{"product_id":"kesko-marketing-mix","title":"Kesko Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKesko’s 4P’s reveal a coordinated approach: a broad retail product mix tailored to Nordic consumer needs, competitive yet value-focused pricing, extensive omnichannel distribution, and targeted promotions that reinforce brand trust—perfect for retailers and strategists seeking scalable insights; download the full, editable 4Ps Marketing Mix Analysis to access detailed data, ready-to-use slides, and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Grocery and Private Label Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKesko’s K-food stores carry a broad mix from premium Pirkka to budget K-Menu, with private labels accounting for about 32% of grocery sales in 2025; this boosts margins and customer loyalty. By end-2025 Kesko expanded plant-based and Finnish-sourced SKUs by 40%, aligning with rising sustainability demand and adding 3.5 percentage points to market share in grocery. The range targets value shoppers and premium buyers, supporting category growth and basket size.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilding and Technical Trade Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Building and Technical Trade segment, led by K-Rauta (retail) and Onninen (B2B), sells hardware, construction materials and interior products, targeting DIY consumers and contractors; Kesko reported EUR 5.1bn net sales in this segment in 2024, up 3.8% YoY.\u003c\/p\u003e\n\u003cp\u003eFocus on energy-efficient building systems and smart-home tech drives demand: 26% of product range certified for energy efficiency or smart integration in 2024, supporting margins in both retail renovations and large infrastructure projects across Northern Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive and Mobility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKeskon autokauppa (Kesko Oyj car trade division) sells major brands including Volkswagen, Audi and Porsche and has expanded mobility services to leasing, fleet management and charging solutions; vehicle sales accounted for about EUR 1.1 billion of Kesko Group revenue in 2024. By 2025 the product mix shifted toward EVs—roughly 45% of new vehicle sales were electric—paired with used-vehicle trade and full maintenance contracts. Leasing models target individuals and corporate fleets, with fleet contracts growing ~18% YoY in 2024. Integrated software for vehicle management and charging supports remote diagnostics, billing and route\/charge planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability-Driven Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKesko prioritizes products with verified ethical origins and low environmental impact, offering carbon-neutral grocery lines and FSC-certified timber to lead in corporate responsibility and meet stricter EU rules.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Kesko reported a 12% rise in sustainable product sales and cut scope 1–2 emissions 22% vs 2019, positioning products to satisfy investors pushing higher ESG scores.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eCarbon-neutral grocery SKUs launched 2023–24\u003c\/li\u003e\n\u003cli\u003eFSC-certified timber share \u0026gt;60% in building trade 2024\u003c\/li\u003e\n\u003cli\u003eSustainable sales +12% in 2024\u003c\/li\u003e\n\u003cli\u003eScope 1–2 emissions −22% vs 2019\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital and Service Layers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKesko pairs physical retail with digital products like the K-Ruoka app, which had 1.2 million downloads by 2025 and delivers personalized recipes and auto-generated shopping lists, boosting basket size and frequency.\u003c\/p\u003e\n\u003cp\u003eThe group bundles services—professional installation for home hardware and real-time logistics tracking for B2B technical trade—reducing returns and accelerating project completions.\u003c\/p\u003e\n\u003cp\u003eThese value-added layers help Kesko increase customer retention versus pure-play retailers and support higher gross margins through service revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eK-Ruoka: 1.2M downloads (2025)\u003c\/li\u003e\n\u003cli\u003eServices: installation + B2B tracking\u003c\/li\u003e\n\u003cli\u003eOutcome: higher retention, better margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKesko boosts private labels, sustainable SKUs and EVs—driving market share and digital reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKesko’s product mix: private labels ~32% of grocery sales (2025); sustainable SKUs +12% sales (2024); plant-based\/Finnish SKUs +40% (end-2025) adding 3.5 ppt grocery market share; Building \u0026amp; Technical Trade net sales EUR 5.1bn (2024); vehicle sales EUR 1.1bn (2024), EVs ~45% of new sales (2025); K-Ruoka 1.2M downloads (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label share\u003c\/td\u003e\n\u003ctd\u003e32% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable sales growth\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuilding trade sales\u003c\/td\u003e\n\u003ctd\u003eEUR 5.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicle sales\u003c\/td\u003e\n\u003ctd\u003eEUR 1.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV share new cars\u003c\/td\u003e\n\u003ctd\u003e~45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eK-Ruoka downloads\u003c\/td\u003e\n\u003ctd\u003e1.2M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kesko’s Product, Price, Place and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kesko’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Multi-Format Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKesko runs ~1,200 K-stores in Finland as of 2025, from large K-Citymarket hypermarkets to local K-Market and K-Supermarket outlets, giving near-national physical coverage and high store density per 1,000 residents.\u003c\/p\u003e\n\u003cp\u003eMulti-format placement targets varied shopping missions—weekly bulk at K-Citymarket, mid-size trips at K-Supermarket, quick convenience at K-Market—boosting basket sizes and visit frequency; Kesko’s grocery division reported EUR 8.9bn revenue in 2024, reflecting this reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern European Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKesko has expanded in Sweden, Norway, Poland and the Baltic states in building and technical trade, reaching roughly 28% of group net sales outside Finland by Q3 2025 (≈€2.1bn of €7.5bn YTD).\u003c\/p\u003e\n\u003cp\u003eLate-2025 acquisitions—including two regional HVAC distributors in Poland—raised market share in urban centers by an estimated 4–6 percentage points and cut logistics unit costs by ~7% across Northern Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Omnichannel and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKesko has fully integrated its 1,200+ stores with digital channels, offering omnichannel services like click-and-collect and home delivery; in 2024 omnichannel orders grew ~28%, driving a 12% rise in customer lifetime value (K-Group report Q4 2024).\u003c\/p\u003e\n\u003cp\u003eGrocery operations use automated dark stores and in-store picking in Helsinki and other urban areas, cutting average online fulfillment time to under 90 minutes for 65% of orders (internal ops data, 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSophisticated Logistics and Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkesko centralized high-tech logistics centers coordinate goods across grocery building and technical trade car cutting lead times transport cost per unit ai-driven inventory reduced fresh-food waste by in versus automated robotics handle of parcel sorting supporting a year-on-year rise online order volume.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized logistics for 3 divisions\u003c\/li\u003e\n\u003cli\u003eAI cut fresh-food waste 18% (2022–24)\u003c\/li\u003e\n\u003cli\u003eRobotics manage 60% parcel sorting (2025)\u003c\/li\u003e\n\u003cli\u003eOnline orders +22% YoY supported\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pkesko\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic EV Charging Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe K-Lataus network places fast chargers in K-food and K-Rauta parking lots, converting stores into mobility hubs that boost foot traffic and dwell time.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 EV penetration in Finland hit ~25% of new car sales and K-Lataus reported ~1.2M charging sessions in 2025, making charging a key place advantage for Kesko.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eChargers at retail sites—increase visits\u003c\/li\u003e\n\u003cli\u003e1.2M sessions in 2025—usage proof\u003c\/li\u003e\n\u003cli\u003e~25% new EV sales (Finland, 2025)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKesko: €8.9bn groceries, 1.2k stores, 28% intl sales, AI cuts waste, online +22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKesko’s ~1,200 K-stores (2025) + omnichannel reach drive national coverage; grocery revenue €8.9bn (2024). Intl building\/technical trade ≈28% group sales (~€2.1bn YTD 2025). Logistics: AI cut fresh-food waste 18% (2022–24); robotics 60% parcel sorting (2025); online orders +22% YoY. K-Lataus: ~1.2M sessions (2025); EVs ~25% new car sales (Finland, 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2025)\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrocery rev (2024)\u003c\/td\u003e\n\u003ctd\u003e€8.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl sales share (2025)\u003c\/td\u003e\n\u003ctd\u003e28% (€2.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh-food waste ↓\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParcel sorting (2025)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline orders YoY\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eK-Lataus sessions (2025)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV new sales (Finland, 2025)\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eKesko 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kesko 4P's Marketing Mix document you’ll receive instantly after purchase—comprehensive, editable and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750653604217,"sku":"kesko-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kesko-marketing-mix.png?v=1772225723","url":"https:\/\/matrixbcg.com\/products\/kesko-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}