd\u003e¥8.6B (2024)\u003c\/td\u003e\n\u003ctd\u003e1,200 SKUs; 42% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBespoke components\u003c\/td\u003e\n\u003ctd\u003e22% revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e30–70% price premium; −18% TTM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemical coatings\u003c\/td\u003e\n\u003ctd\u003e¥14.4B (FY2024)\u003c\/td\u003e\n\u003ctd\u003e3x life; +12% gross-margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate\u003c\/td\u003e\n\u003ctd\u003e¥3.8B (FY2024)\u003c\/td\u003e\n\u003ctd\u003e95% occ. target; NOI 6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Yamashina’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDistills Yamashina’s 4P marketing strategy into a concise, presentation-ready summary that leadership can scan instantly to align on positioning and tactical priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Manufacturing Hubs in Japan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company operates production hubs in Toyota City, Aichi and Kobe, Hyogo—within 50–200 km of Japan’s automotive clusters—supporting 12% faster order-to-delivery times versus offshore plants and cutting logistics costs by roughly ¥180 million in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-OEM Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Yamashina’s distribution—about 62% of FY2024 sales (¥14.8bn)—flows direct to OEMs in automotive and heavy machinery, cutting intermediaries and lowering distribution margin by an estimated 3.4 percentage points. Direct OEM contracts support JIT (just-in-time) delivery, reducing OEM inventory days by ~12 on average and improving spec alignment through quarterly technical reviews and joint R\u0026amp;D roadmaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Sales and Support Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company operates regional sales and support offices as key touchpoints for sales, technical support, and customer service, serving over 120 local accounts per office on average in 2025. These locations cut average implementation time to 14 days from 28, boosting regional contract renewal rates to 78% versus 61% without local presence. The offices sit in major economic zones, helping the firm capture ~35% of regional industrial project spend. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Real Estate Portfolio Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe firm concentrates leasing in Tokyo Bay, Osaka-Kansai, and Nagoya industrial corridors where vacancy for logistics and light-manufacturing space averaged 3.8% in 2024, keeping rents 8–12% above regional averages.\u003c\/p\u003e\n\u003cp\u003eBy choosing sites with highway, port, and rail links, Yamashina maintains \u0026gt;90% tenant retention and drove a 7.4% CAGR in land value from 2020–2024, boosting long-term capital gains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVacancy 3.8% (2024)\u003c\/li\u003e\n\u003cli\u003eRents +8–12% vs region\u003c\/li\u003e\n\u003cli\u003eTenant retention \u0026gt;90%\u003c\/li\u003e\n\u003cli\u003eLand value CAGR 7.4% (2020–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYamashina, based in Japan, leverages international logistics networks to import 62% of raw materials and supply global partners across 18 countries, ensuring parts reach international assembly lines within 10–14 days on average.\u003c\/p\u003e\n\u003cp\u003eThe firm balances cost and reliability by using multimodal transport and strategic warehousing, cutting logistics costs 8% YoY in 2025 while maintaining 99.2% on-time delivery for multinational clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImports 62% raw materials\u003c\/li\u003e\n\u003cli\u003eServes 18 countries\u003c\/li\u003e\n\u003cli\u003e10–14 days average transit\u003c\/li\u003e\n\u003cli\u003e8% logistics cost reduction (2025)\u003c\/li\u003e\n\u003cli\u003e99.2% on-time delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYamashina: Near‑market production cuts lead times 12%, 99.2% on‑time, rents +8–12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYamashina’s place strategy centers on near-market production (Toyota, Kobe) and regional sales offices, cutting order-to-delivery 12% and implementation time to 14 days; 62% of FY2024 sales direct to OEMs, 62% raw-material imports, serving 18 countries with 10–14 day transit and 99.2% on-time delivery; vacancy 3.8%, rents +8–12%, tenant retention \u0026gt;90%, land value CAGR 7.4% (2020–2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder-to-delivery reduction\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect OEM sales (FY2024)\u003c\/td\u003e\n\u003ctd\u003e62% (¥14.8bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time\u003c\/td\u003e\n\u003ctd\u003e10–14 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e99.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVacancy (2024)\u003c\/td\u003e\n\u003ctd\u003e3.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRents vs region\u003c\/td\u003e\n\u003ctd\u003e+8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTenant retention\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand value CAGR (2020–2024)\u003c\/td\u003e\n\u003ctd\u003e7.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eYamashina 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Yamashina 4P's Marketing Mix Analysis you'll receive instantly after purchase—no surprises. This full, editable document is comprehensive and ready to use for strategy, presentations, or implementation. You're viewing the exact final version included with your order, available for immediate download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750192722297,"sku":"kk-yamashina-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kk-yamashina-marketing-mix.png?v=1772223052","url":"https:\/\/matrixbcg.com\/products\/kk-yamashina-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}