{"product_id":"kaspi-business-model-canvas","title":"Kaspi.kz JSC Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKaspi.kz Business Model Canvas: Editable playbook for investors \u0026amp; founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Kaspi.kz JSC’s business model — this concise Business Model Canvas maps customer segments, value propositions, key partners, and revenue streams to show how Kaspi scales financial services and commerce across Kazakhstan; download the complete, editable Word \u0026amp; Excel files for a section-by-section playbook ideal for investors, consultants, and founders seeking actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail and Service Merchants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKaspi.kz relies on a network of over 100,000 merchants— from big electronics chains to local grocers—who supply Marketplace inventory and services, driving selection for 15+ million monthly active users (2025). By integrating with Kaspi Pay, merchants tap into Kaspi’s payment processing and reach, contributing to 2024 GMV of KZT 5.8 trillion and boosting conversion rates across the platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Public Sector Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkaspi.kz jsc integrates with kazakhstan government databases to embed e-government services in its super app enabling tax payments driver license renewals and social benefit access over million users completed public-service transactions via kaspi reducing processing time by this public-sector partnership cements the as an essential daily tool across supporting national digitalization targets expanding cross-border pilots central asia.\u003e\n\u003c\/pkaspi.kz\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fulfillment Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaspi.kz partners with third-party logistics firms to supplement its in-house fleet, cutting last-mile times—average delivery SLA under 48 hours in major cities—and handling ~30–40% of Marketplace orders as of FY2024 (Kaspi annual report 2024). This network reduces returns and boosts NPS, keeping fulfillment costs down and supporting 20% year-on-year Marketplace GMV growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Financial and Technology Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKazakhstan-based Kaspi.kz JSC partners with global cloud and cybersecurity vendors (AWS, Microsoft Azure, Cisco-level tools) and uses international software teams to scale services; as of FY2024 Kaspi processed over KZT 13.8 trillion (≈USD 31.5 billion) in payments, requiring enterprise-grade infrastructure.\u003c\/p\u003e\n\u003cp\u003ePartnerships with Visa and Mastercard enable cross-border flows and card acceptance in 2024, supporting Kaspi Pay’s growing merchant base (over 1.2 million merchants by 2024) and reducing transaction failure rates below 0.5%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 payments: KZT 13.8 trillion ≈ USD 31.5B\u003c\/li\u003e\n\u003cli\u003eMerchants (2024): \u0026gt;1.2M\u003c\/li\u003e\n\u003cli\u003eTransaction failure rate: \u0026lt;0.5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKaspi.kz JSC has pushed international growth into 2025, using local partners—especially in Turkey after the Hepsiburada deal—to provide market know-how, regulatory compliance, and logistics networks so the Super App model can be copied across borders.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHepsiburada acquisition closed 2024, Turkey users ~25M (2025 est.)\u003c\/li\u003e\n\u003cli\u003eLocal partners cut time-to-market by ~40% vs solo entry\u003c\/li\u003e\n\u003cli\u003ePartners manage licensing, payment rails, and fulfillment\u003c\/li\u003e\n\u003cli\u003eStrategy aims to grow international GMV to ~20% of total by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKaspi.kz: 15M+ users, KZT13.8T payments \u0026amp; KZT5.8T GMV — fintech-marketplace scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaspi.kz relies on 1.2M+ merchants and 100k+ marketplace sellers, processing KZT 13.8T (≈USD 31.5B) in payments FY2024 and KZT 5.8T GMV in 2024, with transaction failures \u0026lt;0.5% and 15M+ monthly active users (2025).\u003c\/p\u003e\n\u003cp\u003eKey partners: Visa\/Mastercard for rails, AWS\/Azure for infra, third-party logistics handling 30–40% of orders, government integrations enabling 8M public-service transactions in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal payments\u003c\/td\u003e\n\u003ctd\u003eKZT 13.8T (~USD 31.5B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace GMV\u003c\/td\u003e\n\u003ctd\u003eKZT 5.8T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchants \/ Sellers\u003c\/td\u003e\n\u003ctd\u003e1.2M \/ 100k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly active users\u003c\/td\u003e\n\u003ctd\u003e15M+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt transactions\u003c\/td\u003e\n\u003ctd\u003e8M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery share by 3PL\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Kaspi.kz JSC detailing customer segments, value propositions, channels, revenue streams, key activities\/resources\/partners, cost structure, and metrics, reflecting real-world fintech-commerce operations and competitive advantages to support presentations, funding discussions, and strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Kaspi.kz JSC’s business model with editable cells to quickly map its payments, marketplace, and fintech integrations as a pain-point reliever.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuper App Development and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous innovation of Kaspi.kz and Kaspi Pay is core: engineering teams deploy weekly releases, added 120+ features in 2024, and sustain sub-200 ms median page load times for ~10 million daily active users to keep engagement high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Data Analytics and Credit Scoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKazakhstan-based Kaspi.kz JSC processes billions of transactions and behavioral events annually to train proprietary credit scoring models that enable near-instant loan approvals and personalized offers; in 2024 its fintech arm underwrote over 6 billion tenge daily on average, keeping consumer delinquency below 2.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Ecosystem Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaspi.kz runs targeted campaigns to drive user acquisition and push new services; in 2024 the group reported 23.2m monthly active users and QR payment volumes rose 38% YoY, boosting transaction frequency. By promoting bill payments and QR use—now \u0026gt;45% of retail transactions—Kaspi raises customer lifetime value and cements its Super App moat as the primary gateway for financial services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Postomat Network Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging Kaspi's delivery infrastructure—over ~5,000 Kaspi Postomats nationwide as of Dec 31, 2024—covers scheduling, preventive maintenance, and targeted expansion to improve pickup density for Marketplace buyers.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics cut average last-mile time to under 24 hours in major cities and lowered fulfillment cost per parcel by an estimated 12% in 2024, boosting unit economics for the platform.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~5,000 Postomats (Dec 31, 2024)\u003c\/li\u003e\n\u003cli\u003eLast-mile \u0026lt;24h in metro areas\u003c\/li\u003e\n\u003cli\u003eFulfillment cost down ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: scheduling, maintenance, expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Risk Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKaspi.kz JSC spends heavily on compliance: in 2024 the group reported AML, compliance and security costs rising by ~22% year-on-year to an estimated KZT 35 billion, reflecting continuous transaction monitoring across 14 million monthly active users.\u003c\/p\u003e\n\u003cp\u003eThese controls—real-time transaction screening, GDPR-like data protections, and SOC-certified infrastructure—sustain regulator trust and lower operational risk, keeping non-compliance fines near zero in 2023–2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~KZT 35bn compliance\/security spend (2024 est.)\u003c\/li\u003e\n\u003cli\u003e14M monthly active users monitored\u003c\/li\u003e\n\u003cli\u003eReal-time transaction screening and SOC-certified systems\u003c\/li\u003e\n\u003cli\u003eZero major fines reported 2023–2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKaspi.kz: 120+ features, sub-200ms for 10M DAU, ~KZT6bn\/day, \u0026lt;2.5% delinquency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKaspi.kz focuses on rapid product releases (120+ features in 2024) and sub-200ms median loads for ~10m DAU, processes billions of events to underwrite ~KZT 6bn\/day with \u0026lt;2.5% delinquency, operates ~5,000 Postomats and \u0026lt;24h last-mile in cities, and spent ~KZT 35bn on compliance in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures released\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian load\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;200 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily active users\u003c\/td\u003e\n\u003ctd\u003e~10m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnderwritten\/day\u003c\/td\u003e\n\u003ctd\u003e~KZT 6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelinquency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostomats\u003c\/td\u003e\n\u003ctd\u003e~5,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast-mile\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;24h (cities)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance spend\u003c\/td\u003e\n\u003ctd\u003e~KZT 35bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas preview you see for Kaspi.kz JSC is the exact, live section from the final deliverable—not a mockup or sample—and when you purchase you’ll receive this same comprehensive document in full, ready-to-edit Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749775815033,"sku":"kaspi-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kaspi-business-model-canvas.png?v=1772218309","url":"https:\/\/matrixbcg.com\/products\/kaspi-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}