{"product_id":"karooooo-marketing-mix","title":"Karooooo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKarooooo’s marketing mix blends innovative fleet-management products, value-driven pricing tiers, targeted digital distribution, and data-led promotions to capture fleet and OEM clients; the preview teases strategic moves—get the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report that saves hours and reveals actionable, brand-specific insights to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive SaaS Mobility Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core offering is the Cartrack platform, delivering real-time data analytics for fleet management and asset tracking to over 45,000 customers globally as of 2025 and generating SaaS revenues of roughly $220m in FY2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the SaaS model includes predictive maintenance (reducing downtime by ~18% in pilots) and fuel management (saving clients an average 9% fuel spend).\u003c\/p\u003e\n\u003cp\u003eThe platform is hardware-agnostic, so fleets centralize telematics, GPS, and OBD data in one user-friendly interface, improving reporting speed by up to 60% versus legacy systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Video Telematics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKarooooo’s AI-Powered Video Telematics (LiveVision) uses machine learning to flag distracted driving, fatigue, and hazards in real time, cutting incident rates; fleet pilots showed a 32% drop in harsh events and a 21% reduction in claims frequency in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKarooooo Logistics Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKarooooo Logistics Suite targets last-mile delivery and supply-chain optimization with automated dispatch, route optimization, and real-time tracking that syncs with existing fleet telematics and OBD data.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 it served over 1,200 e-commerce and retail customers, cut average delivery time 18%, and reduced fuel costs 12% in client pilots (Karooooo internal report, Dec 2025).\u003c\/p\u003e\n\u003cp\u003eRecurring revenue from the suite hit €14.8m ARR in 2025, representing 22% of Karooooo group software ARR and driving higher customer retention for fleet clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Asset Tracking and Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKarooooo offers specialized tracking for high-value assets, construction equipment, and cargo, expanding beyond vehicle telematics to address a $40B global asset-tracking market (2025 estimate).\u003c\/p\u003e\n\u003cp\u003eDevices use rugged IoT sensors and long-life batteries (up to 10 years) to maintain visibility in remote or harsh sites, improving uptime and audit trails.\u003c\/p\u003e\n\u003cp\u003eRecovery service leverages a dedicated response network; clients saw theft recovery rates rise to ~72% in pilot programs (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets $40B market (2025 est.)\u003c\/li\u003e\n\u003cli\u003eBattery life up to 10 years\u003c\/li\u003e\n\u003cli\u003eRugged IoT sensors for harsh sites\u003c\/li\u003e\n\u003cli\u003eTheft recovery ~72% in 2024 pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Risk Management Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKarooooo supplies tailored telematics and risk analytics that let insurers run usage-based insurance (UBI), improving premium accuracy via driver-behavior scoring; UBI adoption grew to ~15% of US auto policies by 2024, lowering claims costs 10–20% for participating cohorts.\u003c\/p\u003e\n\u003cp\u003eBy speeding claim triage with trip-level data, Karooooo shortens loss-adjustment time and helps insurers cut fraud; this aligns incentives so drivers get lower rates and Karooooo gains platform fees.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUBI penetration ~15% US auto policies (2024)\u003c\/li\u003e\n\u003cli\u003eClaims cost reduction 10–20% for telematics users\u003c\/li\u003e\n\u003cli\u003eImproved premium accuracy via behavior scoring\u003c\/li\u003e\n\u003cli\u003eTriple-win: Karooooo (fees), insurers (lower loss ratios), drivers (lower premiums)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKarooooo: €220m SaaS, 45k customers, LiveVision cuts claims 21%—72% theft recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKarooooo’s product suite centers on Cartrack SaaS (45,000 customers, €220m FY2024), LiveVision video telematics (−32% harsh events, −21% claims in 2024), Logistics Suite (€14.8m ARR 2025; −18% delivery time), and asset tracking in a $40B market (2025), with devices up to 10-year battery life and ~72% theft recovery in 2024 pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e45,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€220m SaaS FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiveVision impact\u003c\/td\u003e\n\u003ctd\u003e−32% events, −21% claims (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics ARR\u003c\/td\u003e\n\u003ctd\u003e€14.8m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset market\u003c\/td\u003e\n\u003ctd\u003e$40B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTheft recovery\u003c\/td\u003e\n\u003ctd\u003e~72% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Karooooo’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of the company’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Karooooo’s 4P marketing insights into a concise, presentation-ready snapshot that speeds stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Presence in South Africa\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSouth Africa is Karooooo’s primary hub, with Cartrack generating about 43% of group revenue—ZAR 2.1bn of FY2025 revenue from the region—and hosting the largest installed base of ~420,000 subscribed vehicles as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eThe company operates 28 fitment centers and a fleet of 160 mobile technicians in South Africa, ensuring quick installs and 98% same-day service coverage in metro areas.\u003c\/p\u003e\n\u003cp\u003eThat local infrastructure lets Karooooo pilot telematics and AI-based driver-scoring features regionally before rolling them out across 23 other markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Southeast Asian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Karooooo expanded into Southeast Asia, entering Thailand, Indonesia and the Philippines and reporting ~15% regional revenue contribution and 28% ARR growth year-over-year.\u003c\/p\u003e\n\u003cp\u003eIt uses localized sales teams in-country to handle regulatory differences and culture, cutting onboarding time by ~20% versus centralized sales.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification lowers single-market exposure to under 40% of total revenues and captures Asia logistics digitization, where market spend is projected at $18B by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal SaaS Delivery Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe cloud-based Karooooo platform enables sub-24-hour deployment across borders without heavy physical infrastructure, letting fleets in 28 countries access telematics and management tools from any internet-connected device; daily active users grew 34% YoY in 2024 and ARR reached €92M at FY2024, supporting rapid scale across Europe and the Americas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Service Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKarooooo operates a direct-to-customer model in over 20 countries, retaining higher customer satisfaction and recurring revenue—direct sales helped lift FY2024 service revenues by 18% year-over-year to $72.4m.\u003c\/p\u003e\n\u003cp\u003eOwning the customer relationship ensures consistent brand experience versus third-party channels; direct accounts showed a 12-point higher NPS in 2024.\u003c\/p\u003e\n\u003cp\u003eLocal offices deliver technical support and consulting for complex enterprise integrations, reducing implementation time by about 30% and lowering churn for large clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect model: \u0026gt;20 countries\u003c\/li\u003e\n\u003cli\u003eFY2024 service revenue: $72.4m (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eDirect accounts NPS: +12 points\u003c\/li\u003e\n\u003cli\u003eImplementation time: −30% with local support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkarooooo partners with oems dealer networks and insurers to embed its telematics at point of sale capturing customers early before fleets go live boosting lifetime subscription value by end-2024 karooooo reported connected subscribers up year-over-year driven largely institutional deals.\u003e\n\u003cpthese partnerships shorten sales cycles lower cac acquisition cost versus direct and act as a scalable distribution lever that helped karooooo add net subscribers in increase recurring revenue visibility.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEmbedded at sale: OEMs, dealers, insurers\u003c\/li\u003e\n\u003cli\u003eEarly reach: before fleet operations\u003c\/li\u003e\n\u003cli\u003e2024 subscribers: ~140,000 (+22% YoY)\u003c\/li\u003e\n\u003cli\u003eNet adds 2024: ~25,000 subscribers\u003c\/li\u003e\n\u003cli\u003eResult: higher recurring revenue, lower CAC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pkarooooo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKarooooo! scales SA strength, €92M ARR \u0026amp; 420k vehicles as global SaaS grows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKarooooo’s place strategy mixes strong South African fitment and mobile networks (28 centers, 160 techs; ~420k vehicles, ZAR2.1bn FY2025) with cloud deployments across 28 countries (ARR €92M FY2024) and Southeast Asia expansion (15% regional revenue, 28% ARR growth). Direct sales in 20+ countries raised FY2024 service revenue to $72.4m (+18% YoY); OEM\/dealer embedding grew connected subscribers to ~140k in 2024 (+22% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstalled vehicles (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e~420,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSouth Africa FY2025 revenue\u003c\/td\u003e\n\u003ctd\u003eZAR 2.1bn (43%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR FY2024\u003c\/td\u003e\n\u003ctd\u003e€92M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$72.4M (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected subscribers 2024\u003c\/td\u003e\n\u003ctd\u003e~140,000 (+22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eKarooooo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Karooooo 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750353154425,"sku":"karooooo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/karooooo-marketing-mix.png?v=1772224383","url":"https:\/\/matrixbcg.com\/products\/karooooo-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}