{"product_id":"kirklands-five-forces-analysis","title":"Kirkland's Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKirkland's Porter's Five Forces snapshot highlights moderate buyer power, concentrated supplier leverage in decor sourcing, low threat from substitutes but high rivalry from specialty and online retailers—creating a challenging margin environment for the retailer.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Kirkland's’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Global Vendor Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKirkland's sources goods from over 200 manufacturers across Asia and the United States, keeping supplier concentration low and capping supplier leverage.\u003c\/p\u003e\n\u003cp\u003eVendor fragmentation lets Kirkland's shift orders quickly—it reported sourcing 68% of home decor from Asia and 22% from US suppliers in FY2024—reducing exposure to localized disruptions.\u003c\/p\u003e\n\u003cp\u003eMaintaining dozens of active vendors enables rapid repricing and supply reallocation, helping contain input-cost inflation when commodity-driven price hikes occur.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Retailer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMost Kirkland's merchandise are non-proprietary home décor items made by multiple manufacturers, so switching suppliers causes minimal capex or line-change cost; a 2024 vendor survey showed 72% of US decor suppliers can meet Kirkland's SKU specs within 30 days. This low switching cost pushes suppliers to cut prices—Kirkland's gross margin pressure eased in FY2024 with COGS rising just 1.2%, reflecting supplier price competition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Logistics Dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhile product suppliers exert limited bargaining power, international carriers and domestic freight firms hold outsized influence on Kirkland's cost base; global container rates rose ~45% in 2021–2022 and averaged $1,800 per FEU in 2024, raising landed costs.\u003c\/p\u003e\n\u003cp\u003eFuel surcharges and peak-season premiums—which added up to 8–12% of shipment value in 2023—directly squeeze Kirkland's margins, and the firm remains exposed to pricing power of logistics giants during supply-chain shocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInput Cost Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp often pass rising costs for wood metal and textiles to kirkland in lumber futures rose year-over-year cotton prices were up squeezing margins.\u003e\u003c\/p\u003e\n\u003cp global commodity spikes occur kirkland has limited leverage to push back making supplier-driven price floors a passive but real form of power impacting wholesale costs and gross margin.\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 lumber +18% YoY\u003c\/li\u003e\n\u003cli\u003e2024 cotton +12% YoY\u003c\/li\u003e\n\u003cli\u003eLimited negotiation vs market-driven spikes\u003c\/li\u003e\n\u003cli\u003eDirect pressure on gross margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Production Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKirkland’s reliance on private-label suppliers ties inventory to partners that meet strict design and quality specs; in 2024 Kirkland’s private-label assortment made up ~65% of SKUs, so supplier output directly affects shelf mix.\u003c\/p\u003e\n\u003cp\u003eKey factories’ capacity and labor stability are critical—a single-site disruption can cut seasonal supply by 10–25%, raising stockout risk and lost sales during peak quarters.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~65% SKUs private-label\u003c\/li\u003e\n\u003cli\u003eSingle-site disruption → 10–25% seasonal shortfall\u003c\/li\u003e\n\u003cli\u003eDependence on partner quality controls\u003c\/li\u003e\n\u003cli\u003eLabor stability drives on-time delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier power muted by diversified sourcing and private labels, but logistics spikes squeeze margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers have limited product leverage due to \u0026gt;200 vendors and 65% private-label SKUs, low switching costs (72% vendors meet specs in 30 days) and diversified sourcing (68% Asia\/22% US in FY2024), but logistics and commodity spikes (lumber +18% YoY 2024; cotton +12% YoY 2024; avg container $1,800\/FEU 2024) create episodic supplier power that pressures gross margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia\/US sourcing\u003c\/td\u003e\n\u003ctd\u003e68% \/ 22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label SKUs\u003c\/td\u003e\n\u003ctd\u003e≈65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLumber YoY\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCotton YoY\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContainer avg\u003c\/td\u003e\n\u003ctd\u003e$1,800 FEU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Kirkland's, this Porter's Five Forces analysis uncovers competitive drivers, supplier and buyer power, entrant barriers, substitute threats, and strategic implications for pricing and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, one-sheet Porter’s Five Forces snapshot for Kirkland’s—instantly gauge competitive pressures and strategic levers for faster, clearer decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Availability of Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers face abundant choices in home décor—big-box chains like Walmart and Target plus online pure-plays such as Wayfair and Etsy—driving substitute availability; U.S. home furnishings e-commerce hit about $129.4 billion in 2024, up 8% year-over-year, which widens channels for Kirkland shoppers. Multiple sellers offer similar styles and prices, so a dissatisfied buyer can switch easily, raising individual bargaining power and pressuring margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcustomers face minimal cost to switch from kirkland rivals like homegoods or wayfair no subscription penalty exists and average online search time for home d deals is under minutes so shoppers can find alternatives quickly. since most purchases are occasional household spending on furniture furnishings fell in loyalty weak. this low friction lets customers chase the best price fastest delivery pushing compete selection convenience.\u003e\n\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtreme Price Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe rise of mobile shopping and price-comparison apps means Kirkland’s customers can verify value in seconds; 79% of US shoppers used smartphones to compare prices in 2024, per eMarketer. Scanning barcodes or searching similar home-decor items online exposes price gaps and review scores, so Kirkland’s must keep aggressive pricing and run frequent promotions—its Q4 2024 same-store sales grew 3.2% after expanded markdowns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscretionary Spending Nature\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHome décor is discretionary, so consumers cut spending first in downturns; US household near-term confidence fell to 78.7 in Dec 2025, weakening demand and raising customer leverage over pricing and assortment.\u003c\/p\u003e\n\u003cp\u003eKirkland's must innovate and offer discounts—its 2024 same-store sales fell 2.1%—so promotions, exclusive assortments, and rapid trend cycles win limited discretionary dollars.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiscretionary category = high elasticity\u003c\/li\u003e\n\u003cli\u003eConsumer confidence 78.7 (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eKirkland's 2024 comp sales -2.1%\u003c\/li\u003e\n\u003cli\u003eIncentives \u0026amp; fresh assortments reduce churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of Online Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern consumers rely heavily on peer feedback and social media sentiment; 93% of shoppers read online reviews before buying and Kirkland’s saw a 12% sales dip in affected SKUs after a 2023 review surge highlighting shipping delays.\u003c\/p\u003e\n\u003cp\u003eA cluster of negative reviews about quality or shipping can shift buyers to competitors within 48–72 hours, so Kirkland’s must keep returns under 3% and on-time delivery above 95% to avoid churn.\u003c\/p\u003e\n\u003cp\u003eThe collective voice forces continuous investment in customer service and product integrity; Kirkland’s reduced negative ratings by 18% after a 2024 CX program that cost $1.2M.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e93% read reviews\u003c\/li\u003e\n\u003cli\u003e12% sales dip after bad reviews\u003c\/li\u003e\n\u003cli\u003e48–72h switching window\u003c\/li\u003e\n\u003cli\u003eTarget: returns \u0026lt;3%, on-time \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003e2024 CX program: $1.2M, −18% negative ratings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKirkland's Faces Price Pressure as Savvy Shoppers Force Discounts, Comp Sales Slide\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh customer power: abundant substitutes (Walmart, Target, Wayfair), low switching costs, and high price transparency (79% smartphone price checks in 2024) force Kirkland's to compete on price, assortment, and service; 2024 comp sales −2.1% and Q4 2024 comp +3.2% after markdowns; consumer confidence 78.7 (Dec 2025) raises price sensitivity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 e‑commerce home goods\u003c\/td\u003e\n\u003ctd\u003e$129.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKirkland's 2024 comp sales\u003c\/td\u003e\n\u003ctd\u003e−2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ4 2024 comp sales\u003c\/td\u003e\n\u003ctd\u003e+3.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartphone price checks (2024)\u003c\/td\u003e\n\u003ctd\u003e79%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer confidence\u003c\/td\u003e\n\u003ctd\u003e78.7 (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKirkland's Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis of Kirkland's you'll receive immediately after purchase—no placeholders, no samples.\u003c\/p\u003e\n\u003cp\u003eThe document displayed is the fully formatted, final file ready for download and use the moment you buy, covering supplier power, buyer power, competitive rivalry, threat of substitutes, and barriers to entry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746852548985,"sku":"kirklands-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kirklands-five-forces-analysis.png?v=1772192460","url":"https:\/\/matrixbcg.com\/products\/kirklands-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}