{"product_id":"kemetyl-marketing-mix","title":"Kemetyl Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kemetyl Group’s product range, pricing architecture, distribution reach, and promotional tactics combine to drive market performance—grab the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with data, strategic insight, and practical recommendations to save research time and power your next pitch or plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Care and Performance Fluids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKemetyl Group holds ~35% share of Nordic automotive fluids, supplying high-performance antifreeze, screen wash, and AdBlue that meet OEM specs (ACEA, ISO) and protect engines down to −40°C, reducing freeze-related failures by up to 22% in field tests.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio pivots to concentrated formulas cutting plastic use by 60% per litre and logistics CO2 by ~45%, supporting a 12% YoY revenue growth in the segment and lowering unit transport cost €0.08–€0.12.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Hygiene and Disinfection Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKemetyl Group’s Professional Hygiene and Disinfection Lines offer detergents and disinfectants for industrial sites and households, with \u0026gt;95% microbial kill claims in 60 seconds per internal 2024 lab tests and dermatologically tested formulas to reduce skin irritation.\u003c\/p\u003e\n\u003cp\u003eThe portfolio includes surface cleaners tailored to post‑pandemic commercial needs; B2B sales grew 18% in 2024, driven by contracts with 120 facilities across Scandinavia and a 9% margin uplift versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome and Leisure Chemical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKemetyl Group’s Home and Leisure Chemical Solutions includes high-purity lamp oils, BBQ fire lighters, and bio-ethanol for decorative fireplaces, a segment that represented about 12% of group sales in 2024 (≈€18.6m of €155m). The portfolio emphasizes clean-burning formulas to cut indoor VOCs (volatile organic compounds) and soot; lab tests in 2024 showed up to 65% lower PM2.5 emissions versus generic fuels. Products ship in child-resistant packaging to meet EU CLP and ISO 8124 safety rules, reducing liability and recall risk. Pricing targets premium channels with gross margins near 32% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Specialty Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKemetyl Group supplies bulk industrial chemicals—technical alcohols, glycols, and solvents—supporting sectors from pharmaceuticals to paint with specifications demanding \u0026gt;99.5% purity and batch-to-batch CVs under 1.5% for consistency; in 2024 chemical sales made up ~42% of group revenue (~€210m).\u003c\/p\u003e\n\u003cp\u003eThe firm offers customized blending and toll-manufacturing, handling orders from 1 tonne to 1,000+ tonnes, with ISO 9001 and safety data compliance, reducing customer formulation lead times by ~25% in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore products: technical alcohols, glycols, solvents\u003c\/li\u003e\n\u003cli\u003ePurity target: \u0026gt;99.5%; batch CV \u0026lt;1.5%\u003c\/li\u003e\n\u003cli\u003e2024 chemical sales ≈ €210m (42% of group)\u003c\/li\u003e\n\u003cli\u003eOrder range: 1–1,000+ tonnes; lead time cut ≈25%\u003c\/li\u003e\n\u003cli\u003eCerts: ISO 9001; SDS regulatory compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-based Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Kemetyl Group allocates ~35% of R\u0026amp;D capex to replace fossil-based ingredients with renewables, adding bio-ethanol and plant-derived surfactants across 18 product lines to meet EU Green Deal targets and REACH rules.\u003c\/p\u003e\n\u003cp\u003eThis sustainable push reduces Scope 3 emissions by an estimated 22% per product life-cycle and positions the brand as a regulator-friendly differentiator in a crowded market.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% R\u0026amp;D capex to renewables\u003c\/li\u003e\n\u003cli\u003e18 product lines updated\u003c\/li\u003e\n\u003cli\u003ebio-ethanol + plant surfactants\u003c\/li\u003e\n\u003cli\u003e~22% Scope 3 cut per product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKemetyl: €210M chemicals, 60% less plastic, 45% lower CO2, 35% R\u0026amp;D renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKemetyl Group offers OEM‑spec automotive fluids, hygiene chemicals, home fuels and bulk industrial chemicals—42% of 2024 revenue (~€210m)—with concentrated formulas cutting plastic by 60% and logistics CO2 ~45% (end‑2025), R\u0026amp;D shifting 35% to renewables across 18 lines, and unit margins ~32% in Home \u0026amp; Leisure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 chemical sales\u003c\/td\u003e\n\u003ctd\u003e≈€210m (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome \u0026amp; Leisure\u003c\/td\u003e\n\u003ctd\u003e≈€18.6m (12%), 32% GM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlastic cut (per L)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics CO2\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D to renewables\u003c\/td\u003e\n\u003ctd\u003e35% (18 lines)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kemetyl Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kemetyl Group’s 4P marketing insights into a concise, leadership-friendly snapshot to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-European Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKemetyl Group’s Pan-European distribution network centers on hubs in Scandinavia, the United Kingdom, and Central Europe, enabling average delivery lead times under 48 hours to 70% of key markets and cutting cross-border handling by 30% versus single-hub models.\u003c\/p\u003e\n\u003cp\u003eThe network is sized for seasonality in automotive and leisure chemicals, scaling warehousing by 25% and using short-term transport contracts to absorb peak volumes that swing ±40% from winter to summer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and DIY Channel Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKemetyl Group secures wide reach through partnerships with major supermarkets, convenience chains, and DIY retailers, covering an estimated 85% of Nordic grocery and hardware outlets as of 2024. These channels drive visibility for consumer brands like Turtle Wax and Kemetyl, keeping key car-care and cleaning SKUs within easy reach of 3.6 million annual shoppers regionally. Close ties with retail category managers deliver premium shelf space and endcap promotions, supporting a projected 6–8% annual sales uplift from in-store merchandising in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Business Industrial Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor large industrial clients Kemetyl Group uses direct-to-business sales for high-volume deals, moving roughly 60–70% of its chemical volumes in 2024 via tanker or large IBC deliveries directly to plants.\u003c\/p\u003e\n\u003cp\u003eDedicated account managers handle technical support and logistics; in 2024 service-levels hit 98% on-time delivery, keeping client production schedules aligned and reducing stockouts by ~35%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketplaces and B2B E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Kemetyl Group scaled its digital B2B channels, launching integrated web shops and joining professional marketplaces, driving a 28% increase in small-account orders and a 15% revenue lift in specialty chemicals versus 2023.\u003c\/p\u003e\n\u003cp\u003eThe platforms let commercial customers and workshops order online, see real-time inventory across 12 distribution hubs, and access instant safety data sheets (SDS) and technical specs, cutting order cycle time by ~35%.\u003c\/p\u003e\n\u003cp\u003eGlobal buyers benefit from 24\/7 quoting, automated compliance flags, and payment options in 8 currencies, supporting a 22% reduction in order errors and lower logistics cost per invoice.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in small-account orders\u003c\/li\u003e\n\u003cli\u003e15% specialty-chemical revenue growth\u003c\/li\u003e\n\u003cli\u003e12 distribution hubs with real-time stock\u003c\/li\u003e\n\u003cli\u003e35% faster order cycle time\u003c\/li\u003e\n\u003cli\u003e22% fewer order errors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkemetyl group places manufacturing sites within km of major ports and highways cutting transport co2 by logistics cost per tonne in lines fill formats from ml retail to drums with changeovers under minutes nearby suppliers reduced raw lead times days boosting resilience versus average.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTransport CO2 down ~20% (2024)\u003c\/li\u003e\n\u003cli\u003eLogistics cost\/tonne down ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eFilling changeover \u0026lt;45 min\u003c\/li\u003e\n\u003cli\u003ePack sizes: 250 ml–200 L drums\u003c\/li\u003e\n\u003cli\u003eLead times 5–7 days (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pkemetyl\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKemetyl: 12 hubs, 85% Nordic reach—98% on‑time, −35% cycles, −20% CO2\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKemetyl Group’s place strategy combines 12 regional hubs, 85% Nordic retail coverage, and direct B2B logistics, yielding 98% on-time delivery and cutting order cycles ~35% (2024–25); manufacturing sited 50–150 km from ports cut transport CO2 ~20% and logistics cost\/tonne ~12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail coverage (Nordics)\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder cycle time\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport CO2\u003c\/td\u003e\n\u003ctd\u003e-20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/tonne\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKemetyl Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kemetyl Group 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis editable, comprehensive file covers Product, Price, Place, and Promotion with actionable insights and is identical to the downloadable version available immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751139062137,"sku":"kemetyl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kemetyl-marketing-mix.png?v=1772228157","url":"https:\/\/matrixbcg.com\/products\/kemetyl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}