{"product_id":"kinepolis-marketing-mix","title":"Kinepolis Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kinepolis Group’s film curation, premium cinema experiences, dynamic pricing, targeted distribution, and omnichannel promotions combine to drive attendance and loyalty—this concise preview is just the start; purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready deep dive packed with data, actionable insights, and strategic recommendations to apply in business, benchmarking, or academic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Cinematic Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKinepolis prioritizes high-end viewing with proprietary Laser Ultra, pairing 4K laser projection and immersive Dolby Atmos; by end-2025 it expanded premium large-format screens to over 120 locations, driving a 7% ticket-price premium and helping box office revenue rebound to €950m in FY2024-25. These specialized theaters differentiate from streaming by delivering superior sensory fidelity and higher per-guest spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Content Programming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkinepolis expands beyond hollywood to screen live opera ballet theater and major sports raising off-peak attendance in alternate-content showings drove a uptick midweek admissions across belgium france. kinepolis film distribution secures niche local films targeting jovens seniors contributing revenue share from non-blockbuster releases this programming mix boosted overall site utilization helping maintain occupancy near quarters with weak studio slates.\u003e\n\u003c\/pkinepolis\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Food and Beverage Concepts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKinepolis Group’s Enhanced Food and Beverage Concepts center on Megacandy self-service shops and specialized in-theater dining, which contributed an estimated 8–10% of ancillary revenue in 2024 and targeted 12% by end-2025.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the mix added healthy alternatives and premium snacks—protein bowls, artisanal popcorn, and craft beverages—raising average F\u0026amp;B spend per patron from €3.80 (2021) to about €5.50 in 2025.\u003c\/p\u003e\n\u003cp\u003eThese retail offerings are positioned as core leisure components, increasing concession attach rates to roughly 58% and boosting per-visit total spend and customer dwell time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B and Corporate Event Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKinepolis repurposes cinema venues for B2B and corporate events, offering high-tech AV, on-site catering, and seating for hundreds—scalable beyond typical hotel ballrooms. In 2024 Kinepolis reported venue rental and events boosting weekday occupancy by ~18%, with corporate bookings contributing an estimated €22m to group revenue in 2024. This segment raises weekday utilization and margins by monetizing idle morning and afternoon slots.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-tech AV and capacities 200–1,200 seats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Seating and Comfort\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkinepolis has invested in cosy seats and full-recliner installations across its circuit converting cinemas into luxury leisure destinations where comfort drives higher average spend repeat visits by end-2025 roughly of european screens north american were retrofitted per company reports lifting premium ticket mix percentage points increasing per-capita f revenue\u003e \n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e65% European screens retrofitted (2025)\u003c\/li\u003e\n\u003cli\u003e40% North American screens retrofitted (2025)\u003c\/li\u003e\n\u003cli\u003ePremium-ticket mix +12 pp since 2022\u003c\/li\u003e\n\u003cli\u003ePer-capita F\u0026amp;B revenue +9% post-upgrade\u003c\/li\u003e\n\n\u003c\/pkinepolis\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKinepolis hits €950m with 120+ premium screens, 62% occupancy and €5.50 F\u0026amp;B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKinepolis premium screens, varied content, upgraded F\u0026amp;B and event rentals lifted FY2024-25 revenue to €950m, premium-screen count \u0026gt;120 (2025), occupancy ~62%, concession attach 58%, F\u0026amp;B spend €5.50 (2025), venue\/events €22m (2024), retrofit: Europe 65% \/ North America 40% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue FY24-25\u003c\/td\u003e\n\u003ctd\u003e€950m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium screens\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;120 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcession attach\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg F\u0026amp;B spend\u003c\/td\u003e\n\u003ctd\u003e€5.50 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVenue\/events rev\u003c\/td\u003e\n\u003ctd\u003e€22m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetrofit\u003c\/td\u003e\n\u003ctd\u003eEU 65% \/ NA 40% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kinepolis Group’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the cinema chain’s positioning, grounded in real practices, competitive context, and actionable implications for benchmarking, reporting, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kinepolis Group’s 4P marketing insights into a concise, leadership-ready snapshot that’s ideal for presentations, quick alignment, or board briefings—easily customizable to compare brands, inform strategy, and drive rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKinepolis maintains a balanced footprint across Europe and North America, with 2024 revenues ~€900m split ~65% Europe \/ 35% North America and strong market positions in Belgium, France, Canada, and the US.\u003c\/p\u003e\n\u003cp\u003eAcquisitions of Landmark Cinemas (2017) and MJR Digital Cinemas (2019) expanded box-office reach to ~1,200 screens in North America, boosting international admissions and EBITDA diversification.\u003c\/p\u003e\n\u003cp\u003eThis spread lowers regional GDP and attendance risk—Canada\/US summer blockbusters offset weaker European quarters—and lets Kinepolis exploit staggered release windows to smooth cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultiplex and Megaplex Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKinepolis locates multiplex and megaplex sites in high-traffic suburban shopping hubs and accessible urban centers to capture large catchment areas; its 2024 portfolio included 66 megaplexes across Europe and North America, many with 10–30+ screens and parking for 1,000+ cars. These sites emphasize public-transport links and park-and-ride access, boosting average per-site annual footfall—Kinepolis reported 20.6 million visitors in 2024—while screen scale enables broad programming and higher concession revenues per visitor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Ticket Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers access Kinepolis via integrated box offices, kiosks, and digital channels; app and website account for about 72% of ticket sales in 2024, supporting reserved seating and snack pre-orders.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the platform scales to handle peak loads—tested at 1.2 million concurrent users during major releases—keeping latency under 200 ms and outage time below 0.02% annually.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel mix raised digital revenue share to 68% of total F\u0026amp;B-plus-ticket spend in 2024, improving conversion and average transaction value by 14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion through Brownfield and Greenfield Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKinepolis grows via greenfield builds and brownfield acquisitions, opening 12 new sites and refurbishing 18 theaters in 2024–25 to meet its 4K\/IMAX-level standards and Dolby Atmos sound, keeping average capex per new site ~€18m and per renovation ~€4.5m.\u003c\/p\u003e\n\u003cp\u003eThis dual approach sped market entry in Spain and Poland in 2024, lifted average site revenue by ~22% post-refurb, and preserved local audiences while standardizing the brand experience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 new sites (2024–25)\u003c\/li\u003e\n\u003cli\u003e18 refurbishments (2024–25)\u003c\/li\u003e\n\u003cli\u003e€18m avg new-site capex\u003c\/li\u003e\n\u003cli\u003e€4.5m avg renovation capex\u003c\/li\u003e\n\u003cli\u003e~22% avg revenue lift after refit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Theater Retail Placement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkinepolis cinema layouts steer guests through f zones to screens raising exposure high-margin snacks in kinepolis reported concession revenue growth of and per-visitor spend around showing this layout pays off.\u003e\n\u003cpmegacandy self-service islands sit at central nodes and corridors boosting impulse buys during intermission pre-show pilot sites showed a uplift in candy sales vs. non-central placements\u003e\n\u003cpthe flow design shortens queuing and increases dwell time near premium displays supporting average transaction values operational throughput contribute roughly of group revenue in fy2024.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLayouts route customers past F\u0026amp;B to boost visibility\u003c\/li\u003e\n\u003cli\u003ePer-visitor concession spend ~€3.8 in 2024\u003c\/li\u003e\n\u003cli\u003eMegacandy central placement raised sales ~12% in pilots\u003c\/li\u003e\n\u003cli\u003eConcessions ≈15% of Kinepolis group revenue FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pmegacandy\u003e\u003c\/pkinepolis\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKinepolis: €900M Cinema Group — 20.6M Visitors, 72% Digital, €18M New-Site Capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKinepolis balances 65% Europe \/ 35% North America (~€900m revs 2024), 1,200 NA screens, 66 megaplexes, 20.6m visitors (2024), 72% digital ticketing, 68% digital F\u0026amp;B share, €18m avg new-site capex, €4.5m renovation, 12 new sites\/18 refurb (2024–25), concessions €3.8 per visitor (~15% group rev).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e~€900m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVisitors\u003c\/td\u003e\n\u003ctd\u003e20.6m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ticket share\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcession spend\u003c\/td\u003e\n\u003ctd\u003e€3.8\/visitor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-site capex\u003c\/td\u003e\n\u003ctd\u003e€18m avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenovation capex\u003c\/td\u003e\n\u003ctd\u003e€4.5m avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eKinepolis Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kinepolis Group 4P’s Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion with actionable insights and ready-to-use recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750420328825,"sku":"kinepolis-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kinepolis-marketing-mix.png?v=1772224827","url":"https:\/\/matrixbcg.com\/products\/kinepolis-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}