{"product_id":"ke-bcg-matrix","title":"Beike Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBeike's BCG Matrix snapshot shows where its offerings fall in growth and market-share dynamics—revealing potential Stars in fast-growing segments and Cash Cows funding core operations. This preview highlights strategic tensions and opportunities but stops short of the granular data and quadrant-level rationale you need to act. Purchase the full BCG Matrix for detailed placements, data-backed recommendations, and ready-to-use Word and Excel deliverables that guide investment and product decisions with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Renovation and Furnishing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Home Renovation and Furnishing is Beike’s most aggressive growth engine, driving 28% revenue CAGR since 2023 and capturing ~22% share of China’s fragmented home services market (iResearch 2025).\u003c\/p\u003e\n\u003cp\u003eAfter integrating Shengdu and Galabio in 2024–25, the segment scaled rapidly across tier‑1 and tier‑2 cities, adding 320 service centers and a 45% increase in GMV to RMB 18.6 billion in 2025.\u003c\/p\u003e\n\u003cp\u003eIt requires heavy capital: Beike invested RMB 3.2 billion in supply‑chain build‑out in 2025, pushing segment EBITDA negative but boosting consolidated EV\/Revenue from 2.1x to 3.4x year‑over‑year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Rental Management Services (Carefree Rent)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike’s Home Rental Management (Carefree Rent) sits in Stars: market for professionalized rentals in China grew ~18% CAGR 2018–2024, with long-term rentals market \u0026gt;RMB 1.2 trillion in 2024 due to demographic shifts and 2021–24 supportive policies for institutional leasing.\u003c\/p\u003e\n\u003cp\u003eCarefree Rent’s decentralized manager model grew ~3x faster than legacy brokerage in 2023–24, reaching ~1.1 million managed units by end-2024, but needs continual tech CAPEX and ~RMB 200–300 per-unit monthly tenant-acq spend.\u003c\/p\u003e\n\u003cp\u003eOngoing investment in platform AI, IoT, and branding is required; with current unit economics trending positive, Carefree Rent can scale to lead China’s institutional rental market within 3–5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Real Estate Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike uses transaction data from 2024 (over 12M listings viewed monthly) to sell homeowner insurance and mortgage-adjacent credit, a high-growth fintech niche reporting 45% year-over-year revenue growth in Q3 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced ACN Technology Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvanced ACN Technology Licensing packages Beike's Agent Cooperation Network as a SaaS-like product for international and domestic partners, targeting a market where proptech spending reached about $12.5B globally in 2024; this vertical drove 28% year-on-year revenue growth for Beike's tech services in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe ACN sets industry standards for transparency and efficiency—reducing transaction time by up to 35% in pilot deployments—and positions Beike as a first-to-market infrastructure provider despite significant R\u0026amp;D spend (R\u0026amp;D rose to 14% of revenue in 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket: $12.5B proptech spend (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue growth: 28% YoY tech services (FY2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D: 14% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003eEfficiency gain: up to 35% faster transactions (pilots)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Integration and IoT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy embedding smart home tech into renovation and new-home packages, Beike enters a residential IoT market growing at ~18% CAGR (2020–25) and valued at $150B globally in 2025, tapping demand for energy-efficient, connected living.\u003c\/p\u003e\n\u003cp\u003eThis segment benefits from consumer preference—67% of homebuyers in 2024 preferred smart-ready homes—and regulatory pushes for efficiency that can raise selling prices by ~3–5%.\u003c\/p\u003e\n\u003cp\u003eBeike currently leads in bridging physical real estate and digital homes via platform integrations with 120+ device OEMs and a pilot installing smart systems in 12,000 units in 2025.\u003c\/p\u003e\n\u003cp\u003eWhat this estimate hides: integration costs and recurring service churn; gross margins depend on hardware mix and subscription uptake.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size: $150B (2025)\u003c\/li\u003e\n\u003cli\u003eCAGR: ~18% (2020–25)\u003c\/li\u003e\n\u003cli\u003eBuyer preference: 67% (2024)\u003c\/li\u003e\n\u003cli\u003ePilot units: 12,000 (2025)\u003c\/li\u003e\n\u003cli\u003ePrice uplift: 3–5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike’s high‑growth proptech \u0026amp; IoT arms: RMB18.6B GMV, 1.1M units, 28% CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Beike’s Home Renovation, Carefree Rent, ACN tech, and smart‑home bundles are high‑growth, market‑leading units; 2023–25 CAGR ~28% (renovation) and 18% (rentals\/IoT), 2025 GMV RMB18.6B, managed units 1.1M, R\u0026amp;D 14% rev, proptech market $12.5B (2024), IoT $150B (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV 2025\u003c\/td\u003e\n\u003ctd\u003eRMB18.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged units\u003c\/td\u003e\n\u003ctd\u003e1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e14% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProptech market\u003c\/td\u003e\n\u003ctd\u003e$12.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT market\u003c\/td\u003e\n\u003ctd\u003e$150B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Beike’s units with strategic advice on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Beike BCG Matrix placing each business unit in a quadrant for instant strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExisting Home Transaction Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExisting home transaction services form Beike’s cash cow, holding roughly 45% share of China’s secondary housing listings as of Q4 2025 and driving stable GMV near RMB 1.2 trillion annually.\u003c\/p\u003e\n\u003cp\u003eThis mature segment delivers predictable operating cash flow—about RMB 12.5 billion EBITDA in FY 2024—while requiring low incremental capex to maintain network effects and agent platforms.\u003c\/p\u003e\n\u003cp\u003eProfits here fund expansion: dividends support R\u0026amp;D and new verticals, contributing ~60% of capital deployed into mid-2025 growth initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Home Sales Brokerage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeike’s New Home Sales Brokerage remains a Cash Cow: in 2024 it handled ~1.2 million listings and generated ~RMB 18.5 billion in revenues, making it the preferred distribution channel for developers needing quick liquidity despite market dips.\u003c\/p\u003e\n\u003cp\u003eHigh efficiency and margins stem from Beike’s 300,000-agent network and tech stack; brokerage gross margin exceeded 32% in FY2024, funding debt service and R\u0026amp;D programs like 2025 AI agent tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLianjia Branded Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe self-operated Lianjia brand is the gold standard for service in premium urban districts, holding a stable ~18–22% market share in Beijing\/Shanghai core areas as of 2025 and commanding higher ASPs. Physical stores are fully optimized, producing ~60–70% gross margin contribution to offline revenue while requiring minimal promotional spend versus franchised channels. These outlets generate steady free cash flow, funding platform ops and bolstering Beike’s credibility and cash reserves. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Support and Closing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeike’s transaction support and closing services now operate at scale, delivering gross margins above 60% in 2025 as administrative and legal fees are embedded in every platform transfer, creating a toll-booth revenue stream that produced ~RMB 2.4bn in recurring income in 2024.\u003c\/p\u003e\n\u003cp\u003eEstablished workflows and shared tech mean low incremental capex and high efficiency—average processing time fell to 3.2 days in 2024, cutting variable costs and locking in steady cash flows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh gross margin: \u0026gt;60% (2025)\u003c\/li\u003e\n\u003cli\u003eRecurring revenue: ~RMB 2.4bn (2024)\u003c\/li\u003e\n\u003cli\u003eAvg processing time: 3.2 days (2024)\u003c\/li\u003e\n\u003cli\u003eMinimal incremental capex; mature infrastructure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Access and Membership Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFees from third-party brokerages for accessing Beike's platform generated recurring revenue of about RMB 1.2 billion in 2024, offering stable cash flow with EBITDA margins above 60% since onboarding costs are sunk.\u003c\/p\u003e\n\u003cp\u003eGrowth is low—most major brokerages joined by 2023—so this segment is a high-share, low-growth BCG Cash Cow that mainly needs server maintenance and basic support.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ~RMB 1.2B\u003c\/li\u003e\n\u003cli\u003eEBITDA margin \u0026gt;60%\u003c\/li\u003e\n\u003cli\u003eLow CAGR prospect after 2023\u003c\/li\u003e\n\u003cli\u003eMinimal incremental capex: servers + support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeike: RMB1.2T GMV, RMB12.5B EBITDA—high-margin, low-capex cash cows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeike’s cash cows—existing-home transactions, new-home brokerage, Lianjia stores, and transaction services—generate steady cash: ~RMB 1.2T GMV (annual), ~RMB 12.5B EBITDA (2024), ~RMB 18.5B new-home revenue (2024), recurring fees RMB 2.4B + RMB 1.2B (2024); gross margins \u0026gt;60% (2025); low capex, high efficiency (3.2-day processing).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 12.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-home rev (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 18.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring fees (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 3.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProc. time (2024)\u003c\/td\u003e\n\u003ctd\u003e3.2 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eBeike BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Beike BCG Matrix report you'll receive after purchase; no watermarks, no demo content—just a fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748094357881,"sku":"ke-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ke-bcg-matrix.png?v=1772204706","url":"https:\/\/matrixbcg.com\/products\/ke-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}