{"product_id":"kirklands-swot-analysis","title":"Kirkland's SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKirkland’s strong brand recognition and niche home-decor positioning drive steady traffic, but margin pressures, online competition, and supply-chain volatility pose clear threats; our full SWOT unpacks these dynamics with revenue-impact analysis and strategic recommendations. Purchase the complete SWOT analysis for a professionally formatted Word report and editable Excel tools—ideal for investors, advisors, and strategists seeking actionable, research-backed insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with Beyond Inc\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 2025 partnership with Beyond Inc (formerly Overstock) boosted Kirkland's digital reach and ops: online sales rose 28% year-over-year through Q3 2025, and site traffic jumped 42%, providing access to Beyond’s 15M-customer network.\u003c\/p\u003e\n\u003cp\u003eIntegration of Beyond’s e-commerce stack cut average fulfillment time from 6.2 to 3.8 days and reduced shipping costs by ~12%, tying Kirkland's into a larger retail ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Oriented Brand Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKirkland’s positions itself as a value-oriented home décor brand, selling stylish pieces at accessible price points—average ticket roughly $28 in FY2024, up 4% year-over-year. This resonates with budget-conscious shoppers seeking curated aesthetics; same-store sales grew 3.5% in 2024 vs 2023, showing steady demand. Their treasure-hunt merchandising model drives consistent foot traffic, supporting 2024 store-level conversion improvements of ~120 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Omnichannel Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKirkland refined buy-online-pickup-in-store and ship-to-store, cutting per-order shipping costs by ~22% and lifting same-store sales conversion 6.8% by YE 2025; these services give shoppers immediate pickup and lower fulfillment spend for the retailer. By Dec 31, 2025 omnichannel drove ~34% of revenue and improved 12-month customer retention by 4.3 percentage points, making it a primary conversion engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Private Label Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKirkland's proprietary private-label range makes up roughly 40% of SKUs, driving gross margins about 600 basis points above national brands and enabling tighter brand control and margin resilience versus big-box rivals.\u003c\/p\u003e\n\u003cp\u003eExclusive designs differentiate Kirkland's in décor; repeat buyers rose 12% year-over-year in FY2024, signaling stronger loyalty among home stylists and supporting pricing power.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% SKUs private label\u003c\/li\u003e\n\u003cli\u003e+600 bps margin vs national brands\u003c\/li\u003e\n\u003cli\u003e12% repeat-buyer growth FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Physical Store Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfollowing several years of strategic closures and lease renegotiations kirkland now runs about stores from in producing higher store-level ebitda margins a leaner cost base by\u003e\n\u003cpmost locations sit in high-traffic lifestyle or power centers improving customer reach and increasing comp-store sales conversion cluster-focused assortments cut stock-outs markdowns.\u003e\n\u003cpthis geographic focus enables localized marketing and inventory pooling across regional clusters reducing logistics cost per unit improving on-shelf availability.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~350 stores in 2025\u003c\/li\u003e\n\u003cli\u003eHigher store EBITDA margins\u003c\/li\u003e\n\u003cli\u003eClustered inventory reduces logistics cost\u003c\/li\u003e\n\u003cli\u003eBetter localized marketing and conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pmost\u003e\u003c\/pfollowing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKirkland’s omnichannel surge: +28% online, 34% revenue omnichannel, higher margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKirkland's strengthened omnichannel after a 2025 partnership with Beyond Inc, lifting online sales 28% YoY through Q3 2025 and omnichannel to ~34% of revenue by Dec 31, 2025; fulfillment time fell 6.2→3.8 days and shipping costs down ~12%. Private labels (~40% SKUs) deliver +600 bps margin vs national brands and 12% repeat-buyer growth in FY2024; ~350 stores by 2025 with higher store EBITDA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales change (Q3 2025 YoY)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel revenue (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e~34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment time\u003c\/td\u003e\n\u003ctd\u003e6.2→3.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label SKUs\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift vs brands\u003c\/td\u003e\n\u003ctd\u003e+600 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat-buyer growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore count (2025)\u003c\/td\u003e\n\u003ctd\u003e~350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise SWOT overview of Kirkland's, outlining its internal strengths and weaknesses alongside external opportunities and threats that shape the company's strategic position in the home décor retail market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT snapshot of Kirkland’s brand and operations for rapid strategic alignment and executive decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited National Brand Awareness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpdespite a solid regional footprint kirkland reported net sales of million in fy2024 yet lags national rivals and wayfair post billions weaker brand recognition lower market share. this limited awareness restricts entry into new customer segments outside the southeast midwest capping growth potential. closing gap needs heavier marketing spend ad push estimate would mean pressuring fy margins.\u003e\n\u003c\/pdespite\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Discretionary Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe product mix is almost entirely discretionary home décor, so Kirkland Ltd (Kirkland’s, NASDAQ: KIRK) is highly exposed to consumer confidence swings; US consumer confidence fell to 99.6 in Dec 2024 from 107.8 a year earlier, raising downside risk. When inflation hit 3.4% in 2024, household spending shifted to essentials, and home furnishings saw category declines—Kirkland’s comparable sales dropped 8% in FY 2024, showing revenue volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHistorical Revenue Inconsistency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company showed volatile comparable-store sales, swinging between -4.8% in FY2022 and +3.1% in FY2024, which seeded investor caution; by Q3 2025 management reported a 2.6% comp gain but revenue still lagged pre-pandemic levels at $436.7M YTD through Sep 2025. Turnaround moves (cost cuts, assortment resets) are underway, but the history of inconsistent results makes long-term capital allocation risky—sustained, predictable growth remains the primary hurdle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmaller Marketing Budget\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKirkland's 2024 marketing spend was about $22 million versus $1.5+ billion by Target’s parent (Target Corporation, 2024), so Kirkland's share of voice is limited and national reach weakens.\u003c\/p\u003e\n\u003cp\u003eThat gap forces reliance on organic social, email, and its loyalty program; with U.S. ad impressions dominated by mega-retailers, Kirkland's risks lower top-of-mind awareness and slower traffic growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing spend ≈ $22M\u003c\/li\u003e\n\u003cli\u003eTarget parent ad spend \u0026gt; $1.5B (2024)\u003c\/li\u003e\n\u003cli\u003eHigh dependency on organic and loyalty\u003c\/li\u003e\n\u003cli\u003eLower national share-of-voice, weaker awareness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Restructuring Overhead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe ongoing digital and partnership-led restructuring has generated estimated one-time costs of about million in fy2024 pressuring kirkland operating income turning a net loss into continued near-term losses.\u003e\n\u003cpthese multi-year shifts demand org changes and tech investments that can distract store ops raise inventory training expenses temporarily reducing margins cash flow.\u003e\n\u003cpmanaging service standards during the turnaround is delicate: store staffing shortfalls and phased it rollouts risk higher churn lower same-store sales quarterly comps fell in mid-2024.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOne-time restructuring spend: $55–70M\u003c\/li\u003e\n\u003cli\u003eFY2023 net loss: $18.6M\u003c\/li\u003e\n\u003cli\u003eMid-2024 comps: -3.2%\u003c\/li\u003e\n\u003cli\u003eRisk: operational distraction, margin compression\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmanaging\u003e\u003c\/pthese\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKirkland: $661.5M sales, shrinking comps and heavy restructuring squeeze growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkirkland limited national brand and fy2024 sales vs billions at homegoods restrict growth boosting marketing would compress margins. heavy exposure to discretionary d plus us consumer confidence drop dec drove an comp decline revenue volatility. restructuring costs in fy2023 net loss pressure cash flow ops.\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Net Sales\u003c\/td\u003e\n\u003ctd\u003e$661.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Marketing Spend\u003c\/td\u003e\n\u003ctd\u003e$22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated Ad Spend Needed (3–5%)\u003c\/td\u003e\n\u003ctd\u003e$20–33M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2023 Net Loss\u003c\/td\u003e\n\u003ctd\u003e$18.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestructuring Costs 2024\u003c\/td\u003e\n\u003ctd\u003e$55–70M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Comparable Sales\u003c\/td\u003e\n\u003ctd\u003e-8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Consumer Confidence Dec 2024\u003c\/td\u003e\n\u003ctd\u003e99.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pkirkland\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eKirkland's SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get; once purchased, the complete, editable version is unlocked. You’re viewing a live preview of the real file, structured and ready to use for strategic planning. Buy now to download the full, detailed report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752320774521,"sku":"kirklands-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kirklands-swot-analysis.png?v=1772239489","url":"https:\/\/matrixbcg.com\/products\/kirklands-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}