{"product_id":"kelsiangroup-business-model-canvas","title":"SeaLink Travel Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeaLink Travel Group: Compact Business Model Canvas — Strategy, Revenue \u0026amp; Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind SeaLink Travel Group’s business model—this concise Business Model Canvas maps customer segments, revenue streams, key partners and cost structure to show how SeaLink competes and scales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Transport Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKelsian (SeaLink Travel Group) holds long-term contracts with state and regional governments across Australia, Singapore and the UK, covering bus and ferry networks that generate roughly A$1.2bn in contracted revenue over the last 12 months to June 2025; these deals require strict service-level agreements and deliver stable, low-risk cashflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTourism and Destination Marketing Boards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcollaborations with tourism australia and regional boards drive passenger volumes for kelsian leisure brands joint campaigns contributing to a reported year uplift in sealink arrivals kangaroo island rottnest fy2024 boosting whitsundays bookings by calendar year.\u003e\n\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs Kelsian shifts to low-emission fleets, partnerships with charging-infrastructure firms and renewable energy providers fund rollout of electric bus depots and fast chargers—supporting 1,200+ EV buses planned group-wide by 2028 and reducing Scope 1 emissions toward a 46% cut by 2030 (base 2020).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOriginal Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSeaLink partners with bus and vessel OEMs to co-design and maintain a fleet that cut operating fuel costs up to 20% per route and reduced downtime by 12% in 2024, enabling rollout of hydrogen fuel cells and 500+ kWh battery systems across select vessels and coaches.\u003c\/p\u003e\n\u003cp\u003eOngoing OEM dialogue ensures compliance with IMO and EU CO2 standards and Australia’s National Heavy Vehicle Regulator rules, accelerating upgrades and warranty-backed retrofits.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20% fuel cost reduction (typical routes, 2024)\u003c\/li\u003e\n\u003cli\u003e12% downtime reduction (2024 maintenance program)\u003c\/li\u003e\n\u003cli\u003e500+ kWh battery modules deployed\u003c\/li\u003e\n\u003cli\u003eHydrogen fuel cell pilots underway (2023–2025)\u003c\/li\u003e\n\u003cli\u003eCompliance with IMO, EU CO2, NHVR standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTravel Agents and Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDistribution partnerships with global online travel agencies (OTAs) and traditional wholesalers extend SeaLink Travel Group’s reach; in FY2025 Kelsian reported 28% of bookings through third-party channels, up from 22% in FY2022, driving international ticket sales.\u003c\/p\u003e\n\u003cp\u003eThese partners integrate Kelsian’s booking API for seamless global sales and are vital for filling leisure cruise and seasonal tour capacity, where trade channels accounted for 45% load factor improvements on peak routes in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e28% bookings via third parties in FY2025\u003c\/li\u003e\n\u003cli\u003e22% in FY2022\u003c\/li\u003e\n\u003cli\u003e45% load-factor gain on peak routes (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKelsian nets A$1.2bn contracts, scales EV buses 1,200+ and cuts fuel 20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKelsian secures ~A$1.2bn contracted revenue (L12m to Jun 2025) from government bus\/ferry deals, delivers stable SLAs, and reports 28% of bookings via third parties in FY2025; partnerships drove +12% SeaLink arrivals (FY2024) and +8% Whitsundays (2024). EV\/hydrogen OEM and energy partners support 1,200+ EV buses by 2028, 500+ kWh batteries, 20% fuel cost and 12% downtime reductions (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracted revenue (L12m to Jun 2025)\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party bookings (FY2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeaLink arrivals uplift (FY2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhitsundays uplift (2024)\u003c\/td\u003e\n\u003ctd\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanned EV buses by 2028\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery modules deployed\u003c\/td\u003e\n\u003ctd\u003e500+ kWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel cost reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA tailored Business Model Canvas for SeaLink Travel Group detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partnerships, cost structure and customer relationships, reflecting operational ferry, tourism and logistics services, competitive advantages and SWOT-linked insights to support presentations, investment discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of SeaLink Travel Group’s business model with editable cells—quickly pinpoint revenue streams, key partners (ferries, tourism operators), and cost drivers to streamline decisions and reduce analysis time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Transport Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core activity is daily management of extensive bus and ferry networks across Australia, the UK and Singapore, scheduling and route optimization plus real‑time monitoring of ~2,800 vehicles and vessels to meet contract KPIs and safety standards. Kelsian (SeaLink Travel Group) targets operational excellence—maintaining regulator performance scores above 95% and fulfilling contracts worth ~AU$1.2bn revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet Maintenance and Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKelsian operates dedicated workshops and marine engineering facilities that service SeaLink Travel Group’s mixed fleet, performing regular preventative maintenance to cut downtime and uphold safety for passengers and crew. In FY2024 Kelsian reported capital expenditure of A$130m and a fleet availability rate above 95%, extending lifespans of high-speed catamarans and electric buses and lowering replacement costs by an estimated 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTourism Experience Curation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeaLink Travel Group runs Tourism Experience Curation beyond transport, designing packaged cruises and land add-ons—dining, sightseeing, accommodation—and managing hospitality staff and local itineraries for brands like Captain Cook Cruises; in FY2024 the group reported AU$444.6m revenue, with tourism \u0026amp; experiences a key margin driver.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Contract Bidding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA large share of SeaLink Travel Group’s resources focus on sourcing and bidding for government and corporate transport tenders, using detailed financial models and risk assessments to secure multi‑year contracts that underpin organic growth and market-share gains.\u003c\/p\u003e\n\u003cp\u003eIn 2024 SeaLink reported 42% of revenue from contracted services and won contracts worth A$180m expected revenue over 5 years, so effective technical proposals and bid win-rates drive long-term expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBid focus: govt\/corporate tenders\u003c\/li\u003e\n\u003cli\u003eKey work: financial modelling, risk assessment, technical proposals\u003c\/li\u003e\n\u003cli\u003e2024: 42% revenue from contracts\u003c\/li\u003e\n\u003cli\u003ePipeline: ~A$180m projected 5‑yr contract value\u003c\/li\u003e\n\u003cli\u003eOutcome: primary driver of organic growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and IT Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSeaLink Travel Group invests in proprietary booking engines, mobile apps, and fleet-management software, cutting booking-to-boarding time by ~25% and supporting 45% contactless payments in FY2024 (SeaLink FY2024 report, 30 Jun 2024).\u003c\/p\u003e\n\u003cp\u003eReal-time tracking and data analytics reduced fuel and crew costs by an estimated 8% and improved targeted marketing ROI by ~30% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary booking \u0026amp; mobile apps\u003c\/li\u003e\n\u003cli\u003eFleet-management software \u0026amp; real-time tracking\u003c\/li\u003e\n\u003cli\u003eContactless payments: 45% of transactions (FY2024)\u003c\/li\u003e\n\u003cli\u003eOperational savings: ~8% (fuel\/crew)\u003c\/li\u003e\n\u003cli\u003eMarketing ROI lift: ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeaLink: AU$444.6M FY24, 2,800+ tracked assets, \u0026gt;95% availability and 8% Opex cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeaLink runs daily bus\/ferry ops and real‑time monitoring for ~2,800 vehicles\/vessels, servicing contracts that generated AU$444.6m revenue in FY2024 with 42% from contracted services; capex A$130m and fleet availability \u0026gt;95% support tourism packages and charter ops. Real‑time systems cut fuel\/crew costs ~8%, boosted marketing ROI ~30%, and contactless payments hit 45% of transactions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eAU$444.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracted revenue share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex FY2024\u003c\/td\u003e\n\u003ctd\u003eA$130m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\/assets tracked\u003c\/td\u003e\n\u003ctd\u003e~2,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract pipeline (5yr)\u003c\/td\u003e\n\u003ctd\u003eA$180m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp cost savings (fuel\/crew)\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing ROI improvement\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContactless payments\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you’re viewing is the actual SeaLink Travel Group Business Model Canvas — not a mockup or sample — and matches the exact document you’ll receive after purchase; upon completion, you’ll download the full, ready-to-edit file in the same professional format shown here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749510001017,"sku":"kelsiangroup-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kelsiangroup-business-model-canvas.png?v=1772214560","url":"https:\/\/matrixbcg.com\/products\/kelsiangroup-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}