{"product_id":"keppel-marketing-mix","title":"Keppel Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKeppel’s marketing weaves product innovation, strategic pricing, targeted distribution, and integrated promotion to reinforce its leadership across marine, property, and infrastructure sectors; the preview highlights key tactics but only scratches the surface. Get the full 4Ps Marketing Mix Analysis—editable, data-driven, and presentation-ready—to save research time and apply Keppel’s playbook to your strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKeppel’s Infrastructure and Energy Solutions deliver renewable power and waste-to-energy plants that served over 1.2 GW of green capacity and processed ~3.6 million tonnes of waste in 2024, supporting urban utility reliability and decarbonization targets.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Keppel shifted investment to integrated green power and sustainable water treatment, allocating ~SGD 450m for projects and aiming to cut client emissions by ~30% vs 2020 baselines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConnectivity and Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKeppel offers high-performance digital infrastructure—data centers and subsea cables—serving surging cloud and low-latency needs across Asia-Pacific and Europe; its data center portfolio reached c.1.2 GW IT load capacity by end-2024, supporting hyperscalers and enterprises.\u003c\/p\u003e\n\u003cp\u003eKeppel differentiates with energy-efficient cooling: designs cut PUE (power usage effectiveness) to ~1.2 versus industry ~1.5, lowering carbon intensity and operating costs while tapping a projected APAC hyperscale demand growth of ~15% CAGR to 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Urban Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKeppel develops sustainable urban spaces that blend residential, commercial, and recreational areas into eco-friendly ecosystems, with its Urban Solutions \u0026amp; Infrastructure arm delivering projects across 10+ countries and contributing to group revenue of SGD 1.6 billion in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe portfolio includes smart townships and regenerated districts—like the 2030 target to halve operational carbon intensity—prioritizing high-quality living and reduced carbon footprints through green building certifications (BCA Green Mark, LEED) on \u0026gt;70% of developments.\u003c\/p\u003e\n\u003cp\u003eThese offerings leverage Keppel’s master-planning expertise and green building technology, using district cooling, smart energy management, and circular water systems to cut lifecycle emissions by an estimated 25–35% versus conventional projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Private Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKeppel, as a global asset manager, sponsors and manages private funds and REITs focused on real assets—real estate and infrastructure—offering access to projects in logistics, data centres, and renewables.\u003c\/p\u003e\n\u003cp\u003eThese structured vehicles target long-term value and steady distribution yields; Keppel’s asset management AUM reached about US$24.5bn in 2025, with its listed REITs yielding c.4–6% dividend yields historically.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUS$24.5bn AUM (2025)\u003c\/li\u003e\n\u003cli\u003eFocus: logistics, data centres, renewables\u003c\/li\u003e\n\u003cli\u003eTarget distribution yields ~4–6%\u003c\/li\u003e\n\u003cli\u003eInvestors: institutional and retail via funds\/REITs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Urbanization Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpintegrated urbanization solutions bundles keppel engineering infrastructure and digital teams to tackle city-scale needs like waste-to-energy district cooling smart mobility targeting governments large developers. in reported s order wins with projects cutting energy by up vs chiller plants. the suite improves urban resilience via circular waste streams security iot-driven demand management. typical contracts span years irr targets of\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets governments \u0026amp; large developers\u003c\/li\u003e\n\u003cli\u003eWaste-to-energy + circularity\u003c\/li\u003e\n\u003cli\u003eDistrict cooling: ~40% energy saving\u003c\/li\u003e\n\u003cli\u003eIoT smart city ops, 10–25yr contracts\u003c\/li\u003e\n\u003cli\u003eIRR target 8–12%, S$1.2bn 2024 wins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKeppel: 1.2GW green power, 1.2GW datacentres, S$1.6bn urban revenue, US$24.5bn AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKeppel’s product mix spans green power (1.2 GW, ~3.6 MT waste processed in 2024), data centres (c.1.2 GW IT load by end‑2024), urban solutions (SGD 1.6bn revenue FY2024; 10+ countries) and asset management (US$24.5bn AUM 2025), targeting ~30% client emissions cuts vs 2020 and IRR 8–12% on 10–25yr contracts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen power \u0026amp; WtE\u003c\/td\u003e\n\u003ctd\u003eCapacity \/ waste\u003c\/td\u003e\n\u003ctd\u003e1.2 GW \/ 3.6 MT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centres\u003c\/td\u003e\n\u003ctd\u003eIT load\u003c\/td\u003e\n\u003ctd\u003ec.1.2 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban solutions\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ countries\u003c\/td\u003e\n\u003ctd\u003eSGD 1.6bn \/ 10+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset mgmt\u003c\/td\u003e\n\u003ctd\u003eAUM \/ yields\u003c\/td\u003e\n\u003ctd\u003eUS$24.5bn \/ 4–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into Keppel’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Keppel’s 4P marketing insights into a concise, leadership-ready snapshot that’s ideal for quick alignment, presentations, or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Headquarters in Singapore\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSingapore is Keppel’s global headquarters and strategic hub, steering operations across 20+ countries and coordinating logistics for its multi‑sector portfolio; as of FY2024 Keppel reported S$8.9bn revenue and centralised capital deployment from this base. The city‑state’s financial ecosystem—S$3.1tn in banking assets (2024) and deep REIT\/asset management markets—supports Keppel’s asset management and capital‑raising activities. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePresence in High-Growth Asian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKeppel holds a deep footprint in high-growth Asian markets like China and Vietnam, where urbanization drives demand—China’s urban construction investment rose 4.5% in 2024 and Vietnam’s FDI in real estate hit $3.2bn in 2024. Keppel uses local offices and joint ventures (over 30 JV projects in APAC by 2025) to navigate regulations and build community ties, making its sustainable urbanization solutions culturally and economically relevant to each market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Europe and North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKeppel expanded into Europe and North America in 2023–2025, opening regional offices in London, Amsterdam, and Houston to manage a 120 MW portfolio of wind assets and 450 MW equivalent of data center capacity across Western markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Asset Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKeppel uses digital asset management platforms that deliver real-time performance dashboards and investor portals, supporting oversight of its S$36bn global asset base as of 2025 and 24\/7 access across time zones.\u003c\/p\u003e\n\u003cp\u003eThese platforms speed reporting—reducing monthly close and investor query turnaround by ~30% in 2024—and enable secure two-way communication with institutional and retail investors worldwide.\u003c\/p\u003e\n\u003cp\u003eBenefits: \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time dashboards for S$36bn AUM\u003c\/li\u003e\n\u003cli\u003e24\/7 global investor access\u003c\/li\u003e\n\u003cli\u003e~30% faster reporting and query resolution (2024)\u003c\/li\u003e\n\u003cli\u003eSecure investor portals for two-way communication\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Project and Asset Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKeppel’s project and asset locations concentrate revenue nodes: over 20 data centres across APAC, 5 major power plants, and mixed-use urban developments in Singapore, Vietnam, and China that generated S$1.8bn in 2024 recurring income.\u003c\/p\u003e\n\u003cp\u003eSites are chosen for grid and fibre access, port\/rail links, and proximity to top GDP cities—typically within 30 km of central business districts—to cut logistics and latency.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: 60% of recurring revenue comes from assets inside top-10 GDP metro areas, improving uptime and lease rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20+ data centres in APAC\u003c\/li\u003e\n\u003cli\u003e5 major power plants\u003c\/li\u003e\n\u003cli\u003eS$1.8bn 2024 recurring income\u003c\/li\u003e\n\u003cli\u003e60% revenue from top-10 metro areas\u003c\/li\u003e\n\u003cli\u003eSites ≤30 km from CBDs for low latency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKeppel from Singapore: S$36bn AUM, S$8.9bn revenue, S$1.8bn recurring, 20+ APAC data centres\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKeppel centralises global ops from Singapore (HQ) supporting S$36bn AUM and S$8.9bn FY2024 revenue; 60% recurring income sits in top‑10 metro areas, with 20+ APAC data centres, 5 power plants, and S$1.8bn 2024 recurring income—digital platforms cut reporting time ~30% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHQ\u003c\/td\u003e\n\u003ctd\u003eSingapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eS$36bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eS$8.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring income 2024\u003c\/td\u003e\n\u003ctd\u003eS$1.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centres\u003c\/td\u003e\n\u003ctd\u003e20+ (APAC)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower plants\u003c\/td\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue in top‑10 metros\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReporting speedup\u003c\/td\u003e\n\u003ctd\u003e~30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eKeppel 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Keppel 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751171305849,"sku":"keppel-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/keppel-marketing-mix.png?v=1772228558","url":"https:\/\/matrixbcg.com\/products\/keppel-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}