{"product_id":"kaufmanbroad-marketing-mix","title":"Kaufman \u0026 Broad Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kaufman \u0026amp; Broad’s product mix, pricing architecture, distribution channels, and promotion tactics combine to shape its market leadership—this preview highlights key patterns, but the full 4P’s Marketing Mix Analysis delivers in-depth data, strategic implications, and editable slides to fast-track your planning and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Residential Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad offers a diverse residential portfolio from high-end apartments to detached single-family homes, targeting first-time buyers, second-home seekers, and private investors across France.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the group delivered about 4,500 housing units and reported €1.05 billion in revenue from residential development, showing scale and market reach.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize functional layouts and modern architecture to boost long-term asset appreciation, with average planned margins near 18% on prime projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Real Estate and Office Spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad expands its value proposition by developing high-quality office and commercial spaces with flexible floor plans and integrated services, targeting corporate tenants and institutional investors; its commercial pipeline reached €420M in 2024, about 18% of group backlog.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Residences for Seniors and Students\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad develops managed residences for seniors and students, pairing tailored units with onsite services (care, shared amenities, 24\/7 management) to meet France’s ageing population and 1.5M+ students in 2024. These turnkey rental assets delivered recurring rents and 95%+ occupancy in comparable European portfolios, attracting institutional buyers seeking stable yields (3.5–4.5% NOI ranges in 2024 transactions).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Eco-Efficient Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad embeds RE2020-compliant low-carbon materials and heat-pump-ready systems across projects, cutting operational CO2 by ~30% vs 2010 norms and targeting NZEB (nearly zero-energy buildings) where feasible.\u003c\/p\u003e\n\u003cp\u003eThis green product mix boosts appeal to eco-conscious buyers—68% of French homebuyers in 2024 ranked energy performance as a top purchase driver—and lowers regulatory risk and potential carbon tax exposure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRE2020 alignment: low-carbon materials, heat pumps\u003c\/li\u003e\n\u003cli\u003e~30% operational CO2 reduction vs 2010\u003c\/li\u003e\n\u003cli\u003eTargets NZEB; 68% buyers value energy performance (2024)\u003c\/li\u003e\n\u003cli\u003eImproves marketability, reduces regulatory and tax risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge-Scale Urban Mixed-Use Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkaufman broad develops large-scale urban mixed-use projects that blend residential retail offices and public areas to form cohesive neighborhoods often delivering worth million each adding uplift in local property values based on recent european case studies.\u003e\n\u003cpworking with municipalities the firm acts as urban planner to revitalize centers targeting housing units per masterplan and aiming for leed standards boost living long-term asset value.\u003e\n\u003cpthese ecosystems generate recurring retail rental income raise adjacent residential sales prices and create public benefits like green space transit links improving social metrics municipal tax revenues.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProject size: €200–€600M each\u003c\/li\u003e\n\u003cli\u003eUnits per masterplan: 1,000–3,000\u003c\/li\u003e\n\u003cli\u003eLocal property uplift: 25–40%\u003c\/li\u003e\n\u003cli\u003eSustainability: LEED\/BREEAM targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pworking\u003e\u003c\/pkaufman\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKaufman \u0026amp; Broad: 4,500 units, €1.05B residential, €420M pipeline, ~18% margin, 95%+ occupancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad sells diverse residential, commercial and managed-residence products emphasizing RE2020\/NZEB standards, ~4,500 units delivered in 2024, €1.05B residential revenue, €420M commercial pipeline, ~18% planned margins, ~30% operational CO2 cut vs 2010, senior\/student assets 95%+ occupancy and 3.5–4.5% NOI range.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnits delivered\u003c\/td\u003e\n\u003ctd\u003e4,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential rev\u003c\/td\u003e\n\u003ctd\u003e€1.05B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial pipeline\u003c\/td\u003e\n\u003ctd\u003e€420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanned margin\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction vs2010\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy (managed)\u003c\/td\u003e\n\u003ctd\u003e95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI range\u003c\/td\u003e\n\u003ctd\u003e3.5–4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kaufman \u0026amp; Broad’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kaufman \u0026amp; Broad's 4P marketing analysis into a concise, at-a-glance summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Agency Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad runs a decentralized regional agency network in French metros such as Paris, Lyon and Marseille, with ~45 local offices in 2024 that drove ~60% of group sales; this local footprint yields granular region-specific demand data and speeds approvals. Each agency handles sales and project management, aligning unit mixes to local needs—e.g., Île-de-France projects contributed €420m of revenue in 2024. Local ties cut marketing-to-sale time by ~25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales Platforms and Virtual Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad has scaled digital sales platforms—3D tours, interactive maps, and virtual showrooms—covering 100% of new launches by 2024 and driving 42% of initial buyer leads in 2025; platforms list unit specs, live pricing, and local amenities so buyers can qualify remotely, reducing initial site visits by 35% and shortening lead-to-site conversion from 21 to 14 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Sales Pavilions and Model Homes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor major developments Kaufman \u0026amp; Broad opens on-site sales pavilions and model homes to let buyers inspect finishes and layouts; in 2024 onsite sales contributed about 62% of unit closings in France for large builders, underscoring tactile trust’s role in high-value deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Major Transportation Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA core element of Kaufman \u0026amp; Broad’s placement strategy is choosing sites with strong links to public transport and major roads, targeting parcels within a 10–15 minute walk of Grand Paris Express stations and TGV lines to boost demand and price resilience.\u003c\/p\u003e\n\u003cp\u003eAccess-focused location choices raise rental and resale yields; projects near Grand Paris Express saw average price growth of ~8–12% and 15–20% higher absorption versus peripheral sites in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSites within 1 km of Grand Paris Express\u003c\/li\u003e\n\u003cli\u003e10–15 min walk target\u003c\/li\u003e\n\u003cli\u003e8–12% price growth (2024)\u003c\/li\u003e\n\u003cli\u003e15–20% faster sales absorption (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into High-Demand Coastal and Alpine Zones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad pushes beyond cities into premium coastal and Alpine zones—French Riviera, Languedoc, and Haute-Savoie—targeting scarcity-driven demand from retirees and foreign buyers; second-home sales in these areas often fetch 20–35% higher margins than typical suburban projects (2024 internal sales mix).\u003c\/p\u003e\n\u003cp\u003eThis niche placement diversifies revenue across regions, reduces urban-cycle risk, and captured ~18% of group normalized EBITDA in 2024 from non-urban developments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets high-scarcity coast\/Alps\u003c\/li\u003e\n\u003cli\u003ePremium margins +20–35%\u003c\/li\u003e\n\u003cli\u003e18% of 2024 EBITDA from niche zones\u003c\/li\u003e\n\u003cli\u003eDiversifies geographic footprint\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKaufman \u0026amp; Broad’s hybrid local+digital strategy drives 8–12% price growth, faster sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaufman \u0026amp; Broad’s place strategy mixes 45 regional agencies (60% of 2024 sales), full digital platforms (42% of 2025 leads), onsite pavilions (62% of large-deal closings) and transport-linked sites (10–15 min walk to Grand Paris Express) boosting price growth 8–12% and 15–20% faster absorption in 2024; 18% of 2024 EBITDA came from coastal\/Alpine niche projects.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal offices (2024)\u003c\/td\u003e\n\u003ctd\u003e~45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of group sales (2024)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital leads (2025)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnsite closings (large deals, 2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice growth near GPE (2024)\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFaster absorption (2024)\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA from niche zones (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKaufman \u0026amp; Broad 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kaufman \u0026amp; Broad 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, finished, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750680408441,"sku":"kaufmanbroad-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kaufmanbroad-marketing-mix.png?v=1772225809","url":"https:\/\/matrixbcg.com\/products\/kaufmanbroad-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}