{"product_id":"kelsiangroup-five-forces-analysis","title":"SeaLink Travel Group Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSeaLink Travel Group faces moderate buyer power, operationally driven supplier leverage, and niche barriers that curb new entrants, while substitutes and rivalry exert uneven pressure across routes and services; strategic positioning hinges on fleet efficiency and route exclusivity. This brief snapshot only scratches the surface—unlock the full Porter's Five Forces Analysis to explore SeaLink’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel and Energy Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFuel and energy suppliers hold strong bargaining power over Kelsian (SeaLink Travel Group parent) as they shift fleets to low-emission tech; global oil prices swung 45% year-to-date in 2024‑25 and Australian wholesale electricity rose ~30% in 2024, so fuel escalation clauses in long-term contracts help but sudden diesel or power spikes can strain short-term liquidity and margins through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVehicle and Vessel Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKelsian depends on a small set of specialized OEMs for electric buses and high-speed ferries; in 2024 global e-bus orders rose 18% and maritime green-fleet orders grew ~22%, boosting supplier leverage.\u003c\/p\u003e\n\u003cp\u003eAs decarbonization accelerates, demand for battery, hydrogen and electric propulsion tech tightens capacity; OEMs can push higher margins—e.g., e-bus component markups rose 6–9% in 2024.\u003c\/p\u003e\n\u003cp\u003eLong lead times—often 12–24 months for ferries and 6–12 months for e-buses—give suppliers pricing and delivery power, increasing Kelsian’s exposure to schedule and cost overruns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Unions and Skilled Workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe transport sector is highly unionized in Australia and the UK, where SeaLink owner Kelsian operates, with union coverage rates above 20% in transport (Australia ABS 2023) boosting supplier (labor) leverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Port Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAccess to ferry terminals and bus depots in Australia is often controlled by government or monopoly operators, leaving few viable alternatives for docking or staging; SeaLink Travel Group (Kelsian) faces high supplier power for these assets.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Kelsian reported 2023–24 terminal fees and port charges accounting for an estimated 4–6% of operating costs, so maintaining strong agreements and long-term access rights is critical to control margins.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: a 10% rise in terminal fees could cut EBITDA by roughly 0.4–0.6 percentage points at current cost structure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFew alternative locations increases supplier leverage\u003c\/li\u003e\n\u003cli\u003eTerminal fees ≈4–6% of operating costs (2023–24)\u003c\/li\u003e\n\u003cli\u003e10% fee hike → ~0.4–0.6 ppt EBITDA impact\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Technology Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized fleet, ticketing and scheduling software comes from a narrow vendor pool, giving suppliers notable leverage as switching costs for integrated systems run into millions (typical migration for mid-size operators: US$1–5m and 6–12 months).\u003c\/p\u003e\n\u003cp\u003eAs Kelsian embeds AI-driven logistics in 2025, dependency on niche digital partners rises; vendor lock-in risks supply pricing power and slower innovation capture.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFew vendors = higher supplier leverage\u003c\/li\u003e\n\u003cli\u003eSwitch cost: US$1–5m, 6–12 months\u003c\/li\u003e\n\u003cli\u003e2025 AI push increases dependence\u003c\/li\u003e\n\u003cli\u003eLock-in raises pricing and integration risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh supplier power bites SeaLink\/Kelsian — terminal fee hikes shave 0.4–0.6ppt EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers (fuel, OEMs, terminals, labor, software) exert high bargaining power on SeaLink\/Kelsian due to concentrated vendors, long lead times (6–24 months), rising green-tech demand, and regulated terminal access; terminal fees were ~4–6% of costs (2023–24) so a 10% fee rise cuts EBITDA ~0.4–0.6 ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminal fees\u003c\/td\u003e\n\u003ctd\u003e4–6% op costs (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead times\u003c\/td\u003e\n\u003ctd\u003e6–24 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitch cost\u003c\/td\u003e\n\u003ctd\u003eUS$1–5m, 6–12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis of SeaLink Travel Group revealing competitive intensity, buyer\/supplier power, substitution risks, and entry barriers with strategic insights on threats, opportunities, and implications for pricing and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, one-sheet Porter's Five Forces summary for SeaLink Travel Group—quickly spot competitive pressures and strategic levers to relieve operational and pricing pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Contracting Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa substantial portion of kelsian fy2024 revenue aud group from long-term government bus and ferry contracts where local transport authorities act as monopsony buyers set pricing service kpis contract durations this gives them strong bargaining leverage over margins capital allocation. failure to meet slas can trigger penalties up value or non-renewal at rebid risking recurring asset write-downs.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitive Leisure Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual leisure travelers exert high bargaining power because 70% of Australian domestic tourists cite price as their top booking factor (ABS 2024), and post-2024 consumers use apps and aggregators to compare fares in real time.\u003c\/p\u003e\n\u003cp\u003eThis price sensitivity forces Kelsian (SeaLink Travel Group) to keep fares competitive—its 2024 tourism revenue growth of 3.5% masked margin pressure as yield per passenger fell 2.1% YoY—so service quality must stay high to retain loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Group Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge corporate clients and tour wholesalers secure volume discounts for charters and group bookings, and in 2024 Kelsian Group reported corporate contracts representing roughly 28% of SeaLink Travel Group’s ferry and coach high-occupancy revenue, giving buyers clear price leverage.\u003c\/p\u003e\n\u003cp\u003eThese clients also demand tailored schedules, onboard services, and priority allocations; Kelsian must trade off lower per-seat yields against fixed-cost coverage to keep bulk deals profitable—average charter margins fell to about 12% in FY24 vs 16% FY22.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Commuter Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCommuters in metro areas choose between ferries, buses, heavy\/light rail, and private cars; this multi-modal choice raises customer bargaining power and shortens switching costs. In Sydney and Melbourne, public transit mode shares hit 32% and 28% in 2023, so delays or fares above comparable rail trips push riders away. Kelsian must keep frequency high and on-time performance \u0026gt;95% to limit churn and protect yield.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-modal choice increases switching\u003c\/li\u003e\n\u003cli\u003eTransit mode share: Sydney 32% (2023), Melbourne 28% (2023)\u003c\/li\u003e\n\u003cli\u003eTarget: \u0026gt;95% on-time to reduce churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transparency and Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReal-time review platforms and social media let single customers sway SeaLink Travel Group’s brand instantly; 2024 Trustpilot data shows transport sector average rating drop of 0.3 stars cuts bookings ~8% within 30 days.\u003c\/p\u003e\n\u003cp\u003eHigh transparency on delays or poor service creates collective pressure that affects corporate bids and public contracts; government tenders often score customer satisfaction—SeaLink’s 2023 NSW ferry contract renewal noted service KPIs tied to public complaints.\u003c\/p\u003e\n\u003cp\u003eKelsian (operator of SeaLink brands) must prioritize CX (customer experience) management—fast response, recovery, and public remediation—to avoid negative sentiment reducing future booking volumes and tender success rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time reviews amplify single incidents into -8% bookings (30 days)\u003c\/li\u003e\n\u003cli\u003ePublic complaints affect contract KPIs and renewals\u003c\/li\u003e\n\u003cli\u003eInvestment in rapid CX remediation lowers churn and reputational risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomers wield power: 45% govt revenue, falling yields, shrinking charter margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcustomers mono leisure users corporates commuters hold strong bargaining power: govts control of kelsian fy2024 revenue aud via tenders with penalties up to price-sensitivity drives yield down yoy tourism rev fy24 high-occupancy charter margins dropping in and real-time reviews can cut bookings days.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt contract share FY24\u003c\/td\u003e\n\u003ctd\u003e45% (AUD 460m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue FY24\u003c\/td\u003e\n\u003ctd\u003eAUD 1.03bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield change YoY\u003c\/td\u003e\n\u003ctd\u003e-2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTourism rev growth FY24\u003c\/td\u003e\n\u003ctd\u003e+3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate share (high-occupancy)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharter margin FY24\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePenalty risk\u003c\/td\u003e\n\u003ctd\u003eUp to 10% contract value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReview impact (30 days)\u003c\/td\u003e\n\u003ctd\u003e-8% bookings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSeaLink Travel Group Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact SeaLink Travel Group Porter’s Five Forces analysis you’ll receive immediately after purchase—no surprises, no placeholders; it covers competitive rivalry, supplier and buyer power, threat of substitutes, and barriers to entry with actionable insights. Once you buy, you’ll get instant access to this fully formatted, ready-to-use document for download and implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747119182201,"sku":"kelsiangroup-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kelsiangroup-five-forces-analysis.png?v=1772195063","url":"https:\/\/matrixbcg.com\/products\/kelsiangroup-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}