{"product_id":"kia-marketing-mix","title":"Kia Motors Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKia Motors blends innovative product design, competitive pricing, broad distribution, and dynamic promotions to capture global market share; this snapshot highlights key tactics and outcomes. Unlock the full 4P's Marketing Mix Analysis to see detailed product-lines, pricing architecture, channel strategies, and campaign effectiveness in an editable, presentation-ready report. Save research time and apply actionable insights—download the complete analysis now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFull-Scale Electrification and the EV Series\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Kia expanded its E-GMP electric lineup to four core models: performance EV6, flagship three-row EV9, and mass-market EV3 and EV5, raising global EV sales share to ~28% of Kia volume (≈420,000 units in 2025). The range pegs: EV9 up to 540 km WLTP, EV6 up to 528 km, EV5\/EV3 targeted 350–430 km; 800V rapid charging supports 10–80% in ~18–25 minutes. Battery tech investments reached $3.1 billion through 2025, cutting pack cost ~12% since 2023. Interiors use bio-based leathers and recycled plastics to meet EU and US emissions and material regulations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified SUV and Crossover Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKia’s diversified SUV and crossover portfolio—led by Sportage, Sorento, and Telluride—combines ICE and hybrid powertrains to boost market reach; SUVs accounted for about 55% of global unit sales in 2024 (Kia, 2025 interim report). Bold styling and Level 2 driver-assistance features target families and adventure buyers, while multiple powertrain options per nameplate raise average transaction price and lower churn by offering buyer flexibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePurpose-Built Vehicles for Commercial Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKia's 2025 PBV (purpose-built vehicle) division centers on modular electric platforms for delivery and ride-hailing, aiming to capture the $1.5T global logistics and MaaS (mobility-as-a-service) market by 2030. \u003c\/p\u003e\n\u003cp\u003eEasy Swap technology lets one chassis host multiple body types, cutting fleet conversion costs by ~20% and reducing unit downtime from weeks to hours in pilot fleets. \u003c\/p\u003e\n\u003cp\u003eCombined hardware and SaaS—telematics, OTA updates, and custom upfits—support scalable recurring revenue; Kia targets 10% PBV revenue growth in FY2025, following pilot orders from logistics firms in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Connectivity and Software-Defined Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkia products now use over-the-air updates and the kia connect ecosystem turning cars into software-defined vehicles that drove a rise in connected-service revenue\u003e\n\u003cpowners can buy feature-on-demand services and link cars to smart homes infotainment highway driving pilot autonomous features improved user satisfaction scores by points in\u003e\n\u003cpthe shift boosts recurring revenue cuts recall costs via remote patches and supports higher resale values models sold faster in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% growth in connected-service revenue (2024)\u003c\/li\u003e\n\u003cli\u003e8-point increase in user satisfaction (2024)\u003c\/li\u003e\n\u003cli\u003e18% faster sales for connected models (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/powners\u003e\u003c\/pkia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive After-Sales and Warranty Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKia’s product extends past the car to industry-leading warranties and EV services, including 10-year\/100,000-mile hybrid battery warranties in many markets and complimentary battery health checks at regular intervals.\u003c\/p\u003e\n\u003cp\u003eKia offers battery monitoring and the Kia Charge network—over 500,000 charging points globally by 2025—plus dedicated maintenance plans to cut ownership anxiety and boost resale values by an estimated 8–12% vs peers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e10yr\/100k-mi battery warranty\u003c\/li\u003e\n\u003cli\u003e500,000+ Kia Charge points (2025)\u003c\/li\u003e\n\u003cli\u003eComplimentary periodic battery checks\u003c\/li\u003e\n\u003cli\u003eResale value uplift 8–12%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKia’s 2025 EV push: 420k units, 28% share, $3.1B batteries, 500k+ charge points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKia’s 2025 product mix: 4 E-GMP EVs (EV9\/EV6\/EV5\/EV3) ≈420,000 EVs (~28% of volume), WLTP range 350–540 km, 800V charge 10–80% ~18–25 min; SUVs 55% of sales (2024). $3.1B battery investment to 2025, pack cost −12% vs 2023. PBV modular fleets target $1.5T market; Kia Charge 500,000+ points; connected revenue +12% (2024); 10yr\/100k-mi battery warranty.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV units\u003c\/td\u003e\n\u003ctd\u003e≈420,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery spend\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKia Charge\u003c\/td\u003e\n\u003ctd\u003e500,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kia Motors’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of its marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kia Motors' 4P marketing insights into a concise, leadership-ready summary that clarifies product positioning, pricing strategy, promotion channels, and placement tactics to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Supply Chain Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKia runs automated plants in South Korea, the US, Slovakia, China, and India, producing ~2.6 million vehicles in 2024 to keep supply local and cut lead times.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Kia expanded EV-focused capacity, including Kia AutoLand Gwangmyeong (opened 2023) contributing to a targeted 300,000 EV annual capacity across dedicated lines.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification trims logistics costs—estimated 8–12% savings on freight per vehicle—and eases tariff exposure in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernized Digital Sales and Omni-channel Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKia Motors has modernized sales with an omni-channel model linking online browsing and showroom visits; its Kia Online Guide lets buyers configure cars, arrange financing, and track deliveries on mobile. By 2024 Kia reported 28% of retail sales touched a digital channel and a 12% faster lead-to-sale time. This reduces purchase friction and targets younger, tech-savvy buyers—35% of online configurators were aged 25–34 in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Dealer and Service Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKia operates in over 190 markets via roughly 3,500 authorized dealerships and 500 branded service centers worldwide (2025), and is rebranding outlets to the Opposites United design to offer premium, sustainable showrooms and EV-ready service bays. Dealers handle final vehicle delivery, hands-on demos and complex repairs—service revenue accounted for about 12% of Kia’s 2024 aftersales revenue, highlighting network importance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Expansion in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkia has expanded distribution in india and southeast asia growing regional sales by raising market share to about asean countries q3\u003e\n\u003cpby building local assembly lines and tailored retail formats kia cut import costs reduced lead times to days while keeping global brand standards cultural dealership experiences.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e2024 regional sales +28%\u003c\/li\u003e\u003cli\u003eIndia market share ~6.5% (2025 Q3)\u003c\/li\u003e\u003cli\u003eASEAN share ~4.2% (2025 Q3)\u003c\/li\u003e\u003cli\u003eImport cost cut 18%\u003c\/li\u003e\u003cli\u003eLead time 21 days\u003c\/li\u003e\n\u003c\/pby\u003e\u003c\/pkia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Logistics and Green Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKia aligns outbound logistics with its 2045 carbon neutrality target by shifting to rail for long-haul vehicle transport and piloting electric car carriers for short routes, cutting scope 3 logistics emissions. In 2024 Kia reported a 12% year-on-year drop in logistics CO2 per vehicle shipped after modal shifts and fleet upgrades. The move ties distribution to the eco-values of Kia’s EV lineup and supports lifecycle emissions claims.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRail use raised to 28% of shipments (2024)\u003c\/li\u003e\n\u003cli\u003e12% cut in logistics CO2 per vehicle (2024)\u003c\/li\u003e\n\u003cli\u003ePiloting e-carriers in 3 markets (2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKia scales global output, EV capacity and digital retail while trimming costs \u0026amp; CO2\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKia’s global footprint: ~2.6M vehicles made in SK, US, SK, CN, IN (2024); 3,500 dealers\/500 service centers (2025); EV capacity target 300k\/yr (by 2025); 28% digital touch in retail (2024); lead time 21 days; import cost cut 18%; logistics CO2 -12% (2024); India sales +28% (2024), India share ~6.5% (Q3 2025), ASEAN ~4.2% (Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal output (2024)\u003c\/td\u003e\n\u003ctd\u003e2.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers \/ Service\u003c\/td\u003e\n\u003ctd\u003e3,500 \/ 500 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV capacity\u003c\/td\u003e\n\u003ctd\u003e300k\/yr (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital retail touch\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e21 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImport cost cut\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics CO2\u003c\/td\u003e\n\u003ctd\u003e-12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndia share\u003c\/td\u003e\n\u003ctd\u003e6.5% (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASEAN share\u003c\/td\u003e\n\u003ctd\u003e4.2% (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eKia Motors 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Kia Motors 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises, fully editable and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is the same comprehensive Marketing Mix analysis available for download immediately after checkout, covering Product, Price, Place, and Promotion with actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750358102393,"sku":"kia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kia-marketing-mix.png?v=1772224426","url":"https:\/\/matrixbcg.com\/products\/kia-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}