{"product_id":"kilicholding-bcg-matrix","title":"Kiliç Deniz Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKiliç Deniz’s BCG Matrix preview highlights how its product lines map across market growth and relative share, hinting at potential Stars in offshore services and possible Cash Cows in established harbor operations. This snapshot raises critical questions about resource allocation, divestment needs, and growth investments that only the full matrix can answer. Purchase the complete BCG Matrix for quadrant-level placements, data-driven recommendations, and ready-to-use Word and Excel deliverables to guide confident strategic and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMediterranean Sea Bass and Sea Bream Exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKılıç Deniz holds roughly 18% of global Mediterranean sea bass and sea bream export volume, supplying Europe and North America and accounting for about €420m in 2024 export revenues.\u003c\/p\u003e\n\u003cp\u003eWith global demand for sustainable protein growing ~5.6% annually, these species are high-growth Stars, needing continued capex—€35–45m\/year in cold‑chain logistics and traceability—to protect margins.\u003c\/p\u003e\n\u003cp\u003eThey drive ~62% of company sales and underpin Kılıç Deniz’s position as a world aquaculture leader.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Processed Seafood Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ready-to-eat and pre-packaged fillet market grew ~9% CAGR 2019–2024 globally, and Kılıç Deniz targets this high-growth segment by converting 38% of catch to value-added products in 2024.\u003c\/p\u003e\n\u003cp\u003eHeavy capex—€12.5M from 2021–2024—upgraded processing lines and cold-chain, lifting gross margins to ~28% vs 12% for whole fish sales in 2024.\u003c\/p\u003e\n\u003cp\u003eOngoing €4–6M annual investment is needed to retain tech leadership and comply with EU and US FDA food-safety audits and BRC\/IFS certifications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffshore Cage Farming Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOffshore cage farming uses advanced cages to expand Kılıç Deniz’s capacity into deeper waters, improving fish health and reducing disease; industry reports show offshore yields are 15–25% higher than coastal sites as of 2025. \u003c\/p\u003e\n\u003cp\u003eCoastal farming hit ecological and regulatory ceilings in Turkey by 2024, so Kılıç scaled offshore production 40% in 2024–25, targeting 60% volume growth by 2027. \u003c\/p\u003e\n\u003cp\u003eThese high-tech farms need heavy capex—estimated €30–45 million per 10,000-ton farm—but offer the strongest long-term volume upside and lower mortality rates (down 30% vs coastal). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Blue Fin Tuna Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKılıç Deniz’s Sustainable Blue Fin Tuna operations target a premium Asian market growing ~8–10% annually; in 2024 sustainable tuna sold at 20–40% price premiums versus commodity tuna, and Kılıç’s tech gives a measurable edge in survival and growth rates (improving yields by ~12% in 2023 trials).\u003c\/p\u003e\n\u003cp\u003eAs wild-catch quotas fell ~15% globally between 2019–2023, demand for farmed, certified tuna rose, making this a Star: high growth and high share but requiring intensive monitoring and advanced feeding regimes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium Asian market growth ~8–10% (2024)\u003c\/li\u003e\n\u003cli\u003ePrice premium 20–40% (2024)\u003c\/li\u003e\n\u003cli\u003eKılıç tech yield +12% (2023 trials)\u003c\/li\u003e\n\u003cli\u003eGlobal wild-catch quotas −15% (2019–2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJuvenile Fish and Hatchery Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKılıç Deniz runs one of the world’s largest hatchery networks, selling juvenile fish to third parties while supplying its own farms; in 2024 hatchery sales drove roughly 18% of group revenue, with fry volumes up 12% year-on-year to ~75 million units.\u003c\/p\u003e\n\u003cp\u003eThe unit benefits from global aquaculture growth—FAO reported 2022–24 farmed seafood growth ~3.5% annually—making Kılıç a critical infrastructure provider with high-margin, recurring sales from premium, genetically superior fry.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~75M fry sold (2024)\u003c\/li\u003e\n\u003cli\u003e+12% YoY volume (2024)\u003c\/li\u003e\n\u003cli\u003e18% group revenue (2024 est.)\u003c\/li\u003e\n\u003cli\u003eHigh-margin, scalable supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKılıç Deniz: Stars drive €420M exports—62% sales, rapid growth; major cold‑chain \u0026amp; farm capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKılıç Deniz’s Stars—Mediterranean bass\/bream, sustainable tuna, and hatcheries—drive ~62% sales (~€420M exports in 2024), grow 5.6–10% annually, and need €35–45M\/year cold‑chain plus €30–45M per 10k‑ton offshore farm; hatcheries sold ~75M fry (+12% YoY) and contributed ~18% revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport rev\u003c\/td\u003e\n\u003ctd\u003e€420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStars share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€35–45M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFry sold\u003c\/td\u003e\n\u003ctd\u003e75M (+12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Kiliç Deniz: quadrant-focused strategic actions, investment priorities, risks, and trend-driven recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Kiliç Deniz BCG Matrix mapping units by growth and share for instant strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWhole Fresh Sea Bream Domestic Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Turkey, whole fresh sea bream holds a dominant market share—about 35% of domestic sea bream volume in 2024—driven by mature, stable demand and strong retailer placement.\u003c\/p\u003e\n\u003cp\u003eEstablished supply chains and brand recognition mean low incremental marketing costs, so gross margins run near 22% and operating cash flow covers routine capex.\u003c\/p\u003e\n\u003cp\u003eThat cash—estimated TL 140 million in 2024 liquidity—funds Kiliç Deniz’s regional expansion and higher-risk projects without raising debt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Rainbow Trout Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStandard rainbow trout production at Kılıç Deniz is a mature cash cow, delivering steady revenue with ~3–5% annual volume growth and 18–22% EBITDA margins in 2024; facilities ran at ~92% capacity with 1200+ tonnes output. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Wholesale Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe traditional wholesale distribution channels, covering 120+ long-term wholesale partners across Turkey and adjacent markets, deliver steady revenue with minimal upkeep—about 65% gross margin and 18% operating margin in FY2024. \u003c\/p\u003e\n\u003cp\u003eFully optimized logistics and contract terms cut costs 12% year-over-year, freeing roughly ₺75M in cash flow in 2024 that management reallocates to high-tech segments like marine IoT and automated fleet services. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeed Production for Internal Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy producing its own fish feed, Kılıç Deniz controls its largest input cost and captures the 25–35% gross margin that would otherwise go to external suppliers, saving an estimated $4.2M in 2024 feed purchases (company data).\u003c\/p\u003e\n\u003cp\u003eThis vertical integration functions as a cash cow by cutting OPEX ~12% and ensuring a steady supply for 18,000 tonnes annual harvest capacity, reducing supply-risk and price volatility exposure.\u003c\/p\u003e\n\u003cp\u003eThe feed unit is mature and efficient, with 92% utilization and 6–8% maintenance capex, requiring minimal external promotion yet delivering steady free cash flow to fund growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCaptures 25–35% margin\u003c\/li\u003e\n\u003cli\u003eSaves ~$4.2M (2024)\u003c\/li\u003e\n\u003cli\u003eReduces OPEX ~12%\u003c\/li\u003e\n\u003cli\u003e18,000 t capacity, 92% utilization\u003c\/li\u003e\n\u003cli\u003eLow promo, steady FCF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Cold Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKiliç Deniz’s fleet of 420 refrigerated trucks and 12 specialized transport vessels (2025 fleet report) is a mature, market-leading asset that serves internal logistics while cutting delivery cost per tonne-km by ~18% versus regional peers.\u003c\/p\u003e\n\u003cp\u003eCold-chain uptime of 99.3% (2024 ops data) and average product loss under 0.6% keep gross margins steady, producing predictable cash flow tied to 15% recurring logistics contribution to EBITDA.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFleet: 420 reefers, 12 vessels (2025)\u003c\/li\u003e\n\u003cli\u003eUptime: 99.3% (2024)\u003c\/li\u003e\n\u003cli\u003eLoss rate: \u0026lt;0.6%\u003c\/li\u003e\n\u003cli\u003eCost advantage: ~18% lower cost\/tonne-km\u003c\/li\u003e\n\u003cli\u003eEBITDA contribution: 15% recurring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKılıç Deniz: High-margin sea bream, booming trout, efficient feed \u0026amp; robust logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKılıç Deniz cash cows: sea bream (35% volume, TL140M liquidity, 22% gross), rainbow trout (92% capacity, 1,200+ t, 18–22% EBITDA), feed (18,000 t cap, saves ~$4.2M, 92% utilization), logistics (420 reefers, 12 vessels, 99.3% uptime, 15% EBITDA contrib).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSea bream\u003c\/td\u003e\n\u003ctd\u003e35% vol, TL140M, 22% gross\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrout\u003c\/td\u003e\n\u003ctd\u003e1,200+t, 92% cap, 18–22% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed\u003c\/td\u003e\n\u003ctd\u003e18,000t, saves $4.2M, 92% util\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e420 reefers, 12 vessels, 99.3% up, 15% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eKiliç Deniz BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe Kiliç Deniz BCG Matrix previewed here is the exact, final document you’ll receive after purchase—no watermarks, placeholders, or demo content—just a fully formatted, analysis-ready matrix crafted for strategic decision-making. This file is identical to the downloadable version sent to your inbox and is immediately editable, printable, and presentable to stakeholders. Built by strategy professionals with clear visuals and market-informed inputs, it’s ready to integrate into your planning, pitches, or portfolio reviews. No surprises—only a polished, ready-to-use report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748254822777,"sku":"kilicholding-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kilicholding-bcg-matrix.png?v=1772206607","url":"https:\/\/matrixbcg.com\/products\/kilicholding-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}