{"product_id":"kia-business-model-canvas","title":"Kia Motors Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKia Motors BMC: Strategic blueprint for EV growth, partners \u0026amp; revenue—download editable canvas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Kia Motors’s strategic playbook with our concise Business Model Canvas—see how value propositions, key partners, and revenue streams align to fuel growth and EV transition; perfect for investors, consultants, and founders seeking actionable insights. Download the full, editable Word \u0026amp; Excel canvas for a section-by-section breakdown, financial implications, and benchmarking tools to accelerate your strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyundai Motor Group Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKia leverages Hyundai Motor Group shared ownership and platform sharing to cut R\u0026amp;D and procurement costs—group purchasing saved an estimated $4.2 billion in procurement synergies by 2024, and joint R\u0026amp;D reduced per-vehicle EV development costs ~18%. By 2025 the partnership standardized production on E-GMP electric architectures, enabling Kia to scale EV output to over 500,000 group E-GMP units annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Battery Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKia secures lithium-ion cells via strategic partnerships with SK On and LG Energy Solution, covering roughly 60–70% of its battery needs for 2025 EV volumes; these ties support ramping EV3 and EV5 production targeted at 200k+ units annually. Joint ventures and long-term offtake contracts cut supply-chain risk and helped Kia lock prices that reduced battery cost volatility by ~12% in 2024 vs 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Technology and Software Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with tech giants like Nvidia and multiple software firms drive Kia’s autonomous and connected-car push, letting Kia embed Nvidia DRIVE AI stacks and OTA (over‑the‑air) software for infotainment and ADAS; Kia reported 2024 R\u0026amp;D software spend rose 28% to KRW 1.2 trillion (≈USD 900M). By end‑2025 these alliances helped Kia claim top‑three share in global SDV (software defined vehicle) deployments, with 40% of new models offering advanced AI features.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Dealership and Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKia relies on ~3,500 independent and company-owned dealerships worldwide (2024), which handle ~95% of retail deliveries and local marketing, provide showrooms and service bays for vehicle delivery and face-to-face consultations, and ensure compliance with regional regulations and trends across Asia, Europe, North America and emerging markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,500 global dealers (2024)\u003c\/li\u003e\n\u003cli\u003e~95% of retail deliveries via dealers\u003c\/li\u003e\n\u003cli\u003ePhysical showrooms, service centers\u003c\/li\u003e\n\u003cli\u003eLocal regulatory compliance and market intel\u003c\/li\u003e\n\u003cli\u003eRegional marketing and aftersales revenue streams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCharging Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKia partners with Ionity in Europe and multiple North American providers to give EV owners access to fast chargers, supporting over 7,000 Ionity chargers across Europe and Kia’s target to triple public charging access by 2026.\u003c\/p\u003e\n\u003cp\u003eThese partnerships cut long‑distance travel friction, lower range anxiety, and drive EV sales growth—Kia aims for EVs to be 20% of sales by 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIonity network: \u0026gt;7,000 chargers (Europe)\u003c\/li\u003e\n\u003cli\u003eGoal: triple public access by 2026\u003c\/li\u003e\n\u003cli\u003eTarget: 20% EV sales mix by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKia taps HMG scale to slash EV R\u0026amp;D, secure batteries \u0026amp; target 20% EV sales by 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKia leverages Hyundai Motor Group scale (≈$4.2B procurement synergies by 2024) and E‑GMP sharing to cut EV R\u0026amp;D ~18% and scale \u0026gt;500k group E‑GMP units\/year; battery offtakes with SK On\/LGES cover ~65% of 2025 needs, trimming battery cost volatility ~12%; software ties (Nvidia) and 3,500 dealers (2024) support SDV rollouts and 20% EV sales goal by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement synergies (2024)\u003c\/td\u003e\n\u003ctd\u003e$4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV R\u0026amp;D cost cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup E‑GMP output\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;500k units\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery coverage (2025)\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers (2024)\u003c\/td\u003e\n\u003ctd\u003e~3,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Kia Motors detailing customer segments, channels, value propositions, revenue streams, key resources, activities, partners, cost structure, and customer relationships—aligned with Kia’s global manufacturing, EV transition, and mobility services strategy for investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Kia Motors’ business model with editable cells to quickly pinpoint value propositions, cost drivers, and partnership opportunities for product innovation and market expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Vehicle Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKia runs high-tech plants in South Korea, the United States, Slovakia, and Mexico, producing ~3.1 million vehicles in 2024 and cutting lead times with regional capacity; these facilities serve local markets and export corridors. By 2025 several production lines—about 20% of global capacity—have shifted to electric and purpose-built vehicles, using robotic automation and smart-factory systems to keep defect rates below 2 defects per 1,000 vehicles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkia invests over krw trillion in r annually figure to boost battery energy density by and scale hydrogen fuel-cell projects engineers optimize electric drivetrain efficiency while cutting manufacturing co2 per vehicle vs this underpins plan s targeting ev models\u003e1.6 million annual EV sales by 2030 in key markets.\n\u003c\/pkia\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Marketing and Brand Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKia runs global marketing to shift from value to design-led tech leader, spending about $1.1 billion on marketing and R\u0026amp;D in 2024 and backing Opposites United design to unify visuals across models.\u003c\/p\u003e\n\u003cp\u003eCampaigns include high-profile sports sponsorships (FIFA World Cup partner through 2026) and influencer collaborations driving a 22% rise in brand consideration among 18–34s in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging a global supply chain, Kia coordinates ~30,000 parts from 1,200+ suppliers across 20+ countries, using advanced analytics to cut inventory days by 12% (2024) and reduce disruption impact, keeping plant utilization near 88%.\u003c\/p\u003e\n\u003cp\u003eKia’s predictive models help meet production schedules and shorten dealer delivery lag to an average 7.5 days in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30,000 parts; 1,200+ suppliers\u003c\/li\u003e\n\u003cli\u003e20+ countries\u003c\/li\u003e\n\u003cli\u003eInventory days down 12% (2024)\u003c\/li\u003e\n\u003cli\u003ePlant utilization ~88%\u003c\/li\u003e\n\u003cli\u003eAverage dealer delivery 7.5 days (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and Connectivity Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKia prioritizes development of the Kia Connect ecosystem and over‑the‑air (OTA) updates to deliver seamless digital experiences linking driver, vehicle, and infrastructure; in 2024 Kia reported rolling OTA updates across its EV lineup and targeted expanding OTA-capable vehicles to 1.2 million units by 2025.\u003c\/p\u003e\n\u003cp\u003eThis software push underpins advanced driver assistance and personalized in‑car services, with Kia investing an estimated $1.1 billion in software and connectivity through 2024 to accelerate features toward level 3 autonomy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOTA updates deployed across Kia EVs; 1.2M OTA-capable units target for 2025\u003c\/li\u003e\n\u003cli\u003e$1.1B invested in software\/connectivity through 2024\u003c\/li\u003e\n\u003cli\u003eFocus: driver-vehicle-infrastructure integration, ADAS, personalized services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKia scales EV \u0026amp; software push: 3.1M cars, $1.1B software, 1.2M OTA units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKia runs regional plants producing ~3.1M vehicles (2024), shifted ~20% capacity to EVs by 2025, invests KRW 6.5T in R\u0026amp;D (2024) and $1.1B in software (2024), manages ~30,000 parts from 1,200+ suppliers, cuts inventory days 12% (2024), plant utilization ~88%, dealer delivery 7.5 days (2024), OTA-capable units target 1.2M (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicle output (2024)\u003c\/td\u003e\n\u003ctd\u003e~3.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2024)\u003c\/td\u003e\n\u003ctd\u003eKRW 6.5T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware\/connectivity (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers \/ parts\u003c\/td\u003e\n\u003ctd\u003e1,200+ \/ ~30,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days change (2024)\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant utilization\u003c\/td\u003e\n\u003ctd\u003e~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer delivery (2024)\u003c\/td\u003e\n\u003ctd\u003e7.5 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA-capable target (2025)\u003c\/td\u003e\n\u003ctd\u003e1.2M units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual Kia Motors Business Model Canvas you’ll receive—no mockups or samples. Upon purchase, you’ll download this exact, fully editable file in the same structured format, ready for presentation and analysis. What you see is the real deliverable with all content included. Purchase grants instant access to the complete document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749555089785,"sku":"kia-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kia-business-model-canvas.png?v=1772215130","url":"https:\/\/matrixbcg.com\/products\/kia-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}